购房消费者调研问卷

经典word整理文档，仅参考，双击此处可删除页眉页脚。本资料属于网络整理，如有侵权，请联系删除，谢谢！终止答案序号）12345123451234512345Createdby昆明风之铃市场调查与研究有限公司1甄别问卷SS1.有········································································1····························································2S1.22011年2012年··································································3···································································4··································································2说不清S3支）的费用】的支出大概占家庭总收入的比例为？·····································································1·····································································2·····································································3····························································4S4.请问您的年龄是：记录年龄：岁······························································1终止访问································································746-50岁·································································851-55岁·································································956-60岁·································································10·······························································60岁以上11S5房地产相关行业·······················································1市场调查研究公司或广告公司········································2您本人是在校就读学生（研究生及以上学历除外）················3··························································4以上都不属于A房产现状及满意度研究A1.1.您家目前总计拥有几套住房套（没有住房的被访者跳答B部分）人一起居住A1.2.5天及以上）居住的一套住房有A2.1.【出示卡片+地图】您最常（一周居住5天及以上）居住的一套住房当时的购买情况是：物业类型：属于昆全新商品房二手全新商品房二手其它房产单位福利房单位集资房上辈房产7层及以下）高层（17-24层）小高层（8-16层）别墅1234567自建房A2.2.您家具体居住在（读出A2C答案）的路，您为什么会选择在这里居住Createdby昆明风之铃市场调查与研究有限公司Pageof2A3.5天及以上）居住的一套住房的面积是：㎡1234567························································································································································8910111213········································181-200㎡··········································200㎡以上··········································101㎡-110㎡·······································111㎡-120㎡·······································A4.您对.您最常（一周居住5天及以上）居住的一套住房的主要满意点是：不满意点是：满意点：不满意点：B消费者产品需求研究B1·······································1234投资··················································99············································结婚用房B2.1市中心北市区南市区···············································1···············································2···············································345B2.2.【出示卡片】您首选该（B2.1····································区域升值潜力大123456789区域规划好····································································································································································10·······································99············································方便就学B3···················································································多层（8层以下）1别墅42399·································小高层（8-16层）B4平层··················································错层·························································································123Createdby昆明风之铃市场调查与研究有限公司Pageof3B5.请问您会购买的住房面积是：㎡1234567························································································································································8910111213········································181-200㎡··········································200㎡以上··········································101㎡-110㎡·······································111㎡-120㎡·······································B6.请问您会选择的房型是：室厅卫B7.您最高能承受的房屋总价是：访问员记录万元至万元，并计算均值：万元B8.一次性付款，全额自己付··············································一次性付款，向亲戚朋友筹款银行按揭贷款·······································B9精装修地板、墙面、顶面、卫生间、厨房、阳··············································台装修)厨卫简单装修（厨房、卫生间）··················3···············································毛坯房12B10首选其次再次主卧··················································主卫··················································次卧··················································次卫··················································客厅····················································································································································1234567餐厅89书房·······················································································客厅阳台更衣间···················································································露台（无屋顶）1011121399···························································入户花园（在房间内，外围有栏杆）其他（请注明）：.····································································································12购买数量总价数量个11.111.2万元B125项）第一第二第三第四第五·················································开发商品牌······················································································价格9············································1012131499小区规模社区周边居住人群素质·······································································3交通便捷性·················································································外部自然景观小区内部环境···········································································周边的商业配套周边医疗配套··············································································6·······································7其他（请注明）：·······································离工作单位近8B13首选其次再次报纸··································································································杂志························································································89电台··················································电视··················································网络··················································房交会···············································楼盘宣传资料···················································································310121345·····························································································6楼宇视频短信Createdby昆明风之铃市场调查与研究有限公司Pageof4············································7其他（请注明）：99车身广告C消费者项目地需求研究C1【出示地图】如果在虑对象：【单选】地块建一个住宅小区，产品主要以多层和小高层为主，您是否会作为购房考····················································会不会···························································································视情况而定123C2.您为什么做出以上考虑？还有呢？还有呢？C3.如果您购买中、高端楼盘的住房，您能承受的最高单价是元/平米C4.您最关注昆明楼盘是：其次是：再次是：是它的什么地方引起您对它的关注：你觉得它属于什么档次楼盘（名称）吸引点再次C5.首选其次再次医疗配套金融邮政配套························································································123456·························教育配套（幼、小、初）其他（请注明）：99·······································文化娱乐配套C6.【出示卡片】·······································商务休闲会所超市··········································································································································12345678洗浴会所茶室咖啡厅·····································································································································································································································专卖店中餐馆西餐厅快餐店9量贩KTV························································································101199特色酒吧其他（请注明）：F背景资料部分F1.男····················································1女····················································2F2.····························1·························2·············3···················································345Createdby昆明风之铃市场调查与研究有限公司Pageof5F2.【出示卡片】·································7年轻的单身人士，独自居住1有-1岁-6岁婴儿的家庭有6岁以上孩子在读书··································8··················23孩子已经独立但还跟父母住一快孩子已经独立，不跟父母住在一快····················9中年的单身人士，独自居住4····10··································夫妇二人或准夫妇二人5F4.【出示卡片】········································高中中专技校·································································································································4·········································523其他（请注明）：F5【出示卡片】············································································································································································································1····························技术开发、科研教育、卫生医疗人员····························································································································································································································································································其他（请注明）：F6.【出示卡片】请问您的个人月均收入水平是：（这里的收入包括所有您所有的工资、奖金、红利、股票收入或其他兼职收入总和）（单选）·······································1元·····································2元·····································3元·····································4元····································5元·····································6元·····································7元·····································8元·····································元··········································