基于网络文本分析的北京市滑雪旅游形象感知研究

基于网络文本分析的北京市滑雪旅游形象感知研究基于网络文本分析的北京市滑雪旅游形象感知研究

摘要：

本研究采用网络文本分析方法，分析北京市滑雪旅游的相关文本资料，探索北京市滑雪旅游的形象感知。

研究发现，北京市滑雪旅游的形象感知主要集中在以下四个方面：自然环境优美、雪场设施完备、雪上运动休闲体验、人文历史底蕴丰厚。同时，北京市滑雪旅游的形象感知还存在一些负面评价，如雪质不佳、拥挤不堪等。另外，游客对于北京市滑雪旅游的推荐和评价主要基于个人的游玩经历和感受。

本研究建议，北京市滑雪旅游应优化雪场设施，提高雪质滑雪体验，加强环保意识，塑造独特的文化形象等，以提高北京市滑雪旅游的整体形象感知。

关键词：网络文本分析；北京市滑雪旅游；形象感知；文化形象；环保意识。

Abstract：

ThisstudyusedthemethodofnetworktextanalysistoanalyzerelevantdataaboutskiingtourisminBeijingtoexploretheimageperceptionofskiingtourisminBeijing.

ResultsshowedthattheimageperceptionofskiingtourisminBeijingwasmainlyfocusedonfouraspects:beautifulnaturalenvironment,completeskiingfacilities,excellentsnowsportsandleisureexperience,andrichculturalandhistoricalheritage.Meanwhile,therewerealsosomenegativeevaluationsofskiingtourisminBeijing,suchaspoorsnowqualityandover-crowding.Moreover,tourists'recommendationandevaluationofskiingtourisminBeijingweremainlybasedonpersonalexperienceandfeelings.

SuggestionsweremadethatskiingtourismindustryinBeijingshouldimproveskiingfacilitiesandenhancesnowqualityandskiingexperience,strengthenenvironmentalawarenessandshapeauniqueculturalimage,etc.,toimprovetheoverallimageperceptionofskiingtourisminBeijing.

Keywords:networktextanalysis;skiingtourisminBeijing;imageperception;culturalimage;environmentalawarenessAsthepopularityofskiingcontinuestoriseinChina,theskiingtourismindustryinBeijinghasbecomeasignificantplayerinthedomestictourismmarket.However,ourstudyfoundthattheimageperceptionofskiingtourisminBeijingvariesgreatlyamongdifferentgroups.

Basedonthenetworktextanalysis,wefoundthatnegativecommentsabouttheskiingfacilitiesandsnowqualitywereprevalentamongtourists.ManycomplainedthattheskiingfacilitiesinBeijingwerenotup-to-dateandlackedadvancedequipment.Somealsopointedoutthatthesnowqualitywasnotsatisfactory,whichaffectedtheoverallskiingexperience.

ToimprovetheimageperceptionofskiingtourisminBeijing,itiscrucialtoenhancetheskiingfacilitiesandimprovesnowquality.Skiresortsshouldinvestinadvancedequipmentandtechnologytoattractmoretourists.Furthermore,itisessentialtoincreaseenvironmentalawarenessandpromotesustainabledevelopmentintheskiingtourismindustry.Theresortsshouldadopteco-friendlypracticesandeducatevisitorsontheimportanceofprotectingtheenvironment.

Inadditiontotheskiingfacilities,theculturalimageofBeijingisalsoanimportantfactorthatinfluencestheimageperceptionofskiingtourism.OurstudyfoundthatsometouristswereattractedtoexploretheuniqueculturalheritageofBeijingwhileskiing.Therefore,itisnecessarytoshapeadistinctiveculturalimageofskiingtourisminBeijing.ByintegratingtraditionalChineseelementsintotheskiingtourismindustry,wecancreateauniqueculturalexperienceforvisitors.

Overall,theskiingtourismindustryinBeijinghasenormouspotentialforgrowth,butitrequiresathoughtfullong-termstrategy.Byimprovingskiingfacilities,enhancingsnowquality,promotingenvironmentalawareness,andshapingauniqueculturalimage,wecanimprovetheimageperceptionofskiingtourisminBeijingandattractmoredomesticandinternationaltouristsFurthermore,inordertopromotesustainablegrowthintheskiingtourismindustryinBeijing,itiscrucialtoprioritizeenvironmentalawarenessandprotection.Skiresortsmusttakemeasurestoreducetheirenvironmentalfootprintbyimplementingsustainablepractices,suchasusingrenewableenergysourcesandreducingwaste.Additionally,thelocalgovernmentshouldprioritizeprotectingthesurroundingnaturalenvironmentsbyenforcingregulationsonconstructionandresourceusage.

Toincreaseinternationalexposure,Beijingshouldalsoseektoenhanceitsaccessibilityandtransportationsystems.Byimprovingtransportationinfrastructure,suchasairports,trainstations,andhighways,wecanprovideeasieraccessforinternationalvisitorswantingtoexperienceskiinginBeijing.Moreover,itisessentialtoworkwithtourismindustryassociationstoorganizeinternationalpromotionalactivitiesandraiseBeijing'sprofileasaskiingdestination.

Finally,topromotelocaltourismandgeneraterevenuewithinthelocalcommunity,cooperationbetweenskiresortsandsurroundingvillagesiscrucial.Bycreatingpartnershipsandpromotinglocalculturalactivities,suchastraditionalfestivalsandhandicrafts,wecanprovidevisitorswithauniqueculturalexperienceandsupportthedevelopmentofthelocaleconomy.

Inconclusion,theskiingtourismindustryinBeijingholdsimmensepotentialforgrowth,butitrequiresastrategicandlong-termapproachtodevelopment.Byimprovingskiingfacilities,enhancingsnowquality,promotingenvironmentalawareness,andshapingauniqueculturalimage,wecanattractmoredomesticandinternationaltouristsandpromotesustainabledevelopmentwithinthelocalcommunity.Withacomprehensivestrategyandcollaborativeeffortsbetweengovernment,tourismindustryassociations,andlocalcommunities,Beijing'sskiingtourismindustrycanbecomeasourceofprideforthecityandadrivingforceforitseconomicgrowthTofurtherdeveloptheskiingtourismindustryinBeijing,effortscanbemadetoimproveaccessibilityandtransportationoptionsforvisitors.Thiscanincludetheexpansionandupgradeoftransportationinfrastructuresuchasairports,trainstations,andhighways,aswellasthedevelopmentofshuttlebusesandrentalcarservicesfortourists.

Inaddition,effortscanbemadetobuildupthewintersportsindustrybytraininganddevelopinglocaltalentinskiingandsnowboarding.Thiscaninvolvecreatingtrainingfacilitiesandprogramsforathletes,offeringincentivesandscholarshipsforyoungtalent,andencouragingtheparticipationandsupportoflocalschoolsandcommunitiesinwintersports.

AnotherkeyaspectofdevelopingtheskiingtourismindustryinBeijingisthepromotionofculturalactivitiesandeventsthathighlighttheuniqueculturalheritageoftheregion.Thiscanincludetraditionalwinterfestivals,culturalperformances,andexhibitionsthatshowcasethehistoryandtraditionsofthelocalcommunities.Theseeventscanhelptoattractmoretourists,promoteculturalawareness,andgeneraterevenueforlocalbusinessesandindustries.

Atthesametime,itisimportanttopromoteenvironmentalawarenessandsustainabletourismpracticestominimizethenegativeimpactoftourismontheenvironmentandlocalcommunities.Thiscaninvolveinitiativessuchaswastereductionandrecyclingprograms,energy-efficientbuildings,andsustainabletourismpracticessuchaseco-tourismandresponsibletravel.

Overall,thesuccessfuldevelopmentofBeijing'sskiingtourismindustryrequiresacomprehensivestrategythatinvolvesthecooperationandcollaborationofgovernment,tourismindustryassociation