海淘商业策划书

1PAGE1环游创想huanyouchuangxiang商业方案书BusinessPlan目录Contents1.执行纲要51.Summary5环境与契机5Environmentandopportunity5产品与效劳7Productsandservice7市场研究与分析7Marketresearchandanalysis7公司及战略8Companystrategy8公司管理9Companymanagement9技术可行性分析10Technicalfeasibilityanalysis10资金需求10Capitaldemand102.环境与契机102.Environmentandopportunity102.1各种环境的根本情况102.1Basicsituationofvariouskindsofenvironment10市场现状122.2Themarketsituation123.产品与效劳143.Productsandservice14效劳定位14Serviceorientation143.2产品1193.2Products1194.市场研究与分析194.Marketresearchandanalysis19市场概述20Marketoverview204.2目标市场分析204.2Targetmarketanalysis204.3市场定位254.3Marketlocalization254.4市场需求预测254.4Marketdemandforecasting254.5市场营销策略274.5Marketingstrategy274.6具体执行方案304.6Specificimplementation305.竞争分析335.Competitiveanalysis335.1SWOT分析335.1SWOTanalysis33竞争力量分析34Competitiveforcesanalysis345.3分析总结395.3Analysissummary396.公司及战略406.Thecompanyandthestrategic406.1公司宗旨406.1Companytenet406.2公司经营理念406.2CompanyOperatephilosophy406.3公司目标406.3Companytarget406.4公司战略416.4Companystrategy417.公司管理437.Thecompanymanagement43核心管理层经理工作职责44Thecoremanagementmanagerjobresponsibilities44员工46Employees46效劳流程图47Theserviceflowchart47价值链管理48Valuechainmanagement488.技术可行性分析528.Technicalfeasibilityanalysis52主要技术52Maintechnology52平安技术53Securitytechnology53技术维护与开发的人力资源54Maintenanceanddevelopmentofhumanresources54总结54Conclusion549.资金需求559.Capitaldemand559.1目前资金需求量559.1Currentcapitaldemand559.2其他资金需求559.2Othercapitalneeds559.3资本金具体使用569.3Specificuseofthecapital5610.财务分析5710.Financialanalysis57财务根本假设58Financialbasicassumptions58财务报表〔见附表〕59Financialstatements(seeattachedtable)59财务分析59Financialanalysis59总结65Conclusion6511.风险资本的退出6711.Theexitofventurecapital67资金退出方案67Capitalexitplan67总结68Conclusion6812．团队介绍6912．Teamintroduce69附录一：70Appendixone：70商业方案书BusinessPlan执行纲要1.SummaryEnvironmentandopportunity据中国电子商务研究中心监测数据显示，2021年中国海外代购市场交易规模达483亿元，较2021年同比增长82.3%，并呈明显上升趋势。〔图一〕AccordingtotheChinaelectroniccommerceresearchcentermonitoringdata,In2021,Chinahaspurchased48.3billionRMBoverseacommodities,compareto2021,ithasgrew82.3%,andshowsaobviousincreasingtrend.(figure1)〔图一〕(figure1)近年来，由于中国综合实力和居民生活质量的提升，使得中高产阶级群体对生活品质的注重，优质海外商品的市场需求在不断攀升，国外消费品越来越受到国内市场的青睐。Inrecentyears,duetoChina'simprovementofcomprehensivenationalstrengthandresidentsgettingrich,richpeoplearecaremoreabouttheirqualityoflife,thedemandofhigh-qualityoverseaproductsarerising,overseaproductsaregettingmoreandmorepopularbyChinesemarket.随着电子信息技术和经济全球化的深入开展，电子商务在国际贸易中的地位和作用日益凸显，已经成为中国对外贸易的开展趋势。跨境电商越来越受到政府部门的高度重视。发改委、商务部、海关总署、人民银行、质检总局、国家邮政局、国家标准委等部门积极围绕综合法律法规、信息监管、支付清算、通关、物流保税、电子认证、纠纷解决、经营者行为、示范试点等标准标准和配套管理制度层面，跨境电子商务法律政策环境不断完善。Withthefurtherdevelopmentofelectronicinformationtechnologyandeconomicglobalization,thepositionandfunctionofe-commerceininternationaltradeisgrowing,ithasbecomeadevelopmenttrendofChina'sforeigntrade.ChinesegovernmentpayhighattentiontoCross-bordere-commerce.Developmentandreformcommission,ministryofcommerce,generaladministrationofcustoms,thepeople'sbankofChina,qualitysupervision,inspectionandquarantine,thenationalpostoffice,thenationalstandardscommitteeandotherdepartmentsformedacompletesetofmanagementsystemincomprehensivelawsandregulations,regulatoryinformation,paymentandsettlement,customsclearance,bondedlogistics,electronicauthentication,disputeresolution,theoperatorbehavior,pilotdemonstrationandotherstandardspecification,thepoliciesofcross-bordere-commerceareimproving.今年跨境进口电商政策在跨境支付、通关和保税模式等方面对跨境电商呈现多重利好。Thisyear,Cross-bordere-commercehasmultiplepositivepoliciesincross-borderpayment,customsclearance,bondedpatternandotheraspects.1.2Productsandservice在国家针对跨境电商的政策越来越开放的背景下，结合我们的团队在国外的货源优势以及电商运营的经验，以“顾客至上、便捷购物、品质保证〞的原那么为口号，最终搭建一个效劳群众的跨境购物平台。主要商品为欧美的名牌时装及服饰，日韩的化装品，澳新的奶粉，以及兴旺国家生产的名牌日用品等。Underthebackgroundofnationalpoliciestowardscross-bordere-commerce,incombinationwithourteam'sabroadsourceadvantageandcross-bordere-commercebusinessexperience,oursloganis"customerfirst,convenientshoppingandqualityguarantee",tobuildaservingpubliccross-bordere-commercewebsite.theMainproductsarefromEuropeanandAmericanbrand-namefashionandclothing,JapanandSouthKorea'scosmetics,Australia'smilkpowder,andfamousbrandcommoditiesinthedevelopedcountries.附录一：Appendixone：利润表单位：美元ProfitsstatementCurrency:USD第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年 Fifthyear一主营业务收入：One:mainbusinessincome2,665,4066,860,95313,351,71122,085,85233,736,392减：主营业务本钱：Reduce:Mainbusinesscost1,243,8563,247,8475,752,8359,618,11814,829,565主营业务税金及其附加Mainbusinesstaxes48,866122,164232,112375,045560,857二主营业务利润Two;mainbusinessprofits1,372,6843,490,9427,366,76312,092,68918,345,970加：其他业务收入Plus:otherbusinessincome200,000260,000338,000439,400571,220减：其它业务税金及其附加Reduce:otherbusinesstaxes6,6008,58011,15414,50018,850减：营业费用Reduce:operationfee1,158,7361,889,1772,953,5194,225,9175,865,001管理费用Managementfee908,502973,0621,085,3781,156,9521,249,117财务费用Financialfee40,95040,95040,95040,95040,950三营业利润 Threeoperationprofits(542,104)839,1723,613,7617,093,76911,743,272四税前利润Fourpre-taxprofits(542,104)839,1723,613,7617,093,76911,743,272减：所得税Reduce:incometax00542,0641,064,0651,761,491五净利润Fivenetprofits(542,104)839,1723,071,6976,029,7049,981,781现金流量表单位：美元CashflowstatementCurrency:USD项目Project第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年 Fifthyear经营活动产生的现金流量:One:cashflowformbusiness销售商品、提供劳务收到的现金CashfromSalegoods,providelaborservice28654067120953136897112252525234307612现金流入小计Sub-totalofcashinflow28654067120953136897112252525234307612购置商品、接受劳务支付的现金Cashfrompurchasegoods,acceptlaborservice87069926466505001339845853313266131经营租赁所支付的现金CashpayingforOperatinglease7800078000780007800078000支付给职工的现金Cashpayingforemployeesalary746423899459109769113396261636407支付的所得税Payingincometax0054206410640651761491支付其他税费PayingOthertaxes55466130744243266389545579707支付其他与经营活动有关的现金Payingcashforotherrelativeactivities10122131654179259274437047815139248现金流出小计Sub-totalofcashoutflow2762801540903195551051503455122460985经营活动产生的现金流量净额NetCashflowfrombusiness10260517119224134606749070111846628投资活动产生的现金流量：Two:netcashflowfrominvestment购建固定资产所支付的现金cashforpurchasefixedassets958900019178000购建无形资产所支付的现金cashpayingforpurchaseintangibleassets26700002670000投资活动产生的现金流量净额Netcashflowfrominvestment(1225900)0(218480)00筹资活动产生的现金流量：Three:cashflowfromFinancingactivities吸收权益性投资所收到的现金Cashfromabsorbequityinvestmen款所收到的现金Cashfromloan7000000000现金流入小计Sub-totalofcashflow22021000000归还借款所支付的现金Cashpayingforrefundloan0000700000分配股利所支付的现金Cashfromallocatestock004914729647531597085偿付利息所支付的现金Cashpayingforrefundinterest4095040950409504095040950现金流出小计Sub-totalofcashflow(40950)(40950)(532422)(1005703)(2338035)筹资活动产生的现金流量净额Netcashflowformfinancingactivities2159050(40950)(532422)(1005703)(2338035)现金及现金等价物净增加额Four:cashandcashequivalentnetincreaseamount10357551670972338370564849999508593资产负债表单位:美元BalancesheetCurrency:USD资产assets第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年 Fifthyear流动资产:Currentassets货币资金Monetarycapital1,035,7552,706,7276,090,43112,575,43022,084,023流动资产合计TotalCurrentcapital固定资产:Fixedassets958,900958,9001,150,6801,150,6801,150,680减:累计折旧Reduce:Accumulateddepreciation177,202354,404566,126767,849969,571固定资产净值Netfixedassets781,698604,496584,554382,831181,109无形资产Intangibleassets267,000267,000293,700293,700293,700减：累计摊销Reduce:Accumulatedamortization53,400106,800165,540224,280283,020无形资产净值Netintangibleassets213,600160,200128,16069,42010,680资产合计Totalassets2,031,0533,471,4236,803,14513,027,68122,275,812负债及权益Debtandequity第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年Fifthyear流动负债:Currentdebts应付帐款Accountpayable373,157974,3541,725,8512,885,4364,448,870流动负债合计Totalcurrentdebts373,157974,3541,725,8512,885,4364,448,870长期借款Long-ternloan700,000700,000700,000700,0000负债合计Totaldebts1,073,1571,674,3542,425,8513,585,4364,448,870所有者权益:Owner’sequity实收资本Paid-upcapital1,500,0001,500,0001,500,0001,500,0001,500,000盈余公积Earnedsurplus059,414673,7531,879,6943,876,050未分配利润Undistributedprofit-542,104237,6552,203,5416,062,55212,450,892所有者权益合计Totalowner’sequity957,8961,797,0694,377,2949,442,24617,826,942负债及权益合计Totaldebtsandequity2,031,0533,471,4236,803,14513,027,68122,275,812本钱费用表单位：美元ExpensesstatementCurrency:USD第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年Fifthyear2,6333,9495,9237,70010,010一主营业务收入：Onemainbusinessincome:2,665,4066,860,95313,351,71122,085,85233,736,392核心会员会费收入Corememberfeeincome789,7501,974,3753,751,3136,061,3319,064,356核心会员消费Corememberconsumption1,579,5003,948,7507,502,62512,122,66318,128,711普通会员会费收入Ordinarymemberfeeincome98,719246,797468,914757,6661,133,044普通会员消费Ordinarymemberincome197,438691,0311,628,8593,144,1925,410,281减：主营业务本钱：Reduce:mainbusinesscost1,243,8563,247,8475,752,8359,618,11814,829,565其他本钱Othercost1,066,1632,783,8695,478,8919,160,11314,123,395支付品牌推广费Brandpromotefee177,694463,978000支付物流费Logisticfee00273,945458,006706,170主营业务税金及其附加Mainbusinesstaxes48,866122,164232,112375,045560,857营业税Operatingtax44,423111,059211,011340,950509,870城市维护建设费Citymaintainconstructionfee3,1107,77414,77123,86635,691教育及附加Educationandotherfee1,3333,3326,33010,22815,296二主营业务利润Twomainbusinessprofits1,372,6843,490,9427,366,76312,092,68918,345,970加：其他业务收入Plus:otherincome200,000260,000338,000439,400571,220广告收入advertising income200,000260,000338,000439,400571,220减：其他业务税金及其附加Reduce:otherbusinesstaxes6,6008,58011,15414,50018,850减：营业费用Reduce:operatingcost1,158,7361,889,1772,953,5194,225,9175,865,001广告费Advertisingfee360,000432,000518,400622,080746,496网络广告Internetadvertising240,000288,000345,600414,720497,664杂志广告Magazineadvertising120,000144,000172,800207,360248,832业务推广费Businesspromotefee329,063493,594740,391962,5081,251,260核心会员Coremember263,250394,875592,313770,0061,001,008普通会员Ordinarymember65,81398,719148,078192,502250,252会员维护费Membermaintainfee263,250658,1251,250,4382,020,4443,021,452核心会员Coremember210,600526,5001,000,3501,616,3552,417,162普通会员Ordinarymember52,650131,625250,088404,089604,290销售人员工资Salessalary206,423305,459444,291620,886845,793根本工资Basicsalary162,000194,400233,280279,936335,923销售提成Salescommissions44,423111,059211,011340,950509,870减：管理费用：Reduce:managementfee908,502973,0621,085,3781,156,9521,249,117管理人员工资Managementemployees’salary540,000594,000653,400718,740790,614培训费Trainingfee12,00013,20014,52015,97217,569场所租赁费Rentalfee78,00078,00078,00078,00078,000无形资产摊销费intangibleassetsAmortization53,40053,40058,74058,74058,740开办费摊销initialexpensesAmortization23,36023,36023,36023,36023,360其他无形资产摊销OtherintangibleassetsAmortization30,04030,04035,38035,38035,380域名注册费Domainregistrationfee300300300300300虚拟主机托管费Virtualhosttrusteefee2,0002,0002,0002,0002,000折旧depreciation177,202177,202211,722201,722201,722硬件设备折旧Hardwaredevicedepreciation167,202167,202201,722201,722201,722其他固定资产折旧Otherfixedassetsdepreciation10,00010,00010,00000办公费用Officeexpenses14,40015,84017,42419,16621,083话费Telephonecharge7,2007,9208,7129,58310,542网络费用Internetfee24,00031,20040,56052,72868,546减：财务费用：Reduce:financialfee40,95040,95040,95040,95040,950八营业利润Eightbusinessprofits(542,104)839,1723,613,7617,093,76911,743,272九税前利润Nine:pre-taxprofits(542,104)839,1723,613,7617,093,76911,743,272减所得税Reduceincometax00542,0641,064,0651,761,491十净利润Tennetprofits(542,104)839,1723,071,6976,029,7049,981,781公司总部人员工资单位：元Employee’ssalarytableCurrency:RMB第一年Firstyear第二年Secondyear第三年Thirdyear每月工资第一年Monthlysalaryinfirstyear每人每年工资〔第一年〕Perperson’syearlysalary(firstyear)行政Administrative123450054000市场部经理Marketmanager111350042021市场部人员Marketemployees333250030000财务部经理Financialdepartmentmanager111350042021财务人员Financialemployees222202124000技术部经理Technologymanager111350042021技术员Technologyemployees233250030000客户效劳中心经理Customerservicemanager111350042021客户效劳中心人员Customerserviceemployees555202124000总计Total171920540000注：员工工资以每年10%的速度增长。Attention:employees’salaryincrease10%everyyear.

咖啡店创业计划书第一部分：背景在中国，人们越来越爱喝咖啡。随之而来的咖啡文化充满生活的每个时刻。无论在家里、还是在办公室或各种社交场合，人们都在品着咖啡。咖啡逐渐与时尚、现代生活联系在一齐。遍布各地的咖啡屋成为人们交谈、听音乐、休息的好地方，咖啡丰富着我们的生活，也缩短了你我之间的距离，咖啡逐渐发展为一种文化。随着咖啡这一有着悠久历史饮品的广为人知，咖啡正在被越来越多的中国人所理解。第二部分：项目介绍第三部分：创业优势目前大学校园的这片市场还是空白，竞争压力小。而且前期投资也不是很高，此刻国家鼓励大学生毕业后自主创业，有一系列的优惠政策以及贷款支持。再者大学生往往对未来充满期望，他们有着年轻的血液、蓬勃的朝气，以及初生牛犊不怕虎的精神，而这些都是一个创业者就应具备的素质。大学生在学校里学到了很多理论性的东西，有着较高层次的技术优势，现代大学生有创新精神，有对传统观念和传统行业挑战的信心和欲望，而这种创新精神也往往造就了大学生创业的动力源泉，成为成功创业的精神基础。大学生创业的最大好处在于能提高自己的潜力、增长经验，以及学以致用;最大的诱人之处是透过成功创业，能够实现自己的理想，证明自己的价值。第四部分：预算1、咖啡店店面费用咖啡店店面是租赁建筑物。与建筑物业主经过协商，以合同形式达成房屋租赁协议。协议资料包括房屋地址、面积、结构、使用年限、租赁费用、支付费用方法等。租赁的优点是投资少、回收期限短。预算10-15平米店面，启动费用大约在9-12万元。2、装修设计费用咖啡店的满座率、桌面的周转率以及气候、节日等因素对收益影响较大。咖啡馆的消费却相对较高，主要针对的也是学生人群，咖啡店布局、格调及采用何种材料和咖啡店效果图、平面图、施工图的设计费用，大约6000元左右3、装修、装饰费用具体费用包括以下几种。(1)外墙装饰费用。包括招牌、墙面、装饰费用。(2)店内装修费用。包括天花板、油漆、装饰费用，木工、等费用。(3)其他装修材料的费用。玻璃、地板、灯具、人工费用也应计算在内。整体预算按标准装修费用为360元/平米，装修费用共360*15=5400元。4、设备设施购买费用具体设备主要有以下种类。(1)沙发、桌、椅、货架。共计2250元(2)音响系统。共计450(3)吧台所用的烹饪设备、储存设备、洗涤设备、加工保温设备。共计600(4)产品制造使用所需的吧台、咖啡杯、冲茶器、各种小碟等。共计300净水机，采用美的品牌，这种净水器每一天能生产12l纯净水，每一天销售咖啡及其他饮料100至200杯，价格大约在人民币1200元上下。咖啡机，咖啡机选取的是电控半自动咖啡机，咖啡机的报价此刻就应在人民币350元左右，加上另外的附件也不会超过1200元。磨豆机，价格在330―480元之间。冰砂机，价格大约是400元一台，有点要说明的是，最好是买两台，不然夏天也许会不够用。制冰机，从制冰量上来说，一般是要留有富余。款制冰机每一天的制冰量是12kg。价格稍高550元，质量较好，所以能够用很多年，这么算来也是比较合算的。5、首次备货费用包括购买常用物品及低值易耗品，吧台用各种咖啡豆、奶、茶、水果、冰淇淋等的费用。大约1000元6、开业费用开业费用主要包括以下几种。(1)营业执照办理费、登记费、保险费;预计3000元(2)营销广告费用;预计450元7、周转金开业初期，咖啡店要准备必须量的流动资金，主要用于咖啡店开业初期的正常运营。预计2000元共计： 120000+6000+5400+2250+450+600+300+1200+1200+480+400+550+1000+3000+450+2000=145280元第五部分：发展计划1、营业额计