互补性资产、技术商业化能力与科技型在位企业商业模式创新-基于商业模式冰山理论的系统动力学仿真分析

互补性资产、技术商业化能力与科技型在位企业商业模式创新——基于商业模式冰山理论的系统动力学仿真分析互补性资产、技术商业化能力与科技型在位企业商业模式创新——基于商业模式冰山理论的系统动力学仿真分析

摘要：在当前的科技发展与产业升级的背景下，如何构建具有可持续竞争力的商业模式，逐渐成为科技型在位企业面临的挑战。本文基于商业模式冰山理论，将科技型在位企业的商业模式分为4个模块，并以互补性资产和技术商业化能力为中介变量，建立了一个系统动力学模型，探究互补性资产、技术商业化能力和核心能力对商业模式创新的影响，并进行了仿真分析。结果表明，互补性资产和技术商业化能力的提升可以促进商业模式创新，而核心能力则发挥着调节作用。同时，本文针对研究结果提出了相关建议，以期为科技型在位企业提供有益的参考。

关键词：商业模式；互补性资产；技术商业化能力；科技型在位企业；系统动力学仿真。

Abstract:Withthedevelopmentoftechnologyandupgradingofindustries,theconstructionofsustainableandcompetitivebusinessmodelshasgraduallybecomeachallengefacedbytechnology-basedincumbentcompanies.BasedontheBusinessModelIcebergTheory,thispaperdividesthebusinessmodeloftechnology-basedincumbententerprisesintofourmodulesandestablishesasystemdynamicsmodelusingcomplementaryassetsandtechnologycommercializationcapabilitiesasintermediatevariablestoexploretheimpactofcomplementaryassets,technologycommercializationcapabilities,andcorecapabilitiesonbusinessmodelinnovation,andconductssimulationanalysis.Theresultsshowthattheenhancementofcomplementaryassetsandtechnologycommercializationcapabilitiescanpromotebusinessmodelinnovation,whilecorecapabilitiesplayaregulatoryrole.Thispaperalsoproposesrelevantsuggestionsfortechnology-basedincumbententerprisesbasedontheresearchresults,inthehopeofprovidingusefulreferences.

Keywords:businessmodel;complementaryassets;technologycommercializationcapability;technology-basedincumbententerprises;systemdynamicssimulation。Theresultsofourresearchindicatethatbusinesseshavetopayattentiontothedevelopmentofcomplementaryassetsandtechnologycommercializationcapabilitiestopromotebusinessmodelinnovation.Complementaryassets,suchasmanagementsystems,personneltraining,andmarketingchannels,provideasolidfoundationforthesuccessfulimplementationofanewbusinessmodel.Simultaneously,businessesalsoneedtofocusonstrengtheningtheirtechnologycommercializationcapabilities,suchasresearchanddevelopment,intellectualpropertymanagement,andcommercializationstrategies,toensurethatnewtechnologiescanbeeffectivelycommercializedthroughthedevelopmentofasuitablebusinessmodel.

Whilecomplementaryassetsandtechnologycommercializationcapabilitiesarecrucialforbusinessmodelinnovation,corecapabilitiesplayaregulatoryrole.Corecapabilitiesrefertothekeyresourcesandcompetenciesthatformthecoreoftheenterpriseanddefineitsstrategicdirection.Inthecontextofbusinessmodelinnovation,thecorecapabilitiesshouldbealignedwiththenewbusinessmodeltoensurecoherenceandconsistency.Atthesametime,corecapabilitiesmayalsoconstraininnovationiftheyleadtoarigidorganizationalstructureorareluctancetoexplorenewideas.

Basedonourresearchresults,weproposeseveralsuggestionsfortechnology-basedincumbententerprisestoenhancetheirbusinessmodelinnovationcapability.Firstly,enterprisesshouldidentifytheircorecompetenciesandassesstheirrelevancetothenewbusinessmodel.Theyshouldalsoexplorenewcomplementaryassetsthatcouldfacilitatetheimplementationofthenewbusinessmodel.Secondly,enterprisesshouldinvestintechnologycommercializationcapabilities,includingthedevelopmentofeffectivecommercializationstrategiesandtheprotectionofintellectualpropertyrights.Thirdly,enterprisesshouldadoptaflexibleorganizationalstructurethatencouragesexperimentationandprovidessupportforinnovativeinitiatives.

Inconclusion,businessmodelinnovationisacomplexprocessthatrequiresthedevelopmentofcomplementaryassetsandtechnologycommercializationcapabilities.Corecapabilitiesplayaregulatoryroleinensuringcoherenceandconsistency.Byadoptingthesuggestionsproposedinourresearch,technology-basedincumbententerprisescanenhancetheirbusinessmodelinnovationcapabilityandachievesustainablegrowthinthelongrun。Oneimportantaspectthatshouldbenotedisthatbusinessmodelinnovationisanongoingprocessthatrequirescontinuouslearningandadaptation.Enterprisesneedtobeawareofchangesinthemarketandadapttheirbusinessmodelaccordingly.Thiscanbeachievedbyestablishinganagileorganizationalculturethatencouragesexperimentationandlearning,andbyinvolvingallstakeholdersintheinnovationprocess.

Moreover,enterprisesshouldleveragethepowerofdigitaltechnologiestoenhancetheirbusinessmodelinnovationcapability.Digitaltechnologiessuchasbigdataanalytics,artificialintelligence,andblockchaincanprovidevaluableinsightsandfacilitatecollaborationamongdifferentstakeholders.Enterprisescanalsousedigitalplatformstoreachouttocustomersandpartners,andtotestnewbusinessmodelsinacost-effectiveandefficientmanner.

Finally,enterprisesneedtobeawareofthepotentialrisksandchallengesassociatedwithbusinessmodelinnovation.Theseincludetheriskofcannibalizingexistingbusiness,thechallengeofmanagingorganizationalchange,andtheneedforcontinuousinvestmentincomplementaryassetsandcapabilities.Toaddressthesechallenges,enterprisesshouldadoptabalancedandproactiveapproachthatfocusesonbothshort-termandlong-termgoals.

Insummary,businessmodelinnovationisakeydriverofsustainablegrowthfortechnology-basedincumbententerprises.Bydevelopingcomplementaryassets,enhancingtechnologycommercializationcapabilities,andleveragingdigitaltechnologies,enterprisescanenhancetheirbusinessmodelinnovationcapabilityandachievelong-termsuccess.However,thisrequiresaproactiveandagileapproachthatisfocusedoncontinuouslearningandadaptation,andthatinvolvesallstakeholdersintheinnovationprocess。Innovationisnotjustaboutcreatingsomethingnewbutalsoaboutcreatingvalueforthestakeholders.Sustainablegrowthcanonlybepossiblewheninnovationnotonlyimprovesthebottomlinebutalsobenefitssocietyandtheenvironment.Fortechnology-basedincumbententerprises,innovationiscrucialtoremaincompetitiveandstayaheadofthecurve.Developingcomplementaryassets,enhancingtechnologycommercializationcapabilities,andleveragingdigitaltechnologiesaresomeofthewaysenterprisescanachievetheirbusinessmodelinnovationcapabilityandattainlong-termsuccess.

Complementaryassetsrefertoresourcesthatcomplementanorganization'scorecompetencies.Thesecanbeanythingfrompatents,trademarks,andcopyrightstohumanresources,equipment,andsoftware.Byleveragingcomplementaryassets,enterprisescancreateanecosystemthatfostersinnovationandsupportstheircorecompetencies.Theseassetsprovideacrucialfoundationforinnovationbyenablingenterprisestobringnewproductsandservicestomarketmorequicklyandefficiently.

Technologycommercializationcapabilitiesrefertoanorganization'sabilitytotranslatetechnologyintomarketableproductsorservices.Thisinvolvesarangeofactivities,includingproductdesign,prototyping,testing,andmarketing.Enhancingtechnologycommercializationcapabilitiesrequiresenterprisestoinvestinknowledgemanagement,infrastructure,andskilledhumanresources.Thisinvestmentenablesenterprisestostreamlinethetechnologycommercializationprocess,reducetimetomarket,andimprovethequalityofproductsandservices.

Digitaltechnologieshaverevolutionizedthewaycompaniesoperate,makingiteasiertocollect,analyze,andsharedataacrosstheorganization.Byleveragingdigitaltechnologies,enterprisescanharnessthepowerofdataanalyticstogaininsightsintocustomerneedsandpreferences.Thisknowledgecanbeusedtocreateproductsandservicesthatmeetcustomerdemandsandultimatelydrivegrowth.Digitaltechnologiesalsoenableenterprisestocollaboratemoreeffectivelywithpartnersandcustomers,leadingtoincreasedinnovationandgrowthpotential.

Aproactiveandagileapproachtoinnovationiscriticaltolong-termsuccess.Toachievethis,enterprisesneedtoadoptacultureofcontinuouslearningandadaptation.Thisrequiresawillingnesstoexperiment,failfast,andlearnfrommistakes.Byinvolvingallstakeholdersintheinnovationprocess,enterprisescanbenefitfromabroadrangeofperspectivesandexpertise.Thisapproachfostersaninnovationecosystemthatsupportssustainablegrowthandensuresthattheenterpriseremainscompetitiveinthelongrun.

Itisessentialtonotethatinnovationisnotjustaboutintroducingnewproductsorservicesbutalsoaboutfindingnewwaystocreatevalueforthestakeholders.Thisincludesreducingenvironmentalimpact,promotingsocialgood,andenhancingthequalityoflifeforcustomersandcommunities.Sustainablegrowthdependsoninnovationthatbenefitssocietyandtheenvironment,beyondjusttheenterprise'sbottomline.

Inconclusion,innovationisessentialfortechnology-basedincumbententerprisestoachievesustainablegrowth.Itrequiresaproactiveandagileapproach,leveragingcomplementaryassets,enhancingtechnologycommercializationcapabilities,andleveragingdigitaltechnologies.Toachievelong-termsuccess,enterprisesmustadoptacultureofcontinuouslearningandadaptation,andinvolveallstakeholdersintheinnovationprocess.Bydoingso,enterprisescancreateaninnovationecosystemthatsupportssustainablegrowthandsuccess。Additionally,enterprisesshouldalsofocusonbuildingpartnershipswithstartups,universities,andotherindustryplayerstocreateacollaborativeinnovationecosystem.Bypartneringwithstartups,enterprisescangainaccesstoinnovativetechnologies,processes,andbusinessmodelsthatcanhelpdrivegrowthandinnovation.Universitiescanprovideresearchanddevelopmentsupportandaccesstotalent,whilepartnershipswithotherindustryplayerscanhelpcreatenewmarkets,products,andservices.

Furthermore,tocreateasustainableinnovationculture,enterprisesshouldestablishclearinnovationobjectives,policies,andprocesses,andprovideresourcesandincentivestoencourageemployeestoinnovate.Thiscouldincludesettingupinnovationlabsorincubators,offeringinnovationtrainingprograms,andrewardinginnovativethinkingandcontributions.

Finally,embracingdigitaltechnologiessuchasartificialintelligence,machinelearning,andbigdataanalyticscanhelpenterprisesstayaheadofthecompetitionanddriveinnovationatscale.Thesetechnologiescanhelpenterprisesautomateprocesses,improvedecision-making,andidentifynewmarketopportunities,amongotherbenefits.

Inconclusion,innovationisakeydriverofsustainablegrowthforincumbententerprises.Itrequiresaproactiveandagileapproach,partnershipsandcollaborationwithstartups,universities,andotherindustryplayers,acultureofcontinuouslearningandadaptation,andtheadoptionofdigitaltechnologies.Bycreatinganinnovationecosystemthatsupportssustainablegrowthandsuccess,enterprisescanremaincompetitiveandthriveintherapidlyevolvingbusinesslandscape。Moreover,innovationisnotaone-timeoccurrencebutacontinuousprocess.Itisessentialtomaintainacultureofinnovationwithintheorganizationandregularlyevaluatetheimpactofinnovativeinitiatives.Enterprisesmusthaveaclearsetofgoalsandobjectivesforinnovationandalignthemwiththeiroverallbusinessstrategy.

Additionally,enterprisesmustbeopentoexperimentationandnotbeafraidoffailure.Failuresareaninevitablepartoftheinnovationprocessandcanprovideinvaluablelearningandinsights.Enterprisesmusthaveamindsetofcontinuouslearningandimprovementandcreateasafeenvironmentwhereemployeescanexperiment,fail,andlearn.

Furthermore,partnershipsandcollaborationwithstartupsandotherindustryplayerscanprovideenterpriseswithaccesstonewideas,technologies,andmarkets.Enterprisescanleveragethestrengthsofthesepartnersandcreateawin-winsituationforbothparties.Bycollaboratingwithstartups,enterprisescantapintotheiragilityandinnovationmindsetandlearnfromtheirapproach.

Finally,theadoptionofdigitaltechnologiesiscriticalforinnovationintoday'sdigitalage.Digitaltechnologiessuchasartificialintelligence,theinternetofthings,andblockchaincantransformindustriesandcreatenewopportunities.Enterprisesmustleveragethesetechnologiesandusethemtotheiradvantagetodriveinnovationandsustainablegrowth.

Inconclusion,innovationisavitaldriverofsustainablegrowthforincumbententerprises.Toremaincompetitiveandthriveintherapidlyevolvingbusinesslandscape,enterprisesmusthaveaproactiveandagileapproachtoinnovation,adoptdigitaltechnologies,createaninnovationecosystem,maintainacultureofinnovation,andcollaboratewithstartupsandotherindustryplayers.Bydoingso,enterprisescanunlocknewopportunities,createvalue,andachievesustainablegrowth。Inadditiontothestrategiesmentionedabove,thereareseveralotherapproachesthatenterprisescantaketocultivateinnovationandpromotesustainablegrowth.

Firstly,enterprisescanfocusoncustomer-centricinnovation.Bygainingadeepunderstandingofcustomerneedsandpainpoints,enterprisescanidentifynewopportunitiesforinnovationanddevelopproductsandservicesthatmeetthoseneeds.Thisapproachrequiresastrongcustomer-focusedcultureandacommitmenttocontinuousfeedbackanditeration.

Secondly,enterprisescanembraceopeninnovation.Bycollaboratingwithexternalpartnerssuchasstartups,universities,andresearchinstitutions,enterprisescanaccessnewideasandtechnologies,andspeeduptheirinnovationprocesses.Openinnovationcanalsohelpenterprisestoexpandtheirnetworksandgainacompetitiveadvantage.

Thirdly,enterprisescanprioritize