融创项目11月百家宴活动策划方案

e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822融创xxx府11月百家宴活动策划方案e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822目录01活动概况02活动布置03活动细节04其他事项e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822活动概况PART1e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822活动目的一、团结互助的精神不仅是中华民族的传统美德，在推崇博爱与人文主义的现代中国也是一种美好的人生价值观。二、“百家宴”有利于为大家架起-座沟通、交流的桥梁，缩短邻里间的距离，消除邻里间的陌生。三、让我们学会今后不仅在节日中敞开心扉，更在每天的生活中善待自己、关心他人，与阳光同行。四、快速聚集客户,让更多客户感受到项目带给业主的关心和温暖,提升客户对项目的满意度和忠诚。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822活动概述活动主题：此食此刻越享家宴活动时间：2020年11月底活动地点：融创xxx府楼盘内活动人群：小区业主及家人活动人数：200-600人e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822活动布置PART2e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822入口迎宾活动入口处设置家宴主题造景，引导大家前往现场的同时也增强活动氛围感，增加业主好感度以及活动宣传。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822活动签到【迎福气】签到处设置福袋墙，让业主在初冬感受到融创的心意以及来宾增添好感度。签到即可在红包墙抽取红包一个，红包内放置彩票一份，彩票为当天开奖,即可现场感受趣味性。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822现场合影区【幸福时刻】幸福打卡时间!合影区设置打卡点，欢笑合影，现场设置照片打印机，定格欢乐瞬间，幸福照片马上看得到!e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822现场合影区现场设置趣味合影区，以冬天最受欢迎的火锅为造景，业主可在此处拍摄独特的欢聚瞬间，现场可放置摆拍小道具，增加现场互动性。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822现场互动区（六选四）现场设置互动游戏区，选择趣味小游戏，让业主与家人在此互动打卡，度过快乐时光。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822就餐区形式推荐——冷餐长条桌e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822舞台形式参考一e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822舞台形式参考二e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822活动细节PART3e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822前期线上宣传——前宣推文项目官微进行活动前宣系列推文《你记忆里最难味道忘的一道家乡菜》《融创相邀共赴邻里之约》《与邻趣事》等，传递项目活动信息，深度解析项目邻里文化的深度及影响力，促进现代邻里文化温度传承。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822线上宣传——邻里故事征集《与邻趣事》朋友圈邻里趣事证集你与部居的雅闻趣事、相交之道、快意生活...都可以通过朋友圈进行展示，获得最多点赞数者可至现场领取精美大奖一份。结合主画面在活动前5天、3天、2天、1天进行倒计时海报推广，使前期更具仪式感，也让大家更加期待活动的到来。倒计时海报e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822现场活动流程项目时间内容备注迎宾签到10:00-11:00礼仪迎宾来宾入场、乐队暖场互动打卡10:00-11:00互动游玩来宾可在互动区进行互动游戏打卡、拍照震撼开场11:00-11:05开场节目以热血街舞开场，带动现场气氛11:05-11:10主持人开场主持人开场介绍到场嘉宾11:10-11:15领导致辞领导致辞以及祝酒开菜环节安排11:15-11:25破冰游戏通过简单互动小游戏让来宾互相认识，打造一个热闹温馨的气氛。11:25-11:30定制情景剧体现邻里关系特色演绎，如之前小区活动内容体现11:30-11:35业主表演节目111:35-11:45互动小游戏抢凳子、乒乓球接力等游戏11:45-11:50抽奖环节第一轮抽奖11:50-11:55业主表演节目211:55-12:05游戏环节你画我猜、猜歌曲等12:05-12:10川剧变脸川剧变脸表演，带动现场舞台气氛12:10-12:15抽奖环节第二轮抽奖12:15-12:25邻里生日节11月过生日的业主一起过生日，祝愿所有融创xxx府的业主幸福安康快乐12:25-12:30抽奖环节第三轮抽奖活动结束12:30-活动结束e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822暖场签到来宾福气墙签到后入场，与此同时舞台区乐队暖场表演。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822开场舞热血街舞团开场，身穿镭射外套的年轻人用他们的青春活力为所有嘉宾展示新时代年轻人的风采，带动现场气氛，将活动带上小高潮。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822主持人开场主持人开场介绍本次活动信息以及到场领导嘉宾，引出领导讲话。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822领导致辞融创xxx府领导上台致欢迎辞，预祝大家玩的开心，祝酒后正式开菜。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822百家宴现场设置百家宴（类型可根据人数更改），在中午时所有的业主家人共同举杯相饮，不同面貌、不同性格的人，都带着同一种美好的愿望欢聚于此一同庆祝这美好的一天。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822破冰游戏例如：任意一位业主作自我介绍，内容为：我是xxx，住在xx单元，第二位来宾轮流介绍，需重新介绍上一位嘉宾，以此类推，最后一位嘉宾需重复之前所有嘉宾信息。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822情景剧表演以情景剧的形式讲述对融创xxx府的故事，引起现场业主共鸣，增加客户对项目的满意度和忠诚度。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822互动小游戏现场邀请嘉宾上台参与互动小游戏，通过比赛可赢得互动礼品，带动现场来宾参与感。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822抽奖环节现场通过签到系统可进行不同内容的抽奖小游戏互动，带动大家的参与度以及带动现场气氛。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822美食武林大赛（推荐）活动当天开启美食武林大会活动，面向所有业主们征集拿手菜，经过报名并邀请现场业主试菜、品评，绘制成一张具体的“家人美食地”图，同步在活动结束后进行发布。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822川剧变脸现场邀请极具戏剧性的川剧变脸表演，为大朋友小朋友增加互动可看性的同时点燃现场气氛。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFC0DD98BC7D6A39A64D3162AEA17DB19B9B9A87D0E9A0C5838999CD047764B32476FB53FC54D3671B43638F8C25D9EC95BB52BCC6C1CB3F6DE41EB0266A54822邻里生日节此次活动将邀请11月生日的业主家庭一同参与，在百家宴时举办生日派对，让业主们感受融创xxx府的关心和温暖,提升客户对项目的满意度和忠诚的同时增进大家的感情。e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA2