长虹SWOT分析法-机会分析英

SWOTanalysismethod

——Opportunityopportunityanalysis

演讲人：长虹SWOT分析法—机会分析英共20页，您现在浏览的是第1页!SWOT-opportunityopportunityanalysis

◆A,SWOTanalysismethod,thepaper◆Second,opportunitychancetoknowandanalysis◆Three,SWOTmatrixanalysis◆Four,caseanalysis◆Five,interactionproblems长虹SWOT分析法—机会分析英共20页，您现在浏览的是第2页!SWOT-opportunityopportunityanalysis◆Opportunityachance◆houldthefavorableconditionstimingistime◆Keyfactorsshouldanalysis◆nterpriseexternalenvironmentshouldfacetheopportunity长虹SWOT分析法—机会分析英共20页，您现在浏览的是第3页!SWOT-opportunityopportunityanalysis◆Companiesfacepotentialopportunity(O):◆Marketopportunitiesarethemajorfactorstoinfluencethepanystrategy.Thepanymanagersshouldconfirmthateveryopportunity,evaluationeveryopportunitytogrowthandprofitprospects,theselectionofthosewhocanandpanyfinancialandorganizationalresourcesmatching,makepanytogetthebiggestpotentialthepetitiveadvantageofthebestchance.◆Potentialdevelopmentopportunitiesmaybe:◆Theenlargingtrendhadcustomersorproductsegmentsofthemarket◆-vicenewproductnewtechnologyskillstotransferbusiness,forgreaterservicecustomerbase◆Priortooraftertransitingtointegration◆Hadthemarketaccessbarriersreduced◆Hadtheabilityofpetitionforacquisitions◆Hadthemarketdemandgrowthisstrong,canrapidexpansion◆Toothergeographicalareahadappeared,andexpandthemarketshareoftheexpansionopportunities

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第4页!SWOT-opportunityopportunityanalysis◆SWOTmatrix:◆Shouldtheinternaladvantageinternalweaknesses◆ShouldSW◆Externalopportunitysostrategy(growthstrategy)wostrategy(reversetypestrategic)◆ShouldO◆Relyontheinternaladvantageusingexternalopportunities◆Seizeopportunitytoovereinternalweaknessesexternal◆Shouldanexternalthreatststrategy(DuoZhongoperationstrategy)wtstrategy(defensestrategy)◆ShouldT◆Usetheinternaladvantagereduceinternalweaknesses◆Boycotttoexternalthreatstoavoidoutsidethreats长虹SWOT分析法—机会分析英共20页，您现在浏览的是第5页!Case:longrainbowgroupcolortelevisionindustrySWOTanalysisandconclusions

◆Shouldthepanyexperience:◆1958:780factoryshouldinsichuanground-brokeninmianyang◆1960:theradio,theproductionshouldmegaphone◆1968:shouldfirstairborneradarsuccessfultestflightofthelocals◆1972:shouldstartblackandwhitetelevisionprogram◆1980:colorTVsetsshouldputontheproductionline◆1985:41yearsoldshouldtheNiRunFengwasnamedforthedirectorship◆1992:shouldformalongrainbowelectronicgroup,colortelevisionproductionthewholenationthefirst◆1994:longrainbowshouldinShanghaistockexchangelisting◆Should1995:sweepingintothecitymarket,rollout34bigTVscreens◆1996:longrainbowcolorTVsetsshouldlaunchfirstpricewar◆1997:tothecolortelevisionshouldstartasitsmainbusiness,diversification,intotheVCD,empty,batteryproductionmanagementfieldadjustable,withannualsalesof16billion◆1998:longrainbowshoulddigitalproductsseries-oneoftheset-topboxtoenterthemarket

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第6页!SWOT-opportunityopportunityanalysisTheSWOTanalysis:Advantage(Strengths):1asalargestate-ownedshouldenterprise,enjoycertainpolicyadvantage2shouldperfectproductqualityandbrandawarenessThreelongrainbowcolortelevisionshouldcontinuous20yearstokeepdomesticsalesfirst4shouldfourplasmadisplaysuppliers5coveringthewholecountryshould"sunshineservicenetwork"6thepowerfulshouldtheabilityofindependentinnovationShouldtheoperationnetworkand7strongindustrialchain8thecategoriesshouldwithenterprisestrategiccooperationeliteShouldthe9people-orientedmanagementmechanism,practicalandeffectiveincentiveandrestraintmechanismsofemployees10DuoNiandevelopmentshouldhavecertainscale,andcapitaladvantage,theenterpriseriskresistantability

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第7页!SWOT-opportunityopportunityanalysisDevelopmentOpportunities(Opportunities):Should1,withthedevelopmentofChina'seconomy,people'sconsumptionlevelwillincreasethedemandforhigh-endhomeapplianceproductShould2,aftertheaccessiontotheWTO,havebettertoparticipateininternationalpetitionexploreinternationalmarketThree,homeapplianceshouldcountrysidepolicy2of3classmarkettoexpanddemandFour,thepolicylevel,should"threenetsfusion","OLED"development5,lowcarbonshouldenvironmentalprotection,the3Dboom6,globalplasmaindustryshouldhavegoldenopportunityperiod长虹SWOT分析法—机会分析英共20页，您现在浏览的是第8页!SWOT-opportunityopportunityanalysisSix,targetandstrategicorientationA,goal:Thesupremegoal:ofindustry,promotingnationalindustryasourmissionProductgoal:createworldfamousbrandDevelopmentgoals:tobetheworld'smodernmultinationalenterpriseB,strategicfocus:thetotalcostisleadinganddifferentiationPositioningbasis:"costadvantage"isthekeytowinning;"Productdifferentiation"iswinningamagicweapon

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第9页!WTstrategy:1,andintegratetheadvantageresources,fromthegrowthoftheindustryisnotstrongGraduallycreatedagroupofhighlythegrowthofindustry,seeknewprofitgrowthpoint2,accordingtoconsumerdemandlevels,tocarryonthemarketsegmentationChina'svastmarketisnotbalanceddevelopment,overthelifehabitsandconsumptionhabits,ineisnotthesame.Settingthepriceofdistinctbination.3,strengthenthebrandconstructionandafter-salesserviceoflong4,improvemarketingchannelFrompuredependingonbigwholesalerstomakeuseofthebigandsmallandmedium-sizedwholesalersandspecialtyshopstothebination,intensivedistribution,increasingthemarketcoverageandsales.5,managementleveldevelopclearcorefunctionorientation6,increasedsalesofalineauthorized,thusspeedinguptherapidreactiontothemarket长虹SWOT分析法—机会分析英共20页，您现在浏览的是第10页!SWOT-opportunityopportunityanalysisPleaseeveryonebinedwithSWOTmatrixanalysisYaShangshouldhowtoplanthepanystrategy?

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第11页!SWOT-opportunityopportunityanalysis◆(1)opportunityandthreatanalysis(OT)withtheeconomy,society,andtechnology,andmanyotheraspects,especiallytherapiddevelopmentofeconomicglobalization,theworldoftheprocessofintegration,theglobalinformationnetworkspeeduptheestablishmentandconsumerdemanddiversity,enterprise'scircumstancesaremoreopenandunrest.Thischangeofallenterprisesalmostproducedprofoundeffect.Becauseofthis,environmentalanalysisbeeanincreasinglyimportantenterprisefunctions.Theenvironmentdevelopmenttrendaredividedintotwokinds:onesaidtheenvironmentalthreat,anotherkindsaidenvironmentopportunities.Theenvironmentalthreatisakindofenvironmentreferstothedevelopmenttrendofadversebytheformationofthechallenge,ifdonottakedecisivestrategicbehavior,thiskindofadversetrendwillleadtothepany'spetitivepositionweakened.Environmentistheopportunitytocorporatebehaviorattractivefield,inthisfield,thepanywillhaveapetitiveadvantage.Ontheanalysisoftheenvironmentalsocanhavedifferentpointofview.Forexample,abriefanalysisofthemethodisthePEST,anothermoremonmethodsofanalysisispottersubstitutivecastings.◆Note:PESTanalysisreferstotheanalysisofthemacroenvironment,macroenvironmentandsaid,itistopointtogeneralenvironmentinfluenceallindustriesandenterprisesofallkindsofmacroscopicstrength.Andthemacroenvironmentfactoranalysis,differentindustriesandenterprisesaccordingtotheirowncharacteristicsandmanagementneed,thespecificcontentsoftheanalysisofthedifference,butthegeneraltoPolitical(Political),Economic(Economic),technology(Technological)andSocial(Social)thefourcategoriesaffecttheenterprisemainlyexternalenvironmentfactorswereanalyzed.

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第12页!SWOT-opportunityopportunityanalysis◆

TheSWOTanalysisofsteps:◆

1,theenterpriseshouldlist,advantageanddisadvantage,possibleopportunitiesandthreats.◆

Should2,advantages,disadvantagesandopportunities,threats,binedformSO,ST,WO,WTstrategy.◆

Three,SO,shouldtoST,WO,WTstrategytoidentifyandchoice,determinetheenterpriseshouldnowtakethestrategiesandtactics.长虹SWOT分析法—机会分析英共20页，您现在浏览的是第13页!Case:longrainbowgroupcolortelevisionindustrySWOTanalysisandconclusions

Shouldlongrainbowwasfoundedin1958,frommilitarycareer,thecolortelevision,totheinformationoftheelectronicDuoYuandevelopment,hasbeethecollectionwarindustry,consumerelectronics,thecoredevicer&dandmanufacturingforaprehensivemultinationalenterprisegroup,anditwasagloballypetitiveinformationhomeappliancescontentandserviceprovideradvance.Atpresent,thelongrainbowbrandvalue68.258billionyuan.

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第14页!◆1999-4:longrainbowshouldlaunchcolorTVsecondpricewar◆1999-5:longrainbowshouldlaunchintelligencetotypecolorTV;Thesamemonth,willbeannouncedinliquidcrystalindustrysource,named"digitalgodwindplan"◆1999-6:shouldallinitiatedlongrainbow"digitalsunshineplan"◆1999-7:longrainbowshouldstart"greenherculesplan",productionmercury-freealkalimanganesebatteries◆2000:longrainbowshouldbreakthroughtheDLPprojectiontechnology,largestproductionbasebuiltMonday◆Should2001:longrainbow20000colorTVsetsandforhundredsofthousandsofDVDaccesstotheAmericanmarket◆2001-6:shouldNiRunFengrumouredtobeethekingoflongrainbowprojection◆2002:colorTVsalesshouldthefirst,theworld'ssecond◆2003:interventionshoulddigitalmedianetworkindustry◆2004::shouldtakeoverlongrainbow,makeflatTV◆2005:yearshouldtechnologyinnovationandtechnologymitteeestablishedstrategiccongressceremony,thelargemakeglobalizationtechnologyinnovationnetworks◆2006:longrainbowshouldpletebrandvalue"triplejump"◆2007:shouldtheworldbrandlaboratory(WBL)"2007Chinabrandannualaward"◆2008:longrainbowITV200shouldnetworkset-topboxofhouseholdappliancesinnovationdesignredstarbonusprize◆2009autumn:totalstartupshouldoneiscalled"theindustryfocus,therevitalizationofcolorTV,"the"longtengplan"◆2011-8:shouldlongrainbowintelligentstrategy-"wisdomarelivingwithheartyoumove"openthewisdomofyourlife

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第15页!SWOT-opportunityopportunityanalysisTheSWOTanalysis:Enterprisedisadvantage1,thecolortelevisiontubeshouldthelackoftechnology2"thepricewar",shouldbringlossesThree,itsownindustrychainshouldbringrestriction4,propertyrightssystemshouldbringresistance5,internalinstitutionsshouldbloated,overlappingfunctions,instructionsissueduploadunobstructed.Notenough6,diversificationstrategyimplementationshouldnotsuccessful7shouldlayparticularstresson,inthedomesticmarketandinternationalmarketdevelopmentisinadequate

长虹SWOT分析法—机会分析英共20页，您现在浏览的是第16页!SWOT-opportunityopportunit