SWOT分析模型(英文版)

ConductyourownSWOTanalysisABNETProfessionalDevelopmentToolVersion2.0January29,2007SWOT分析模型(英文版)共15页，您现在浏览的是第1页!CompetitiveAnalysisWhoaremypetitors?HowdoIanalyzethem?

SWOT

Porter’sFiveForces

StrategicGroupMaps

PESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourpany’sresourcesandcapabilitiestothreatsandopportunitiesinthepetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.AlsopletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.SWOT分析模型(英文版)共15页，您现在浏览的是第2页!CompetitiveAnalysisWhoaremypetitors?HowdoIanalyzethem?

SWOT

Porter’sFiveForces

StrategicGroupMaps

PESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourpany’sresourcesandcapabilitiestothreatsandopportunitiesinthepetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.AlsopletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.SWOT分析模型(英文版)共15页，您现在浏览的是第3页!WhyuseSWOTanalysis?Methodicallyandhonestlyassessingyourpany’sstrengthsandweaknessesaswellastheopportunitiesandthreatsitfacesgivesyouarareopportunityforobjectiveanalysis.TheSWOTtechnique:iseasytousebinesquantitativeandqualitativeanalysisencouragesinterdepartmentalcollaborationTomakesureyouranalysisisputtogooduse,includethesebeforeandafterstepsinyouranalysisprocess:SetanobjectivefortheanalysisSetasideadequatetimeforresearchandinformation-gatheringEvaluatetheresultsofyouranalysisagainstyouroriginalobjectiveThispetitiveanalysistoolguidesyouthroughtheSWOTtechniqueandwillhelpyoucreateyourownanalysisthatcanhelpyousetastrategicplanorpresentnewideastoyourteam.SWOT分析模型(英文版)共15页，您现在浏览的是第4页!WhyuseSWOTanalysis?Methodicallyandhonestlyassessingyourpany’sstrengthsandweaknessesaswellastheopportunitiesandthreatsitfacesgivesyouarareopportunityforobjectiveanalysis.TheSWOTtechnique:iseasytousebinesquantitativeandqualitativeanalysisencouragesinterdepartmentalcollaborationTomakesureyouranalysisisputtogooduse,includethesebeforeandafterstepsinyouranalysisprocess:SetanobjectivefortheanalysisSetasideadequatetimeforresearchandinformation-gatheringEvaluatetheresultsofyouranalysisagainstyouroriginalobjectiveThispetitiveanalysistoolguidesyouthroughtheSWOTtechniqueandwillhelpyoucreateyourownanalysisthatcanhelpyousetastrategicplanorpresentnewideastoyourteam.SWOT分析模型(英文版)共15页，您现在浏览的是第5页!AssessingyourstrengthsThefirsttwoelementsofyouranalysisfocusoninternalcapabilities.Strengthscanefrommanysources,includingyourteammembers,yourproductline,yourbankaccount,yourproductionprocess,yourpatents,oryourmarketshare.Listyourstrengthsintheseandanyotherrelevantcategories.Products

People

Performance

Pixar’sstrengthsExcellentuseoftechnologyStrongbrandTalentedteamGreattrackrecordSWOT分析模型(英文版)共15页，您现在浏览的是第6页!AssessingyouropportunitiesThispartofyouranalysisreviewsexternalforces,includingsocioeconomic,political,environmentalanddemographicchangesthatcouldeffectyourpany.Considerthesequestionswhenreviewingyouropportunities.Products

People

Performance

Pixar’sopportunitiesDeveloponlineproductstobuildonexistingtechnologystrengthsContinuetousetechnologystrengthtodevelopandsellanimationsoftwareDevelopgamestobuildonstrengthsof

charactersSWOT分析模型(英文版)共15页，您现在浏览的是第7页!UsetheSWOTMatrixtopickastrategyAtthispointintheanalysis,youshouldhavealistofstrengths,weaknesses,threatsandopportunities.Todevelopstrategiesbasedonthislist,usetheSWOTmatrix.Thismatrixlistsalltheinformationyou’vegatheredtothispointandhelpsyoutomatchupinternalstrengthsandweaknesseswithexternalthreatsandopportunitiesanddevelopaplanforaddressingthestrongestforces.FourstrategytypesfromtheSWOTMatrixS-Ostrategiespursueopportunitiesthatmatchthepany’sstrengths.Thesearethebeststrategiestoemploy,butmanyfirmsarenotinapositiontodoso.CompanieswillgenerallypursueoneorseveraloftheotherthreestrategiesfirsttobeabletoapplyS-Ostrategies.W-Ostrategiesovereweaknessestopursueopportunities.S-Tstrategiesidentifywaysthatthefirmcanuseitsstrengthstoreduceitsvulnerabilitytoexternalthreats.W-Tstrategiesestablishadefensiveplantopreventthefirm’sweaknessesfrommakingitsusceptibletoexternalthreats.SWOT分析模型(英文版)共15页，您现在浏览的是第8页!ExamplesofeachstrategytypeStrength-OpportunityStrategiesExpandgloballyIncreasesalesstaffIncreaseadvertisingDevelopnewproductsDiversifyWeakness-OpportunityStrategiesJointventureAcquirepetitorExpandnationallyBackwardintegrationForwardintegration

Strength-ThreatStrategiesDiversifyAcquirepetitorLiquidateExpandlocallyRe-engineerWeakness-ThreatStrategiesDivestIncreasepromotionRetrenchRestructureDownsizeSWOT分析模型(英文版)共15页，您现在浏览的是第9页!CompetitiveAnalysisWhoaremypetitors?HowdoIanalyzethem?

SWOT

Porter’sFiveForces

StrategicGroupMaps

PESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourpany’sresourcesandcapabilitiestothreatsandopportunitiesinthepetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.AlsopletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.SWOT分析模型(英文版)共15页，您现在浏览的是第10页!ConductingaSWOTanalysisThereareeightstepsrequiredtopleteaSWOTanalysisandcreateaSWOTmatrix(alsoknownasaTOWSmatrix).

ListexternalopportunitiesListexternalthreats.Listinternalstrengths.Listinternalweaknesses.Matchinternalstrengthswithexternalopportunitiesandlisttheresulting

Strengths-Opportunitiesstrategiesinthematrixchart.Matchinternalweaknesseswithexternalopportunitiesandlist

theresultingWeaknesses-Opportunitiesstrategies.Matchinternalstrengthswithexternalthreatsandlist

theresultingStrengths-ThreatsStrategies.MatchinternalweaknesseswithexternalthreatsandrecordtheresultingWeaknesses-ThreatsStrategies.

Atthispointintheprocess,you’llhaveasignificantlistofpotentialstrategies.You’llneedtoweightheimpactofthevariousfactorsinyouranalysisandselectthemostfeasiblestrategytoimplement.Ideally,you’llselectaSOstrategy,butoftenyou’llneedtoimplementoneoftheotherthreetypesofstrategiestoovereaweaknessoraddressathreatbeforebeinginapositiontoimplementaS-Ostrategy.PixarAnimationStudiosToillustratetheSWOTanalysistechnique,we’veusedPixarofFindingNemofameasasamplecase.AsyoulearnaboutSWOTanalysis,you’llseewhatresultsPixarmighthaveifitusedthesametechnique.SWOT分析模型(英文版)共15页，您现在浏览的是第11页!AssessingyourweaknessesFocusontherootcausesoflong-standingproblems,notindividualmistakesorfailures.Listyourweaknessesintheseandanyotherrelevantareas:Products

People

Performance

Pixar’sweaknessesProductlineisnarrowlydefinedProductiontimeislongDigitalpiracycancutintoprofitsSWOT分析模型(英文版)共15页，您现在浏览的是第12页!AssessingyourthreatsThreatscanbehardtodefine,sothisportionoftheanalysiscanbethemostdifficultandthemostilluminating,bothintermsofpointingoutwhatneedstobedone,andinputtingproblemsintoperspective.Products

People

Performance

Pixar’sthreatsDigitalpiracymaythreatenprofitsOneproductfailurecouldbeaserioussetbackOtherfilmpaniesmaytargettheanimatedfilmmarketSWOT分析模型(英文版)共15页，您现在浏览的是第13页!SWOTMatrixStrengths

List4-5internalstrengthshereWeaknessesList4-5internalweaknesseshereOpportunitiesList4-5externalopportunitieshereS-OstrategiesW-OstrategiesThreatsList4-5externalthreatshereS-TstrategiesW-TstrategiesSWOT分析模型(英文版)共15页，您现在浏览的是第14页!LearnmoreaboutSWOTanalysisUsetheseBNETandotheronlineresourcestoimproveyourunderstandingofhowtouset