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文档简介
WhatisEC360º?A360º
viewofE-CommerceA360º
viewofIndustriesA360º
viewofSolution
Whatmakethiseventunique?FullsupportfromgovernmentorganizationsUnprecedentedmediacollaborationamongZDGroupandnation-leadingmediaTopicselectionandfollowupservicesfrome-BusinessProfessionalServiceProvider–Prient1+1+1>3Telecom—BeijingSupportedbyMinistryofInformationIndustryMaintheme–IntegratedCRMJuly27~29,BeijingTargetedAudienceTelco:7
gianttelcosinChinaISPs:10mostcompetitiveISPsIDCs:10
majorIDCs
Whatareouraudienceexpecting?InformationHub-based,IntegratedOSS/BSSCustomer-CentricDataIntegrationPlatformPlug-and-PlayApplication&WorkflowIntegrationPlatformMulti-ChannelContactSolutionIntegratedCustomerCareandBillingIntegratedProvisioningIntegratedPerformanceManagementIntegratedSecureSystemStrongMediaGroupSupport
Sm@rtPartner
Circulation:80,000Circulation:75,000Circulation:85,000Circulation:103,000Pageview:50,000/dayAdCampaignUniformimagewithdifferentmessagesforeachindustrysummitFullpagecoloradintheleadingpublicationsofZDGroupE-Commerce 10timeseWEEK 40timesSm@rtPartner 10timesPCMagazine 10timesPCComputing 10timesAtotalvalueofUS$400,000WebCollaborationSummitwebsite
E-Commerce
ZDNetChina www.Prient
Portals
AtotalValueofUS$200,000Fax/Email/DirectMailingblast3000Piecesoffax80,000DirectEmail100,000DirectMailingAtotalvalueofUS$100,000Datasource:ZDGroupreadership&Industrymedia/associationdatabasePRArticles2fullpagescasestudies2fullpagessolutionpapers2fullpagestechnicalcolumns1pressinterviewForsponsoroneachZDpublicationsAtotalvalueofUS$100,000MediaCampaignSummaryAdCampaign US$400,000WebCollaboration US$200,000Fax/Email/DirectMailingBlast US$100,000PRArticles US$100,000
US$800,000SponsorshipPackageITEMSCSPDMCBPAD*ALACBIESTeaBreak(3times)Lunch(once)Barbecue(once)BaseUS$5,000••••Inner•••–––GoldUS$6,000••••InnerBackCover••••––PlatinumUS$8,000••••InnerFrontCover•••–•–DiamondUS$10,000••••BackCover•••––•CS:ConferenceSession PD:PanelDiscussionMC:MediaCampaign BP:BrandingPromotionAD*:AdonthespecialeditionofthesummitpublishedbyE-CommerceALA:AudienceListAccess CBI:ConferenceBagInsertES:ExhibitSpace ConferenceContactLogisticManagement
E-Commerce
Ms.HelenYang8610-62631693Ext.204Yangyy@21SponsorinformationsubmitandSpeakerArrangementPrientMs.GraceGuo8610-65058818Ext.600Graceguo@Anyquestions?Graceguo@8610-65058818-600
BuildingRelationshipswitheCustomers
April27~29,2001QuickLook@OurLastStop
TargetedAudienceBanks:15
majordomesticbanksandsomeforeignbanksSecurities:16
majorsecuritiescompaniesInsurance:8
majordomesticinsurancecompaniesandsomeforeignones
AudienceTurnOutTotalNo.ofattendees:63AudienceLevelAudienceResponseSatisfactionwiththekeynote–1.97Satisfactionwiththepaneldiscussion–2.59Helpfulnessoftheconferencekit–2.08Performanceofthespeakersandpanelists–2.15LogisticArrangement–1.77Ratingstandard:1=Perfect2=Excellent3=Good4=Average5=DisappointingSummitDetailsKeynote--BuildingRelationshipswitheCustomers
SeminarsIdentify:Knowwhoyourbestcustomersare
Interact:GivingtheCustomerControl:TurningaCallCenterintoaCustomerContactCenter
Differentiate:CreatingSynergythroughCRMIntegrationwiththeenterprises
Customize:TailoringtheCustomerExperience
PanelDiscussionSocialActivitiesConference@aGlancePartnersWhatthey’vegotfromit?Deliver
mostvaluable
solutiontothemosttargetedaudienceEstablish
longtermcooperationwithpotentialcustomers,influentialmediaandprofessionalserviceproviderFormavirtual,integratedsolutionplatformWhatourpartnerssaidaboutit?“Atrulygoldenopportunitytosetabridgebetweenourcustomersandus.”--BurtPeng,VPChannel&Marketing,AsiaPacific,BroadVision“It’sunbelievablethatwehavetalkedtosomanydecision-makersfromallkeyfinancialinstitutionswithin2days.Itisreallyanexcellentstartforus.”--ToaCharm,ManagingDirector,GreaterChina,Hyperion“ThisisthemostprofessionalexecutiveconferenceIhaveever
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