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8/8大学体验英语综合教程习题标准答案Unit、、、大学体验英语综合教程习题答案Unit、、、

————————————————————————————————:————————————————————————————————日期:

Unit3>FamousBrandNamesLead-in

Answer:436215

PassageA

ThinkAboutIt:

1.Whatisabathtubbattleshipreferredtoasinthispassage?

Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub.

2.WhyisIvorySoapsopopularamongAmericans?

Answer:Itispureanditfloats.

3.HowdidProctor&GamblesucceedinpromotingIvorySoap?

Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.

Readandthink

(二)、IvorySoap

1、Aboutthebrandname:

Answer:Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.

2、Aboutthecompany:

Answer:*In1837,twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany.

*FordecadesProctor&Gambleproducedcandlesandsoap.

*Ittookmorethantwentyyearsforsalestotoponemilliondollars.

3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?Why?Answer:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats.

2)Theprofitabilityoftheproduct:

*IvorySoaphasearnedbillionsofdollarsforthecompany.

*AnnualsalesoftheproductsundertheProctor&Gambleumbrella,includingIvorySoapexceedthirtybilliondollars.

3)Thepopularityoftheproduct:

*WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap.

*AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory.

*Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination.

*GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.

(三)、Answer:1.theintroductionofitsfloatingsoap,anenormousnewfactoryinaplacecalledIvorydale,Annualsales,billionsofdollars,

2.safe,mild,andpure,solidandspotless,Americaninstitution,WashingtonMonument,respected,Congress,Americanhistory

(四)、Answer:advertising,brand,promoted,proved,popular,expression,global,immigrants

Readandcomplete

(五)、1.Francehasalreadypledgedbillionsofdollarsinaidnextyear.Answer:Francehasalreadypledgedbillionsofdollarsinaidnextyear.

法国已经保证明年提供数十亿美元的援助。

2.Youshouldn’tpromisewhatisimpossible.

Answer:Youshouldn’tpromisewhatisimpossible.

你不应对不可能做到的事做出保证。

3.Thebossassuredhimthatshehadnoplantolethimgo.

Answer:Thebossassuredhimthatshehadnoplantolethimgo.

老板向他保证并没有解雇他的打算。

4.Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem.Answer:Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem.

检查一下他的眼睛,以保证没有问题,是明智之举。

5.Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons.

Answer:Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons.

(学校)已经采取措施来保证学生不会因经济原因而辍学。

6.Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations.

Answer:Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations.

生产商必须按规定保证其产品质量。

(六)、Answer:1.attain2.modest3.attractive4.precise5.campaign

6.market

7.manufactures

8.sponsor

9.imported10.Brands(七)、Answer:1.frown...on2.forinstance3.asaresult4.whenitcomesto5.under...Umbrella

Readandtranslate

(八)、1.思想是通过语言来表达的。(bymeansof)

Answer:Thoughtsareexpressedbymeansoflanguage.

2.我今年买的新书多得难以数清。(keepcountof)

Answer:Ihaveboughtsomanynewbooksthisyearthatit’sreallydifficultformetokeepcountofthem.

3.这位老太太确信,今天她儿子会回家来为她庆祝生日。(feelassured)

Answer:Theoldladyfeelsassuredthathersonwillcomebackhometodaytocelebrateherbirthday.

4.他妈妈坚持说他每月的零用钱不能超过100元。(exceed)

Answer:Hismotherinsistedthathispocketmoneyshouldnotexceed100yuanpermonth.

5.上个月我们买了一辆车,是用我的名字登记的。(register)

Answer:Weboughtacarlastmonth,whichwasregisteredundermyname.Readandsimulate

(九)、

1、对于大部分美国青少年来说,要论既舒服又时尚的衣着,没有什么能比得过T恤和牛仔裤了。

Answer:FormostAmericanteenagers,whenitcomestocomfortableandfashionableclothing,nothingbeatsT-shirtsandjeans.

2、李宁公司从2010年开始广为宣传“让改变发生”,并且使这种观念深入人心。Answer:Startingin2010,Li-Ningwidelypromotedthat“Makethechange,”andthenotiontookhold.

3、当这条消息在网上首次发布时,上网浏览的人不计其数。

Answer:Whenthenewswasfirstreleasedonline,thenumberofitsviewersbeatstheimagination.

4、这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。

Answer:Thegirl’sbigbreakcamewithheroutstandingperformanceatthesingingcontest.

5、在许多欧洲国家,人们都反感在公共场所吸烟。

Answer:InmanyEuropeancountriespeopletendtofrownonsmokinginpublicplaces.PassageB

ThinkAboutIt

1.DoyouhaveaHaierproductathome?Ifso,describeit.

Answer:Open.

2.WhyisHaiersosuccessfulintheUS?

Answer:ItisHaier’smarketingstrategythatworksthesuccess.

3.DoyouoftenhavedifficultiesunderstandingEnglisharticlesbecauseoftoo

manynewwords?Doyouknowyoucangettheconceptualmeaningofawordor

aphrasethroughitscontextcluesintheparallelstructure?

Answer:Open.

Readandcomplete

(十三)、

Model:Workandstudymustbeyourfocusnow.

Youmustfocusyourmind/attentiononworkandstudynow.

1.Thefiremenwerehavingabattleagainsttheflames.

Answer:Thefiremenwerebattlingagainsttheflames.

2.Thecompanyhasnotyetsignedacontractwithanyadvertisingfirm.Answer:Thecompanyhasnotyetcontractedwithanyadvertisingfirm.

3.Studentsaretargetconsumersofthisproduct.

Answer:Thisproductistargetingonstudents.

4.Refusingtocooperatewastheirsignalofdispleasure.

Answer:Theysignaleddispleasurebyrefusingtocooperate.

5.FishisthemajorfeatureofInuit’sdiet.

Answer:FishfeatureslargelyinInuit’sdiet.

6.Thatworldfamousdirectorismakingafilminourtown.

Answer:Thatworldfamousdirectorisfilminginourtown.

(十四)、

Answer:A:1.consumers,2.shop,3.money,4.reduction,5.speciic,6.home(s)B:1.revenue,2.retailer,3.discount,4.distributor,5.nichemarket6.householdappliances

Readandtranslate

(十五)、

1.海尔在海外市场试图以形象而不是价格击败对手。它将其主要注意力集中在像学生这样的利基市场(定位市场)上,期望他们年长以后还会钟爱海尔品牌。目前,海尔在美国的家用电器年销售额已达2亿美元,并占有美国小型冰箱市场35%以上的市场份额。这对美国的家电生产商形成了挑战。

Answer:Haierisseekingtooutflankitscompetitorsbycompetingonimageratherthanonpriceinoverseasmarkets.Ithasbeenfocusingmostofitsattentiononnichemarkets,suchasstudents,inthehopethattheywillremainloyalastheygetolder.Currently,Haiersells$200millionworthofhouseholdappliancesintheUSannuallyandclaimsmorethana35%shareoftheUSmarketfortheminibars,whichconstitutesachallengefortheAmericanhouseholdappliancemakers.

2.作为一个全球品牌,海尔致力于通过创新来满足消费者的需求,为消费者提供更多的明智的选择,让他们可以享受时尚的、负担得起的并且是可持续的生活方式。海尔秉承着一个信念,那就是为消费者设计和制造经久耐用、无后顾之忧的产品是一个负责任的企业应承担的使命。

Answer:Asaglobalbrand,Haierisdedicatedtomeetingcustomerneedsthroughinnovation.Itiscommittedtogivingcustomersmoresensibleoptionsthatenablethemtoenjoyamodern,affordableandsustainablelifestyle.Itholdsabeliefthattodesignandproducedurableandworry-freeproductsforthecustomersisamissionthataresponsiblecorporationshouldundertake.

ReadingSkillsPractice

(十六)、

1.WhoisthecounterpartinpositiontotheAmericanpresident?

Answer:TheprimeministerofJapan.

2.Whatisthesynonymforassistants?

Answer:Aides.

3.Whatisthesynonymfornewsreporters?

Answer:Thepress.

TranslatingSkillsPractice

(十七)、

1.Therewasnosnow,buttheleavesweregonefromthetrees,andthegrasswasdead.

Answer:天未下雪,但叶落草枯。

2.Insteadofoneoldwomanknockingmeaboutandstarvingme,everybodyofallagesknockedmeaboutandstarvedme.

Answer:那时打我并且使我挨饿的不只是一个老太婆,而是老老少少各式各样的人。

3.Wecanmeasuretheamountofwaterinapot,butwecan’tmeasureitsheat.Wedon’thaveaninstrumentforthat.

Answer:我们能测量罐内的水量,但不能测量水的热度,我们还没有这种仪器。

4.Asthetemperatureincreases,thevolumeofwaterbecomesgreater.Answer:温度增高,水的体积就增大。

5.Histelescopeandhisexperimentswerealwaysbringinghimnewsurprises,andhemadenotesofhisworkeveryday.

Answer:他的望远镜和实验总是给他带来惊奇的新发现,他每天都把工作情况记录下来。GeneralWriting

(十八)、

Answer:1,8,6,4,9,10,3,2,5,7,11

Unit5>LifelongEducationLead-in

Answer:1.employmentmarket2.handlethechanges3.concluded4.verynature5.buildson6.involvedin7.atvariousstages

PassageA

ThinkAboutIt:

1.InwhatwaydoyouusuallylearnEnglishwords?DoyouoftenaskthenativespeakerstoexplainEnglishwordsforyou?

Answer:Open.

2.HowdoyouunderstandtheGermanproverb“Whoevercarestolearnwillalwaysfindateacher”?

Answer:Anyonewhoiswillingtolearnwillmakeuseofeverychancetolearnsomethingfromothers.

3.Doyouthinkteachingisalsolearning?Why?

Answer:Yes,becausewhenweareaskedtoteachwhatwearesupposedtoknow,thingsoftenturnoutnotasobviousaswethoughtittobe.

Readandthink

(三)、

peculiar:

Author’sdefinition:Strange,odd.Oftenwithahintofsomethingsuspicious.Author’sexample:It(idiomatic)involvesapeculiaruseofthelanguage.Dictionary’sdefinition:strangeorunusual,sometimesinanunpleasantwayDictionary’sexample:HisaccentwasapeculiarmixtureofScottishandIrish.Yourconclusion:Open

idiomatic:

Author’sdefinition:“Idiomatic”isrelatedtotheword“idiom”.Anidiomissomethingthatisusedinaparticularpartofthecountryorbyaparticulargroupofpeople.Peoplewhoaren’tpartofthatgrouparen’tlikelytouseitandmightnotunderstandit.Author’sexample:gapersblock

Dictionary’sdefinition:usingorcontainingexpressionsthatarenaturaltoanative

speaker

Dictionary’sexample:PhilippawassoontoacquirearemarkablecommandofidiomaticEnglish.

Yourconclusion:Open

proverb:

Author’sdefinition:Ithinkaproverbiskindoflikeanaphorism.Butnotquite.Aproverbisacondensedsayingthatteachesyoualesson.

Author’sexample:Hastemakeswaste.

Dictionary’sdefinition:ashortwell-knownsayingthatstatesageneraltruthorgivesadvice

Dictionary’sexample:Don’tputallyoureggsinonebasket.

Yourconclusion:Open

(四)、

Answer:passenger,eager,explain,vocabulary,wonders,ignorant,dictionary,explanations

Readandcomplete

(六)、

Answer:1.qualify,2.(had)committed,3.hint,4.assume,5.vague,

6.peculiar,

7.retreat,

8.puzzled,

9.misleading,10.confused(七)、

Answer:1.resortedto,2.rackingyour/one’sbrains,3.hangson,4.jotteddown,5.ataloss

Readandtranslate

1.知道原理是一回事,但要付诸实践又是另外一回事。(it’sonething...it’sanother...)Answer:It’sonethingtounderstandtheprinciple,it’sanotherthingtoputitintopractice.

2.据报道,慢跑(jogging)可将患心脏病的可能性减少三分之二。(lesslikely)Answer:Itisreportedthatjoggingmakesyouthreetimeslesslikelytosufferfromaheartattack.

3.根据最新调查,半数英国人不清楚欧元与英镑的比值。(havenoidea/inrelationto)Answer:AlmosthalfoftheBritishpeoplehavenoideawhattheeuroisworthinrelationtothepound,accordingtothelatestsurvey.

4.这片土地本应建成一个供大家享用的公园,但现在却立起了几栋公寓楼。(shouldhavedone)

Answer:Theareashouldhavebeenmadeintoaparkforeveryonetoenjoybutnowsomeapartmentbuildingsstandthere.

5.不知道所有这些相关信息能否凑成一幅关于他的清晰图画。(addupto)

Answer:I’mwonderingwhetheralltherelatedinformationcouldadduptoaclearpictureofhim.

Readandsimulate

1、认识到节约能源的重要性是一回事,但在生活的方方面面付诸实施又是另外一回事。

Answer:It’sonethingtorecognizetheimportanceofsavingenergy,it’sanothertoputitintopracticeineveryaspectoflife.

2、销售经理认为,如果销路不好,新产品就不能算好。

Answer:Thesalesmanagerbelievesthatclever’snotcleverifthenewproductdoesn’tsellwell.

3、他不停地编着各种借口来解释为何没能完成任

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