新视野大学英语第三版B4U3教案

... .. .新视野大学英语读写教程第四册教案B4U3Unit3BeingEntrepreneur*TeachingObjectives：StudentswilllearntouseEnglishtoTotalkabouttheentrepreneurialspiritTounderstandthetextfullyToapplythephrasesandpatternsTomastertheessaywritingskill*TimeAllotment:eachunit 1st---2ndclasses:PartIWarmingupLead-in:GuessingactivityandshortanswerquestionsPre-readingactivities:compounddictationCulturalbackground: Propernames3rd--4thclasses:PartIITextStudyReadinginDepth:StructureAnalysis,Summary,DifficultsentencesanalysisLanguageFocus:MorepracticeinLanguagePoints(languagepointsexplanation,SentencePatterns,UsefulExpressions)5th—6thclasses:PartIIIReflectionCritical thinking:More speakingpractice in discussionrelated to entrepreneur.WritingPractice:Essaywriting?Writeanarrativewithbiographicalinformation.7th—8thclasses:PartIVAssignmentPost-readingactivities: summaryofusefulexpressions,watchinganddiscussing,speakingtask,etc.SectionB:FocusonfastreadingandpracticeinreadingskillUNIT3SectionAFredSmithandFedEx:ThevisionthatchangedtheworldPartIWarmingupLead-in:Guess:Whoishe/she?HewasanAmericanbusinessman,marketerandinventor.Herevolutionizedsixindustriespersonalcomputers,animatedmovies,music,phonestabletcomputing(anddigitalpublishingHediedofcancerattheageof56in2011.HeisanAmericanbusiness(头philanthropistinvestor,computerprogrammer,andinventor.HehasbeentopoftheForbesAmericanrichlistforconsecutive(连续的)20years.HewaschairmanofMicrosoftcompany.HeisanAmericanprogrammer.Heisbestknownasoneoffiveco-foundersoftheworld'slargestsocialnetworkingwebsite.HeisthechairmanandchiefexecutiveofFacebook,Inc.HeisaChinesebusiness大亨).HeisthefounderandExecutiveChairmanofafamilyofhighlysuccessfulInternet-basedbusinesses.HisproductispopularallaroundChina.Tips:SteveJobs;BillGates;MarkZuckerberg;JackMaDiscussionquestion1:Doyouoftenusetheirproducts?Dotheirproductsmakeyourlifemoreconvenient?Tips:Yes,Iusetheirproductsquiteoften.IusevariousAppleelectronicstowork,playandsocialize.Idon'thavetogotothelibrarytosearchforinformationorgethermaterials⋯Discussionquestion2:Whatisanentrepreneur?Tips:Anentrepreneurisapersonwhomakesmoneybystartingorrunningbusinesses,especiallywhenthisinvolvestakingfinancialrisks.Discussionquestion3:Whatpersonaltraitsdosuccessfulentrepreneurshaveincommon?Tips:leadership,highmotivation,greatdetermination,willingnesstofail,competitivespirit,budget-mindednessPre-readingactivities:CompounddictationListen to a short passageconcerning entrepreneurand fill in the missinginformation.The definitionofanentrepreneurisapersonwhoorganizesandacceptstherisksofanewbusiness.Entrepreneursmayhaveanewproductorserviceto .Ortheymayhaveideasfornewwaystodobusiness.Butanentrepreneurialspiritdoesnothaveto thebusinessworld.Latelywehearmoreandmoreaboutsocialentrepreneurs.Whattheydois theymightevenactlike businessentrepreneurs.Theymight moneyinprojectsorgetotherstosupportthem.Butsocialentrepreneurssaytheyarenot byadesireforprofits.Theirmostimportantgoal,theysay,istocreatesocialvalue.Theyorganizeandsupportprogramsthat improveconditionsincommunities.Socialentrepreneurssaytheylookforsolutionstoneedswithoutleavingthemtogovernmentorindustrytosolve.Andtheysaytheytryto thesolution.Inotherwords,tochangethesystem,theytrytogetwholesocietiestochange.Therearemanyhistoricalexamplesofpeoplewhomightbecalledsocialentrepreneurs.SusanB.Anthony,forexample, women'srightsintheUnitedStates.VinobaBhavecreatedtheLandGiftMovementtohelpIndia'spoorand .Keys:traditional,offer,belimitedto,similar,invest,guided,aimto,spread,foughtfor,landless3.CulturalMillionaire ’sUnitItisthenicknamefortheFirstYaleUnit,anavalairreserveunitconsideredtobethefirstintheUnitedStates.ItwasstartedbyF.TrubeeDavison,aYalesophomoreatthetime,in1915.Theunithad29memberswhowereallwealthyandfascinatedbyflying.TheirintentionwastolearntoflyairplanessoastodevelopAmerica ’aviation.the)FormerlycalledtheUnitedStatesMarineCorps,itisabranchoftheUnitedStatesArmedForcesresponsibleforprovidingpowerprojectionfromthesea.thehuband〞轴辐式空中交通系统)Itisasystemwhichmakestransportationmuchmoreefficientbyroutingallofthetrafficthroughoneorafewcentralhubs.TheFedExcompanytookadvantageofthisideainthe1970s,revolutionizingthewayairlineswererun.XeroxandGoogleXerox: an American multinational documentmanagementcorporation producesandsellsprinters,photocopiers,etc.Google:anAmericancorporationwhichprovidesinternet-relatedproductsandservices.PartIITextStudyMainidea&structure:TipsforReading:AGoodReadershouldTrytobecomeanactivereader.Learntoaskmorequestions.(what,why,how) Dotheefficientreading.(keypoints,topicsentence,keywords,locatingwords,necessaryandsufficient)Developahabitofmarkingduringreading.AnswerQuestionsWhattypeofbusinessdoesFedExmainlydo?Tips:overnightdeliveryservice;door-to-doorpackagedelivery(Para.1)InwhatwaydidSmith'sChildhoodexperiencescontributetohisbusinesslaterinlife?Tips: suffering from adisease;picked on by bullies; learnedto himself(Para.3)HowdidSmithputhispassioninflyingintorealpracticebeforehestartedhisbusiness?Tips:operatedacrop-dusterat15;helpedrevivetheYaleflyingclubasastudent;ranasmallcharteroperationinNewHaven;servedintheMarinesduringtheVietnamWarandflewmorethe200missions(Para.4-7)WhatdidSmithdoinhistermpaperforhisecomonicsclass?Howwasthepaperevaluatedbyhisprofessor?Tips:draftedaprototypeforatransportationcompany;wasn'timpressed(Para.5)WhatideadidSmithlearnfromhismilitaryexperience?Howdidherelatetheideatohisbusinesslater?Tips:leadership;Goodleadershiphasverymeasurableeffectsonacompany'sbottomline.(Para.7)WhydoestheauthormentionthewordsXeroxandGoogleinthetext?Tips:ToshowthatFedExissosuccessfulthatthenameitselfdefinesandrepresentsexpressdelivery.(Para.10)WhatdoesSmithconsiderasthekeyelementsforasuccessfulbusiness?Tips:appealingproductorserviceandacompellingstrategy;efficientmanagementsystem;goodleadership(Para.11)WhatdoesSmith'sgreatconcernforhisemployeesillustrate?Tips:hisP-S-Pphilosophy(Para.12)StructureAnalysis:Introduction:BasicintroductiontoSmithandhisFedExcompany.(Para.1)Smiths recognizegrhned〞.(Para.2)Body:SectionOne:Smith ’s(Para.3-7)SectionTwo:Smith ’ss.(raConclusion:Further of Smith’and agreeablepersonality and thesignificanceofhisP-S-Pphilosophy.(Para.12)LanguageFocus:Usefulexpressions:1) touch〔飞机等〕降落，着落尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。 theterribleweather,thepilotofthehelicoptermanagedtotouchdownsafelyonthedeckoftheaircraftcarrier.2〕beontosth. 现新事物；制造出有趣的事物(Para.6)考古学家在发掘之初就知道他们将有重大发现。Archaeologistsknewtheywereonto somethingbigwhentheystarteddigging.take/have/makeastabt(doing)st.图〔做〕某事；尝试〔做〕某事(Para.8)警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯。 Thepolicereleasednewdetailsinthecase,inanefforttomakeanewstabatfindingthemysteriousrobber.FunctionalpatternsRecognizedasanoutstandingentrepreneurwith anagreeableandwinningpersonality,Smithisheldinhighregardbyhiscompetitorsaswellashisemployeesand.密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。Recognized/Acknowledgedas ⋯,Sb.isheldinhighregardby 用于说明“某人受尊重的程度〞。比尔·盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十WidelyrecognizedasoneofthegreatestphilanthropistsintheworldBillGatesisheldinhighregardbypeoplefromallwalksoflife.Moreusefulexpressionsforstudentstocheckandlearnafterclass:Languageappreciation:Conceivedwhenhewasincollegeandnowinthe28thyearofoperation,Smithedsethestandardforrdelivery.(Para1,L10如今，史密斯这一源于大学时代的妙想已在现实中经营到28个年头，并已成为包裹快递入户行业的标杆。Recognizedasanoutstandingentrepreneurwith anagreeableandwinningpersonality,Smithisheldinhighregardbyhiscompetitorsaswellashisemployeesandstockholders.(Para.2,L1)史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。Inthemilitary,leadershipmeansgettingagroupofpeopletosubordinatetheirindividualdesiresandambitionsfortheachievementoforganizationalgoals.(Para.7,L1)在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重。Inarticulatingthisphilosophyandinpersonallyinvolvinghimselfinitsimplementation,FrederickSmithistheforerunnerofthenewsphereofleadershipthatsuccessinthefuturewilldemand.(Para.12,L8)通过明确表达并亲身践行这一理念，弗雷德里克·史密斯已成为未来成功所必需的新领导领域的开拓者。Essaywriting:WriteanarrativewithbiographicalinformationIntroduction:Whoishe?Whatishefamousfor?Whyishespecialtoyou?Body:?Whatethetsnthen’s?Whatpersonalitytraitsdrivehimtosuccessormakehimspecial??Arethereanycriticalturningpointsinhislife??Whataretheperson ’smajorachievements??Whatistheperson ’simpactonConclusionSampleessay:Mark Elliot ZuckerbergisanAmerican computerprogrammerandInternetentrepreneurBornon May14,1984inNewYork,heis bestknownasoneoftheco-foundersofthesocialnetworkingsiteFacebook.Hiswiderangeofinterestsandgreatenthusiasm,aswellashisachievements,makehimoneofthemostremarkableyoungmenofourtime.(Introduction)Zuckerberg'sinterestscoveravarietyofareas.During his high schoolyears,heshowedgreatinterestin the classics.InPhillipsExeterAcademy,hewonprizesinscience(math,astronomyandphysics)andclassicalstudies.Thenincollege,hewaswellknownforhisabilitytoreciteancientpoemssuchasTheIliad.Buttakehimasabookworm.Hewasalsoafencing()starandcaptainofthefencingteam.Whenaninterestdevelopsintoacareer,enthusiasmplaysamoreimportantrole.In4nesstillastudentt,Zuckerbergencomputerscienceledhiswayintothecreationandconstructionofthepubliccommunityplatform,Facebook.Heandhisteammatesdevotedalotofenergyandtimeintotheprojectandovercamemanyunexpecteddifficulties.Itistheenthusiasmofcreationthatreallydrovehimandhismates.AsZuckerbergexplainedinaninterviewin2007:“andmycolleagues,themostimportantthingisthatwecreateanopeninformationflowforpeople.〞Rightnow,youmaybeenjoyingthegreatconvenienceofcommunicatingwithyour friendsandotherpeoplearoundtheworld onFacebook.Much of theconveniencecomesfrom Zuckerbergrangeof interestsandhisgreatenthusiasmtowardwork.Thoughveryyoung,Zuckerberghasestablishedhimselfasoneofthemostsuccessfulentrepreneursofourtime.Task:essaywriting:Directions:Writeabiographicalnarrativeessayofnolessthan200wordsononeofthefollowingtopics.Onetopichasanoutlineyoucanfollow.Topic:AsuccessfulpersonIntroduction:?Basicintroductionoftheperson?MainmessageofyouressaByody:?Earlylifeexperiences(Family,education,etc.)?Startofhiscareerofgreatproject?Difficultiesencounteredalongtheway?PersonaltraitsrelatedtohisRestatementofthemostimpressivetraitsoftheperson3SummaryFredSmithandFedEx:ThevisionthatchangedtheworldFrederickW.SmithisthefounderoftheFedExCorp.,thelargestandmostsuccessful .He isrecognizedasanoutstandingentrepreneurwhois bybothhiscompetitorsandemployees.Asajuvenile,hesufferedfromadiseaseandwasoften bybullies.Buthispassionforflyingincreasedashegrewup.AtYaleUniversity,hehelpedto theYaleflyingclub.Inatermpaperforaneconomicsclass,he foratransportationcompanythatensureovernightdeliveryofsmalland goods, but the professor said it t . After graduation, he andwenttoVietnam.Duringhismilitarydays,helearnedthatgoodLeadership acompany.HomefromVietnam,decided to starting his own business but the early days extremefrugalityandfinanciallosses.Inspiteofdifficulties,hestill toensuregoodmedicalplan.Hesaidsuccessinbusiness three elements: appealing product or service, ,andgoodleadership.Keys:overnightdeliveryservice,heldinhighregard,pickedon,revive,draftedaprototype,time-sensitive,feasible,joinedtheMarines,hadmeasureableeffectson,takeastabat,wereunderscoredby,settheprecedent,boileddownto,efficientmanagementsystemPartIIIReflectionCriticalThinking:WhatchallengesdoyouthinktheexpressdeliveryservicesinChinaarepresentlyfacedwith??highlyeffectivetransportationsystemnotyetestablished;?relativelyexpensivetransportationfees;?compensationsystemforlossordamageofpackagesnotyetcompleted.Whatelementsdoyouconsiderasmostimportantforbusinesssuccess??Leadershipability?Strategicplans?Anefficientproductionandmanagementsystem?Well-motivatedemployees?High-qualityproducts?Greatmarketingandcustomers