2023年深圳永业国际货运代理有限公司物流客户调查表

Asｓｉgnmｅｎtｓpｅcificaｔion(ＢAPrｏgｒam）英语专业必修课程作业规定（专升本课程)Courｓe:ＰraｃtiｃalＢusｉnesｓPｒojectDeｓｉgnAsｓignmenｔ:０2(Unitｓ6-10)Assiｇｎmenttiｔle：DａtaＣoｌlecｔion/Appendicｅs,PrｏjectＩｍｐlemｅntatioｎ，Ｄiｓcussiｏｎ,Ｃonｃｌusioｎ,Introduction，Ａbsｔrａcts，aｎdtｈefirstdｒaftofthewholepaｐer重要声明:本课程的各阶段作业规定以网院在平台上发布的作业规定为准,而不是根据教材中的作业规定完毕作业。姓名:吕凌志_ﻩ学籍号:＿＿ 年级：0９秋专升本学习中心：北京总部学习中心_ 辅导教师:姜芸 Basｅｄonｔheｐｒoｊectdｅsignyｏｕhavecoｍpletedinthｅｐrｅviｏusstage,ｙｏｕareａｓｋｅdtｏimpｌｅmeｎtyourpｒojectandthencomposｅtｈecoreｐａｒtsｏfyｏurBAdegreepaperｉｎthisassignment.Plｅasｅrｅｆｅrtounits6-10ofＰrａｃticaｌBusiｎessＰrojectDｅsignｆorｇuｉdaｎceanｄｓｕpｐorttotｈｉsａsｓignｍent.Ｔhｅｉnｆorｍatiｏninbrａcketｓinｄiｃatｅthespｅcificuniｔyｏuｃanrｅfｅrｔo.ThｅreareSIXｐaｒｔsinthisassigｎment.PartOneDａtａＣolｌectioｎ/Appenｄicｅs（Uｎit6>Acｔivity2)DIRECTＩOＮSFORＳTUDＥNＴS:Inyouronliｎｅcourseｗare,twｏｃatｅgorｉeｓoｆfｏｒms/metｈoｄsarｅinｔrｏducedtoｃoｌleｃtprimarydata:ObseｒvaｔionａnｄloｇsＳｕrveysａndintｅrviewsPleaｓeｐrｅseｎｔthｅｔypesｏffｏrmsyouplantouseｔocolleｃｔdatainthiｓｐroｊect,ｗhiｃｈarｅgoｉngtobｅattaｃｈedａｓapｐendiｃｅｓinｙourＢAｄegreepapeｒ.Ｙouｓhoulｄｇiveaｔｉｔleｔoeaｃhoｆtheｆorm,ｓuｃhas“ＦｏcusGroupDiscussionOuｔlｉne”,“TrainｉｎgEvaｌuatioｎForm”ａnｄ“Questionnaire”.Bｕtfｉrsｔ,pleasｅrestatｅyｏｕrprojectｏbｊｅｃｔｉｖeandhｙｐｏtheｓisｔｏwhichyouｒtutorｃanｒeｆerwhilｅtheｙevaluaｔｅtｈeｔyｐｅｓofdatayｏuａreｇoingtocollect.Projｅｃtoｂjｅcｔｉｖe:ＴheproｂleｍｔhatIamｒｅsearchingｉｓthatｏurrevenuｅandcaｒｇovolumｅｈaｄｒeducedalｏｔ.Ｔheloｎｇ-teｒｍgoａｌofmｙｐrｏjectｉsbyrｕｎningourｎew“prｏducｔ”ｏfnｅwｓhｉpｐｉnｇrouｔeｂetwｅenShenZhenｐorｔａndAｕstralｉa,wｉtｈprｏvidinｇaonｅ－monthpreｆeｒenｔｉalpriｃetoourcustomerssoｔhａtouｒbｕsinessanｄrepｕtationcouｌｄｂｅrecognizedinouｒfiｅｌdｉnfuture.Atthesametimｅ,ourcaｒgovｏlｕmｅwiｌlbｅinｃreaｓｅdｆoraｎoｔher100toｎｓperｍｏntｈonthisroutingafterthｅpreferentｉalｐeｒｉod.Aｎdtｈereｗillbeaｎotheｒ10newｃustｏmerswhｏwillstarｔcooperatiｎｇwiｔhus.Pｒojecthypoｔｈesis:Itishypothesizeｄthatiｆｔhenewsｈippｉｎｇｒouｔeisrunsuｃcessfuｌly，wｅｗillhavethenｅwｈiｇhlighttｏimprovｅoｕrwｈｏlelogiｓｔｉｃsdｅveloｐmｅｎtａnｄmorｅｃustｏｍerswｉllbeinterestedinoｕｒbｕsinｅssｐｒoduｃｔ.Ｉnsertｙourdｅsｃｒｉptionaftｅrthｅprｏｍpｔsｉnｔheｓpacebelow.ＦｏrmＩ:AｐｐｅndixI:Ｑueｓｔiｏnnａirebeforｅimpｌemｅntingprｏｊｅct深圳永业国际货运代理有限公司物流客户调查表评估公司名称：评估地点:公司地址：评估日期:调查项目:综合评估职务:评估人:电话：电子邮件地址:传真:评估项目选择代码代码543211．您以前是否了解永业国际货运代理有限公司非常了解比较了解了解听说过不知道２.您如何评价我们以前的服务很好好一般差很差３.你如何评价我们对于特殊问题的解决能力很好好一般差很差4.您认为价格与服务哪个更重要服务价格5.您对深圳港到澳大利亚新航线服务是否感爱好非常是一般不非常不6.您是否乐意付保费来保证您货品足够的安全是不您公司的意见与建议:永业员工姓名:FｏｒmII:AppeｎdｉxＸI:Queｓｔiｏｎｎａireafterimｐlｅmentinｇprojecｔ深圳永业国际货运代理有限公司物流客户调查表评估公司名称:评估地点:公司地址：评估日期:调查项目:综合评估职务:评估人:电话:电子邮件地址:传真:评估项目得分标准得分543２11.时间１00%９９％９８％9７％9７%2．运送对的率10０%99%98%９７％97%3.运送安全率1０0%9９%9８%９7%97%4.对的安全交接率100%9９%9８%97%97%５.服务和价格很好好一般差很差6.和谐与礼貌态度很好好一般差很差7.对客户的询问和规定迅速作出反映很好好一般差很差8.信息是否顺畅很好好一般差很差９.与我公司合作更多业务是一般不综合评估:您公司的意见与建议员工姓名:FＯRTUＴＯRＳ:Youareｒequiredtoｐrovidｅbeｔween－ｔextcｏmmentsonｔheｓｔudｅnｔ’ｓwritiｎgｂｙuｓingtｈe“Ｅｄｉt”fｕnｃtiｏnorａｃontrａｓtingfontcoloｒｔohiｇhｌightyourcommｅｎtsorsuggestions.Pleasetｉｃkinthepｒｏpeｒcelｌanｄwritｅyｏurovｅralｌcommentsｉｎthｅｂoｘｏｆ“Ｔutor’sＣｏmmｅnts”below.评价指标ＡsｓesｓmeｎtCｒｉｔerｉa评估（Accepｔabｌe／Revise)请打勾进行评估（√)合格需修改用了不同的工具来采集数据。Avarietyoｆｔoolｓareusedtｏcolｌectdata.通过这些表格／工具等可获取充足的数据。Suｆficiｅntｒesｕｌtｓcanbeｏbtainedｂｙｕsingthesｅforms.表格中的题项或问题设计严谨,有助于检查项目假设。Thｅiteｍsoｒｑuｅstionsintheformsareweｌl-deｓignｅdｔohｅlpverｉｆythecreｄibiliｔyofthｅprojecthｙpothｅsis．语言对的、准确，无歧义。Eachformiｓｅｘｐｒeｓsediｎclear,aｃcｕｒateａnｄunambiguouｓＥｎgｌiｓh.Tuｔor’ｓCommeｎｔs:ParｔＴｗoＤａtａPｒｅsentａtion(uｎits6&９)DIRECTIONSFORSTUDENＴS:Afterhａvｉngｉmｐlemenｔｅdｙoｕrｐrojectanｄanalyzeｄthedatａcｏllected，youarenoｗａskedtodeｓcｒibeinｄetaｉｌwhatyouhavｅfound.Youshｏuｌddesｃriｂｅyourfindingswithtｈesuppｏｒtofｎeceｓｓaｒygraｐhｓ,chartｓ,tａblｅs,etc.ThiｓimpoｒtantpartwilllaｔerｏnbepreseｎteｄｉnyoｕrBAdeｇｒｅｅpaperunｄerthｅhｅadｉngｓuchａｓ“DataPresenｔation”ｏｒ“PｒoｊｅctFiｎdingｓ”.Wrｉteyourteｘtundeｒｔhefollowｉngblankspacｅaｃcｏｒdingtoｔhｅaｂｏveaｒeaｓ.（Suggestedlｅｎgth：nｏfeweｒthan800words.)ＰｒoｊecｔＦiｎdings１Dａｔａ（Ｒesuｌｔs)Analｙsis１.1ThepreｖｉousｐrobｌemanalysisTｈｅpreviｏuspｒoblemisthaｔoｕrnewcｕstoｍersarenｏｔｅａsytoaｃcｅptourlogisticsｅrｖice.Itwaｓcauｓｅdｂytｈeｓhorｔageｏfhｉghlightedlｏgｉsｔicsｐroｄuｃts，siｌeｎｔreputatiｏｎ,dｒumbeaｔing,ｔheqｕaｎtｉtiｅsoｆcｌients,simpｌexcustomers，eｔc．１．2ReｃorｄｓoftheimｐｌementaｔioｎoｆprojectSomeｒecｏrdscouldindicateｔｈeimpｌeｍentationoｆthisｐrojｅctｆｒomｔｈebegｉnnｉngtoｔheend.ＴhoserｅcorｄsincludｅCustｏmerFiles，Questiｏｎnaireforｍ,DeｌiveryOrder,CuｓtomｅrAssesｓmｅnt,ShｉppingNｏtiｃeandＴｏllReceipts.1.3Resuｌtscomparisｏｎ１) Bｙiｎvestigatinｇandanalyzｉｎgourinterｎalfｉlesandcusｔｏｍers’feeｄbａck(PlｅａsｅｓeｅApｐendｉxXI),ｗeｃoｍｐａredｓomeessentialfactorsshownasbｅｌowFigures．a）ﻩFirstｏneｉsＱuotaｔｉoｎ.Accoｒdingtocｕsｔomers’feedbacｋ,ourｒecoverｅdquｏtationaｆtｅrproｍｏｔionisalitｔｌeｅｘpenｓivethaｎbefｏretｈeｙwereｏffered．90％ofCｕstomerｓstillｔhoughtitｉsreaｓonａｂlewiｔｈourcurｒeｎtservｉｃｅ.Moｓｔｏｆourcustomersprｏduｃehighaｄｄｅdｖａluｅgｏoｄsｓothaｔｔｈeｙhａvemｕchｍoreconcerｎｏnservｉcetｈａnquoｔatｉon.b)ﻩTｈesecondfacｔｏrisTimｅ．Itｉsｏｂｖioｕsthaｔouｒcｙcletimeisaｌmostpｅrfectａchieｖeｍｅｎt.100%ｃustoｍeｒsａreabsolutelｙhappywｉthit.Itisthemoｓｔcruｃialpoｉntｆoｒｕstokeｅpaｎdｗｉnneｗcustomerｓinfutｕｒe.c) Aｔｔｉtudeisｔhiｒdoｎｅ.Ａttitｕdｅisnotonlywｈａｔasｔａffｉｍpresseｄtｈeｃusｔomｅrｆorｈimorheｒｓelf,ａｎdｒeprｅsentthecuｌtureandmanａgementofaｃｏｍｐanｙａsｗｅｌl．Thｉsiｓthereaｓｏnwhyeｖeryｃompａnycontributesｍｏrｅconcernonｉt.Aｔtｈispoint,Iａmstｉｌlｓatisfiｅｄalthouｇhwejustimpｒoveｄ1%thａnｂefore.Ｓoｍeprobｌemswerｅhaｐpｅnedbｅcａuseofdiffｅrｅｎｔculｔｕrebaｃkgrｏund.d) 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为公司的物流总监,如何应对并解决这个问题成为了当务之急的挑战。本论文通过设计一个在深圳港到澳大利亚的新航线,并在一个月内向客户提供价格上的优惠，从而进一步整体上带动现有客户的业务量。同时,这个项目在行业内也产生了一定的影响,使得一部分潜在的间接客户得到增长。公司的业务量得以增长,市场占有率和知名度得以提高。在通过对物流行业澳大利亚航线的运送情况的了解,通过对客户的问卷、电话、电子邮件和面对面的调查,以及SWＯＴ分析法和公司内部员工的集思广益来拟定该项目运作的具体定位、方案和所达成的预期效果。在项目结束后，通过公司内部的相关业务和财务报表，以及客户的不同方式的调查反馈,证实了该项目使公司的相关业务量得到提高，并增长了一批新的客户。成功的实行深圳港到澳大利亚新航线的项目使我们清醒的结识到在当今竞争日趋剧烈的物流市场，只有通过不断开发出自己亮点的产品，才干全面带动整体的业务，提高公司在行业内的知名度。同时也可认为物流业务长期良性的发展奠定了基础。Aｂstraｃｔ(Engｌish）Thedissｅrｔaｔｉonpresｅntsadｅｔaｉledreportonｔhepｒojeｃtiｍpleｍｅntedtoiｎcｒeasｅinternatioｎalcargovoluｍｅanｄｄevelopnｅｗcustomers.Ｏtherwisｅ，iｔwilllｅaｄtｏloseｍoｒecurrentａndprevｉousclｉeｎtsandｂriｎgtｈenegａｔiveｅffｅctsｔolong-tｅrmｌogｉsticsdeｖelopment.ItｉｓｈｙpotｈｅｓｉzedifthenewAustrａｌiarｏuteｒunsuｃcessｆｕllｙ,wewillhaveｔhenewhighlｉghttoｉmprｏveoｕrwhoｌelogisticｓdevelｏｐmｅntａndｍorecuｓtomeｒswillbｅintereｓtediｎｏｕrbｕｓinesspｒｏduｃts.Baｓeｄoｎthｅhｙpothesiｓ,Ｉｔakｅdifferｅｎｔwaysoniｍｐlementinｇｔhisproｊect,ｓuchａsfaｃｅ－to-fａceｄｉscuｓsioｎ，eｍaｉlcｏmmunicationtelephoneconｖｅrsaｔｉon,qｕｅｓtioｎnaｉｒe,SWＯTａnalｙsｉsofcurｒｅｎtsｉtuaｔｉoｎ,ｉntｅrnalmeetinｇanｄgroｕpdiｓcuｓsinｇ.Ourexｐｅctedtaｒｇｅthasbeenrｅａcｈeｄbyrunniｎgthisprojｅｃｔ.Tｈisproｊectnoｔonｌybringｓusmoreｃargｏｖolｕmeaｎdｎewｃustomｅｒs,buｔalsoanewｉdｅａtodevelopourbusiness.Meanwｈilｅ，ourclieｎｔｓarefｕｌlysatiｓfiedwithourhighqualityserｖiｃeaｎdｒeasonablｅquotatiｏn.Thｅresｕltｓindicａtethaｔwemｕsｔimprovｅgenｅrａｌlogisticsbusinｅssbｙcｒｅatinｇneｗ“ｐrｏduct”．Ｉwouldlｉketoexpressｍyａppｒeciatioｎfortｈegreatefforｔsｍadebyallｏurteａｍmｅmberｓintｈeprｏject．Witｈgreattｅaｍwork，weａchievedｏurexpeｃtedcａrgovoluｍeaｎｄwoｎnewclientsｔhｒoｕｇhnｅｗprojeｃt．Ｗｉtｈｓｕcceｓsoｆoｕrｐroｊecｔ,Ifeeｌｍｏreconｆｉdｅntｔｏｍakｅｍｏreplansonbｕsinｅssｄevelopｍentanｄiｎnovａtioｎ.Ｄespitetｈｅopｔiｍistiｃfulfillmｅntofthｅprojecｔ，wｅａｒeawareofsomｅpeｎdingｉssuｅsneedtoｂesolvedorimproveｄiｎouｒoｐeratioｎ.Onlyiｆweｃoｕlｄｋeephighｑuａlｉtyserｖiｃeandseａrｃhneｗattractiveａnｄｃｏmpetｉtivepｒｏject,wｅwillwingｏodprofｉtiｎourｂusinｅssＦORTUTORＳ：Ｙouarerequｉredｔoproｖideｂetween-tｅxtｃomｍeｎtsontｈestｕdenｔ’swritinｇbyuｓingtｈｅ“Eｄｉt”fｕｎctiｏnoraconｔrasｔingfontｃｏｌortohighlightyourｃomｍenｔsorｓugｇestions.Pleasetｉckintｈｅpｒoｐeｒcｅllanｄwriteｙourｏvｅralｌcommentsｉnｔｈｅboxof“Tuｔor’sComments”beｌoｗ.评价指标AssesｓmｅｎtCｒiteriａ评估(Accｅｐｔａbｌe/Revise）请打勾进行评估（√)合格需修改介绍了项目背景。Tｈeprojｅctｂackgroundisｉntｒoｄuced．明确并简要分析了项目问题。Ａspeciｆｉｃｐrobｌemｉsidentｉfｉedandｃoncｉselyａnalyzed.阐述了项目目的及假设。Theprｏｊectoｂjｅctｉｖeandｈypotheｓisaｒestated.介绍了具体的项目实行时间。Ａspecｉｆiciｍplemenｔationperiodｉｓgivｅn.简要说明了调研对象及调研的重要内容。Thｅｒeseaｒchsubjｅctandkeyconｔentarｅbｒieｆlyintrｏduｃeｄ.描述了重要调研方法。Thekeｙmｅｔｈoｄ(ｓ)isｄｅscｒibｅｄ.简要说明了重要结果及意义。Ｔhemainresultsanｄｓignｉficaｎcearecｏｎciseｌyprｅseｎtｅｄ.附有3至５个关键词,以分号“;”分隔。Thｅabstraｃｔiｓｆollowｅdbybｅtｗeen3ａｎｄ5kｅyworｄs，separａtｅdfrｏmeachｏtherbysemi－coｌoｎ“;”．语言对的、准确，无歧义。Tｈｅaｂstractisexpressedinclear,accｕrａtｅandunａｍbiｇｕｏｕｓlａngｕａge．Tutｏr’sCommｅnｔs:PaｒtFiｖeIｎtrｏｄucｔion(Uniｔ7＞Aｃtｉvitｙ３)DIRECTIＯＮＳFOＲSTUＤENTS:WrｉtetheIｎｔｒｏductiｏnofyourBAdegreepaperｕnderｔｈeｆollowingblaｎｋspace.ＴheIntrodｕｃtionｓhouldｉｎｃluｄｅinformationon:theｐｒojectbaｃkgｒound,prｏbｌemsｔaｔemｅnt，problemanalyｓis,ratioｎａleorcｉtedrｅｆerenceｓ,obｊecｔｉvｅ(ｓ),hｙpｏtｈｅsｉｓ,ｒｅsearｃｈsuｂjects，ｋeｙconｔｅｎtｓ,aｎｄexpectｅｄrｅｓults.IntroductiｏnAsaclａss-Ａinterｎaｔiｏｎalforｗarder,YＯNGＹEwaｓfoundedｉｎ1996,havingａｎindividｕalcorｐorateｂoｄy，rｅｇｉsｔeredinShenＺhenIｎdustｒiａl&CommｅrcialAdmｉniｓtｒatｉonBuｒeau，ａｐproｖｅdｂytheMｉniｓｔryｏfCｏmｍeｒceＡffairs，CｈｉnaCusｔoms,ChinaQuaｒantiｎeBuｒeauandtheChｉnaiｎternaｔioｎalshippiｎｇAdminiｓｔraｔion.Ｏｕrbuｓiｎｅssincludｅapplyiｎgtocuｓtomｓcleaｒance，frｅｉghtfoｒwaｒdingandｄisｐatｃhiｎgｏfｔｈeimpｏrtｅdandexpｏrtedcａrgoes,ｂondeｄtｒａnｓｆerrｉngandwａrｅｈｏusiｎgｓｅrviceandinｔernａｔionallｏｇistics.Meanwｈile，wｅarethememｂｅrofInteｒnatｉonalsｈｉppｉngTrａnspoｒtationAssｏｃiation,ChinaInternatioｎalFreighｔＡｓsoｃiａtｉon(CIFA),ａndShenＺhenＣustomsＡｓsociａtion.Wehaveｓetuｐourｏwnbｒａncheｓwitｈalmost１00sｔａｆfsｉｎShenＺhen，ShｕnDｅ,Siｎgapore,Australiａ.Theannuａlcargovolｕmeisabout2０230tonsoniｎtｅrnａｔiｏｎaｌlogｉsticsbusinｅss.Iｎtｈeｐaｓttwoyears,therewｏulｄbｅaneｗcoｍpanyfoundedeveｒｙｔhrｅedaｙｓwithitsnameinｃludethｅwｏrdｏf“lｏgｉｓtics”.Sｏmeofcoｍpaniesarｅｊustｎomorethａn３peoｐlｅ,wｏrkingin１０sqmoffｉceｗｉthoutaｎywarehoｕseaｎdanｙｖehicleｓ.Tｈeyｐｒoｖiｄetheirseｒvicewｉtｈｕｎｆaitｈfulproｍiｓeａnｄuｎｒeasonablｅｌowquｏtａｔiontｏtｈeｉｒｃustｏmerｓ,aｎｄwouldｄｉｓａppearatthetｉmeoｆｅxpoｓurｅ.Dueｔotherougｈ－ａnｄ-tumbｌｅindustrｙａndmoreandmｏｒenewbornecoｍpetitorｓ,ｔhelogiｓｔicsｂｕｓinessｉｓｆａciｎgembarｒａssedsituatiｏnrighｔnow．Comparinｇourrevｅnｕｅtｏｌastｆirｓtquａrtｅr,ｗearｅsoｄiｓａｐpｏinｔeｄaｎｄsｔrucｋｂｙiｔsobvｉousrｅｄucｔｉｏn.Asaｌｏgistｉcsdireｃｔor,Ｉhavｅnomｏrecｈｏicｅtｏtaｋetherｅsponsiｂilityforfinｄiｎｇouｔthesoｌuｔｉon.Ｂasedｏnourinvestigaｔioniｎcurrentlogistｉcsｍarketａndoｕrcapaｂilitｙ,wedecidｅdtosetabouｔnｅwshiｐpｉngrouteｐrojecｔbeｔｗeｅnSheｎZhｅｎpｏｒｔandAuｓtralｉａ,wｈiｃhwecouldmｅetourkｅycustomerｓａｎdmoｒepotｅntｉalcustomers’ｒeｑuirements.Ｉｔishypoｔhesｉｚｅｄthatｉftｈｅｎｅwshippｉngrｏuteｉsｒuｎｓuｃcｅｓsfully,wｅwillhaｖeｔheneｗhighｌiｇｈtｔoiｍpｒｏveｏｕrwholelｏgｉstiｃsdevelopmｅntandmorｅcusｔoｍｅrｓwilｌｂeiｎteresｔｅdｉnourbusinesspｒoducｔ．Thｅtargetaｎｄgoaｌｏfmyprojｅctistoｒunｏuｒnew“ｐｒｏdｕct”ｏfＳhｕtｔleSｈippingbetweenShenZｈeｎportandAusｔｒalia,ｗiｔhprｏvidingaｏｎe-moｎthprｅferentｉalprｉcｅtoｅａrn１００ｔonspermontｈｃａrgoｖｏlｕmeａndtowin1０ｎeｗcｕstoｍｅｒｓ.Inorｄeｒtoｋee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