高中英语牛津译林版Unit1Advertising 全市获奖

模块四Unit1 Advertising一.词形转换advertise-advertising-advertisement 2.shine-shiny 3.persuade-persuasion-persuasivemean-meant-meant 5.innocent-innocence 6.breath-breathe(注意音标)fool-foolish 8.pleased-pleasure-pleasant 9.mental-mentally-physicallytrick-tricky机警的，狡猾的 11.benefit-beneficial 12.promote-promotionintelligence-intelligent 14.comprehension-comprehend amazed-amaze-amazing-amazement16.senior-junior 17.multiply-multiplied 18.youth-youthful-young 19.determine-determined-determination 20.shock-shocking-shocked21.analysis-analyze/analyse 22.appeal-appealing 23.react-reaction24.personally-personal-person 25.poison-poisonous 26.urge(v./n.)-urgent(a.)-urgency(n.)27.sell-sale(n.) 28.increase-decrease 29.maximum-minimum(n.)-famous 31.fantasy-fantastic 32.believe-unbelievable33.reason-unreasonable 34.hero-heroic二.重点短语、句式1.tellthecompletetruth说出全部的真相2.dosome/alittleresearchonadvertisements;dosome/alittleanalysis3.persuadesb.todosth.=convincesb.todosth.说服区分：odoingsth.persuadesb.ofsth.使...相信=convincesb.ofsth.berunforfree(freeofcharge)被免费投放meantodo打算...meandoing意味着hadmeanttodo/meantohavedone本打算做某事Ididn’tmeanit./Ididn’tmeantohurtyou.并不是有意的。Whatdoyoumeanbydoingsth?Sth.bemeant/intendedtodo目的是，旨在（bedesignedtodo）Sth.bemeant/intendedfor专为...而设计的（bedesignedfor...）beskillful(skilful)/skilledatsth./doingsth.擅长...;在...熟练beinnocentofthecrime没有犯罪beinnocentofEnglishculture不了解英国文化fool/trick/odoing...欺骗fool/trick/cheatsb.outofsth.骗走某人某物makeafoolofsb.愚弄playtricksonsb.欺骗，捉弄curesb.ofsth.治愈；纠正.cureyouofyourbeinglazyacureforcancerPreventionisbetterthancure.预防胜于治疗。bepleased/satisfiedwiththenicecomment对..满意makeacommentonsth.=commentonsth.评论makeamentalconnectionwithsth.展开心理联想fallforsb./sth.上....的当；爱上....fallforthetrick/fallforthegirlatfirstsightaimtodo/aimatdoing目的是beaimedatsb./doing目的是，旨在,针对...aprogramaimedatteenagerstheadsdealingwith/about/concerningwidespreadsocialconcerns涉及到人们普遍关注的社会 问题的广告benefitthepublic 使公众收益 benefitmuch/alotfrom...从。。。中受益beofbenefitto....=bebeneficialto...（to是介词）有益于whenitcomesto....当谈到，当提及（介词）beaslavetosb./sth.成为...的奴隶promotesb.fromaworkertoamanager提拔promoteproducts推广产品promotethedevelopmentof...推动、促进...的发展consultsb.aboutsth.就某事咨询某人consultwithsb.about/onsth.与某人商量某事查词典：referto/consultthedictionary;lookinthedictionaryhavenocomprehensionthat...（不了解，不理解）.Mostpoliticianshavenorealcomprehensionofwhatitisliketobepoor.对贫穷并未真正了解beyond(sb’s)comprehension不能理解，无法理解dressesofvariousstylesareonsalenow.presenttheresulttotheheadofthecompany把...呈交给Thecompanycanthenchoosetherightproducttoproduce,theonethatisexpectedtobemost popularwithconsumers.Alsoimportantarethesalestargets.倒装checktheprogressoftheirproduct/checkone’se-mail/checkone’shomeworkpaybycheck/cheque用支票支付checkin(在旅馆、机场、大会等处)办理登记手续check-in(n.)签到，登记手续checkout结帐离开；计价收款check-out(n.)结帐，付款处beamazedby/athisuniquewayofthinkingandskillfulwritingrecommendabooktotheheadlibrarian推荐Itisrecommendedthatsb.(should)do...建议beseniortosb.bytwoyears----betwoyearsseniortosb.Wemustnotgiveupinthefaceofpressure.表示数据、描述：a：表增加anincreaseof40%;rise/grow/increase/goupto/by40%增加到/了...b:表减少adecreaseof...;fall/drop/decreaseto/by40%降了/到...droptothelowestlevel/pointawiderangeof...大范围的，许多不同的rangebetweenAandB;rangefromAtoB在A和B之间变动multiplyyourefforts/multiplytheriskofheartattack使加倍；AmultipliedbyBequalsC乘affecteveryaspectofourlives影响生活的各个方面beoptimisticaboutouradcampaign对我们的广告宣传乐观Thinktwicebeforedoingsth.Thinkbeforeyouleap.三思而后行Haveyouregrettednothavingrecordedthoseimportantmoments?Whatabargain!真便宜！It’sabargain.就这么说定了。(It’sadeal!)bargainwithsb.About/over/forsth.与某人讨价还价takeone’s/afancytosth.喜欢上，看上...sth.takeone’sfancy引起某人的兴趣betiredof/beboredwithwearingthesamejeanseverydayreachacertainaudience(maketheaudienceseesth,hearsth.,knowsth,etc.)Thenewsreachedmelastnight.我昨晚得知了这个消息。have...inmind想到，考虑Whodoyouhaveinmindfortheposition?你认为谁适合这个工作？determinetodo----decidetodobedeterminedtodo下定决心做某事Heleftthehometown,determinednevertocomeback.setatarget确定一个目标achieveone’starget实现目标hit/missthetarget射中/脱靶betargetedat目的是，旨在abooktargetedatteenagersappealtoawiderangeofaudience吸引(迎合)许多观众appealtothepublicnottopanic/appealtothegovernmenttotakemeasures呼吁，恳求afilmappealingtobothmenandwomenasoftappealingexpressiononone’sface温柔恳求的表情Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?关注、感兴趣getone’smeaning/idea/thoughtacross(tosb).把意思/想法传达给某人sthgetacross无被动Everypacketofcigarettescontainspoisonouschemicalsthatcanresultinlungcancerandheart disease.causegreatdamagetothewelfareofthepeople损害人民福利depe