调查研究设计种类

Presentation:ResearchDesignLecturer:Ars_CMResearchDesignIngeneral,severalresearchdesignswillbeusedwhenwearegoingtodosomeresearchandwriteacademicpaper.Someclassicmethodsincludes:1、Experiments(实验)2、Questionnaire

Surveys（问卷调查）3、FieldStudies（实地研究）4、ContentAnalysisandExistingStatistics（内容分析与现成统计资料）一、QuestionnaireSurveys（问卷调查）

1、Definition:whatisaboutquestionnairesurveys2、Type:differentkindsofquestionnairesurveys3、Process:theprocessofquestionnairedesign4、Principles:Someprinciplesofquestionnairedesign1、Definition:whatisaboutquestionnairesurveys.

Questionnairesurveyisakindofsocialinvestigationmethodthatintendstocollectdata.Whenoneoftheresearcherstakethesocialinvestigationtostudyaphenomenon(suchaswhatfactorsimpactoncustomersatisfaction),hecanusethequestionnairesurveytocollectdata,alsocanuseintervieworotherwaytocollectdata.Assumethattheresearchershaveidentifiedquestionnairesurveytoaskquestions.Theseissuesareprintedonthequestionnaireandmadeintowritingform.Thepeoplewhoareinvestigatedwillfillinthequestionnaire,researchersthentakeitbacktofinishanalysis,anddrawtheconclusionfinally.2、Type:differentkindsofquestionnairesurveys

Somekindsofquestionnairesurveyincludes:(1)Maildelivery(邮递问卷)(2)Interview(面谈问卷)(3)Phoning(电话问卷)(4)Internet(网络问卷)Thecomparisonsofdifferentkindsofquestionnairesurveys3、Process:theprocessofquestionnairedesign

(1)ascertainthepurposeandresources(2)ascertainthekindofquestionnairesurvey:questions、subject、time、range、wording、analysismethodetc.(3)pretestandrevise(4)implementation(1)ascertainthepurposeandresources

Beforetheresearchdesign,theresearchersneedtoknowdifferentaspectsoftheinformation,whichpartsofthequestionnaireinvestigationismusttoget,soitwillbebettertoexplaintheresearchproblems,andrealizetheinvestigationpurposeandtargets.Forthisstep,researchstaffshouldlistalltheinvestigationitems.(2)ascertainthekindofquestionnairesurveysWhenwehavedecidedwhichkindofquestionnairesurveywillbeusedintheresearch,weshouldalsodeterminetheresearchquestions、subject、time、range、wording、analysismethodetc.(3)pretestandreviseBeforeimplementationofthetest,theresearchersshouldchoicesomesamplingtobepretested,discusseveryproblemsintheactualenvironmentinordertofindthelackofthedesign.Suchas:whetherthetesthavecontainedallresearchtopic,whetheritismisleading,whetherthesemanticstructureclearornot,whetherpeoplegraspthekeypoints,etc,andthencorrectitreasonably.(4)implementationAfterreviseandexamination,thetestwillbefinalized,copy,andthentheresearchersimplementtheinvestigationformally.4、Principles:Someprinciplesof

questionnairesurveys

(1)avoidterminologyandacronym(缩略语)(2)avoidambiguouswords(3)avoidbiasedandorientedquestions(4)avoidthebothwayquestions(1)avoidterminologyandacronym(缩略语)Itwillbedifficultforthepeoplewhofillthequestionnairewhentherearetoomanyterminologyandacronym.Theywillanswerthequestioncasually,orevenskipthequestion.Useeasywordsorexplainitsimplyifwecan’tavoidusingsometerminologyandacronym.(2)avoidambiguouswords

Avoidambiguouswords,like“recently”,thismeanswithinamonth、twoweeks、oneweekorthesedays.Wecandescribeitclearlyandpayattentionthedetailsinthequestion.(3)avoidbiasedandorientedquestions

Avoidthequestionslike“highchargeoftheCMCCfee（中国移动）”.PeopletendstothinkthetelephonechargeofCMCCishighthoughitsfeeislow.Wecanchangelikethefollowings:DoyouthinkthetelephonechargeofCMCCisreasonable?(4)avoidthebothwayquestions

Avoidthetwocloserelativequestions,“ifyouwanttoresigntofindanotherjob?”Toresigndoesn’tmeanhe/shewantstofindanotherjob.Nottoresigndoesn’