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®IBMSoftwareIntoCompetitiveAdvantageManagingtheAutomotiveProductDevelopmentProcessforInnovationandEfficiency©2011IBM

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopment2

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopment3OurAutomobilesareincreasinglySmarterProductsOurcarsareBy2010,12%ofnewcarswillshipwithembedded OurcarsgetOver3millioncarnavigationdevicesweresoldinChinain2008,morethandoubletheamountin2007.Our ThemarketforAdvancedDriverAssistanceSystemsisestimatedtoreach143millionEurosby2015

4Fromsophisticatedin-vehiclesoftware,tocomplex“systemofsystems”ecosystems,carsaregettingsmartereverydaySystemofFleetandtraffic

Smartgrid

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5BusinessandMarketAreLeadingtoIncreasedElectronicandEmbeddedSoftware

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360/distanceActivesuspensionandstabilitycontrolDynamicrouteguidance/MotoristinformDataRecoveryofstolenElectronic 7ElectricandElectronic(E/E)systemsarerealizingautomotiveproductinnovationStronginterdependenciesbetweenE/EStronginterdependenciestoallotherengineeringdisciplineslikemechanic,hydraulic,fluid,etc.

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Present&Adaptbestpracticestothecomplexityofthedevelopmentproject–fromrigoroustoagileAcollaborativeEngineeringLifecycleManagementplatformsupportingsystems/electrical/electronics/softwareprocesses,dataandintegratedontheplatformbasedonopen,communitydeveloped,standardsCOTSE/EEngineeringtheautomotiveindustry

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopmentOEMs rsFaceaVarietyofInElectronicandEmbeddedSoftware

OEM

ShortageofWithSoftwareContentDramaticallySoftwareFailuresCanBeDramaticforComplexUSandEuropeare2-3%ofOnaverage,everyvehicle

JapaneseHybridthatrequiredaservicenoticerecently

DutyPickupcontrolsoftwarecouldbeupdatedtorecognizeexhaustsystemSource:WARRANTY

/2005/05/prius-software-problems.htm

RainSensingWiper:ExampleofaDesignIndividualSystemsWorked,ButFailedWhenWindshieldprovidedbylocal rangeofthesensorpropersystemcalibration(i.e.,verifyingsensorandwindshieldcompatibility)Carsweresenttocustomerswithnon-functioningwiperInitialdiagnosticsdesignatedsoftwareasculpritformalfunctionMechanicscouldn’ttestsoftwarenormallywhentestedindependentlyFailurewasnotofindividualcomponents,butintheinteractionata What’sBehindTheseFailuresandIncreasingBusinessViewofProductFailuresintheMarketEngineering

ProductmissedcustomerLatetomarket/missedProductmissedcustomerLatetomarket/missedProductNoclearproductIncreasevisibilityintostatusofIncreaseabilitytopredictsystembehaviorpriorto

ImplementImplementoralternewproductdevelopmentIncreaserealtimevisibilityofproductBillofMaterials AberdeenGroup,SystemDesign:NewProductDevelopmentforMechatronics, eBoucher,DavidHoulihan,January,Howwecanhelp:BestPracticesAdoptedByLeadingEstablishingDiscipline ernanceinKeyProductDevelopmentofsystemsengineeringandmatureintoapaper-toamodel-based

Buildtherightproductattherighttimefortherightengineeringinisolateddisciplinestorequirementengineeringacrossthewholeproduct—software,mechanical,electronicsManagechangeandacrossallManageQualityfromthebeginningtotheendEngineeringLifecycleManagementplatform

InvestthesamefocusandrigoronrequirementsasinMaturefromprocessestopractices;toolstoplatformsInvestthesamefocusonthe

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopmentHowIBMCanIBMRationalModelDrivenSystemsIBM

IBMRationalProductPortfolioIBMProductChangeIBMRationalQuality

IBMRationalSoftwareDevelopmentforSystemsSolutionIBMRationalEngineeringLifecycleManagementHowIBMCanIBMRationalModelDrivenSystemsIBMRationalProductChange

platformfor

IBMRationalProductPortfolioIBMRationalIBMRationalQuality

IBMRationalSoftwareDevelopmentforSystemsSolutionIBMRationalEngineeringLifecycleManagementIBMRationalSoftwarePlatformforAutomotiveprovidethemeanstoimplementAutomotiveBestOptimizedfordesigninganddeliveringsmarterproductssuchasin ligent,instrumentedandinterconnectedFocusingProductPortfolioModelDrivenSystemsSoftwareDevelopmentforIntegratedProductChangeQualitySupportingAutomotiveStandardssuchEAST-ADL2,RIF,MISRA,CMMI/SPICE,ISO26262andBased

AutomotiveISOWDFoundationforanend-to-endEngineeringLifecycleManagementIBMRationalSoftwarePlatformforAutomotiveintegratesteams,disciplinesandworkflowsalongtheV-ServiceAfterBrandPortfolioModelFunctions Funtional Logical eE/E

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IBMSoftwareGroup|Rational®Desiredend-userviewnotUpfrontmigrationinvestmenttoohigh;inflexibleandcostlyinthemid-andlongDesiredCommonrepo yforall a–a of stent,d ctmentand across

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BestinclassIntegratedSystemsandSoftwareDevelopmentPlatformDeliveringourclientsanalternativetoproprietarydatamanagement„opencommunity.openinterfaces.OpenServicesforLifecycleCollaborationAninitiativeaimedatsimplifyingtoolintegrationacrossthesoftwaredeliveryBarrierstosharingresourcesandassetsacrossthesoftwareMultiplevendors,opensourceprojects,andin-housetoolsPrivateformatsandwiththeirdata

OpenServicesforLifecycleCollaborationSpecificationsforsharinglifecycleresourcesInspiredbyInternetCommonresourceformatsandservices(basedonRESTAPIs)Adifferentapproachtoindustry-wideproliferationCurrentmembersincludeBoeing,EADS, ,IBM,GeneralMotors,andTheJazzandOSLCwaytoconnectyourdataandleveraginginternettechnologies,provenintegrationconceptsandJazz-basedConnectyourdataandDesignadatamodelforsoftware&systemsengineeringfortheProvidestandardsbasedframeworkfortoolstointegratearoundtheTakingadvantageoftheIntegratesinformationonamassiveMakingitopenandBasedonEclipse

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operationalPrioritizepracticesandAccelerateadoptionwithtoolsandservices yzeandactonresultsStartnextMeasuredCapabilityImprovementFramework(MCIF)establishalinkagebetweenimprovementobjectivesandbusinessresultsBusiness

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On-timeperformanceatQualityGate(#ofworkitemsdelayedanddelay)RequirementsMaturity&Stability(#ofchangesperrequirement)Developer(LinesofcodeperdayperConstantlyTrack

MCIFproductsIBMhelpsGMdevelopsmarterproductsliketheChevroletVolt“TheIBMRationalplatformenables“TheIBMRationalplatformenablesourgloballydistributedteamstocollaborateinreal-timetodevelopinnovativesoftwareandelectronicsforourvehicles.GM’suseoftheRationalplatformwilldeliverbusinessresultsinefficiency,time-market,quality,andoverallcustomerInnovativeelectricdrivesystemusessoftwareandelectronicstocontrolinteractionofelectricmotorsandgasolineenginepowertrainandbodycontrollersSmarter SmarterproductsdeliveredinlessHowIBMhelpsGMdevelopsmarterRationalDOORSforrequirementsRationalRhapsodyformodel-drivenRationalTeamConcertforteamRationalAssetManagerforengineeringassetRationalProfessionalServicesfortechnicalIBMGlobalServicesforbusinesstransformation

CustomerSuccess:CreateandsustainmarketHydraulichybriddeliveryvehicles-Eaton&“ThesuiteofRationaltools,includingRhapsody,DOORS,“ThesuiteofRationaltools,includingRhapsody,DOORS,ClearCaseandClearQuest,providesEatonanintegratedsoftwareframeworkthatallowsustodeliverinnovativeproductsmorequicklyandefficiently.”InnovativetechnologyforurbanSmartsoftwaretooptimizeenergySmarter 60-70%increaseinfueleconomy,accordingtoEPA40%reductioninCO2HowRationalenablessmarterAutomaticgenerationofin-vehiclesoftwareComplexsystemsforautomotive-DelphiWhat’swithinasteeringwheelreleasesusingsharedrequirementsSmarter steeringwheelintheSmartFortwovehiclemadebyHowRationalenablessmarter

“DOORShashelpedDelphiimprovedevelopmentteamcommunication,resultinginmeetingcustomerrequirementsfasterandmoreaccura

Success:Smarterproductsfor“System-of-Interconnectingproductsthroughadvancedtechnologiesandsolutions–DaimlerFleetboardWhat’susageandroutingInnovativetechnologyforadvanced Smarter 5-10%reductioninfuelconsumption10%reductionin costsduetoincreasedautomationHowRationalenablessmarterplanningprocessandreward

“RationalFocalPointhelpsusdiscovertheoptimalsetofcustomerfeaturesandbalancethoseagainsttheneedsofourbusiness,allowingustodelivercontinualenhancementstoourematicsolution.”

Success:Smarterproductsfor“System-of-“Whenweenteredematicswehadtheuniqueopportunitytobuildoursystemsandprocessesrightthefirsttime.ThedepthofIBM’s ematicsandprocessexpertisehasputusonafirmfootingforfuturesuccess.”LeveragingIBMtoprovidesmarter“Whenweenteredematicswehadtheuniqueopportunitytobuildoursystemsandprocessesrightthefirsttime.ThedepthofIBM’s ematicsandprocessexpertisehasputusonafirmfootingforfuturesuccess.”What’sOnboardsensingandcommunicationssystemdetectscrashconditions;automaticallyseeksemergencyhelpandguidestoaccidentlocation“Reverse911call”allowscallcentertocontactoccupantsthroughonboarddeviceSmarter Fasterdeliveryofnewservices(30days)ascomparedwithproprietarysystems(6months+)Enablementofservicesfromnon-OEMproviders,(insurancecompanies,banks, ernments,etc.)HowIBMenablessmarterBusinessconsultingtodesignanddeployaflexiblesystemsandprocessinfrastructurethatcanbeeasilyadaptedtonew ematicsopportunitiesRequirementsmanagementtoensurethatallsystemrequirements,processes,andtestcasesareedandContinentalAutomotiveBody&SecurityWhat’sPassivestartandentrysystems,remotekeylessentry,andmore-inoneintegratedsystemEnhanceddriverexperiencewithin andconveniencefeaturesSmarter ReduceddevelopmentcostsbasedonuseofHowRationalenablessmarter“IBMRationalDOORSand“IBMRationalDOORSandRhapsodyareessentiallyhel uspreventfragmentationofourdevelopmentenvironmentandenablingustobettermanagethecomplexarchitecturesofourproducts.”Streamlineddevelopmentenvironmentwithmodel-UsedbymanymoreFrom ctriccreatedacorectriccreatedacoreBosch:“[..]Wirkönneneffizientercancollaboratemoreeffectively”Formoreinformation ©CopyrightIBMCorporation2010.Allrights .Theinformationcontainedinthesematerialsisprovidedforinformationalpurposesonly,andisprovidedASISwithoutwarrantyofanykind,expressorimplied.IBMshallnotberesponsbleforanydamagesarisingoutoftheuseof,orotherwiserelatedto,thesematerials.Nothingcontainedinthesematerialsisintendedto,norshallhavetheeffectof,creatinganywarrantiesorrepresentationsfromIBMorits rsorlicensors,oralteringthetermsandconditionsoftheapplicablelicenseagreement erningtheuseofIBMsoftware.ReferencesinthesematerialstoIBMproducts,programs,orservicesdonotimplythattheywillbeavailableinallcountriesinwhichIBMoperates.Productreleasedatesand/orcapabilitiesreferencedinthesematerialsmaychangeatanytimeatIBM’ssolediscretionbasedonmarketopportunitiesorotherfactors,andarenotintendedtobeacommitmenttofutureproductorfeatureavailabilityinanyway.IBM,theIBMlogo,Rat

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