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Oreo sin Localization:makemajorchangesto– sin扭一扭、舔一舔、泡一CulturalCulturalNevertouchtheheadofaThaiorpassanobjectoverTheheadisconsideredsacredinThenumber7isconsideredbadluckinSingapore,goodluckintheCzechRepublicandhasamagicalconnotationinBenin.Thenumber10isbadluckinThenumber4meansdeathinRedrepresentswitchcraftanddeathinmanyItisconsidereddiscourteoustousefirstnamesspecificallyaskedtodoInChina,itisimportanttomakepointswithoutarguments,orSOURCE:BusinessAmerica,July12,Culture,Culture,CustomsandDr.JinChap3,4,and“Cultureisthecollectiveprogrammingofthemindthatdistinguishesthemembersofonecategoryofpeoplefromthoseof-GeertOrigins,Origins,andConsequencesofExhibit
Culture–Waysofliving,builtupbyagroupofhumanbeings,thataretransmittedfromonegenerationtoanotherCultureisactedoutinsocialCulturehasbothconsciousandunconsciousvalues,ideasandattitudesCultureisbothmaterialandElementsElementsofMaterial Social HumansandThe
The GraphicsandPlastic
Music,Drama,andExercisesaprofoundIncludesclimate,topography,flora,fauna,andInfluencedhistory,technology,economics,socialandwayofTheideasofJaredDiamondandPhilipJaredHistoricallyinnovationsspreadfastereasttowestnorthtoPhilipReportsstrongcorrelationsbetweenlatitude(climate)andpercapitaGDPEmpiricaldatasupportsclimate’sapparentinfluenceonworkers’wagesExplainsocialphenomenausingprinciplesofphysiol4-gyHistory,History,thePoliticalandImpactofspecificeventscanbeseenreflectedintechnology,socialinstitutions,culturalvalues,andevenconsumerbehaviorTobaccowastheoriginalsourceoftheVirginiaeconomicsurvivalinthePoliticalThreeapproachesto ernancecompetedforworldDemocracy/freeJetaircraft,airconditioning, evisions,computers,Internet,Nonemoreimportantthanthebirthcontrol
AestheticsAestheticsandWhatdoyou •Withwhite?associatewithRed?Active,hot,WeddingsinsomeAsianculturesPoorlyreceivedinAfricancountries
Purity,DeathinpartsofNotNottheGift,Butthe DonotopenagiftinfrontofaJapanesecounterpartunlessasked,anddonotexpecttheJapanesetoopenyourgift.Avoidribbonsandbowsaspartofthegiftwrap.Bowsasweknowthemareconsideredunattractive,andribboncolorscanhavedifferentmeanings.Donotofferagiftdepictingafoxorbadger.Theisthesymboloffertility;thebadger, Avoidredrosesandwhiteflowers,evenandthenumber13.DonotwrapflowersinDonotrisktheimpressionofbriberybytoomuchonaNotNottheGift,ButtheArab Donotgiveagiftwhenyoufirstmeetsomeone.maybeinterpretedasaDonotletitappearthatyoucontrivedtopresentgiftwhentherecipientisalone.Itlooksbadunlessyouknowthe well.Givethegiftinfrontofothersinless– alrelationships.LatinAmerica Donotgiveagiftuntilafterasomewhat relationshiphasdevelopedunlessitisgiventoexpressappreciationforGiftshouldbegivenduringsocialencounters,notthecourseofbusiness.Avoidthecolorsofblackand
Nevermakeanissueofagiftpresentation—orprivate.AlwaysdelivergiftswithtwoGiftsshouldbepresentedpriva y,withtheexceptionofcollectiveceremonialgiftsatbanquets.
ElementsElementsofoLinguisticEducationValues,NormsandE.g.,weddingCultureCultureisFamily,peers,referenceEnvironmentalMassE.g.,TV,ads,magazines,CultureCultureisGroupcustomslinktogetherthemembersofasocietyCommonSocialReligiousDeliciousor//CultureCultureisCountry-of-Origin:AutomaticassociationbetweenwheretheproductsaremadeinandevaluationsoftheproductsCultureCultureisDynamicConsumerswithinaparticularculturemayacquirenewbeliefs,attitudes,orvaluesthatareborrowedfromanothercultureCoffee,rap,weddingConsumerswithinaparticularculturemaydisplaydifferentculturalorientationsindifferentsituationsSelf-ReferenceSelf-ReferenceCriterionUnconsciousreferencetoone’sownculturalvalues;createsculturalmyopiaHowtoReduceCulturalDefinetheproblemorgoalintermsofhomeculturalDefinetheproblemintermsofhost-countryculturaltraits;makenovaluejudgmentsIsolatetheSRCinfluenceandexamineRedefinetheproblemwithouttheSRCinfluenceHighHighContextorLowTowhatextentmessagesorexplicitandverbalversusimplicitandutilizenon-verbalcues?High-High-andLow-ContextHighInformationresidesEmphasisonbasicLessemphasisonFocus SaudiArabia,
LowWordscarryallRelianceonFocuson ationofSwitzerland,US,ContextualContextualBackgroundVarious Cultureand MonochronicMonochronic(M-PolychronicPolychronic(P-P-TimeP-TimeversusM-MonochronicTendtoconcentrateononethingataDividetimeintosmallunitsandareconcernedwithPolychronicCharacterizedbythesimultaneousoccurrenceofmanyAllowsforrelationshipstobuildandcontexttobeabsorbedasMostculturesofferamixofP-timeandM-timeHaveatendencytobeeithermoreP-timeorM-timeregardtotheroletimeAsglobalmarketsexpandmorefromP-timeculturesareadaptingtoM- CulturalCulturalIndexIndexPowerDistanceUncertaintyUncertaintyIndexIndexIndexRelationtoMorecollectivistcountries:inCentralAmerica,inEastandSoutheastAsia,Ghana,Turkey,Greece,Moreindividualistcountries:USA,GreatBritain,Australia,Canada,Netherlands3PowerPowerRelationtoLowPDcountriesareAustria,Scandinavia,HighPDcountriesareMalaysia,Indonesia,inCentralandLatinAmerica,inArabCountriesUncertaintyUncertaintyUncertaintyavoidance:Theextenttowhichpeopleinacountryarethreatenedbyill-defined,ambiguousandriskysituationsandexhibitapreferenceforcontinuityandstabilityHighUA:Greece,Portugal,Japan,LowUA:Femininity-Femininity-Theextenttowhich svaluenurturingandcaringroles,asopposedtoassertiveness,earning,andmaterialMorefemininecountries:ScandinaviaandMoremasculinecountries:JapanandLongLongvs.ShortToassessToassessthesenseofwithinaWhetherWhethergratificationshouldimmediateorBriberyBriberyandAcontinuumofethicalMaintainhome-countryAbandoncompanyethicsandadapttolocalAlowerprice,abetterproduct,betterdistribution,orbetteradvertising//CorruptionCorruptionPerception(SelectedCountriesCPICPIDenmarkBrazilFinlandSouthKoreaChinaNorwayMexicoSwitzerland(72)UnitedStatesRussiaFranceNigeriaCzechRepublic*Thenumberinparenthesisisrankfor1999,whichisbasedon99counties**The umscoreis10.00;theminimumscoreis0.Aperfectscoreof10.00wouldbetotallycorruptfreecountry.Source:“The1999TransparencyInternationalCorruptionPerceptionsIndex(CPI),“ .(March)20032003Corruption‘cleanest’New
mostcorruptBriberyBriberyandForeignCorruptPracticesRequirespubliclyheldcompaniestoinstituteinternalaccountingcontrolsthatwouldrecordalltransactionsMakesitacrimeforaUScorporationtobribeanofficialofaforeignernmentorpoliticalpartytoobtainorretainbusinessProhibitspaymentstothirdpartieswhenthereisreasontobelieveitmaybechanneledtoforeignofficials ThreeThreeEthical Question UtilitarianRightsofthePartiesJusticeorFairness
Doestheactionoptimizethe"commongood"orbenefitsofallDoestheactionrespecttheoftheindividualsDoestheactionrespectthecanonsofjusticeorfairnesstoallpartiesinvolved? 年月日, 年月日,据《南方日报》消息,可口可乐 品日前被曝千万元,目前相关涉案已被带走。此案正在中消息称, 时2009812200552004
事 西门子在过去10年中曾向中国客 的单
结美证交会接受 公20 与德国 司法机构达成和 《反海外贿赂法》的问朗讯将 予的处 AAComparisonofChineseAmericanChineseCulturalCenteredonasetofSubmissivetoAncestorPassiveacceptanceoffatebyseekingharmonywithnatureEmphasizesinnerexperiencesofmeaningandfeelingAclosedworldview,prizingandCulturerestsonkinshiptiestraditionwithahistoricalPlacesweighton
CenteredontheGreateremphasisonself-Resentsclass-basedActivemasteryin natureConcernedwithexternalexperiencesandtheworldofPlacesprimaryfaithinandisorientedtowardPlacesweightondimensionsof al
Values ’sdutiestoclan,and
Values UnderstandingUnderstandingDifferentWhyisitRiseofGlobalGlobalmarketingisagreatButitcomeswithitsownCultures/CountriesdifferCulturalCulturalSensitivityandBeingattunedtothenuancesofculturesothatanewculturecanbeviewedobjectively,evaluatedandappreciatedCulturesarenotrightorwrong,betterorworse,theyaresimplydifferentThemoreexoticthesituation,themoresensitive,tolerant,andflexibleoneneedstoSoalotofeffortneedstobemadeinordertolocalizeyourglobalproduct….Whichbringsustothebigdebateinglobalmarketing…RequiredRequiredAdaptationisakeyconceptininternationalTenbasiccriteriaforopenabilitytoadjusttovaryingknowledgeofthelikingforabilitytocommandabilitytointegrateoneselfintotheenvironmentDegreeDegreeofEssentialtoeffectiveAwarenessofone’sowncultureandRecognitionthatdifferencesinotherscancauseanxiety,frustration,andmisunderstandingofthehost’sintentionsTheself-referencecriterion(SRC)isespeciallyoperativeinbusinesscustomsThekeytoadaptationistoremainAmericanbuttodevelopanunderstandingofandwillingnesstomodatethedifferencesthatBusinessBusinessCulturalCulturalCulturalCulturalCulturalCulturalBusinesscustomsandexpectationsthatmustbemetandconformedtooravoidedifrelationshipsaretobeThesignificancefriendshipcannotbeInsomeculturesa ’sdemeanorismorecriticalthaninothersImperativesvaryfromculturetoCulturalRelatetoareasofbehaviorortocustomsthatculturalaliensmaywishtoconformtoorparticipateinbutthatarenotrequiredAculturalelectiveinonecountymaybeanimperativeCulturalelectivesaremostvisiblydifferentCultural–Customsorbehavior exclusivelytheDiffusionDiffusionTheTheAdoptionCharacteristicsCharacteristicsofAdopterAdopterTheTheAdoptionThementalstagesthroughwhichanindividualpassesfromthetimeofhisorherfirstknowledgeofaninnovationtothetimeofproductadoptionor----------CharacteristicsCharacteristicsofRelativeRelativeAdopterAdopterEarlyEarlyEarlyLateVenturesome,risk-takers,Adoptearlyandwithcare;opinionDeliberate,aheadofmostbutnotSkeptical,likeotherstohavetriedBoundbytradition,suspiciousofAdopterAdopterDiffusionDiffusionofInnovatio
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