商务英语听说课件6

Unit6

HowDoesaPRPersonCommunicatewiththePublic?LearningObjectives1. Togettoknowthegoalofpublicrelations2. Toknowthescopeofpublicrelations3. Tounderstandwhatacompanydoesinordertowinthegoodwillofpeople4. Tobeabletoplayrolesinagivenpublicrelationssituation5. Tobetrainedinlisteningabilitybytakingnotes,comprehendingthemainideaandpickingupsomedetails6. TotalkabouthowaPRDepartmentworksContentsUnit6

HowDoesaPRPersonCommunicatewiththePublic?PartⅠWarmingUpPartⅡActiveListeningPartⅢFunBreakPartⅤSituationPerformancePartⅣListeningandSpeakingWarmingUpWorkingroupsanddiscussthefollowingquestions.1. WhatarethebasictasksofPR?2. WhatarethemethodsandactivitiesofPR?ActiveListeningAPRPerson’sResponsibilityActiveListeningSectionAListentotherecordingandputthefollowingwordsandphrasesinthecorrectcategory.TaskOneInternalPublicExternalPublicemployeesindependentcontractorsstockholdersmembersoftheorganizationfamiliesofemployeesthepublicingeneralbuyersofaproductusersofaservicemembersofthenewsmediaActiveListeningSectionAListentotherecordingagainandfillinthetable.TaskTwoliaisonwithintheorganizationtheorganization’sofficialsmediarelationsgettinginformationinformationisproperlycompanymagazineslettersnoticesperiodicreportsinterpretedActiveListeningPublicRelationsActiveListeningSectionBListentotherecordingandfillinthetable.TaskOneWhatDoTheyUsuallyDoRespectivelyConcerningPublicRelations?publicrelationsofficerstell_________aboutacompany’s________,_____,or_____.acompanyor_____________thinksabout_________________________;has________and_______ofitsneighborsintheplaceswhereithas_________________;is________________thegovernment.thepublicactivitiesplansideasanorganizationtheopinionsofsmallergroupsthetrustgoodwillfactoriesandofficesongoodtermswithActiveListeningSectionBListentotherecordingagainandanswerthefollowingquestions.TaskTwo1. Whatdopublicrelationstrytodo?Publicrelationstrytowintheconfidenceandgoodwillofpeople.2. Whyisitnecessarytotellthepublicaboutthecompany?Becausepeoplearelikelytohavemoreconfidenceinacompanyiftheyknowsomethingaboutit.ActiveListeningSectionBListentotherecordingagainandanswerthefollowingquestions.TaskTwo3. Canyounamethreeexamplesofsmallergroupwhoseopinionsmostcompanieshavetothinkabout?Thecompanies’customers,workersandshareholders.4. Howdopublicrelationsbegin?Byplanningone’sactions.ActiveListeningSectionBListentotherecordingagainandanswerthefollowingquestions.TaskTwo5. Canyounamesomeactionsthatwillaffectpublicopinion?Movingtoanewlocationorbuyinganotherbusiness.ActiveListeningRealNewsPRActiveListeningSectionCListentotherecordingandfillinthetable.TaskOneRealNewsPRitsmostimportantjob_____________________________.PRmethodsgetting___________________,creating________________fortheclients’_______,_________theclients’imagethrough__________,booking________toaddressthe______________,helpingtheclientsgetfoundthrough____________by____________________.helpingtheclientstelltheirstoriespositivenewscoveragehighqualityvideoswebsitepromotingsocialmediaspeechestargetaudiencesearchenginesoptimizingtheirwebsiteActiveListeningSectionCListentotherecordingagainanddecidewhetherthestatementsaretrue(T)orfalse(F).Correctthestatementifitisfalse.TaskTwo

1. Inordertocommunicateeffectively,itisimportanttospeakthelanguageofthecustomers.2. ThereasonwhyRealNewsPRisuniqueisthattherearemanyformerjournalistsinit.3. Inordertogetpeopleheartheclients’stories,theyshouldcommunicateinarelativelycomplicatedmanner.4. RealNewsPRisanAmericanPRcompany.5. Thepresenterintroducedthecompanyanditslatestdevelopmentinthepresentation.(

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)FTFTFFunBreakListentothejokeandanswerthefollowingquestions.1. Whatwasthemathematician’sanswer?Whydidhemakethatanswer?2. Whatwastheaccountant’sanswer?Whydidhemakethatanswer?3. Whatwasthepublicrelationsofficer’sanswer?Whydidhesayso?ListeningandSpeakingVisitingtheFactoryListeningandSpeakingListentotherecordingandanswerthefollowingquestions.TaskOne1. Whatistherelationshipbetweenthetwospeakers?Customerandseller.2. Fromwhichsectiondidtheystartthetour?Theystartedfromtheassemblyline.ListeningandSpeakingListentotherecordingandanswerthefollowingquestions.TaskOne3. Howmanyemployeesarethereinthecompany?Over20,000employeesintheplantandabout300intheoverseasoffices.4. Howdoesthecompanyprepareforurgentorders?Theykeepastockofthefast-movingitems.ListeningandSpeakingListentotherecordingandanswerthefollowingquestions.TaskOne5. WhatdoesMr.Brownthinkofthefactory?Veryimpressive.ListeningandSpeakingMakeadialogueaccordingtothesituationandrole-playitwithyourpartner.TaskTwoSituationPerformanceSituationPerformanceTaskOneWatchthevideoandthenanswerthefollowingquestions.SituationPerformanceTaskOneWatchthevideoandthenanswerthefollowingquestions.1. WhatkindofcompanyisSchwartzCommunications?It’saPRagency.2. Whoarethetargetcustomers?Companies,entrepreneursandmanagersonallaspectsofsuccessfulcorporatecommunication.SituationPerformanceTaskOneWatchthevideoandthenanswerthefollowingquestions.3. HowdoesSchwartzCommunicationshelpsmallandmedium-sizedcompanies?Thefirststepistounderstandyourpositioninthemarketandthemedia.Thendevelopmessagingtargetedatspecificaudiencesthatsupportyoursalesandbrandingefforts.4. WhatservicesdoesSchwartzCommunicationsoffer?PublicRe