商务英语写作social communication

Chapter2

SocialCommunication商务交际Inbusinessworld,themostcommonlyusedsocialwritingsareinvitationcardsandletters,congratulationlettersandthank-youletters.Theyaremailedviapost,andmoreoftenbyemail.Emailhasbecomethemostcommonlyusedwayforbusinesspeopletocommunicatewitheachothernowadays.Itisthroughthesesocialcommunicationsthatcollaborationandcooperationoccur.Afterstudyingthischapter,youwillbeableto:

writeinvitationcardsandletters.

writecongratulationletters.

writethank-youletters.

writee-mails.Chapter2SocialCommunicationsLead-inInvitationCardsandLetters

1CongratulationLetters2ThanksLetters3E-Mail4Chapter2SocialCommunicationsContentsj

Inthismodule,youareexpectedModule1:InvitationLettersandCards

Objectivestolearnabouttheformatandcontentsofinvitationlettersandcards;towritewarmandappropriateinvitationlettersorcardsondifferentoccasions.

Mr.Jiang,GeneralManagerinZhejiangSunshineCashmereCo.,Ltd.isgoingtoinviteMr.SmithfromMessrs.Lee&Co.,whoisaprospectiveclientsofthecompany,toattendtheChinaImportandExportFair(theCantonFair),whichisgoingtobeheldinthespringof2009.AsMr.Jiang’sassistant,QiuXiaoyunisaskedtowriteawarm,politeandpersuasiveletterofinvitation.Thefollowingbackgroundinformationisprovidedasreference.TaskYourTry1AnInvitationLetterChineseExportCommoditiesFair(SpringCantonFair)

Time1:Apr15,2009-Apr20,2009Time2:Apr20,2009-Apr30,2009Website:

E-mail:

webmaster@Telax/p>

AnInvitationLetterIndustryCityVenueOrganizerConsumerGoodsGuangzhouChineseExportCommoditiesFair(Pazhou)Complex;ChineseExportCommoditiesFair(Liuhua)ComplexChinaForeignTradeCenterGroup

Whatarethefeaturesofaneffectiveinvitationletters?Whatshouldbeincludedinaninvitationletter?Notethesimilarity&differencebetweenaChineseoneandanEnglishone.Youaredividedintoseveralgroups.Pleasediscussonhowtodraftaneffectiveinvitationletter,andcommentonyourownwork.Thenchoosethebestoneouttoshowintheclass.Whenyouarediscussing,youcanpayattentiontothefollowinghints.Notes:What’sthepurposeofwritingthisinvitationletter?CommunicativeActivity21.What’sthepurposeofwritingthisinvitationletter?

ThisinvitationletteriswrittentoinviteaprospectivecustomertotheCantonFair.Bydoingso,therelationshipispromotedandtheserviceisdeveloped.2.Whatarethefeaturesofaneffectiveinvitationletters?

Thefeaturesofeffectivelettersarebriefnessandwarmth.Thetoneoftheselettersisgenerallypoliteandsemi-formal.Forthisletter,itshouldhaveanelementofpersuasion,asthepurposeoftheletterisnotmerelytoinvitebutalsotoensurethattherecipientagreestoattendtheevent.Itisafinecombinationofpresentandfuturetenseswherewordsandphrasesarelinkedtopresentthecontentinanimpressivemanner.CommunicativeActivity23.Whatshouldbeincludedinaninvitationletter?

Basicallyspeaking,aninvitationshouldincludethereason,thetimeandtheplace.Inmostcase,thenamesofinviterandinviteearemadeclear.CommunicativeActivity2ZhejiangSunshineCashmereCo.,Ltd.No.25KangtaiRoad,Huzhou,ZhejiangProvinceMay3,2009

Mr.SmithMessrs.LeeCo.,18BroadStreetLosAngeles,U.S.A

SampleAnalysisHeadingInsideAddressDearMr.Smith,

IhopeyouareplanningtoattendthespringChinaImportandExportFairheldinGuangzhouApril15ththrough20th(phrase1),andApril20ththrough30th(phrase2),2009.Asyouknow,thisfairisespeciallyfortheexportcommoditiesfromChina.Ithasbeenheldfor105timesbythisyearandmanypeoplesayitisnowthebestfairaroundtheworld.SampleAnalysisBodySalutationSampleAnalysisBodyWhileyouarehere,I’dlikeyoutovisitussowecanhavepersonalcommunications.Thespecificinformationisasthefollowing:OurboothsattheCantonFair(April2009)1.Phase1(April15-20)PazhouComplexHall28,Floor1,E16-17Items:cashmeresweater,cashmerecardigan,cashmerepullover,cashmerejumper,babycashmereclothing,etc.2.Phase2(April25-30)PazhouComplexHall26,Floor-1,E10Items:cashmerehats,cashmerecaps,cashmeregloves,cashmerescarves,cashmereblankets,etc.Wehavehadalongdiscussionoveremails,telephonesandcorrespondences.Nowitisachanceforustomeeteachotherinpersonandhaveaclosetouch.Suchpersonalcontacts,Ibelieve,willenableyoutohaveamorethoroughknowledgeaboutourproductsandexpediteourtransactions.

Ifyouareplanningtoattendthefair,wouldyoupleasefillintheenclosedcardandsendittous?Wewillarrangeforyourtripaccordingly.Icordiallyhopeyouwillbewithus.

Sincerelyyours,

QiuXiaoyunQiuXiaoyunEnclosed─asstated SampleAnalysisComplimentaryCloseBodySignatureEnclosure

Thedefinitionofaninvitationletter

Theinvitationletterisoneofthemostpopularwaysofinvitingrelatives,friends,colleaguesandbusinessclientstoimportantevents.Inaformalsituation,aninvitationletterreferstotherequestregardingtheattendanceofaprominentperson,agroupofpeopleorrepresentativeofanorganizationatsomeparticularevent.Summary

Theformatofaninvitationletter

Similartoajobapplicationletter,aninvitationletteralsocontainstheheading,date,insideaddress,salutation,bodyofletter,complementaryclose,signatureandenclosures.Butthecontentofthebodyisdifferentfromthatofanapplicationletter,whichmainlyfocusesonthesocialevent.

Summary

Thepurposeofinvitationletters

Toinviteforabusinessanniversary;Toannounceanengagement;Toannounceanalumnimeet;Toinviteforajobrelatedpartyorretreat;Toannounceaspecialmeeting;Toinviteforthegraduationparty;Toinvitethespokespersonforaconferenceorseminar;Toinvitetoabusinesssocialevent;Toinviteaprospectivecustomertoasalesappointment,presentationordemonstration;Toinvitetoawedding,anniversaryorhouse-warmingceremony,etc.

Summary

Thepurposeofinvitationletters

Toinviteforabusinessanniversary;Toannounceanengagement;Toannounceanalumnimeet;Toinviteforajobrelatedpartyorretreat;Toannounceaspecialmeeting;Toinviteforthegraduationparty;Toinvitethespokespersonforaconferenceorseminar;Toinvitetoabusinesssocialevent;Toinviteaprospectivecustomertoasalesappointment,presentationordemonstration;Toinvitetoawedding,anniversaryorhouse-warmingceremony,etc.

Summary

Youareprovidedmoresamplesoninvitationtolearnbyyourself.Youcanmakeminicomparisononthesamplesaccordingtoseethedifference

IndividualStudyTipsSample1:AninvitationlettertoasalespresentationSample2:AninvitationcardtoabarbecueDirections:InpartⅠ,youhavewrittenaninvitationlettertoMr.SmithfromMessrs.LeeCo.,nowyouarerequiredtoreviseyourownworkaccordingtothe5-Cprinciplesinthetable.PracticesRevising11)On7thJuly,wewillhostanevening

ofcelebrationinhonoroftheretirementofMr.Wang,presidentofABCCompany.

我公司将于7月7日主办晚会欢送ABC公司总裁王先生光荣退休。

2)Youare

cordiallyinvitedtoattendthecelebrationatHuzhouHotelNo.290KangtaiRoad,Huzhou,at7:00pmonApril5th,2009.恭请于2009年4月5日晚7点光临。地点：湖州市康泰路290号湖州宾馆。3)Mr.WanghasbeenthePresidentofABCCompanysince1999.Duringthis

period,ABCCompanyexpandeditsbusinessextensively.王先生自从1999年就担任ABC公司总裁。自他任职以来，ABC公司的业务蓬勃发展。PracticesTranslating24)Nowit’souropportunitytothankhimforhisyearsofexemplary

leadershipandwishhimwellforahappyretirement.

现在我们可以利用这个机会感谢他的杰出领导，并祝贺他退休愉快。

5)Pleasejoinusto

sayGood-byetoMr.Wang.

请和我们一起向王先生道别。

6)张忠良夫妇恭请NgLaiSi女士光临女儿张颖和董志强先生的婚庆。

Mr.AndMrs.ZhangZhongliangrequestthepleasureofMs.NgLaiSi'scompanyatthemarriageoftheirdaughterZhangYingtoMr.DongZhiqiang.7)我们十分荣幸地邀请您参加这个会议。Wetakegreathonorininvitingyoutoattendtheconference.PracticesTranslating28)TranslatethefollowinginvitationletterintoEnglish.发信人：李平湖州进出口贸易公司总经理Smith先生：感谢您一直以来对本公司的关心和支持，使公司得以业务蓬勃发展，诚邀请您在下周四，5月15日来我公司进行考察指导交流。并赴本公司的庆典午宴。谨上DearMr.Smith,Firstly,letmeexpressourthanksforyourcaringandsu