关于格子店经营状况的调查报告英文版

IBM081EnhancetheCompetitivenessofBoxesShopsTeamTriple-LCecilia(LiXiaokun)Rainy(LiuYing)Wilson(LiRongliang)IntroductionOutlineFindingsRecommendationsSummaryCeciliaWilsonRainyRainyIntroductionbackgroundMethodology

scopeIntroductionIntroduction

IntroductionSlightinvestmentProfessionalsalesserviceCheapConvenientattractiveIntroductionFigureoutproblemssumupsuggestionsimprovingthecompetitivenessofboxesshopsIntroductionIntroductionFindingsFindingsOutlineOverallStatusGoodsManagementSituationsaboutBoxesShopFindingsOverallStatus:94.7%5.3%YesHaveyoueverheardthisretailmode?73.7%12.6%SosoHowdoyouthinkabouttheoperatingstatusofboxesshop?SatisfiedBoxesshophasalreadydevelopeditspopularity;however,itstillhaslargeroomforimprovement.Conclusion:FindingsProblemsaboutgoods:77.9%53.7%inconvenienceofcommunicatingwiththesellersandthelackofafter-saleservicesWhat’sthebiggestdefectofboxesshop?noqualitywarrantyThequalityofthegoodsneedsguaranteeandimprovement.Conclusion:FindingsProblemsaboutgoodsWhatisthekeyindicatorforchoosingboxesshop?27.4%Howmuchdoyouspendonboxesshopeachtime?Under50YuanReasonablepricesHalfofrespondentsthoughtthatthereshouldbeapricelimitationforthegoods,andallofthesepeoplepreferthepriceswithamaximumof100Yuan.VariousKindsofgood33.3%Conclusion:Settingreasonablepricesandalsoalimitationforthepriceareeffectiveapproachestoattractmoreconsumers.FindingsProblemsaboutgoodsWhatisthedefectofboxesshop?60%unclassifiedgoodsMoreover,cosmeticsanddailynecessitiesaccountforalargepartofthegoods,whilecraftsandfoodsarerarelyseen.Conclusion:Incomprehensivecategoriesofgoodsandinefficientassortmentarethegreatdrawbacksofboxesshops.FindingsProblemsaboutmanagements:Wouldyouliketorentashopandrunit?77.89%wouldnotliketo32.63%knewlittleabouthowtorunitConclusion:TheirsocialneedsarenotmetThewaystheshopownerstoadvertise66.67%advertiseonlythroughtheposters40%havenointerestBecauseConclusion:Advertisingapproachesweresimplexwhichledtoaresultthatfewcustomersknewthedetailsabouttheboxshopshencetheyhadlittleinterest.FindingsProblemsaboutthemanagements:77.89%oftherespondentsthoughtthatthemaindefectsoftheshopswerethelackofcommunicationwiththesellers.Conclusion:Shopownerslackcommunicationwiththeboxkeepers,andthusfailtoensurethequalityofgoods.FindingsProblemsaboutthesituationofboxesshops:ComfortableenvironmentTheownstyleofeachshop33%thoughtthatpeopleintheshopswereinamuddleandtheshoppingenvironmentswereunpleasantConclusion:Thereexistproblemsinboxesshops’environmentanddecoratingstyle.FindingsProblemsaboutthesituationofboxesshops:46.32%ofpeoplechosetogoshoppinginboxshopsforitsconvenienceinlocation.Hence,itisnecessarytolocatetheshopswell.RecommendationsGoodsManagement

SituationsabouttheboxesshopRecommendationsRecommendationsongoodsWesuggestthat…◎Checkonthequalityofthegoods◎Especiallyforcosmeticsandfood◎Provideoriginofthegoods◎Guaranteeafter-saleservicesRecommendationsRecommendationsongoodsWesuggestthat…ReasonablePriceslocationoftheshopstheconsumergrouptheconsumingcapacityRecommendationsRecommendationsongoodsWesuggestthat…ClassificationclassifyintoseveralcategoriespastecardsindifferentcolorsondifferentboxesRecommendationsRecommendationsonManagementWesuggestthat…AdvertisingInternetMediashop-frontadvertisementsRecommendationsRecommendationsonManagementWesuggestthat…AperiodicalmechanismMakeanagreementContactlistofboxkeepersRecommendationsRecommendationsonSituationsabouttheboxesshopWesuggestthat…DecorationuniquestylefashionableelementsRecommendationsRecommendationsonSituationsabouttheboxesshopWesuggestthat…LocationAhighpedestrianflowBoxesshopRecommendationsRecommendationsonSituationsabouttheboxesshopWesuggestthat…Insideenvironmentclosed-circuittelev