2023学年完整版Unit1AdvertisingWelcometotheunit习题

Unit1Advertising教学设计Welcometotheunit习题I.看下面的广告，回答问题1.What’sthis?___________2.Whatareadvertisementsusedfor?__________________________Advertisementsaregoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersanddangersaroundthem.1.Howdoyoufeelwhenyouseethechildinthebigeye?2.Whatwouldyouliketodoforthechildafterseeingthusadvertisement?3.Fromthisposter,whatdoyouthinkthepurposeofProjectHope?ProjecthopeThisposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas1.Whatdoestheadvertisementtrytosell,aproductorservice?2.WouldyouliketoflywithOxlinAirlines?Whyorwhynot?.Question:Whatproblemisthepostertryingtohighlight?WhatdoyouthinkEarthDayisabout?EarthDayisonMarch21.Today169countriesandregionstakepartinactivitiesassociatedwiththeday.EarthDayhasbecomeaninternationalfestivalforworldpeaceandconservationoftheenvironment.theanti-drugscampaign1.Fromtheposter,doyouthinkdrugsareharmful?2.Ifsomeonetakesdrugs,whatcouldhappentohimorher?1.Whatkindofpeopledoyouthinkwillpayattentionthisadvertisement?2.Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisshampoo?Why?II.把下面的广告进行分类123456Publicserviceadvertisements_______Commercialadvertisements______III.课本讨论题1.Whichadvertisementdoyoumakeyouwanttobuyaproductorservice?Why?Thethreeadsthatseparatelypromotelearningsoftware,anairlineserviceandashampoomakemewanttobuyaproductorservice.Inmyopinion,theadfortheshampooisthemostpersuasivenotonlybecauseoftheimageontheshampoobottle,butalsobecauseitsaysthatthisshampoowillkeepmyhairshinyfordays.AlthoughIdon’tbelievethatthisandtellsthecompletetruth,Iwanttotryitanyway.2.Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?TheotherthreeadsseparatelyforProjectHope,EarthDayandananti-drugscampaignmakemethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.People’shealth,theenvironmentandpoorchildren’slivesarecommonsocialconcerns.Nobodycanignoretheproblemsaroundus.Inaddition,thepersuasivewordsandtheimpressiveimagesusedintheseadsstrikemealot.Ofthethreeads,theadaboutEarthDaystrikesmethemost.Theadshowsusabird’snestbuiltinthesky.Theposteristryingtoshowusthatthereisnowhereelsetoputthebird’snestbecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.3.Doyoubelievethatadvertisementstellusthecompletetruth?Whyorwhynot?No.Publicserviceadsareintendedtoeducatepeopleabouthealth,problemsinsocietyandpublicwelfare.Publicserviceadsareusuallyfreeandtheyareusuallytrue.Commercialads,ontheotherhand,areintendedtoencouragepeopletobuyaproductorservicesothatcompaniescanmakemoremoney.Thus,theytrytheirbesttomakepeoplebelievetheyaretellingthetruth,sometimesbytrickingus.Forexample,adswhichsellcosmeticsoftenusefamouspopstarswhotellushoweffectivetheproductisandhowitkeephimorheryoungandgood-looking.Itisuptous,theconsumers,todecidewhethertobelievecommercialadsornot.IV.语言聚焦1.awareadj.知道的;意识到的…beawareofbeawarethat/how…Sheispoliticallyaware.她政治意识很强。Iwasnotawareofthefire.我没有意识到火。Areyouawarethatyouhavehurtherfeelings?Wewerequiteaware(of)howyouwouldrespondtoourterms.我们十分清楚你们对我们提出的条件肯定会有什么反应。2.specialdiscount特价折扣atadiscount减价，折价Theygive10%discountforcashpayment.现金付款,他们