2023年BEC中级口试题目及答案归纳

1.Thefirstimpressionisvital.Weshouldbeneatlydressedtoleaveagoodimpressionontheaudience.2.Ifyouhaveagoodsenseofhumor,ithelpstoenhanceatmosphereatthepresentationandtheaudiencewillbecomemorefriendlyandengagingTeamwork(mutualtrust,fullco-operation)1.Whatisimportantwhenmanagingaproject?EncouragingteamworkKeepingtoscheduleSelectionoftheteammembersFirstly,encouragingteamworkisveryimportantwhenmanagingaproject.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.Secondly,keepingtoscheduleisalsoimportant.Timeisalwaysofessenceforaproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.Otherwiseitwillleadtolatecompletion.Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingoutproblems.2.Whatisimportantwhenchoosingpeopletoworkinteams?VarietyofexperiencePersonalqualitiesAttitudeFirstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.ExperiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutproblemswithyouknowledgewhichisbasedonyourpastexperienceSecondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.What’smore,attitudeshouldbealsotakenintoaccount.Astheoldsayinggoes“Attitudeiseverything”.Ithasadirectimpactonthesuccessorfailureoftheteamwork.Recruiting&SelectingWhatisimportantwhenselectingstaffforpromotion?(selectingnewapplicantsforcandidates) Work-relatedqualities(专业素养)Personalqualities(人品)CurrentperformanceExperienceFirstly,whenaimingforpromotion,work-relatedqualitiesareimportant.Thesequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.Ontopofthat,currentperformanceisanotherfactortoconsider.Successfulperformancecanatleastdemonstratesomeaspectsofthestaff’sability,suchascommunicationskills,salesexperiencesandsoon.Whatisimportantwhenaimingtoretaingoodstaff?Whatisimportantwhenaimingtoreducestaffturnover?Whatisimportantwhenmotivatingstaff?PleasingworkenvironmentCareeropportunity/development/structure(1\2\3)FlexibleworkinghoursFinancialbenefits(1\2\3)TrainingFirstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.Secondly,careeropportunityisalsoimportant.Employeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.)Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.Financialbenefitsarealsoimportant.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.Whatisimportantwhenaimingtoimprovecareerprospects?ReadingbusinessarticlesLearningaforeignlanguageTrainingFirstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.ConferenceandPresentationWhatisimportantwhenorganizingaconference?(Presention)ConferencespeakersVenue/LocationTopicscoveredFacilitiesneededAudiencePracticingbeforehandFirstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield,orcomefrombigmultinationals,theconference/presentationwillbelikelytobeinformativeandyoumaybenefitalotfromit.(Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate(speak)inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.)Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoandit’sgoodforyoutodosomeusefulnetworking.(Helpyoufreefromnervousness)Ontopofthat,topicscoveredshouldbetakenintoaccount.Toensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirworkToensurethesuccessofthepresentation,somefacilitiesareneeded,suchasOHP,microphoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargetaudienceandthenaccordingtotheresult,sendouttheinvitationletterstotherightpeoplebeforethepresentation.Whatdoyouthinkisimportantwhenplanningacareer?QualificationsFuturetrendsInterestFirstly,it’simportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopmentandsuccessofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.Secondly,it’salsoimportanttoconsiderfuturetrends.Followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetrendsisundoubtedlymorepromising.Furthermore,personalinterestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.Marketing1、Advertisement2、Packaging包装3、SettingpricesWhatisimportantwhendealingwithcompetition?PricingpolicesAdvertisingstrategiesQualityWhatisimportantwhenaimingtoreachnewmarkets?Marketresearch/Targetmarket(thefirststepbeforethecompanygetsintothemarket.)PricingAdvertisingFirstly,marketresearchisimportantwhenaimingtoreachnewmarkets.Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhetherthere’samarketforanewproduct,andwhatarecustomers’needsandtastesfornewproduct.Thus,thenewproductwillsellwellwhenitislaunchedintothemarket.Ontopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmightsoonfindyourselfinanunfavorablesituation.(Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.)Whatisimportantwhenadvertisinganewproduct?CostMediaTargetconsumersFirst,costisveryimportantwhenadvertisinganewproduct.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostsofadvertisementshouldbecalculatedcarefullyandreasonably..Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals’andconvincetheconsumersthattheirproductswouldbetherightchoice.Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomerWhatisimportantwhensettingpricesfornewproducts?CostDemandCompetition(competitors’prices)Thefirstthingwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaffectsthepricethatcanbecharged.Whendemandisstrong,wecansethighprices,whendemandisweak,wecansetlowprices.Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.(Thecompanyissupposedtoconsiderthepricessetbyitscompetitors.(Lastbutnotleast,ifacompanywantsitsnewproductstobecompetitive,itmusttakecompetitionintoconsideration.Itmustsetthepricesequaltoorlowerthanitscompetition.)Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?Ithinkit’stoprovideinformation.Companieswanttotellcustomersaboutthemselvesaswellaswhatproductsareavailable,wheretheycanbepurchased,andforwhatprices.Whatdoyouthinkarethepromotionalalternatives?Theyareadvertising,salespromotion,personalselling,andpublicityDelegationEntertainingClients招待客户Doyouthinkit’snecessaryforacompanytoestablishagoodlong-termrelationshipwithitsclients?Yes.Agoodlong-termbusinessrelationshipwithclientsmeansbetterunderstandingandgreatertrustbetweenyouandyourclients.Thatwilldefinitelyhelpretainclients.LocationandRelocationWhatisimportantwhenrelocationabusiness?Whatisimportantwhenchoosingretailpremisestorent?LocalworkforceavailableLocationofsite(transportation)LengthofcontractDemandforproductsorservicesLaborcostsCompetitionFirstly,Secondly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.Furthermore,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.Competitionisanotherfactortoconsider.Youshouldn’tlocateinaplacewheretherearealreadyalotoffirms.Competitionwillseverelyaffectacompany’srevenue.DiscussionTradefairWhatisimportantwhenexhibitingattradefair?参与展销会需考虑哪些要点QualityofdisplayStaffselectedFirstly,whenexhibitingattradefair,qualityofdisplayisveryimportant.Thequalityofthedisplaywillaffectthepublicimageofthecompany.Thereforeyoushouldmakesurethatwhatyoudisplayshouldbeofhighqualityandshowthebestofyourproducts.Secondly,itisalsoimportanttoselecttherightstaff.Therehavetobepeoplewhoareinformativeandhaveexcellentcommunicativeskillssoastoansweranykindofquestionsproducedbypotentialcustomers.Allthisisimpossiblewithoutcarefulplanning.Soyouhavetoplaninadvancetomakeyourdisplayacompletesuccess.Whatisimportantwhenplanningthelayoutofastandattradefair?展销会展位布置需考虑哪些要点？AttractivenessSecurityofexhibitsSpacearrangementFirstly,attractivenessisveryimportantwhenplanningthestandlayout.Inordertogetmorepeopletovisityourstand,itshouldbedesignedinacreativewaytomakeitaseye-catchingaspossible.Secondly,securityofexhibitsisalsoimportant.Noonewanttoseeanyvisitortoyourstandbehurtduetotheneglectofsecurityofexhibits.Somakesureyourexhibitsareplacedinsafewaytoavoidanypotentialdangers.Ontopofthat,spacearrangementshouldbealsotakenintoconsideration.Forinstance,thereshouldbeareafordemonstratingyourproductsaswellasfordiscussionwithvisitors.EntertainingClients（organiseoutdooractivities户外活动、商务活动）Arrangeameeting(travellingandaccommodationarrangement,information,travelling)givepresentationHowimportantisitforacompanytohaveregularmeetings?Veryimportant.Itisaneffectivewaytocollectideasandtocommunicate.Also,itkeepsemployeeswell-informedwiththelatestdevelopmentsofthecompanyVideoconferencingTraining(seminar/programme)fornewstaff(students/appraisal\measure/evaluate1.offeratrainingonsth.forsb.It’scertainlyagoodchancetoimprove-----TrainingistothemutualinterestofboththeindividualandthecompanyThegrowthofthecompanydependsonthedevelopmentofitsstaff.2.focusonissues/topicslikeXXXX,whichareimportantwhenholdingatrainingprogramme3.Iamwithyouhere./Youbet./Icouldn’tagreewithyoumore.Thisaimsto---Besidesthat,------------It’saverygoodidea.Sothatleadstothenextitem-----谈论如何做，以及这种做法旳意义。Havewecoveredeverything?Oh,onemorepoint；------Let’slookforwardtothetraining.Whatisimportantwhenorganizinganin-housetrainingcourse?coursecontentsparticipantsselectedplanningcarefullyFirstly,coursecontentsareveryimportantwhenorganizinganin-housetraining.Toensurealltheparticipantscanreallybenefitfromthetrainingcourse,thecontentsshouldbesomethingthatthemembersareinterestedinandbepracticaltotheirwork.Secondly,participantsselectedarealsoimportant.Thatincludestrainersandtrainees.Toensureeffectivenessofthetraining,youshouldselectexperiencedandinformativetrainerstogivethecourse.Asfortrainees,theyoughttobepeoplewhocansparetimeforthetrainingsoastomaintainhighlevelofproductivity.Allthisisimpossiblewithoutcarefulplanning.Soyouneedtoplaninadvancetoensureacompletesuccessofthetraining.Promotion(method/howmuchdiscountshouldbeoffered/advertisement突出哪些特性)targetconsumersbetweenXXandXXyearsoldWow,youseenowthecarindustryischangingsorapidlythatwecanhardlyimaging.Onlythreemonthpassed,andthecompanybringsoutanothernewmodelofthecar,especiallywhosetargetconsumersagesfrom18to25yearsold.Well,thisnewproductaimstotargetconsumersbetween18to25yearsold.Theyareyoungandcanbeeasilyattractedbynovelthings,Imean,weshouldoutlinetheuniquedesignofthecarmodel,whichleavestheimpressionoffashiononconsumers.Theywouldprefertothingswhichareveryeyecatching.However,Iwonderiftheycanafforditforpeopleunder25yearsolddonothavethatmanysavings.It’snecessarytoconvincethemthatthistypeofcarsisgoodvalueformoney.Thenweareabletomakeprofitsfromthem.Sothatcomestotheproblemhowtopresentthecartoourtargetconsumerseffectivelythoughanadvertisingcampaign.IthinkTVcommercialscanmeetourneeds.Foronecanitcanreachalargenumberofaudienceatalowcostperperson.Foranother,televisionallowscreativeuseofaction,color,andsoundwhichthatcannotpossibleinanyothermedium.Inaddition,givingleafletsisanotherwaytoshowthemthenewmodel.Withbothoftheways,Ithinkwecanourplanreachtheexpectation.Letgetdowntoprepareforit.Internal/Externalmagazine/(staffmagazine)whoshouldbeinvolvedConsumersNewsletter\Articles文化差别问题、所需理解到旳有关对方旳信息理解受培训者旳信息、与会者旳信息、客户旳信息、传递何种信息才合适，怎么传递PartiDoyouthinkpriceistheonlyfactorthatyouconsiderwhenyouaredecidingtobuyaproduct?No,whenIamdecidingtobuyaproduct,Iconsidernotonlyprice,butalsoquality,after-salesservice,reliability,reputationandstyle,etc.Usually,Ithinkthebetterqualitythehigherprice,soImaynotchoosethecheapestone.Doyouthinkadvertisingcost-effective?你觉得广告节省费用吗？Yes,althoughadvertisingcanbequiteexpensive,manyfirmsstillfinditcosteffectivebecauseitcanreachmillionsofpeopleatalowcostperperson.Whatdoyouthinkarethepromotionalalternatives手段？Theyareadvertising,personalselling,salespromotion（促销活动）andpublicity.Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?Ithinkit’stoprovideinformation.Totellcustomersaboutthewhatproductsareavailable,wheretheycanbepurchased,andforwhatprices.Whattrainingwouldyouhopetohaveinthefuture?Thetrainingofforeignlanguages,suchasEnglish.Theglobalizationofeconomyandthewide-spreadinternationalcooperationallneedthebridgeofacommonlanguage.AndEnglishisoneofthemostwidely-usedlanguages.Doyouthinkcompaniesshouldprovidetrainingforalltheirstaff?