活动资源网6月方案50例-2015capsa奠基仪式

畅享汽车科技，创造价值生活Hightechnologyautomobileandserviceforvaluecreationandbetterlife奠基典礼构思Theideasandconcept,designandallplansmendedinthisproposalarestrictly

theintellectualpropertyofTimesLeaderPublicRelationsTransmissionAgency.Theymaynotbecopiedorusedinpartorwholewithoutthepriorpermissionofitsowner.

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项目概述Projectoverview项目名称Projectname长安标致雪铁龙CAPSA研发中心奠基典礼ChanganPeugeotCitroenCAPSAResearch&DevelopCenterfoundationstonelayingceremony项目时间Projecttime2015年12月

December,2012项目地点Project

Location深圳北山

Beishan,Shenzhen参与人员

Participants政府高层领导，长安标致雪铁龙高层领导，媒体及公司员工Seniorgovernmentleadership,ChanganPeugeotCitroentopleaders,themediaandtheemployeeofthecompany项目规模Projectscale预计200人左右Expectedtoabout200people项目概述ProjectOverview气度Tolerance气质Temperament

宽广深远大视野国际化

BroadFar-reachingconsequences

BroadviewInternationalization沉稳内敛庄重

CalmReserveSolemn气氛Atmosphere隆重热烈喜庆

GrandWarmlyFestival活动调性

ActivityoftonalityPART2

流程规划Processplanning前期邀请Earlyinvitation发出请柬Sendoutinvitations安排座位Arrangeseat提前一周Oneweekinadvance确认到场Confirmation调整座位Adjustseat提前两天Twodaysinadvance提前一天Onedayinadvance根据邀请贵宾级别初步安排座位PreliminaryseataccordingtotheinvitedVIPlevel根据确认情况重新调整桌位

Adjustseataccordingtotheconfirmationsituation发出邀请函

Sendoutinvitationletter对重要贵宾再次确认

Doubleconfirmwithimportantguests再次确认贵宾是否出席活动

DoubleconfirmwiththeVIPguests邀请流程

Invitationprocess提前一周Oneweekinadvance邀请函设计InvitationLetterDesign邀请函力求体现隆重大气、庄重沉稳、喜庆热烈活动调性，更是做到细节不漏。

Invitationletterneedstoreflectagrand,statelyatmosphereofcalm,warmcelebrationactivity,moredetails.迎宾会见emeeting迎宾会见流程emeetingprocess签到进入大厅、会见厅会见、晚会宴请Signintothehall,meetatpresencechamber,dinnerparty.领导抵达酒店，礼仪引领进入酒店大厅Leadersarrivedatthehotel,ceremonialleadintothelobbyofthehotel.走迎宾大道进入主席台Walkthroughtheredcarpettotheplatform.贵宾VIP领导到达会场签到、合影墙前合影留念Leadersarrivedatthevenuepriortoregistration,photoasasouvenirphotobeforethewall.次日主礼仪式开始前20分钟领导前往会场Thenextday,leadersgotovenue20minutesbeforethestartofmainceremony.乘坐车辆进入会场或在停车区下车Takevehiclesenterthemeetingorinno-parkingareatogetoff.从大门进入迎宾大道Fromthegatetotheredcarpet.进入会场、等待活动开始Enterthemeetingplace,waitingfortheactivitybegan.嘉宾媒体

Guests

Media合影墙前留影Photoasasouvenirphotobeforethewall.机场接机Airportpickup

酒店Hotel安保组Securitygroup接机Pickup接待组ReceptionSection主会场Mainvenue长安标致雪铁龙热烈欢迎******莅临ChanganPeugeotCitroenwarmlye******tovisitA：与机场联动，开辟专门休息区，停车通道。Interactionwithairport,openupspecialrestarea,parkingchannel.B：接待组：进行地面接机服务。ReceptionSection:groundpicksupservice.C：安保组：事先规定行车路线，并在相应地点配备安保人员。Securitygroup:pre-ordaineddrivingroute,andinthecorrespondingsiteequippedwithsecuritypersonnel.车辆粘贴本次活动广告，接机现场设置醒目欢迎条幅。Pastethisactivityadvertisementonvehicle;seteye-catchingebannersatpickupfield.安保引导SecurityGuide安保规划，路线引导，安全通道，确保活动安全事项，来宾场地路线清晰。Securityplanning,routeguidance,securechannel,ensurethatthesafety,guestvenueroutesclear.酒店外场包装（图片示意）Hoteloutdoorpackage(pictureschematic)酒店迎宾签到Hotelesign专业的礼宾人员接待来宾，配戴胸花，笔墨签到，彰显低调奢华，格调品质Professionalconciergestaffsreceiveguests,wearingthecorsage,paintingsigned,demonstratingthelow-keyluxury,styleandquality.酒店氛围Hotelatmosphere序厅鲜花装饰，星级绅士服务，竖琴迎宾。FlowerdecorationatPrefaceHall,Stargentlemen'sservices,receiveguestwithharp.迎宾晚宴Dinnerparty嘉宾入座，晚宴开始Guestseat,dinnerbegins酒店、主会场及酒店至主会场路线滴水不漏的安保工作

Hotel,themainvenueandhoteltothemainvenueroutewithsecurity.根据现场场地实际情况，融合以往大型活动经验，精心整理出安保工作的职责。

Accordingtothefieldsitetotheactualsituation,integrationexperienceinmajoreventsinthepast,carefullysortingoutsecurityresponsibilities.凭工作证方可进入现场，方便现场的指挥调动。

Enterthescenewithaworkpermit,whichisconvenientforcommandmobilized.酒店出发到达主会场工作安排Theorganizationofworkfromhoteltomainvenue工作人员准备就绪Staffready安保人员准备就绪Securitystaffready接待车辆准备就绪Receptionvehicleready行车路线安排就绪Vehiclecircuitready沿途道路包装（图片示意）Alongtheroadpackage(pictureschematic)视觉设计Visualdesign主会场鸟瞰效果Abird'seyeviewofthemaineffect签到区Signinarea合影区PhotoareaPictureareaVIP休息区VIPrestareaVIPrestarea配设精致茶点Withadelicatetea.主会场宽50米，深60米Themainvenueis50meterswideand60metersdeep.主会场平面示意图Themainvenueplansketchicturearea主礼仪式Mainceremony09:30-10:20暖场、迎宾、签到Warmup,hospitality,signin.09:30-10:20暖场视频Warmupvideo.10:20-10:28军乐队欢迎领导入场etheleaderentrancewithmilitaryband.10:28-10:33开场视频Openingvideo.10:33-10:38主持人开场Moderatoropeningremarks.10:48-10:53省政府领导致辞Provincialleader'soration.10:53-10:58市政府领导致辞Municipalgovernmentleader'soration.10:58-11:03企业领导致辞Enterpriseleader'soration.11:03-11:08奠基仪式Foundationstonelayingceremony.11:08-11:13主持人结束语Moderatorconcludingremarks.11:13-活动淡出Activityfadeout.主礼仪式流程

Mainceremonyprocess

暖场节目Warmupshow

为活动助兴，尽显高规格的活动调性Toaddfunforactivitiesshowshighspecificationactivitiestonality.军乐队Militaryband锣鼓队Drum09:30-10:20模特迎宾Receivingbymodels现场布置专业礼宾模特10名，平均身高175cm以上，尽显活动的庄重、规格、品质。10professionalConciergesitelayoutmodels,withanaverageheightabove175cm,showactivity’ssolemn,specifications,quality.引导礼仪职责：负责宾馆入口处、停车处、主会场入口处来宾接待Bootceremonialduties:responsiblefortheentranceofthehotel,parking,entranceofthemainhallguestsreception签到礼仪职责：在签到区负责领导嘉宾的接待及签到工作。Signinceremonialduties:isresponsibleforleadingguestsinattendanceareareceptionandregistrationofthework贵宾礼仪职责：负责重要领导的接待、休息区的服务及活动典礼仪式。VIPceremonialduties:responsiblefortheimportantserviceofreception,loungeareaandactivitiesundertheleadershipofceremonies.09:30-10:20领导进场Leadershipapproach嘉宾签到Guestsignin契合本次奠基主题，嘉宾签到采用特别制作的树叶形状卡片，签名后将其贴到签到背景的树型模板上寓意美好开端，如大树般茁壮成长FittheFoundationtheme,participantsignaturecardsmadeofspecialleavesshape.Aftersigningsticktothetreetemplatebackground.Meaningbetterbeginnings,liketree-likeflourish.09:30-10:20领导、嘉宾入座Leaders、guestsseat10:20-10:28开场视频Openingvideo向现场观众和来宾全方位立体化的展现长安标致雪铁龙的品牌历史以及取得的辉煌成就。ToshowtheaudiencesandguestsafullrangeofstereoscopicofChanganPeugeotCitroenbrandhistoryandmadebrilliantachievements.09:30-10:20伏慧慧

主持人

身高：172CM

三围：85、63、89CM

曾参与主持的节目：

华娱卫视《夜来女人香》、嘉宾主持《天下娱乐通》、新浪直播室嘉宾主持…南方电视台主持人——石强

主持人讲话Addressbymoderator

10:33—10:38主持人介绍本次活动的基本情况以及到会领导，表达对领导的欢迎和感谢，同时宣布典礼开始，邀请领导上台致辞Themoderatorintroducethebasicsituationoftheeventandtheleadership,theexpressionofeandthanktotheleadership,andatthesametime,announcedtheceremonystarted,inviteleadershipgoonstagetoaddress.主持人介绍与会嘉宾嘉宾致辞10:38-10:4810:48-11:03Guestleader'sorationCompereintroducesguests奠基仪式Foundationstonelayingceremony11:03-11:08

全体与会领导合影留念

Alltheleadersphotoasasouvenir合影留念Photoasasouvenir主持人结束语Moderatorconcludingremarks宣布活动结束，观众欢送领导，专车接往酒店午宴Announcedtheendoftheactivity,audienceleadership,transfertoHotelLunch.11:13PART3

执行保障ExecutiveSecurity工作牌设计，庄重沉稳，主题鲜明Workcarddesign,gravecomposedandcleartopic.

工作牌Workcard手提袋Handbag接送车辆装饰Receptionvehicledecoration停车证设计，体现活动的高端、国际化Parkingcarddesign,reflectactivitiesofthehigh-end,internationalization停车证

Parkingpermit来宾秩序良好是保证活动顺利进行的重要条件当天从停车场到会场沿途均摆放明显导视系统（例如：停车场，主会场，卫生间等）Theguestsorderistheimportantconditionofthedaytoensuregoodactivitycarriesonsmoothly.Fromtheparkinglottothevenuealongthewayareputobviousguidevisualsystem(forexample,parkinglot,mainvenue,toilet,etc.)导示牌Guidebanner纪念礼品推荐Commemorativegiftsmend水晶笔筒CrystalpencontainerK9水晶材质，内部可做公司LOGO与本次活动信息K9crystalmaterial,canmakethecompanyLOGOandtheeventinformationinside.铁锹、手套Spade,gloves公共区域（移动洗手间toilet）

Publicarea(mobilebathroomtoilet)说明：由于项目现场没有任何配套设施，为了方便嘉宾现场活动，特别设置移动洗手间

Description:duetothesiteoftheprojectwithoutanysupportingfacilities,inordertofacilitatetheguestfieldactivities,especiallysetupmobiletoilets移动卫生间Mobiletoilet摇臂摄像机全程拍摄活动现场盛况。Rockerarmcamerafilmthewholeactivityatthesitepomp.嘉宾签到开始，一直至嘉宾退场。Guestssigninbeginning,untiltheguestexits.嘉宾致辞、项目规划图、启动环节、培土及奠基仪式均会有特写镜头。Guest’saddress,projectplan,thelinkofstarting,ridgingandfoundationstonelayingceremonywillbeaclose-up.摄影摄像Photographycamera应对紧急突发状况，由甲方和我方工作人员共同组成处理活动过程中现场可能出现的突发事件，确保活动有次序的顺利完成。Dealwithemergencysituation,bypartyAandourstaffcomposedprocessingactivitiesintheprocessofthepossibleemergencies,ensurethatactivitiescompleteorderlyandsuccessfully.设置现场调解处Setinthemediation调解现场有可能出现的纠纷问题，由甲方工作人员担当工作人员需熟悉活动流程，相关业务知识，及较强的协调解决问题矛盾纠纷能力。Mediationfieldmayhavepossibledissensionproblem,whichwillbearbypartyA’sworkingstaff.Theyshouldbefamiliarwithactivityprocess,relevantbusinessknowledge,andstrongassociationadjustableproblemsolvingdisputesability.停车位Parkingspace现场来宾停车，由保安统一协调及看管，沿途将会有导视系统引导。Theguestparking,bysecurityunifiedcoordinationandcare.Therewillbeaguidevisualguidesystemalongtheway.来宾路线引导Guestsrouteguidance来宾秩序良好是保证活动顺利进行的重要条件当天从停车场到会场沿途均摆放明显导视系统（例如：停车场，主会场，卫生间等）礼仪小姐礼貌用语引导来宾度过活动过渡期（例如：从签到环节过渡到开场环节，从主体活动环节过渡到散点活动环节）Theguestsorderistheimportantconditionofthedaytoensuregoodactivitycarriesonsmoothly.Fromtheparkinglottothevenuealongthewayareputobviousguidevisualsystem(forexample,parkinglot,mainvenue,