上海世博会数字可视化管理

上海2010世博会项目群数字可视化管理

吴志强上海2010世博会项目群数字可视化管理

DigitalvisualportfoliomanagementExpoof2010ShanghaiChina吴志强WUZhiqiang同济大学TongjiUniversity

2006.10.14IPMAInternationalYoungCrewWorkshop

Shanghai，China，13th-14thOctober20061.研究背景Background

世博会成功的关键KeyissueforasuccessfulExpo世博会规划建设是一个复杂巨系统基地位于城市中心区边缘规模史无前例（5.28km2、7000万预测参观人次极有可能被突破)建设量大、工程复杂缺乏经验、不确定因素多多系统整合与多方参与者的协同作战

Theplanning&constructionprocessofExpoisAComplicatedMegasystemSiteLocatedattheedgeofdowntownareaLargestscaleinexpo’shistory(5.28km2,70millonenestimatedvisitors)IncludealargeamountofcomplicatedprojectsLocalauthoritylackofexperienceforsuchamegaeventIntegrationofdifferentsectors

andcooperationbetweendiverseactorsYan’anRd.viaductN-SviaductInnerRingLujiazuiEXPOSiteselectionDowntownwaterfrontsitealongtheHuangpuRiverbetweenNanpuBridge&LupuBridgeExpoSite5.28km2Coordinatedarea1.4km2

•Exposite:5.28km²--3.93km²inPudong--1.35km²inPuxiVisitorsEstimation:Totalnumberofvisitors:70million --400,000(averageday) --600,000(peakday) --800,000(extremepeakday)10millionvisitors50millionvisitorsNumberofvisitorsin1dayexceeds780,000(Oct.03)AichiShanghaiHannoverLisbon77,000118,00082,000351,000272,000OsakaMontreal800,000600,000400,00014m214m213m29m29m28m2（estimated）AreapervisitorperdayVisitorsperdayComparisonswithpastExposLargestscaleeversincethebirthofExpo项目成功与否很大程度上取决于决策者、设计者、建设者、项目参与各方对于项目信息及时、直观、深入的了解、沟通、共享，因此需要一套具有中枢功能的规划建设数字可视化系统，能够直观地模拟和指导世博园区的规划建设过程。

Thesuccessofexpoplanning&constructiondependsgreatlyontimely,directanddeepunderstandingofdecision-makers,designers,buildersandallprojectactorsonprojectinformation.Therefore,itispressingtobuildanintegrateddigitalvisualmanagement

systemfortimelymutualsupervision,simulation,andcontrolontheplanningandbuildinglifecycleofExpositethroughcollectinganddistributingvisualinformation,whichleadstorationaldesign,demonstration,managementanddecision-making.ResearchFramework2.世博园区规规划建设过过程管理模式Managementmodesforplanning&buildingprocessofExposite工程项目管管理模式研研究ProjectManagementmodes1.项目管理承承包模式（（ProgramManagementContracting,PMC）2.一体化项目目管理模式式（ProgramManagement,PM）3.建筑工程管管理模式（ConstructionManagement.CM）4.设计——施工模式（（DesignBuild.DB）5.设计－管理理模式（Design-Manage）6.更替型合同同模式（NovationContract,NC）世博园区规规划建设过过程管理中中存在的问问题建设规模大大，项目群群体化；决策、管理理、设计、、施工投资资等参与者者多；投资多，建建设周期长长；与政治经济济社会和城城市整体空空间之间相相互影响大大；内外部环境境不定因素素较多，技技术经济和和社会风险险大；组织管理复复杂，信息息量大。ChallengesfacingExpoplanning&buildingprocessLargescale,portfolioprojectsLargenumberofparticipantsindecision-making,management,designandbuildinglargeinvestmentandlongbuildingperiodBigimpactonpolitics,economy,societyandoverallurbanspaceUnstablefactorsfromouterandinnerenvironment,hightechnicalandsocialriskComplicatedorganizationandmanagement,largeamountofinformation世博园区规规划建设过过程管理对对策“PM+CM”开发组织模模式PRE-POST开发运行模模式规划建设全全生命周期期可视化平平台控制管管理模式ProposalsforExpoplanning&buildingprocessmanagement“PM+CM”modePRE-POSTmodeDigitalvisualLifecycleManagementofPlanning&buildingprocess“PM+CM”mode“PM+CM”modePRE-POST的过程控制制核心思想CoreofPre-postusePRE-POST前中中后后preduringpost时间Time收益Profit平手最成功成功PRE-POST的过程控制制ProcedureControlBasedonPRE-POSTPRE-POSTeconomicoperationmode20052006200720082009201020112012201320142015investmentHousemoveHousemoveInfrastructureinvested，partialbuildinginvestedInfrastructureinvested，partialbuildinginvestedInfrastructureinvestedBigportionofbuildinginvestedBuildinganddecorationLandtiding、salespromotionLandtiding、salespromotionDailyoperationDailyoperationDailyoperationAnnualoutputbuildingSmallportionpreservedbuildingforreusageNoneSmallportionpermanentbuildingputintouseSmallportionpermanentbuildingputintouseNoneBuildingusagemodetransfer,sell,rentBuildingsellUsagerightreturnNoneNoneNoneNoneLandremiseNonePre-selllandincomePre-selllandincomePre-selllandincomePartiallandsellLandremiseprotocolcompleteDrawbackalllandremisefundNoneNoneNoneNoneLandrentingNoneRentpartialunusedlandNoneNoneLandrentingincomeLandrentingincomeNoneNoneNoneNoneNoneinfrastructureNoneNoneNoneInfrastructureremiseprotocolFacilityoperationremiseNoneNoneNoneNoneNoneNoneOtherincomingNonePreusefacilityoperationincomePreusefacilityoperationincomePreusefacilityoperationincomeAdvertisementtitleauctionDuringExpoExpoparkoperationincomeExpoparkoperationincomeExpoparkoperationincomeExpoparkoperationincomeExpoparkoperationincomePRE-POSTpostusephasePRE-POST的过程控制制ProcedureControlBasedonPRE-POST两种经济运运行方式的的比较ComparisonPRE-POST运行方式的累计收益PRE-POSTmodeaccumulatedprofit传统运行方式的累计收益TraditionalmodeaccumulatedprofitPRE-POST的过程控制制ProcedureControlBasedonPRE-POSTPRE-POSTlandandspaceusetransitionBeforeexpoDuringexpo200520062007200820092010LandspacefunctionsChinapavilionChinapavilionThemepavilionThemepavilionNationalpavilionNationalpavilionEnterprisepavilionEnterprisepavilionExpovillageExpovillageLogisticcenterLogisticcenterPerformancecenterPerformancecenterPlazagreenbeltPlazagreenbeltIntegratedserviceregionIntegratedserviceregion██bigscale，longconstructionperiod，2007start██smallscale，shortconstructionperiod，2009start██2005constructandputintocityoperationPRE-POST的过程控制制ProcedureControlBasedonPRE-POSTPRE-POST开发时序DevelopmentTimeSequence3.世博园区数数字可视化化技术标准Digitalvisualstandardforplanning&designofExpoSite规划建设全全生命周期期可视化平平台控制管管理模式DigitalvisualLifecycleManagementofPlanning&buildingprocess上层：不同同软件的整整合数数字平台演演示底层：不同同数据的整整合数数据库支撑撑Upperlevel：integratedofdifferentprograms——visualplatformdisplayBottomlevel：Integratedofdifferentdata——databasesupport国外相关标标准InternationalstandardSTEPIFC国内相关标标准Nationalstandard《建筑对象数数字化定义义》<Digitaldefinitionofarchitecture>《建筑设计信信息模型》（即ISO16739）<Digitalmodelofarchitecturedesign>相关技术平平台RelatedprogramsArchiCADMicrostationAutoCADRevit3DMAXSKETCHUPIMAGIS3DBrowserDCI-VRCityMultigenCreatorVegaVR—platformCityMaker可能的技术术整合模式式PossibleintegratedproposalsA、AutoCAD(二维可视化化)+SketchUp(规划级三维维可视化)+3DMAX(建筑级三维维可视化)+VRP(虚拟现实)B、AutoCAD(二维可视化化)+SketchUp(规划级三维维可视化)+Revit(建筑级三维维可视化)+3DMAX+VRP(虚拟现实)C、SketchUp(规划级三维维可视化)+Revit(二维可视化化+建筑级三维维可视化)+3DMAX+VRP(虚拟现实)D、SketchUp(规划级三维维可视化)+Microstation(二维可视化化+建筑级三维维可视化)+3DMAX+VRP(虚拟现实)E、SketchUp(规划级三维维可视化)+Microstation(二维可视化化+建筑级三维维可视化+虚拟现实)推荐的技术术标准Suggestedstandard以IFC相关标准为为基准具体操作：：ArchiCAD、Microstation、Revit均全方位支支持IFC全面引入BIM系统IFCasbasicstandardUseArchiCAD、Microstation、RevittosupportIFCIntroduceBIMsystem4.世博园区数数字可视化化管理总平台IntegrateddigitalvisualmanagementplatformofExpositestructure世博园区数数字可视化化管理平台台Digitalvisualmanagementplatform建设工程管管理系统