2004~2012年历年考研英语阅读真题答案整理版按年排序

PAGE11-2012Text1Comeon–Everybody’sdoingit.Thatwhisperedmessage,halfinvitationandhalfforcing,iswhatmostofusthinkofwhenwehearthewordspeerpressure.Itusuallyleadstonogood-drinking,drugsandcasualsex.ButinhernewbookJointheClub,TinaRosenbergcontendsthatpeerpressurecanalsobeapositiveforcethroughwhatshecallsthesocialcure,inwhichorganizationsandofficialsusethepowerofgroupdynamicstohelpindividualsimprovetheirlivesandpossiblytheword.Rosenberg,therecipientofaPulitzerPrize,offersahostofexampleofthesocialcureinaction:InSouthCarolina,astate-sponsoredantismokingprogramcalledRageAgainsttheHazesetsouttomakecigarettesuncool.InSouthAfrica,anHIV-preventioninitiativeknownasLoveLiferecruitsyoungpeopletopromotesafesexamongtheirpeers.Theideaseemspromising，andRosenbergisaperceptiveobserver.Hercritiqueofthelamenessofmanypubic-healthcampaignsisspot-on:theyfailtomobilizepeerpressureforhealthyhabits,andtheydemonstrateaseriouslyflawedunderstandingofpsychology.”Daretobedifferent,pleasedon’tsmoke!”pleadsonebillboardcampaignaimedatreducingsmokingamongteenagers-teenagers,whodesirenothingmorethanfittingin.Rosenbergarguesconvincinglythatpublic-healthadvocatesoughttotakeapagefromadvertisers,soskilledatapplyingpeerpressure.Butonthegeneraleffectivenessofthesocialcure,Rosenbergislesspersuasive.JointheClubisfilledwithtoomuchirrelevantdetailandnotenoughexplorationofthesocialandbiologicalfactorsthatmakepeerpressuresopowerful.Themostglaringflawofthesocialcureasit’spresentedhereisthatitdoesn’tworkverywellforverylong.RageAgainsttheHazefailedoncestatefundingwascut.EvidencethattheLoveLifeprogramproduceslastingchangesislimitedandmixed.There’snodoubtthatourpeergroupsexertenormousinfluenceonourbehavior.Anemergingbodyofresearchshowsthatpositivehealthhabits-aswellasnegativeones-spreadthroughnetworksoffriendsviasocialcommunication.Thisisasubtleformofpeerpressure:weunconsciouslyimitatethebehaviorweseeeveryday.Farlesscertain,however,ishowsuccessfullyexpertsandbureaucratscanselectourpeergroupsandsteertheiractivitiesinvirtuousdirections.It’sliketheteacherwhobreaksupthetroublemakersinthebackrowbypairingthemwithbetter-behavedclassmates.Thetacticneverreallyworks.Andthat’stheproblemwithasocialcureengineeredfromtheoutside:intherealworld,asinschool,weinsistonchoosingourownfriends.21.Accordingtothefirstparagraph,peerpressureoftenemergesas[A]asupplementtothesocialcure[B]astimulustogroupdynamics[C]anobstacletoschoolprogress[D]acauseofundesirablebehaviors22.Rosenbergholdsthatpublicadvocatesshould[A]recruitprofessionaladvertisers[B]learnfromadvertisers’experience[C]stayawayfromcommercialadvertisers[D]recognizethelimitationsofadvertisements23.Intheauthor’sview,Rosenberg’sbookfailsto[A]adequatelyprobesocialandbiologicalfactors[B]effectivelyevadetheflawsofthesocialcure[C]illustratethefunctionsofstatefunding[D]producealong-lastingsocialeffect24.Paragraph5showsthatourimitationofbehaviors[A]isharmfultoournetworksoffriends[B]willmisleadbehavioralstudies[C]occurswithoutourrealizingit[D]canproducenegativehealthhabits25.Theauthorsuggestsinthelastparagraphthattheeffectofpeerpressureis[A]harmful[B]desirable[C]profound[D]questionableText2Adealisadeal-except,apparently,whenEntergyisinvolved.Thecompany,amajorenergysupplierinNewEngland,provokedjustifiedoutrageinVermontlastweekwhenitannounceditwasrenegingonalongstandingcommitmenttoabidebythestrictnuclearregulations.Instead,thecompanyhasdonepreciselywhatithadlongpromiseditwouldnotchallengetheconstitutionalityofVermont’srulesinthefederalcourt,aspartofadesperateefforttokeepitsVermontYankeenuclearpowerplantrunning.It’sastunningmove.Theconflicthasbeensurfacingsince2002,whenthecorporationboughtVermont’sonlynuclearpowerplant,anagingreactorinVernon.Asaconditionofreceivingstateapprovalforthesale,thecompanyagreedtoseekpermissionfromstateregulatorstooperatepast2012.In2006,thestatewentastepfurther,requiringthatanyextensionoftheplant’slicensebesubjecttoVermontlegislature’sapproval.Then,too,thecompanywentalong.EitherEntergyneverreallyintendedtolivebythosecommitments,oritsimplydidn’tforeseewhatwouldhappennext.Astringofaccidents,includingthepartialcollapseofacoolingtowerin207andthediscoveryofanundergroundpipesystemleakage,raisedseriousquestionsaboutbothVermontYankee’ssafetyandEntergy’smanagement–especiallyafterthecompanymademisleadingstatementsaboutthepipe.EnragedbyEntergy’sbehavior,theVermontSenatevoted26to4lastyearagainstallowinganextension.Nowthecompanyissuddenlyclaimingthatthe2002agreementisinvalidbecauseofthe2006legislation,andthatonlythefederalgovernmenthasregulatorypowerovernuclearissues.Thelegalissuesinthecaseareobscure:whereastheSupremeCourthasruledthatstatesdohavesomeregulatoryauthorityovernuclearpower,legalscholarssaythatVermontcasewillofferaprecedent-settingtestofhowfarthosepowersextend.Certainly,therearevalidconcernsaboutthepatchworkregulationsthatcouldresultifeverystatesetsitsownrules.ButhadEntergykeptitsword,thatdebatewouldbebesidethepoint.ThecompanyseemstohaveconcludedthatitsreputationinVermontisalreadysodamagedthatithasnotinglefttolosebygoingtowarwiththestate.Butthereshouldbeconsequences.Permissiontorunanuclearplantisapoblictrust.Entergyruns11otherreactorsintheUnitedStates,includingPilgrimNuclearstationinPlymouth.PledgingtorunPilgrimsafely,thecompanyhasappliedforfederalpermissiontokeepitopenforanother20years.ButastheNuclearRegulatoryCommission(NRC)reviewsthecompany’sapplication,itshouldkeepitmindwhatpromisesfromEntergyareworth.26.Thephrase“renegingon”(Line3.para.1)isclosestinmeaningto[A]condemning.[B]reaffirming.[C]dishonoring.[D]securing.27.Byenteringintothe2002agreement,Entergyintendedto[A]obtainprotectionfromVermontregulators.[B]seekfavorfromthefederallegislature.[C]acquireanextensionofitsbusinesslicense.[D]getpermissiontopurchaseapowerplant.28.AccordingtoParagraph4,Entergyseemstohaveproblemswithits[A]managerialpractices.[B]technicalinnovativeness.[C]financialgoals.[D]businessvision29.Intheauthor’sview,theVermontcasewilltest[A]Entergy’scapacitytofulfillallitspromises.[B]thematureofstates’patchworkregulations.[C]thefederalauthorityovernuclearissues.[D]thelimitsofstates’powerovernuclearissues.30.Itcanbeinferredfromthelastparagraphthat[A]Entergy’sbusinesselsewheremightbeaffected.[B]theauthorityoftheNRCwillbedefied.[C]EntergywillwithdrawitsPlymouthapplication.[D]Vermont’sreputationmightbedamaged.Text3Intheidealizedversionofhowscienceisdone,factsabouttheworldarewaitingtobeobservedandcollectedbyobjectiveresearcherswhousethescientificmethodtocarryouttheirwork.Butintheeverydaypracticeofscience,discoveryfrequentlyfollowsanambiguousandcomplicatedroute.Weaimtobeobjective,butwecannotescapethecontextofouruniquelifeexperience.Priorknowledgeandinterestinfluencewhatweexperience,whatwethinkourexperiencesmean,andthesubsequentactionswetake.Opportunitiesformisinterpretation,error,andself-deceptionabound.Consequently,discoveryclaimsshouldbethoughtofasprotoscience.Similartonewlystakedminingclaims,theyarefullofpotential.Butittakescollectivescrutinyandacceptancetotransformadiscoveryclaimintoamaturediscovery.Thisisthecredibilityprocess,throughwhichtheindividualresearcher’sme,here,nowbecomesthecommunity’sanyone,anywhere,anytime.Objectiveknowledgeisthegoal,notthestartingpoint.Onceadiscoveryclaimbecomespublic,thediscovererreceivesintellectualcredit.But,unlikewithminingclaims,thecommunitytakescontrolofwhathappensnext.Withinthecomplexsocialstructureofthescientificcommunity,researchersmakediscoveries;editorsandreviewersactasgatekeepersbycontrollingthepublicationprocess;otherscientistsusethenewfindingtosuittheirownpurposes;andfinally,thepublic(includingotherscientists)receivesthenewdiscoveryandpossiblyaccompanyingtechnology.Asadiscoveryclaimworksitthroughthecommunity,theinteractionandconfrontationbetweensharedandcompetingbeliefsaboutthescienceandthetechnologyinvolvedtransformsanindividual’sdiscoveryclaimintothecommunity’scrediblediscovery.Twoparadoxesexistthroughoutthiscredibilityprocess.First,scientificworktendstofocusonsomeaspectofprevailingKnowledgethatisviewedasincompleteorincorrect.Littlerewardaccompaniesduplicationandconfirmationofwhatisalreadyknownandbelieved.Thegoalisnew-search,notre-search.Notsurprisingly,newlypublisheddiscoveryclaimsandcrediblediscoveriesthatappeartobeimportantandconvincingwillalwaysbeopentochallengeandpotentialmodificationorrefutationbyfutureresearchers.Second,noveltyitselffrequentlyprovokesdisbelief.NobelLaureateandphysiologistAlbertAzent-Gyorgyioncedescribeddiscoveryas“seeingwhateverybodyhasseenandthinkingwhatnobodyhasthought.”Butthinkingwhatnobodyelsehasthoughtandtellingotherswhattheyhavemissedmaynotchangetheirviews.Sometimesyearsarerequiredfortrulynoveldiscoveryclaimstobeacceptedandappreciated.Intheend,credibility“happens”toadiscoveryclaim–aprocessthatcorrespondstowhatphilosopherAnnetteBaierhasdescribedasthecommonsofthemind.“Wereasontogether,challenge,revise,andcompleteeachother’sreasoningandeachother’sconceptionsofreason.”31.Accordingtothefirstparagraph,theprocessofdiscoveryischaracterizedbyits[A]uncertaintyandcomplexity.[B]misconceptionanddeceptiveness.[C]logicalityandobjectivity.[D]systematicnessandregularity.32.ItcanbeinferredfromParagraph2thatcredibilityprocessrequires[A]strictinspection.[B]sharedefforts.[C]individualwisdom.[D]persistentinnovation.33.Paragraph3showsthatadiscoveryclaimbecomescredibleafterit[A]hasattractedtheattentionofthegeneralpublic.[B]hasbeenexaminedbythescientificcommunity.[C]hasreceivedrecognitionfromeditorsandreviewers.[D]hasbeenfrequentlyquotedbypeerscientists.34.AlbertSzent-Györgyiwouldmostlikelyagreethat[A]scientificclaimswillsurvivechallenges.[B]discoveriestodayinspirefutureresearch.[C]effortstomakediscoveriesarejustified.[D]scientificworkcallsforacriticalmind.35.Whichofthefollowingwouldbethebesttitleofthetest?[A]NoveltyasanEngineofScientificDevelopment.[B]CollectiveScrutinyinScientificDiscovery.[C]EvolutionofCredibilityinDoingScience.[D]ChallengetoCredibilityattheGatetoScience.Text4IfthetradeunionistJimmyHoffawerealivetoday,hewouldprobablyrepresentcivilservant.WhenHoffa’sTeamsterswereintheirprimein1960,onlyoneintenAmericangovernmentworkersbelongedtoaunion;now36%do.In2009thenumberofunionistsinAmerica’spublicsectorpassedthatoftheirfellowmembersintheprivatesector.InBritain,morethanhalfofpublic-sectorworkersbutonlyabout15%ofprivate-sectoronesareunionized.Therearethreereasonsforthepublic-sectorunions’thriving.First,theycanshutthingsdownwithoutsufferingmuchinthewayofconsequences.Second,theyaremostlybrightandwell-educated.AquarterofAmerica’spublic-sectorworkershaveauniversitydegree.Third,theynowdominateleft-of-centrepolitics.Someoftheirtiesgobackalongway.Britain’sLaborParty,asitsnameimplies,haslongbeenassociatedwithtradeunionism.Itscurrentleader,EdMiliband,oweshispositiontovotesfrompublic-sectorunions.Atthestateleveltheirinfluencecanbeevenmorefearsome.MarkBaldassareofthePublicPolicyInstituteofCaliforniapointsoutthatmuchofthestate’sbudgetispatrolledbyunions.Theteachers’unionskeepaneyeonschools,theCCPOAonprisonsandavarietyoflaborgroupsonhealthcare.Inmanyrichcountriesaveragewagesinthestatesectorarehigherthanintheprivateone.Buttherealgainscomeinbenefitsandworkpractices.Politicianshaverepeatedly“backloaded”public-sectorpaydeals,keepingthepayincreasesmodestbutaddingtoholidaysandespeciallypensionsthatarealreadygenerous.Reformhasbeenvigorouslyopposed,perhapsmostegregiouslyineducation,wherecharterschools,academiesandmeritpayallfaceddrawn-outbattles.Eventhoughthereisplentyofevidencethatthequalityoftheteachersisthemostimportantvariable,teachers’unionshavefoughtagainstgettingridofbadonesandpromotinggoodones.Asthecosttoeveryoneelsehasbecomeclearer,politicianshavebeguntoclampdown.InWisconsintheunionshaveralliedthousandsofsupportersagainstScottWalker,thehardlineRepublicangovernor.Butmanywithinthepublicsectorsufferunderthecurrentsystem,too.JohnDonahueatHarvard’sKennedySchoolpointsoutthatthenormsofcultureinWesterncivilservicessuitthosewhowanttostayputbutisbadforhighachievers.TheonlyAmericanpublic-sectorworkerswhoearnwellabove$250,000ayearareuniversitysportscoachesandthepresidentoftheUnitedStates.Bankers’fatpaypacketshaveattractedmuchcriticism,butapublic-sectorsystemthatdoesnotrewardhighachieversmaybeamuchbiggerproblemforAmerica.36.Itcanbelearnedfromthefirstparagraphthat[A]Teamstersstillhavealargebodyofmembers.[B]JimmyHoffausedtoworkasacivilservant.[C]unionshaveenlargedtheirpublic-sectormembership.[D]thegovernmenthasimproveditsrelationshipwithunionists.37.WhichofthefollowingistrueofParagraph2?[A]Public-sectorunionsareprudentintakingactions.[B]Educationisrequiredforpublic-sectorunionmembership.[C]LaborPartyhaslongbeenfightingagainstpublic-sectorunions.[D]Public-sectorunionsseldomgetintroublefortheiractions.38.ItcanbelearnedfromParagraph4thattheincomeinthestatesectoris[A]illegallysecured.[B]indirectlyaugmented.[C]excessivelyincreased.[D]fairlyadjusted.39.TheexampleoftheunionsinWisconsinshowsthatunions[A]oftenrunagainstthecurrentpoliticalsystem.[B]canchangepeople’spoliticalattitudes.[C]maybeabarriertopublic-sectorreforms.[D]aredominantinthegovernment.40.JohnDonahue’sattitudetowardsthepublic-sectorsystemisoneof[A]disapproval.[B]appreciation.[C]tolerance.[D]indifference.2011Text1ThedecisionoftheNewYorkPhilharmonictohireAlanGilbertasitsnextmusicdirectorhasbeenthetalkoftheclassical-musicworldeversincethesuddenannouncementofhisappointmentin2009.Forthemostpart,theresponsehasbeenfavorable,tosaytheleast.“Hooray!Atlast!”wroteAnthonyTommasini,asober-sidedclassical-musiccritic.Oneofthereasonswhytheappointmentcameassuchasurprise,however,isthatGilbertiscomparativelylittleknown.EvenTommasini,whohadadvocatedGilbert’sappointmentintheTimes,callshim“anunpretentiousmusicianwithnoairoftheformidableconductorabouthim.”AsadescriptionofthenextmusicdirectorofanorchestrathathashithertobeenledbymusicianslikeGustavMahlerandPierreBoulez,thatseemslikelytohavestruckatleastsomeTimesreadersasfaintpraise.Formypart,IhavenoideawhetherGilbertisagreatconductororevenagoodone.Tobesure,heperformsanimpressivevarietyofinterestingcompositions,butitisnotnecessaryformetovisitAveryFisherHall,oranywhereelse,tohearinterestingorchestralmusic.AllIhavetodoistogotomyCDshelf,orbootupmycomputeranddownloadstillmorerecordedmusicfromiTunes.Devotedconcertgoerswhoreplythatrecordingsarenosubstituteforliveperformancearemissingthepoint.Forthetime,attention,andmoneyoftheart-lovingpublic,classicalinstrumentalistsmustcompetenotonlywithoperahouses,dancetroupes,theatercompanies,andmuseums,butalsowiththerecordedperformancesofthegreatclassicalmusiciansofthe20thcentury.Thererecordingsarecheap,availableeverywhere,andveryoftenmuchhigherinartisticqualitythantoday’sliveperformances;moreover,theycanbe“consumed”atatimeandplaceofthelistener’schoosing.Thewidespreadavailabilityofsuchrecordingshasthusbroughtaboutacrisisintheinstitutionofthetraditionalclassicalconcert.Onepossibleresponseisforclassicalperformerstoprogramattractivenewmusicthatisnotyetavailableonrecord.Gilbert’sowninterestinnewmusichasbeenwidelynoted:AlexRoss,aclassical-musiccritic,hasdescribedhimasamanwhoiscapableofturningthePhilharmonicinto“amarkedlydifferent,morevibrantorganization.”Butwhatwillbethenatureofthatdifference?Merelyexpandingtheorchestra’srepertoirewillnotbeenough.IfGilbertandthePhilharmonicaretosucceed,theymustfirstchangetherelationshipbetweenAmerica’soldestorchestraandthenewaudienceithopstoattract.21.WelearnfromPara.1thatGilbert’sappointmenthas[A]incurredcriticism.[B]raisedsuspicion.[C]receivedacclaim.[D]arousedcuriosity.22.TommasiniregardsGilbertasanartistwhois[A]influential.[B]modest.[C]respectable.[D]talented.23.Theauthorbelievesthatthedevotedconcertgoers[A]ignoretheexpensesofliveperformances.[B]rejectmostkindsofrecordedperformances.[C]exaggeratethevarietyofliveperformances.[D]overestimatethevalueofliveperformances.24.Accordingtothetext,whichofthefollowingistrueofrecordings?[A]Theyareofteninferiortoliveconcertsinquality.[B]Theyareeasilyaccessibletothegeneralpublic.[C]Theyhelpimprovethequalityofmusic.[D]Theyhaveonlycoveredmasterpieces.25.RegardingGilbert’sroleinrevitalizingthePhilharmonic,theauthorfeels[A]doubtful.[B]enthusiastic.[C]confident.[D]puzzled.Text2WhenLiamMcGeedepartedaspresidentofBankofAmericainAugust,hisexplanationwassurprisinglystraightup.Ratherthancloakinghisexitintheusualvagueexcuses,hecamerightoutandsaidhewasleaving“topursuemygoalofrunningacompany.”Broadcastinghisambitionwas“verymuchmydecision,”McGeesays.Withintwoweeks,hewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroup,whichnamedhimCEOandchairmanonSeptember29.McGeesaysleavingwithoutapositionlinedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisn’talone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressure,executiveswhodon’tgetthenodalsomaywishtomoveon.Aturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirreputations.Asthefirstsignsofrecoverybegintotakehold,deputychiefsmaybemorewillingtomakethejumpwithoutanet.Inthethirdquarter,CEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhad,accordingtoLiberumResearch.Astheeconomypicksup,opportunitieswillaboundforaspiringleaders.Thedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:”Ican’tthinkofasinglesearchI’vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst.”Thosewhojumpedwithoutajobhaven’talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeage,sayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater.Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.“Thetraditionalrulewasit’ssafertostaywhereyouare,butthat’sbeenfundamentallyinverted,”saysoneheadhunter.“Thepeoplewho’vebeenhurttheworstarethosewho’vestayedtoolong.”26.WhenMcGeeannouncedhisdeparture,hismannercanbestbedescribedasbeing[A]arrogant.[B]frank.[C]self-centered.[D]impulsive.27.AccordingtoParagraph2,seniorexecutives’quittingmaybespurredby[A]theirexpectationofbetterfinancialstatus.[B]theirneedtoreflectontheirprivatelife.[C]theirstrainedrelationswiththeboards.[D]theirpursuitofnewcareergoals.28.Theword“poached”(Line3,Paragraph4)mostprobablymeans[A]approvedof.[B]attendedto.[C]huntedfor.[D]guardedagainst.29.Itcanbeinferredfromthelastparagraphthat[A]topperformersusedtoclingtotheirposts.[B]loyaltyoftopperformersisgettingout-dated.[C]topperformerscaremoreaboutreputations.[D]it’ssafertosticktothetraditionalrules.30.Whichofthefollowingisthebesttitleforthetext?[A]CEOs:WheretoGo?[B]CEOs:AlltheWayUp?[C]TopManagersJumpwithoutaNet[D]TheOnlyWayOutforTopPerformersText3Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional“paid”media–suchastelevisioncommercialsandprintadvertisements–stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate“owned”mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachthebroadrangeoffactorsbeyondconventionalpaidmedia.Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers’responses.Butinsomecases,onemarketer’sownedmediabecomeanothermarketer’spaidmedia–forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketing,andmayhelpexpandusertrafficforallcompaniesconcerned.Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmore(andmorediverse)communicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem.Ifthathappens,passionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany’sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg.31.Consumersmaycreate“earned”mediawhentheyare[A]obscssedwithonlineshoppingatcertainWebsites.[B]inspiredbyproduct-promotinge-mailssenttothem.[C]eagertohelptheirfriendspromotequalityproducts.[D]enthusiasticaboutrecommendingtheirfavoriteproducts.32.AccordingtoParagraph2,soldmediafeature[A]asafebusinessenvironment.[B]randomcompetition.[C]strongusertraffic.[D]flexibilityinorganization.33.TheauthorindicatesinParagraph3thatearnedmedia[A]inviteconstantconflictswithpassionateconsumers.[B]canbeusedtoproducenegativeeffectsinmarketing.[C]mayberesponsibleforfiercercompetition.[D]deserveallthenegativecommentsaboutthem.34.ToyotaMotor’sexperienceiscitedasanexampleof[A]respondingeffectivelytohijackedmedia.[B]persuadingcustomersintoboycottingproducts.[C]cooperatingwithsupportiveconsumers.[D]takingadvantageofhijackedmedia.35.Whichofthefollowingisthetextmainlyabout?[A]Alternativestoconventionalpaidmedia.[B]Conflictbetweenhijackedandearnedmedia.[C]Dominanceofhijackedmedia.[D]Popularityofownedmedia.Text4It’snosurprisethatJenniferSenior’sinsightful,provocativemagazinecoverstory,“IloveMyChildren,IHateMyLife,”isarousingmuchchatter–nothinggetspeopletalkinglikethesuggestionthatchildrearingisanythinglessthanacompletelyfulfilling,life-enrichingexperience.Ratherthanconcludingthatchildrenmakeparentseitherhappyormiserable,Seniorsuggestsweneedtoredefinehappiness:insteadofthinkingofitassomethingthatcanbemeasuredbymoment-to-momentjoy,weshouldconsiderbeinghappyasapast-tensecondition.Eventhoughtheday-to-dayexperienceofraisingkidscanbesoul-crushinglyhard,Seniorwritesthat“theverythingsthatinthemomentdampenourmoodscanlaterb