02635经贸英语2013年01月试卷

02635#经贸英语试题第7页共7页绝密★考试结束前浙江省2013年1月高等教育自学考试经贸英语试题课程代码：02635请考生按规定用笔将所有试题的答案涂、写在答题纸上。选择题部分注意事项：1.答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。2.每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。I.Multiplechoices.(20%)(选出符合题目要求的选项并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。)1.Thehusbandwasviewed_______a“modelhusband”.A.for B.asC.into D.of2.Inmanyjurisdictionsthisrightcanbeobtainedonly_______moneydamageswouldbeinsufficienttocompensateoneoftheparties.A.when B.whoseC.where D.what3.Thecompany_______tradewithSouthAfricain1980.A.initial B.initiationC.initiated D.initiate4.Inrecentcases,however,suchcontractshaveusuallybeenregarded_______merelyvoidable.A.as B.toC.for D.like5.Thecontractmaybeaffirmedbythatperson_______attainmentoffullage.A.on B.forC.at D.in6.TheexcellentreviewsgiventotheTVplay_______itssuccess.A.led B.ensuredC.lost D.destroyed7.Themanufacturerswon’ttakethe_______fordamagecausedbymisuse.A.duty B.responsibilityC.reliability D.reputation8.Thebosswassoimpatientthattheemployeesalwaysansweredhisquesitons_______.A.carelessly B.freelyC.bravely D.cautiously9.Underthe_______shehadtoacceptthejob.A.rules B.circumstancesC.occasion D.convention10.Thecompany_______itscustomersanewcatalogueeveryhalfyear.A.formulates B.requiresC.forwards D.dispatch11.Thegoodsmustbepackedaccordingtothebuyer’s_______orthebuyerwon’tmakethepayment.A.instructions B.orderC.inspiration D.construction12.Wehavereducedthequantity_______800_______400kilos.A.at,to B.from,toC.with,and D.to,from13.Forthetransaction,theexporterinsisted_______paymentbyL/C.A.for B.onC.at D.in14._______whatsumshallweopentheletterofcredit?A.To B.AtC.Under D.For15.Theymustfindnewmarkets_______theircommodities.A.for B.withC.of D.through16.Weagreed_______morespecificpaymentterms.A.on B.inC.to D.at17.Extraexpensesaretobeborne_______me.A.through B.withC.by D.for18.Theconsignmentisdelivered_______allthechargespaid.A.in B.byC.with D.through19.Owing_______unusualshortageofstock,thisofferismadesubjecttothegoodsbeingunsold.A.for B.atC.to D.with20.TherearetradeexhibitionsgoingonalloverChina_______thistimeoftheyear.A.at B.fromC.in D.forII.ReadingComprehension(20%)(选出符合题目要求的选项并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。)Questions21to25arebasedonthefollowingpassage:Inthepasttwentyyears,thoughitseconomywasdevelopingrapidly,Chinaremainsadevelopingcountry.Differentfromdevelopedcountries,whicharewellknownfortheirabundanceofcapitalandhighcostoflaborresources,Chinahasplentyoflowcostlaborresourcesbutlacksincapital.DifferenceincompanyresourceshasresultedinverydifferentmanufacturingprocessandcorporationcultureinChina.Foramanufacturingenterprise,laborandequipmentaretworesourcesthatcanreplaceeachotherinawiderange.Indevelopedcountries,asaresultofhighlaborcostandrelevantabundantcapital,enterprisesoftenemploymuchmorecapitalandequipmenttoreplacethehighcostlaborresourceswhentheydesigntheirenterpriseprojects.HoweverinChina,especiallyformiddleandsmallprivateenterprises,capitaloftencomesfromprivatefunding,capitalisaninsufficientresource.Also,Chinaisadevelopingcountrywithamassivepopulation,andneverlacksoflaborforce.Whenanenterprisedesignsthemanufacturingprocess,itisveryreasonabletousemorelaborandlessequipment.WiththecontinuousgrowthofChineseinternationaltradeinChina,especiallyafterChinajoinedWTO,Chineseenterprisesgraduallyentertheworldmarket.Ontheotherhand,enterprisesfromdevelopedcountriesarealsomoreandmoreinvolvedinChinesemarket.Twomarketsaregraduallymergingandtwokindsofenterprisesbegintocompeteinthesamemarket.Arealglobalmarketisformingandglobalmanufacturingresourcesarebeingreorganized.Manufacturingprocesswillbeoptimizedtoanewanduniformconcept.Thismutativeprocesswillhavegreatinfluenceovertheworldmarket.ForChineseenterprises,thischangewillbringmorechancesaswellasmorechallenges.21.Accordingtotheauthor,_______hasresultedinverydifferentmanufacturingprocessandcorporationcultureinChina.A.differenceinsocialsystems B.differenceineconomysystemsC.differenceincompanyresources D.differenceinculturalbackgrounds22.Howdotheenterprisesindevelopedcountriesdesigntheirenterpriseprojects?A.Enterprisesoftenemploymuchmorecapitalandequipmenttoreplacethehighcostlaborresourceswhentheydesigntheirenterpriseprojects.B.Enterprisesoftenusemorelaborandlessequipmentwhentheydesigntheirenterpriseprojects.C.Enterprisesprefertoapplyhightechnologieswhentheydesigntheirenterpriseprojects.D.Noneofthese.23.WhenChineseenterprisesdesignthemanufacturingprocess,theyusemorelaborandlessequipment.Thisisbecause_______.A.laborandequipmentaretworesourcesthatcanreplaceeachotherinawiderange.B.capitalisinsufficientforthemC.Chinadoesn’tlackinlaborforce.D.bothBandC.24.Whichofthefollowingisnotright?A.Foramanufacturingenterprise,laborandequipmentaretworesourcesthatcanreplaceeachotherinawiderange.B.PrivatefundingistheonlywayforChineseenterprisestoraisecapital.C.Capitalisabundantindevelopedcountries.D.Thelaborcostindevelopedcountriesisveryhigh.25.Themanufacturingprocesswillbeoptimizedbecause_______.A.ChineseenterprisesgraduallyentertheworldmarketandenterprisesfromdevelopedcountriesarealsomoreandmoreinvolvedinChinesemarket.B.Twomarketsaregraduallymergingandtwokindsofenterprisesbegintocompeteinthesamemarket.C.Arealglobalmarketisformingandglobalmanufacturingresourcesarebeingreorganized.D.A,BandC.Questions26to30arebasedonthefollowingpassage:Amtrak(美国铁路客运公司)wasexperiencingadownswinginridership(客运量)alongthelinescomprisingitsrailsystem.OfmajorconcerntoAmtrakanditsadvertisingagencyDDBNeedham,werethelong-distancewesternrouteswhereridershiphadbeendecliningsignificantly.Atonetime,trainsweretheonlypracticalwaytocrossthevastareasofthewest.Trainswerefast,veryluxurious,andquiteconvenientcomparedtootherformsoftransportationexistingatthetime.However,timeschangeandtheautomobilebecameAmerica’sstandardofconvenience.Also,airtravelhadeasilyestablisheditselfasthefastestmethodoftravelinggreatdistances.Therefore,thetaskforDDBNeedhamwastoencourageconsumerstoconsiderotheraspectsoftraintravelinordertochangetheirattitudesandincreasethelikelihoodthattrainswouldbeconsideredfortravelinthewest.Twoportionsofthetotalmarketweretargeted:(1)anxiousfliers—thoseconcernedwithsafety,relaxation,andcleanlinessand(2)travel-lovers—thoseviewingthemselvesasrelaxed,casual,andinterestedinthetravelexperienceaspartoftheirvacation.Theagencythendevelopedacampaignthatfocusedontravelexperiencessuchasfreedom,escape,relaxation,andenjoymentofthegreatwesternoutdoors.Itstressedexperiencesgainedbyusingthetrainsandportrayedwesterntraintripsaswonderfuladventures.Advertisementsshowedpicturesofthebeautifulscenerythatcouldbeenjoyedalongsomeofthemorefamouswesternroutesandemphasizedtheromanticnamesofsomeofthesetrains(EmpireBuilder,etc.).Theseadswerestrategicallyplacedamongfamily-orientedTVshowsandprogramsinvolvingnatureandAmericainordertomosteffectivelyreachtargetaudiences.Resultswereimpressive.TheEmpireBuilder,whichwasfocusedoninonead,enjoyeda15percentincreaseinprofitsonitsChicagotoSeattleroute.26.What’stheauthor’spurposeinwritingthispassage?A.Toshowtheinabilityoftrainstocompetewithplaneswithrespecttospeedandconvenience.B.TostresstheinfluenceoftheautomobileonAmerica’sstandardofconvenience.C.Toemphasizethefunctionoftravelagenciesinmarketpromotion.D.Toillustratetheimportantroleofpersuasivecommunicationinchangingconsumerattitudes.27.ItcanbeinferredfromthepassagethatthedropinAmtrakridershipwasduetothefactthat_______.A.trainswerenotsuitableforshortdistancepassengertransportationB.trainswerenotthefastestandmostconvenientformoftransportationC.trainswerenotasfastandconvenientastheyusedtobeD.trainscouldnotcompetewithplanesintermsofluxuryandconvenience28.Toencourageconsumerstotravelbytrain,DDBNeedhamemphasized_______.A.thefreedomandconvenienceprovidedontriansB.thepracticalaspectsoftraintripsC.theadventurousaspectsoftraintripsD.thesafetyandcleanlinessoftraintrips29.Thetrainadswereplacedamongfamily-orientedTVprogramsinvolvingnatureandAmericabecause_______.A.theycouldfocusonmeaningfultravelexperiencesB.theycouldincreasetheeffectivenessoftheTVprogramsC.theirprofitscouldbeincreasedbysome15percentD.mosttravel-loversandnervousflierswerebelievedtobeamongtheaudiences30.Accordingtothepassage,theEmpireBuilderenjoyedanincreaseinridershipandprofitsbecause_______.A.theattractivenessofitsnameandroutewaseffectivelyadvertisedB.itprovidedanexcitingtravelexperienceC.itspassengerscouldenjoythegreatwesternoutdoorsD.itwaswidelyadv