精美常用TG素材课件

Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션Off-line과On-lineBusiness연계를1

고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfile고객Data의IntegrationEnterpris2CustomerACustomerBCustomerCSupplierASupplierBSupplierCInternetAreaBSPAreaSIAreaNIAreaCustomerACustomerBCustomerC355%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBSNetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMSSIconsultingSIdevelopmentSImanagementWebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIAreaeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemArea55%15%20%10%eCRMWCMSIRM/PRMMai42004중점사업분야

사업부문별균형과내실아웃소싱을통한원가절감ConsultingeSolution2004WebBuildingWebintegrationPublishingDBgenerationWebDesign2004중점사업분야사업부문별균형과내실Cons5InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementInnovationOperationOptimizatio6InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementInnovationOperationOptimizatio7InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementInnovationOperationOptimizatio8SIAreaNIAreaSolutionAreaSMAreaInternetAreaR&DAreaConsultingAreaSIBusinessAreaSIconsultingSIdevelopmentSImanagementN/WmanagementNewtechnologyNetworkIntegration-NetworkConsulting-NetworkIntegration-NetworkManagementSIAreaSIBusinessAreaSIco9CRMForecasting,OpportunityManagement,Configuration,Generation……Forecasting,CustomerCareSpareManagement………ForecastingPersonalizationCampaignManagementMarketingEncyclopediaERPCMSSCMEIPeStrategySolution&Service-SIDevelopment&SolutionsMarketingSalesServicesCRMForecasting,Forecasting,F10One-StopService10%10%5%5%BSPITconsultingITdevelopmentITmanagementN/WmanagementNewtechnologyWirelessInternetWebContentsWebMailingWebSIeBizSolutions&ServiceBSPAreaInternetAreaSIAreaNIAreaConsultingAreaBSPMU:(BusinessServiceProviderManagementUnit)One-Stop10%10%5%5%BSPITcons11InternetAreaBSPAreaSIAreaNIArea55%15%20%10%eBizSolutions&ServiceConsultingforeBizeStrategyConsulting.eManagementConsultingeBusinessRestructureConsultinge-CRM,e-MarketingConsultinge-Solution/e-Infra/e-InfraSIconsulting&managementNetworkIntegration/AutomationSystemITdevelopment&management

InternetArea55%15%20%10%eBiz12SCMCRMe-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보ERP/EIPe-BusinessPerspectiveSCMCRMe-SupplychainManagemen13e-CRMfunctione-CustomerRelationshipManagemente-CRMe-CRMAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM

로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방법론회원의구매패턴이나관심분야를분석하여,

거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램e-CRMfunctione-CustomerRelat1446%22%19%Source: ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%

Summary

현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계

(Value-AddedSupplierRelationships)현재46%22%19%Source: ExecutiveIss151.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객

우리회사의(가장적합한)고객은누구인가?

그들을유치하기위한방법은무엇인가?

고객들은우리Site에서어떤행동을보이는가?

고객들은우리Site와경쟁Site에서

어떤태도(정부수집,구매등)의차이를보이는가?

반복구매를위한교차판매/상승판매방법은?

고객의방문을어떻게개인화할것인가?

이탈이예상되는고객은누구인가?

휴면고객을활성화하는방법은무엇인가?

신규고객유치전략경쟁사고객유치전략고객가치

증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객

재유치전략eCRM

e-CRM구축관점1.잠재고객5.고정고객현안전략4.반복고객316템플턴그로스2호신탁유형원본보전123환매90일이상경과시중도해지수수료없이환매가능

주식에의투자:신탁자산의60%이상

(평균80∼90%유지)

없음

채권에의투자:신탁자산의40%이하템플턴그로스2호신탁유형원본보전123환매90일17템플턴그로스2호3.신탁기간2.신탁유형4.가입대상5.가입금액6.추가입금1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능템플턴그로스2호3.신탁기간2.신탁유형4.18창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비

국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제창조적지식국가구현디지털지식표준화및지식정보자원법-19Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션Off-line과On-lineBusiness연계를20Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션Off-line과On-lineBusiness연계를21SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족e-BusinessSector&SolutionsPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPSupplierCustomereCompany협업관리자원22CustomerPartnerShareholderEmployee

service

sellproduction

supplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingCustomerPartnerShareholderEmpl23SalesTeamSystemTeamConsultingTeamSIMUNetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNIMUeBizCRMEIPR&DeBizCollaborationNetworkSalesSystemConsultingSIMUNe24WebsiteStrategySiteESiteBSiteHSiteFSiteASiteGE-bizTransformationASISTOBESiteCSiteDStrategyandImplementatione-ShoppingInformationeBusinessBusinessFunction&StrategyWebsiteStrategySiteESiteBS25Himart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]

왜친절해야하는가?Himart2.하이마트는충성고객이이끌어간다.성장26PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅e-Business구현단계_FulfillDemandPublishInteractTransactIntegra27

각사이트별구축/운영온라인홍보채널시스템호스팅e-Branding최적화국내외B2B/B2E기반최적화

Web기반업무최적화(EIP정착)personalization(e-CRM/DM)2003제안E-Biz극대화통합구축및운영200420052006Proposal-WebSite및System통합안123

통합Branding&Identity(WebCI)

홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)

통합System&SolutionsValue각사이트별구축/운영e-Branding최적화28WebSite~2003~2004EIPe-BizSIWebSIWeb~2005

eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketingWebIdentityWebContentsWebPromotionWebApplicationsWebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM)WebSI&eSolutioneBizValueeBizTransformation

e-bizTotalSolutionWebSite~2003~2004EIPe29e-Business의발전단계ConvergenceIndustry

TransformationValueChain

Integration

ChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformatione-Business의발전단계Convergence30eOffice

eConsultingeVentureeSolutioneBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting

eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal

EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystemeCompanyBusinessDomaineOfficeeConsultingeVentureeSol31ApplicationWebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolutione-brandingWebStyleGuideOn-lineMarketingDB/WebServerMultimediaServerWireless/Securitye-CRMe-MarketingWCMS….e-BusinessTransformationMarketingInnovationChannelInnovationApplicationWebDBIntegration32

직원의근태및야근관리직원의인사평가및경력관리장비와비품관리

개인별팀별업무관리영업및손익관리프로젝트및리스크관리eOfficeSolutionPlanning인력관리의최적화업무관리의효율화

일일업무프로젝트관리일정관리업무검색…..업무관리

예산(원가)관리경비관리매출/매입관리교육비관리

….손익관리

근태관리교육관리이력서관리인사평가관리

……인력관리

고객사관리영업망관리협력사관리명함관리…..영업관리45%15%5%35%

업무관리접속률이높게나타남.개인별팀별업무관리eOfficeSolution33KMSEISEDMSSCMCRMNon-formalInformationEnterpriseKnowledge/InformationPortalSolution&Service-

SIDevelopment&SolutionsGWERPEKP-EIPHowconvenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?KMSEISEDMSSCMCRMNon-formalInf34eBizSolution도입단계eCRM200320042002SMSCMSPMSEIPERPSCMeBizSolution도입단계eCRM200320035ElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerSolution&Service-eagleOfficeGWeagleOfficeElectronicE-mailE-boardSchedu36DefenseDefense,theAgencyfornational

securityinstitutionetc.

FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.

ChemistryPetrochemical,heavychemical/explosive/energyetc.Service

Distribution/service/leisure/educationalinstitutionetc.Publicsector

Governmentorganization/governmentinvestmentinstitutionetc.Industry

Machine,construction,assembling,equipmentetc.SIMUBusinessFieldsBusinessFields:SIMUDefenseFinanceChemistryService37CompanyOrganizationCompanyOrganizationeBizSolutionConsultingInternetBizSystemSolutionMuR&DMUPlanningMUINFRAMUCompanyOrganizationCompanyOr38OrganizationPlanning&PublicSupportingTeamPresident&CEOCSteamBiz1teamBiz2teamBiz3teamSales1teamSales2teamSISystemteamSIDevelopteamSales1teamSales2teamAutomationteamNetworkteam

Consulting1teamConsulting2teamConsulting3teameBizteamSolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMUOrganizationPlanning&Public39INFRAMUsales1teamSales2teamAutomationteamNetworkteamConsultingMU

Consulting1teamConsulting2teamConsulting3teamR&DeBizteamMbizteamSIMUSales1teamSales2teamSISystemteamSIDevelopteamBSPMUCSteamBiz1teamBiz2teamBiz3teamOrganizationINFRAMUConsultingMUR&DS40HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleeBusinessPerspective(e-Business혁신단계)Howtoreachonlineuserandp41ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation소액투자로다소의매출증대온라인상에서고객의행동을학습비용절감매출증대공급업체와의Win-Win관계가치창출활동에집중제품및서비스의재구성(예:개별화)최초진입자의이익,시장지배사업자핵심역량및경쟁력의확보출처:PwCeBusiness의기회요인ChannelEnhancementValueChain42Webbuild-WebPlanning-Design/ComponentWebSI-WebSIConsulting-WebApplications-WebSolutionse-Biz/M-biz-e-BizConsulting-e-BizIntegration-e-BizSolutionse-BizTotal

-e-TotalConsulting-e-BizTotalIntegration-e-BizTotalSolutionBusinessValue100명250명300명

성장가시화단계

안정적성장단계120억400억700억DegreeofInnovation

성장기반조성

단계별사업추진계획WebbuildWebSIe-Biz/M-bi43StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandCIntegrationBranding&IdentitySummary-웹사이트리뉴얼목표StrategyContentsSolutionBrand44SMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalServiceSMMUSIMUNIMUR&DMUeBizeBiz45통합회원관리및활용방안e-CRMServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructureCustomerCommunications통합회원관리및활용방안e-CRMServiceSale46E-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-PlanningOfficeManagementSystem자산관리고객관리업무관리인력관리손익관리E-Mail문서EDMSGW자료실KMS2단계(시스템연동47CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizConsultingeBizSolutionseBizIntegrationeBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIAreaCustomerACustomerBCustomerC4855%15%20%10%eBizSolutions&Service55%15%20%10%eBizSolutions&49精美常用TG素材课件50

고용및매출액규모별IT중소.벤처기업분포

출처:정보통신부고용규모별IT중소벤처기업분포매출액규모별IT중소벤처기업분포고용및매출액규모별IT중소.벤처기업분포출처5150%100%SolutionERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2BFAX50%100%SolutionERP52MailingBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroupDGWHRMPRMDWIRMKMSEIPWCMSRMSERMe-IPSe-Faxe-Searche-CTIe-CommunityEmployeeCustomereBizSolutionanalysis_CRMCRM:CustomerRelationshipManagemente-CRMCRMMailingBusinessSCMe-PABXe-Mark53Technology&CommunicationsInfrastructureeBizSolutionseBizIntegrationeBizStrategyB2EB2BB2CB2MProductLeadershipRelationshipmanagemente-BusinessTransformatione-BusinessplanningTechnology&CommunicationsIn54eBizSolutionanalysis_CRMAnalyticalCRMCollaborativeCRMOperationalCRMDataWarehousingIntegration협업CRM은분석과운영시스템의통합CustomerRelationshipManagement전방위업무를지원하는시스템데이터마이닝기술이이슈eBizSolutionanalysis_CRMA55KnowledgeManagemente-CommerceservicesCRMERPSCMBusinessIntelligenceenablementServiceWeb+ITIntegrationBusinessValueTechnologyValueCustomers출처:한국IBMe-BusinessPerspectiveSuppliersKnowledgeManagemente-Commerce56판촉팀CustomerCustomerCustomerCustomerCustomerCustomer마케팅팀관리팀기획팀영업팀고객지원팀e-CRM도입동기

마케팅효율화와고객지원강화경쟁사대비우위확보전사적회원관리통합판촉팀CustomerCustomerCustomerCus57충성고객잠재고객휴면고객CRM도입효과마케팅부문:

마케팅정보시스템구축으로타겟팅효과향상영업부문:

전산정보의통합활용으로보다빠른고객응대

CRMSystemonetoonemarketing충성고객잠재고객휴면고객CRM도입효과마케팅부문:영58InformationPortaleGSTransactionInformationeGSeGSTransactionPortale-Gov.ServiceIntegratione-GovernmentServiceNetworkPortaleGSTransactionInformatio59SCMSystemEKP/EIPSystemCRMSysteme-CompanySystemNetwork

SupplyChainIntegrationEnterpriseKnowledgeInformationPortal

CustomerDBIntegrationSCMEKP/EIPCRMe-CompanySyste60EUROPEASIAN.AMERICAS.AMERICAOCEANIAAFRICASCMERPEKP/EIPeBizSolution수출현황EUROPEASIAN.AMERICAS.AMERICA61EUROPEASIAS.AMERICAOCEANIAAFRICAGlobalnetworkLosAngelesARTCOMPT(AMERICA),INC.TEL:1-714-999-8990FAX:1-754-999-9901N.AMERICAEUROPEASIAS.AMERICAOCEANIAAFR62http://www.art-com.co.krARTCOMCopyright©byARTCOMAllrightsreserved.http://www.art-com.co.krARTCOM63Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션Off-line과On-lineBusiness연계를64

고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfile고객Data의IntegrationEnterpris65CustomerACustomerBCustomerCSupplierASupplierBSupplierCInternetAreaBSPAreaSIAreaNIAreaCustomerACustomerBCustomerC6655%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBSNetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMSSIconsultingSIdevelopmentSImanagementWebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIAreaeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemArea55%15%20%10%eCRMWCMSIRM/PRMMai672004중점사업분야

사업부문별균형과내실아웃소싱을통한원가절감ConsultingeSolution2004WebBuildingWebintegrationPublishingDBgenerationWebDesign2004중점사업분야사업부문별균형과내실Cons68InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementInnovationOperationOptimizatio69InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementInnovationOperationOptimizatio70InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementInnovationOperationOptimizatio71SIAreaNIAreaSolutionAreaSMAreaInternetAreaR&DAreaConsultingAreaSIBusinessAreaSIconsultingSIdevelopmentSImanagementN/WmanagementNewtechnologyNetworkIntegration-NetworkConsulting-NetworkIntegration-NetworkManagementSIAreaSIBusinessAreaSIco72CRMForecasting,OpportunityManagement,Configuration,Generation……Forecasting,CustomerCareSpareManagement………ForecastingPersonalizationCampaignManagementMarketingEncyclopediaERPCMSSCMEIPeStrategySolution&Service-SIDevelopment&SolutionsMarketingSalesServicesCRMForecasting,Forecasting,F73One-StopService10%10%5%5%BSPITconsultingITdevelopmentITmanagementN/WmanagementNewtechnologyWirelessInternetWebContentsWebMailingWebSIeBizSolutions&ServiceBSPAreaInternetAreaSIAreaNIAreaConsultingAreaBSPMU:(BusinessServiceProviderManagementUnit)One-Stop10%10%5%5%BSPITcons74InternetAreaBSPAreaSIAreaNIArea55%15%20%10%eBizSolutions&ServiceConsultingforeBizeStrategyConsulting.eManagementConsultingeBusinessRestructureConsultinge-CRM,e-MarketingConsultinge-Solution/e-Infra/e-InfraSIconsulting&managementNetworkIntegration/AutomationSystemITdevelopment&management

InternetArea55%15%20%10%eBiz75SCMCRMe-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보ERP/EIPe-BusinessPerspectiveSCMCRMe-SupplychainManagemen76e-CRMfunctione-CustomerRelationshipManagemente-CRMe-CRMAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM

로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방법론회원의구매패턴이나관심분야를분석하여,

거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램e-CRMfunctione-CustomerRelat7746%22%19%Source: ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%

Summary

현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계

(Value-AddedSupplierRelationships)현재46%22%19%Source: ExecutiveIss781.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객

우리회사의(가장적합한)고객은누구인가?

그들을유치하기위한방법은무엇인가?

고객들은우리Site에서어떤행동을보이는가?

고객들은우리Site와경쟁Site에서

어떤태도(정부수집,구매등)의차이를보이는가?

반복구매를위한교차판매/상승판매방법은?

고객의방문을어떻게개인화할것인가?

이탈이예상되는고객은누구인가?

휴면고객을활성화하는방법은무엇인가?

신규고객유치전략경쟁사고객유치전략고객가치

증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객

재유치전략eCRM

e-CRM구축관점1.잠재고객5.고정고객현안전략4.반복고객379템플턴그로스2호신탁유형원본보전123환매90일이상경과시중도해지수수료없이환매가능

주식에의투자:신탁자산의60%이상

(평균80∼90%유지)

없음

채권에의투자:신탁자산의40%이하템플턴그로스2호신탁유형원본보전123환매90일80템플턴그로스2호3.신탁기간2.신탁유형4.가입대상5.가입금액6.추가입금1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능템플턴그로스2호3.신탁기간2.신탁유형4.81창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비

국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제창조적지식국가구현디지털지식표준화및지식정보자원법-82Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션Off-line과On-lineBusiness연계를83Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션Off-line과On-lineBusiness연계를84SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족e-BusinessSector&SolutionsPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPSupplierCustomereCompany협업관리자원85CustomerPartnerShareholderEmployee

service

sellproduction

supplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingCustomerPartnerShareholderEmpl86SalesTeamSystemTeamConsultingTeamSIMUNetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNIMUeBizCRMEIPR&DeBizCollaborationNetworkSalesSystemConsultingSIMUNe87WebsiteStrategySiteESiteBSiteHSiteFSiteASiteGE-bizTransformationASISTOBESiteCSiteDStrategyandImplementatione-ShoppingInformationeBusinessBusinessFunction&StrategyWebsiteStrategySiteESiteBS88Himart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]

왜친절해야하는가?Himart2.하이마트는충성고객이이끌어간다.성장89PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅e-Business구현단계_FulfillDemandPublishInteractTransactIntegra90

각사이트별구축/운영온라인홍보채널시스템호스팅e-Branding최적화국내외B2B/B2E기반최적화

Web기반업무최적화(EIP정착)personalization(e-CRM/DM)2003제안E-Biz극대화통합구축및운영200420052006Proposal-WebSite및System통합안123

통합Branding&Identity(WebCI)

홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)

통합System&SolutionsValue각사이트별구축/운영e-Branding최적화91WebSite~2003~2004EIPe-BizSIWebSIWeb~2005

eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketingWebIdentityWebContentsWebPromotionWebApplicationsWebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM)WebSI&eSolutioneBizValueeBizTransformation

e-bizTotalSolutionWebSite~2003~2004EIPe92e-Business의발전단계ConvergenceIndustry

TransformationValueChain

Integration

ChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformatione-Business의발전단계Convergence93eOffice

eConsultingeVentureeSolutioneBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting

eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal

EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystemeCompanyBusinessDomaineOfficeeConsultingeVentureeSol94ApplicationWebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolutione-brandingWebStyleGuideOn-lineMarketingDB/WebServerMultimediaServerWireless/Securitye-CRMe-MarketingWCMS….e-BusinessTransformationMarketingInnovationChannelInnovationApplicationWebDBIntegration95

직원의근태및야근관리직원의인사평가및경력관리장비와비품관리

개인별팀별업무관리영업및손익관리프로젝트및리스크관리eOfficeSolutionPlanning인력관리의최적화업무관리의효율화

일일업무프로젝트관리일정관리업무검색…..업무관리

예산(원가)관리경비관리매출/매입관리교육비관리

….손익관리

근태관리교육관리이력서관리인사평가관리

……인력관리

고객사관리영업망관리협력사관리명함관리…..영업관리45%15%5%35%

업무관리접속률이높게나타남.개인별팀별업무관리eOfficeSolution96KMSEISEDMSSCMCRMNon-formalInformationEnterpriseKnowledge/InformationPortalSolution&Service-

SIDevelopment&SolutionsGWERPEKP-EIPHowconvenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?KMSEISEDMSSCMCRMNon-formalInf97eBizSolution도입단계eCRM200320042002SMSCMSPMSEIPERPSCMeBizSolution도입단계eCRM200320098ElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerSolution&Service-eagleOfficeGWeagleOfficeElectronicE-mailE-boardSchedu99DefenseDefense,theAgencyfornational

securityinstitutionetc.

FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.

ChemistryPetrochemical,heavychemical/explosive/energyetc.Service

Distribution/service/leisure/educationalinstitutionetc.Publicsector

Governmentorganization/governmentinvestmentinstitutionetc.Industry

Machine,construction,assembling,equipmentetc.SIMUBusinessFieldsBusinessFields:SIMUDefenseFinanceChemistryService100CompanyOrganizationCompanyOrganizationeBizSolutionConsultingInternetBizSystemSolutionMuR&DMUPlanningMUINFRAMUCompanyOrganizationCompanyOr101OrganizationPlanning&PublicSupportingTeamPresident&CEOCSt