00888电子商务英语2005年01月试卷

浙00888#电子商务英语试题第8页共8页全国2005年1月高等教育自学考试电子商务英语试题课程代码：00888一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题0.5分，共10分)1不可避免的adj.i______2可获利的；赚钱的adj.p______3平行的；类似的adj.p______4必要的；基本的a.e______5本国的；国内的adj.d______6本质；精华n.e______7产生；让步v.y______8产生v.g______9关键词k______10协调；调节v.c______11厌烦的；乏味的adj.t______12合同；契约n.c______13同样地adv.s______14回顾；检查v.r______15因此adv.a______16地平线n.h______17多产的adj.p______18收获；收割v.r______19有经验的adj.e______20自动的adj.a______二、请写出下列英语单词或术语的汉语意义(每小题0.5分，共10分)1distributionchannel______2cataloger______3centralizedsystem______4chieftechnologyofficer(CTO)______5consumermarket______6creditcard______7localstorepricing______8lostsales______9mail-orderoperation______10mail-orderpricing______11marketniche______12cashregister______13newcustomerpaths______14node______15backorder______16businessreengineering______17business-to-businessbarter______18business-to-consumer(B2C)______19buy-in______20back-endintegration______三、根据英语句子的意思，请用括号内词的适当形式填空(每小题1分，共10分)1.Herjobwastotakecareofthe______(wound)soldier.2.Herlatestfilmhas______(generate)alotofinterest.3.Iamafraidtheblisteringheatisnot______(sustain)tome.4.Ihadthe______(distinctly)impressionthatIwasbeingwatched.5.Ithoughtyou______(handle)thatlittleincidentmostprofessionally.6.Inapoorcountry,owningabicycleisasignof______(compare)wealth.7.Institutionsfinancingtheprojectwhilegoingthroughthebusinessplanwillbevery______(interest)inknowinghowthecompanyisgoingtobeatthecompetition.8.Itisdifficulttoestimatetheexactcostduetosomany______(variable).9.Itisimportanttoensurethe______(enforceable)ofe-businesstransactionswhereverandwheneverdisputesarise.10.Itisreasonabletopredictthatanewstrategy______(require)todealwiththechangingmarket.四、根据英语句子的意思，从每一句下面的A，B，C，D中选择正确的语言搭配(每小题1分，共20分)1.Prior______hisdeparture,headdressedalettertohisdaughter.A.to B.ofC.in D.from2.Thechildren______againsteachothertowinyearlyscholarship.A.contest B.fightC.rival D.enhance3.WhenIlastsawMaryshe______tohernextclassontheothersideofthecampusanddidnothavetimetotalk.A.hurried B.washurryingC.hadhurried D.hashurried4.NexttimeI______there,I’llaskthemaboutit.A.willgo B.havegoneC.amgoing D.go5.Theyoungmadamwas______todiscoverthatshewasbeingwatched.A.disconcerted B.disappointedC.dishonored D.dissatisfying

6.We______theshopsandthepostofficeassoonaswemovedintothetown.A.determined B.locatedC.specified D.settled7.Peoplejust______theirrubbishoverthewall.A.rolled B.swayedC.shaped D.threw8.Havingthehighestmarksinhisclass,______.A.thecollegeofferedhimascholarship.B.hewasofferedascholarshipbythecollege.C.ascholarshipwasofferedhimbythecollegeD.acollegescholarshipwasofferedtohim.9.Whydoyouobjectto______thedirection?A.following B.followC.havefollowed D.havebeenfollowed10.They______thegamebecauseofrain.A.deserted B.abandonedC.left D.departed11.Inthe19thcenturyindustry______towardsthenorthofEngland.A.tended B.gravitatedC.intended D.inclined12.______someofthesuggestionsproveofvaluetoyouaswell.A.Could B.CanC.Might D.May13.Beforewecommenceagain,letmegiveyouawordortwoofadvice,_____?A.shallI B.don’tIC.willyou D.won’tyou14.Iwishtotalkwithyouinprivate,______?A.doI B.shallIC.canI D.mayI15.Peoplewillnotbelieveapersonwhoalways______.A.magnifies B.enlargesC.broadens D.exaggerates16.Thereserchprojecthasonlybeenunderwayforthreemonths,soit’stooearlyto______itssuccess.A.figure B.considerC.rate D.evaluate17.IftheUnitedStateshadnotenteredtheSecondWorldWar,probablythe1940unemploymentrateof14%______stillfurther.A.wouldrise B.roseC.wouldhaverisen D.hadrisen18.Wewouldn’tlosecourageevenifwe______again.A.weretofail B.wouldfailC.fail D.havefailed19.Johnwantstoseemetoday,butIwouldratherhe______tomorrowthantoday.A.came B.hadcomeC.wouldcome D.souldcome20.Afterhistroubles,he’snowin______comfort.A.relative B.constantC.relevant D.fair五、完形填空(共20分)Ⅰ.从所提供的四个选项中选择一个最佳答案填空。(每小题0.5分，共10分)Paulandhissister,Susan,excitedly___1___outtheirsleepingbagsonthefloorofthetent.Thiswas___2___tobetheirfirstcampout.It___3___theentireafternoongatheringthe___4___theywouldneed.Susanbroughtaradio___5___theycouldlistentotheweatherreports.Sheplannedtodigaditch___6___thetenttokeepitfromflooding.Andbothofthemhadtwosetsof___7___clothesjustincasetheygotwetordirty.Paulinsistedthat___8___eachhadtohaveaflashlight.Hepointedoutthattheywouldneedthemtokeep___9___fromtripping___10___therootsoftreesiftheyhadto___11___thetentinthemiddleofthenight.ItwasSusan___12___thoughtofbringingwhistlesfor___13___ofthem.Shewas___14___surethattheycouldmakeenough___15___withthewhistles___16___scareoffanywildanimalsthatmightwanderinto___17___camp.Andofthat___18___work,thewhistlescouldbeheardfarenoughawaytocall___19___help.Thewhistlescouldalsobeusedtohelpthemfindeachotheriftheybecame___20___.1.A.turned B.rolled C.took D.sorted2.A.thought B.supposed C.going D.made3.A.took B.spent C.hadtaken D.hadspent4.A.supply B.supplies C.supplement D.supplements5.A.that B.and C.so D.as6.A.for B.by C.near D.around7.A.more B.additional C.surplus D.extra8.A.them B.they C.we D.he9.A.them B.themselves C.we D.he10.A.on B.up C.over D.／11.A.make B.let C.leave D.build12.A.that B.who C.what D.which13.A.all B.every C.both D.most14.A.pretty B.prettily C.not D.never15.A.sound B.noise C.voice D.music16.A.which B.that C.to D.of17.A.the B.its C.his D.their18.A.did B.didnot C.would D.wouldnot19.A.to B.and C.their D.for20.A.lost B.losing C.separated D.separatingⅡ.在下列课文片段中填入遗漏的词。(每小题1分，共10分)Whensellingproductsonlineandshippingthemsight-unseen,acertain___1___ofreturnsisinevitable.Infact,they’realsoinevitableatbrick-and-mortarstores,___2___acustomercantouch,feel,smellandtryonthemerchandise___3___makingaselection.AtSkyMallInc,productreturnsareanticipatedand___4___withease.Thecompany,whichhaseightyearsofmerchandisingexperience___5___sellingpremiummerchandisefromparticipatingmerchantsviacatalogandonline,___6___provenitselfthrougheffectiveandsimpleordering,fulfillment,customerservice___7___returns.“Webuiltasuccessfulbusinessonthosepracticesbeforetakingourproducts___8___theInternet,”saysRobertM.Worsely,presidentandCEO.IneveryprintedcatalogandonitsWebsite,SkyMallguarantees___9___customersatisfactionwitha60-day“noquestionsasked”returnpolicycombined___10___abest-priceguarantee.六、阅读下列短文，从A、B、C、D四个选项中选出一个最佳答案。(每小题1分，共10分)Theyear2000hasbeentoughforonlineretailers.Changesinthemarkethavedrivenmanysitesoutofbusiness,andmanyothersareonlybarelysurviving.Theholidays,promisinggreatlyincreasedsales,offerhopeformanye-commercesites.Thegoodnewsforretailersisthattheholidaymarketwillgrow;thisyear’sholidaysalesarepredictedtobe66%higherthanlastyear’s.InayearwhenoverhalftheU.S.populationhasaccesstotheInternet,e-commercesitescanexpectdramaticincreasesinsitetrafficbeforetheholidays.ForresterResearchpredicts$10billioninholidayrevenues,andJupiterforecaststheU.S.holidaymarketas$12billion.GartnerGrouppredicts$10.7billioninNorthAmericanholidaysalesandworldwidesalesof$19.5billion.Whilerevenueestimatesvary,it’sclearthatHoliday2000willbebigfore-commerce.Customerswillshoponlinethisholidayseasonforconvenience;byshoppingonline,customersavoidcrowds,transportationhassles,andinconvenientstorehours.Onecustomercommentedinourteststhatshewouldshoponline“toavoidthehassleofgoingtodifferentstores.”Despitetheeagershoppersandthepredictionsofabigholidayseason,thereisbadnewsforonlineretailers:thee-commerceindustryislosingbillionsofdollarsinpotentialsales.Shopperswanttopurchaseonline,butmanysitesmakeittoohardtobuy.Togainthemostfromtheholidayseason,sitesmustpursueasimplestrategy:improvethecustomerexperience.Improvingthecustomerexperiencecanyieldanadditional$8billioninNorthAmericansales,and$14billioninworldwideonlinesalesthisholidayseason.AccordingtoGartnerGroupprojections,worldwideonlinerevenuesfortheholidayseasonwillbe$19.5billion.Inourconsumertestsofmajorsitesacrosskeyholidaycategories,wefoundthat43%ofbuyingattemptsfailed.Thesefindingssuggestthatthe$19.5billionrepresentonly57%ofpotentialsalesthisholidayseason.Lostsalesduetopoorcustomerexperiencethustotalmorethan$14billion:·$34.2billion－$19.5billion=$14.7billion.Itisworthnotingthatour$14billiondoesnotincludefuturelossesduetopoorexperiencethisholidayseason.Millionsofconsumerswillshoponlineforthefirsttimethisholidayseason.Iftheyhaveagoodexperience,theyarelikelytocontinueshoppingontheirfavoritesitesinthefuture.Iftheyhaveabadexperience,theywilllikelyneverreturntothesiteswheretheywereunabletobuy(ifindeedtheyreturntoshoponlineatall).Theactuallossesduetopoorcustomerexperiencemaythusbesignificantlyhigherthanour$14billionestimate.Inourtests,problemswiththecheckoutprocesswerethegreatestcauseoffailedpurchaseattempts.Morethan40%offailureswereduetodifficultywithcheckout.Customershadfoundaproducttheywanted,addedittotheircartanddecidedtoplaceanorder.Theywerereadytobuyandwantedtopay.Unfortunately,thecheckoutprocesswastoodifficultandmadeitimpossibleforthemtobuy.Therewereseveraldifferenttypesofproblemsthataroseinthecheckoutprocess.Themostimportantlessonisthatpoorcheckoutexperiencewillcosttheindustrybillionsinholidaysales.1.Comparedwithlastyear’sholidaysales,thisyear’swillbe______.A.lower B.twicelowerC.higher D.twicehigher2.ForresterResearch,JupiterandGartnerGroupallsuggestthatin2000______.A.holidaysalesfore-commercesitesineverypartoftheworldwillincreasealotB.holidaysalesfore-commercesitesineverypartoftheworldwilldecreasealotC.holidaysalesfore-commercesitesinsomepartsoftheworldwillincreasealotD.holidaysalesfore-commercesitesinsomepartsoftheworldwilldecreasealot3.Byshoppingonline,peoplecanavoid______.A.trafficjams B.crowdsC.gettingupearly D.bothAandB4.Itisimpliedbytheauthorthat______.A.itisdifficulttobuythingsonsomesitesB.itisdifficulttobuythingsonallsitesC.itiseasytobuythingsonallsitesD.itiseasytobuythingsonfewsites5.Ifsitesmadeiteasiertoshopandbuy,sites’actualincomewould______.A.bethesame B.decreasealotC.increasealittle D.increasealot6.Thee-commerceindustryislosingmuchmoneyinpotentialsalesbecause______.A.peoplearenotfamiliarwithmanysitesB.abouthalfofthebuyingattemptsfailC.manypeopledon’thavetheaccesstotheInternetD.thereistoomuchcompetitionfromtraditionalbusiness7.e-commercesitescanearnmoremoneyfromtheholidayseasonby_______.A.improvingthecustomerexperienceB.formingvalididentificationC.advertisingwidelyD.providingmorecontent8.Problemswith______werethechiefcauseoffailedbuyingattempts.A.electronicsignature B.thecheckinprocessC.thecheckoutprocess D.registration9.Whatattitudedoestheauthorholdwhendescribingthesites’lossofrevenue?A.Emotional B.ObjectiveC.Critical D.Pessimistic10.Whichofthefollowingtechniquesismostusedinthetext?A.Exemplification B.DefinitionC.Comparison D.Contrast七、英译汉(阅读下面的短文，然后将划线的句子翻译成汉语。每小题2分，共10分)Makingthetransitiontoe-businesscanbedaunting.(1)Thereissomuchtodo,somanyquestionstoanswer,somanypossibilitiestoexplore.Howdoyouk