日产项目报告第一季度日常传播

郑州日产一季度（1-3月）日项目报背 总 目 工作概 5、效 稿件发布策 发稿数量统 区域发稿率分 属性分 价值分 题目提及率分 剪报索 2015年第一季度为年度工作开启阶段，本季度要做好年度工作，承接14年总结工作及开启15年的工作，根据2015年度规划和策略，规划，保证年度各个项目的顺利开展和，同时持续开展年度工作，保持质量。1305指导，完成稿件及月度拜访，保证企业量，企业关系，树立企业品牌的良好形象；CR通过牵手用“善”等公益品牌项目，塑造郑州日产的企业公民形象；并通过玩转新西兰、登顶沙漠等活动，提高品牌知名度，吸引潜在户。产品层面，通过东风风度的品牌建设和及M6上市预热等项目的开展，持续向公众郑州日产以“服务”和“客户”的理念，不断为市场输出适合客户的理想车型，继提高郑日产车知名度美誉度日也主配合进。通过生日及拜访等，良好的关系，为工作打下基础日常拜访及年度，为奠定良好的关系日产即将国产预售价不足60购车+110日常：通过日常拜访、生日问候（1月5位、2月10位、3月14位共计29位）及生日递送，进一步良好的关系。更新：管理方面进行了重点销售区域的汇总整理，并更新了相关变动信息共39家（其中1月8家、2月14家、3月17家）。日常拜访及春节拜访：和多家平面、网络进行了深入交流，如《大河报》、《搜狐汽车》、《山东交通广播》，主要内容总结如下：郑州本地因地制宜的选择合作，适合与经销商联合，接近消费者，重塑互联网时代一定是以“内容为王”，进行工作一定不能再仅仅局限于“固定格式”、“自说自话”的通发软文，需要争取不同差异化的不同见地、以、、资讯、文章结合不同受众的触媒习惯系统性的去传递郑州日产车型外观和性能都不错，NISSANNV200车型具有动力强劲更新换代速度又比较慢，此时通过“改装”来求新，将车型的内饰往高端更新：通过日常及活动联系，了解变动信息，更新（随每月月2015年1-3月，随着MX6的上市及东风风度品牌的建设和项目的开展，整体同比上13%，用户对于郑州日产品牌及产品信息的关注有明显提升。第一季度（20151-3月）35篇。最终部稿件发总字数达到了238,93字，创造价值共RMB7,183,615。企业层面以企业价值、创新、产品销量、、企业文化为切入角度进行了深入MediaTimelength(时长)AD值OnlineMediaTimelength(时长)AD值OnlineMediaTimelength(时长)AD值Print2OnlineMediaTimelength(时长)AD值Print1Online60MediaTimelength(时长)AD值Print2OnlineMediaTimelength(时长)AD值Print1Online购车+110MediaADTimelength(时长值Online网络MediaTimelength(时长)AD值Print平面1Online网络Microblogging&Micro-&1州1128Other/其Guangzhou/广421General/大Business/财Industry/行Website/网MediaMedia&按价 分析PrintMedia/&面,,OnlineMedia/网络 PrintMedia/平面OnlineMedia/网络Microblogging&Micro- Brandmentionedintheheadline/Brandnotmentionedintheheadline/Pressclipswithpictures/包含的剪Pressclipswithoutpicture/未包含的剪BrandBrandnoBrandmeAdValueOnline NISSANNV200mendedforSpringFestival+NISSANNV200mendedSpringFestival+郑州日产NV200 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mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestival郑州日产NV200丈母娘的春节“全能王”(Full-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestival小伙子赶紧来买车吧不要等丈母娘发威(Full-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestival丈母娘的春节节能全能王玩转丈母娘(Full-FeaturedNISSAN mendedforSpringFestival企业Full-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSANNV200 mendedforSpringFestivalOuting2015丈母娘的春节“全能王”NV200企业Full-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestival郑州日产春丈母娘的春节全能企业Full-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestival越野Full-FeaturedNISSAN mendedforSpringFestival郑州日产NV200/MSNFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSANNV200 mendedforSpringFestivalOutingNISSANNV200丈母娘的春节“全能王”Full-FeaturedNISSAN mendedforSpringFestival网Full-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalNV200Full-FeaturedNISSAN mendedforSpringFestivalNISSANFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN mendedforSpringFestivalFull-FeaturedNISSAN 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