跨文化商务沟通 课件

CultureConflictsinBehaviorsconceptcase1InterpretingaSmilecase2TheChineseCompanyAdaptingtotheIslamicCultureandCustomsCultureConflictsinBehaviors1

Definition

different

cultures,customsandreligiousbelief

differentthoughtsoractions

conflictsDefinition2VerbalbehaviorsDifferentwaysofgreetingDifferentrespondstopraiseThemainpartofconsideringissues

NonverbalbehaviorsDifferentwaysofapologizingDifferenteatinghabitsDifferentmeaningsofsamegestures

Types

Types

3ThecausesculturecustomscharacteristicslivinghabitsreligiousbeliefbodylanguageThecauses4

America:frankfirmconceptoftimestronglegealconcept

France：usuallylateforappointmenttalktativeandlikemakefriendswithgoodtallkerFrenchmerchantsusuallychangetheirmindswhensignningacontract

DifferentLivingHabits

DifferentLivingHabits

5UK:politeladyfirstcautiouseuphemisticpayattentiontoapperancedonottalkbusinessduringlunchtimedonotinvitepeolpletohometotalkbusinesspaymoreattentiontotheatmosphere,timeandprocesswhendrinkingtea跨文化商务沟通课件6Eatinghabits

SouthChina:rice,soup,sweetfood

NorhthChina:flour,seldomeatsoup,saltyfood,strongdrinkerCharacterfeatures

SouthChina:exquisite,euphemistic

NorthChina:bold,frank,straightforward

DifferentLivingHabits

inNorthandSouthChinaDifferentLivingHabits

inNo7

IslamDietaryrestrictions:donoteatporkdonotdrinkdonoteatbloodCustumetaboo:simplicityartistryneatandtidy

Taboos

Healthhabits:cleannessisanimportantpartoffaithReligiousservice:fivetimesperdaynofixedlocationforreligiousserviceinacleanplace

Islam

Taboos

8

Christian

eatinghabits:fastinghaveapraybeforeeatingTaboo:thenumber13tabootheFridaytaboo

BuddhismDietaryrestrictions:AbstainfromeatingmeatandfishDonotdrinkChristianBuddhism9christian:EuropeancountriesIslam:westAsiaBuddhism:

China,Japan,Thailand,MyanmarChristian,Islam,Buddhism(threeworldregions)ReligiousBeliefsReligiousBeliefs10Americans:UsuallykeepacertaindistancewithotherswhiletalkingApplauseforthemselvesPutonehandonhisthroatandplacehishandpalmdownward(toshowheisfull)Chinese:KeepclosetoeachothertoshowtheirgoodrelationshipsDonotapplauseforthemselvesPathisbellytoshowheisfullTheDifferencesBetween

ChineseandAmericanBodyLanguageTheDifferencesBetween

Chine11Case1InterpretingaSmileCase1InterpretingaSmile12QuestionsWhywasPeterangrywithJunChen?WhydidJunChenapologizewiththesmile?HowdidPeterunderstandthesmileofJunChen?QuestionsWhywasPeterangryw13AnswersJunwassmilingwhenheapologizedtoPeter,soPeterthoughtJundidn’trealizehisfault.Junconsideredasmile

before

an

apology

may

ease

the

tension

and

express

his

sincerity,

kindness,

humbleness.AccordingtoAmericancustom,PeterfeltJunwasunrespectfultohimandinsinceretotheapology.AnswersJunwassmilingwhenhe14HCandLCindifferentcountryHCandLCindifferentcountry15AnalysisChineseAmericanHigh-contextIndirect&implicitLow-contextDirect&explicitAnalysisChineseAmericanHigh-co16DifferencesinCommunicationInHigh-contextUsesofemotionalmessageReliesheavilyonsubtlenonverbalsignstomaintainsocialharmonyInLow-contextBeginningwiththeimportantfactsUsinglanguageprimarilytoexpressthoughts,feelingsandideasasdirectlyaspossibleDifferencesinCommunicationIn17跨文化商务沟通课件18

happy

or

excited

normal

kindness

and

warmness

Chinese

sorry

for

the

mistakes

abnormal

shows

pity

in

something

eases

the

tension

Smiling

19

happy

or

excited

normal

kindness

and

warmness

American

smirking,

a

sign

of

disrespect

abnormaldisrespect

and

impolitenessSmilingSmiling20Solution

LearningmoreaboutthewesterncustomsAdjusting

his

life

style

and

customs

DealingwithproblemsintheAmericanwaySolution21SolutionIn

thiskindof

situationJunshouldactasaWesternerkeep

his

eye

lowered

when

he

was

apologizing

look

Peter

in

the

eye

and

definitely

not

to

smilepromising

to

correct

the

faults

and

to

avoid

making

the

same

mistakeSolutionIn

thiskindof

situat22Case2TheChineseCompanyAdaptingtotheIslamicCultureandCustomCase2TheChineseCompanyAdap23（一）全球伊斯兰教分布图（一）全球伊斯兰教分布图24Muslim

Muslim25（二）中国成年人宗教信仰情况（二）中国成年人宗教信仰情况26QuestionsWhatgoeswrongduringthebusinessnegotiationbetweenCompanyHanditscustomerfromDubai?Whatkindofroledoesnationalcultureplayininternationalbusinessnegotiation?WhatdoyouthinkoftheactionstakenbyMr.L?Whatshouldanorganizationdobeforenegotiatingwithonefromadifferentculture?Questions27AnswersDifferentculturalconceptsReligionMr.Lunderstandsandrespects

Islambicculture.

Theorganizationnotonlyknowthelocallanguage,butalsolearnlocalpeople’sbeliefandotherspecialcustoms.Answers28AnalysisThedelegatorsfromDubaibeliefinIslamism,andhavestrongreligiousconcepts.Boaristheirtotem,theyarebannedfromeatingpork.ChinesepeoplelackofreligiousconsciousandignoretheimportantfactorwhentheynegotiatewithDubai’scompany.Analysis29SolutionsTodosomemarketresearchinadvanceTogiveaspecialtrainingtoemployeeToknowandrespectlocalcultureSolutions30SummaryKnowthedifferencebetweenhigh-contextcountriesandlow-contextcountriesUnderstandtheimportanceofreligionintheMiddleEastMastersomebasicwaystodevelopabetterinterculturalcommunicationSummary31

Thankyou

32CultureConflictsinBehaviorsconceptcase1InterpretingaSmilecase2TheChineseCompanyAdaptingtotheIslamicCultureandCustomsCultureConflictsinBehaviors33

Definition

different

cultures,customsandreligiousbelief

differentthoughtsoractions

conflictsDefinition34VerbalbehaviorsDifferentwaysofgreetingDifferentrespondstopraiseThemainpartofconsideringissues

NonverbalbehaviorsDifferentwaysofapologizingDifferenteatinghabitsDifferentmeaningsofsamegestures

Types

Types

35ThecausesculturecustomscharacteristicslivinghabitsreligiousbeliefbodylanguageThecauses36

America:frankfirmconceptoftimestronglegealconcept

France：usuallylateforappointmenttalktativeandlikemakefriendswithgoodtallkerFrenchmerchantsusuallychangetheirmindswhensignningacontract

DifferentLivingHabits

DifferentLivingHabits

37UK:politeladyfirstcautiouseuphemisticpayattentiontoapperancedonottalkbusinessduringlunchtimedonotinvitepeolpletohometotalkbusinesspaymoreattentiontotheatmosphere,timeandprocesswhendrinkingtea跨文化商务沟通课件38Eatinghabits

SouthChina:rice,soup,sweetfood

NorhthChina:flour,seldomeatsoup,saltyfood,strongdrinkerCharacterfeatures

SouthChina:exquisite,euphemistic

NorthChina:bold,frank,straightforward

DifferentLivingHabits

inNorthandSouthChinaDifferentLivingHabits

inNo39

IslamDietaryrestrictions:donoteatporkdonotdrinkdonoteatbloodCustumetaboo:simplicityartistryneatandtidy

Taboos

Healthhabits:cleannessisanimportantpartoffaithReligiousservice:fivetimesperdaynofixedlocationforreligiousserviceinacleanplace

Islam

Taboos

40

Christian

eatinghabits:fastinghaveapraybeforeeatingTaboo:thenumber13tabootheFridaytaboo

BuddhismDietaryrestrictions:AbstainfromeatingmeatandfishDonotdrinkChristianBuddhism41christian:EuropeancountriesIslam:westAsiaBuddhism:

China,Japan,Thailand,MyanmarChristian,Islam,Buddhism(threeworldregions)ReligiousBeliefsReligiousBeliefs42Americans:UsuallykeepacertaindistancewithotherswhiletalkingApplauseforthemselvesPutonehandonhisthroatandplacehishandpalmdownward(toshowheisfull)Chinese:KeepclosetoeachothertoshowtheirgoodrelationshipsDonotapplauseforthemselvesPathisbellytoshowheisfullTheDifferencesBetween

ChineseandAmericanBodyLanguageTheDifferencesBetween

Chine43Case1InterpretingaSmileCase1InterpretingaSmile44QuestionsWhywasPeterangrywithJunChen?WhydidJunChenapologizewiththesmile?HowdidPeterunderstandthesmileofJunChen?QuestionsWhywasPeterangryw45AnswersJunwassmilingwhenheapologizedtoPeter,soPeterthoughtJundidn’trealizehisfault.Junconsideredasmile

before

an

apology

may

ease

the

tension

and

express

his

sincerity,

kindness,

humbleness.AccordingtoAmericancustom,PeterfeltJunwasunrespectfultohimandinsinceretotheapology.AnswersJunwassmilingwhenhe46HCandLCindifferentcountryHCandLCindifferentcountry47AnalysisChineseAmericanHigh-contextIndirect&implicitLow-contextDirect&explicitAnalysisChineseAmericanHigh-co48DifferencesinCommunicationInHigh-contextUsesofemotionalmessageReliesheavilyonsubtlenonverbalsignstomaintainsocialharmonyInLow-contextBeginningwiththeimportantfactsUsinglanguageprimarilytoexpressthoughts,feelingsandideasasdirectlyaspossibleDifferencesinCommunicationIn49跨文化商务沟通课件50

happy

or

excited

normal

kindness

and

warmness

Chinese

sorry

for

the

mistakes

abnormal

shows

pity

in

something

eases

the

tension

Smiling

51

happy

or

excited

normal

kindness

and

warmness

American

smirking,

a

sign

of

disrespect

abnormaldisrespect

and

impolitenessSmilingSmiling52Solution

LearningmoreaboutthewesterncustomsAdjusting

his

life

style

and

customs

DealingwithproblemsintheAmericanwaySolution53SolutionIn

thiskindof

situationJunshouldactasaWesternerkeep

his

eye

lowered

when

he

was

apologizing

look

Peter

in

the

eye

and

definitely

not

to

smilepromising

to

correct

the

faults

and

to

avoid

making

the

same

mistakeSolutionIn

thiskindof

situat54Case2TheChineseCompanyAdaptingtotheIslamicCultureandCustomCase2TheChineseCompanyAdap55（一）全球伊斯兰教分布图（一）全球伊斯兰教分布图56Muslim