健身俱乐部运营大纲课件

FitnessIndustry健身行业

FitnessIndustry1

FitnessIndustryStatistics

健身行业统计

ClubFacilities设备ClubMembershipbyage会员年龄ClubType

俱乐部种类ClubPrograms计划和服务项目

FitnessIndustryStatistics

2GrowthPatternsPrograms

发展与趋势

Fromsingle-purposeclubstoamultipurposefitnessandsocialclub 单项俱乐部演变成为多项健身社会场所Fromindoor-onlytofour-seasoninin-doorandoutdoorclubs从室内俱乐部到四季性室内，室外俱乐部Personalizedprogrammingusingavalueaddedbasis私人的健身计划有了更多的可用价值Fromanannualfeesystemtoaninitiationfeeplusmonthlyduespaymentsystem.从年费系统到入会费加月供系统Wellnessprogramsaddressingincreasinghealthconcernsofmembers健康计划更加引起会员的关注GrowthPatternsPrograms

发展3ManagementFunctions

管理职责

Promotion(42%)促销Constantlypromotemarketingandsellnewmemberships坚持不懈的拓展市场，销售更多的新会籍Program(29%)计划，活动 Well-trainedprofessionalpersonnelandhighlyorganized,informative,andexcitingprogramsformembers.接受过培训的专业员工及高水平的健身计划Manage(29%)管理 Managersmustmaximizerevenueandminimizeexpenseswhilemaintainingdesirablebalance 经理需创造最大收入，减少到最小的成本从而保持合理的平衡ManagementFunctions

管理职责

Prom4ObjectivesforFitnessCenter

健身俱乐部的目标

Primary首要目标 Obtainreasonableprofitoncapitalgrowthinvested.获得投资所得到的合理的利润Secondary二级目标 Increasesustainedmembership会员卡持续提高 Increasememberscarification 提高会员的满意度 Increasememberretention提高会员保留度 Increaseprogramofferings提高训练计划服务 Improvequalitystaff 改进员工的服务质量 Improvequalityoffacilitiesavailable改进设备的可利用性ObjectivesforFitnessCenter

5FitnessManagement

健身管理FitnessManagement

健身管理6ORGANIZATIONALDEVELOPMENT

组织发展

ConceptDevelopment 观念发展OrganizationalPatterns 组织的模式OrganizationalStructure 组织结构ORGANIZATIONALDEVELOPMENT

组织发7MarketingandSales

市场与销售Marketing,Advertising,andSalesResponsibilities 市场，广告与销售职责MarketingandSalesProcess 市场与销售方法Marketing 市场Advertising 广告Sales 销售MarketingandSales

市场与销售Marke8

MemberManagement

会员管理

ImportanceofMemberManagement会员管理的重要性EstablishingaCompleteDatabase建立完善会员数据库DatabaseAccess数据分析Reporting报表MemberManagement

会员管理Import9ServiceDeskManagement

服务台管理ServiceDeskStrategies服务台的策略TrainingBasics基础培训ServiceDeskResponsibilities服务台的工作职责AdministrativeConcerns行政关系ServiceDeskManagement

服务台管理S10SpecializedPrograms

专业计划FitnessProgramming健身计划AquaticProgramming水上运动计划RacquetSportsProgramming球类运动计划AgeGroupProgramming年龄组计划TrendsinProgramming目的性计划SpecializedPrograms

专业计划Fitne11ProfitCenterPrograms

健身中心的其他利润DevelopingandOrganizingProfitCenters发展并组织利润中心ProShopOperations商品部的运作FoodandBeverageOutlets餐饮部SpaServices水疗的服务ChildCare儿童乐园ProfitCenterPrograms

健身中心的其他12

StaffSelectionandDevelopment

员工的选择与发展

Recruiting，Interviewing，HiringCandidates职位，面试，雇用的候选人OrientingNewEmployees新雇员Training培训StaffDevelopment员工的发展OrganizationalDevelopment组织开发SampleJobModelandEvaluation工作模式及员工样本SampleJobDescriptions工作简介样本StaffSelectionandDevelopme13HealthFitnessEquipmentConsiderations

健身器械的考虑SelectingHealthFitnessEquipment选择健身器械PurchasingHealthFitnessEquipment购买健身器械MaintainingHealthFitnessEquipment维修健身器械OtherSpecializedEquipment其它专业的器械HealthFitnessEquipmentCons14HealthandSafetyGuidelines

健身与安全的指导方针

CreatingSafeEnvironments创造一个安全的环境Pre-exerciseScreening训练前的身体检查EmergencyManagement紧急情况的管理Risk-ManagementDocumentation风险管理SafetySupplies安全保障HealthandSafetyGuidelines

健15FacilityMaintenanceManagement

设备维修管理AreasofMaintenanceManagement维修管理的范围NeedsAssessment需要评估FacilityMaintenancePlanning设备维修的计划ImplementingaMaintenanceProgram维修计划的执行PreventiveMaintenance预防性检修FacilityMaintenanceManagemen16FinancialManagement

财政管理AccountingProcess计账的程序FinancialStatements财政的简述BudgetPlanning预算计划IncomeManagement收入管理AccountsReceivable账目接收ExpenseManagement收支管理TaxConsiderations税金的考虑FinancialManagement

财政管理Accou17

PayrollandCompensation

人事成本控制

CompensationandManagement成本与管理BasicsofaCompensationProgram基本成本计划FormsofCompensation成本表格PayPracticesIntheHealthFitnessIndustry健身行业支付方式PayrollandCompensation

人事成本18ComputerApplications

电脑的应用HealthFitnessSoftwareApplications健身软件的应用ComputerNeedsAssessment电脑需要评估PurchaseConsiderations购买考虑Internet因特网ComputerApplications

电脑的应用Hea19EVALUATION

评估EvaluationDefined 评估的定义HealthFitnessEvaluationModel 健身评估模式EVALUATION

评估EvaluationDefine20TrendsAffectingStrategicPlanning

策略计划ChangesintheHealthFitnessMember健身会员的变化MaturingoftheHealthFitnessIndustry健身行业的成熟NationalAwarenessofHealthyLifestyles健康的生活方式Technology高科技HealthCareandHealthFitness卫生保健与健身TrendsAffectingStrategicPla21Thanksforyoursupport

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感谢您的支持22

FitnessIndustry健身行业

FitnessIndustry23

FitnessIndustryStatistics

健身行业统计

ClubFacilities设备ClubMembershipbyage会员年龄ClubType

俱乐部种类ClubPrograms计划和服务项目

FitnessIndustryStatistics

24GrowthPatternsPrograms

发展与趋势

Fromsingle-purposeclubstoamultipurposefitnessandsocialclub 单项俱乐部演变成为多项健身社会场所Fromindoor-onlytofour-seasoninin-doorandoutdoorclubs从室内俱乐部到四季性室内，室外俱乐部Personalizedprogrammingusingavalueaddedbasis私人的健身计划有了更多的可用价值Fromanannualfeesystemtoaninitiationfeeplusmonthlyduespaymentsystem.从年费系统到入会费加月供系统Wellnessprogramsaddressingincreasinghealthconcernsofmembers健康计划更加引起会员的关注GrowthPatternsPrograms

发展25ManagementFunctions

管理职责

Promotion(42%)促销Constantlypromotemarketingandsellnewmemberships坚持不懈的拓展市场，销售更多的新会籍Program(29%)计划，活动 Well-trainedprofessionalpersonnelandhighlyorganized,informative,andexcitingprogramsformembers.接受过培训的专业员工及高水平的健身计划Manage(29%)管理 Managersmustmaximizerevenueandminimizeexpenseswhilemaintainingdesirablebalance 经理需创造最大收入，减少到最小的成本从而保持合理的平衡ManagementFunctions

管理职责

Prom26ObjectivesforFitnessCenter

健身俱乐部的目标

Primary首要目标 Obtainreasonableprofitoncapitalgrowthinvested.获得投资所得到的合理的利润Secondary二级目标 Increasesustainedmembership会员卡持续提高 Increasememberscarification 提高会员的满意度 Increasememberretention提高会员保留度 Increaseprogramofferings提高训练计划服务 Improvequalitystaff 改进员工的服务质量 Improvequalityoffacilitiesavailable改进设备的可利用性ObjectivesforFitnessCenter

27FitnessManagement

健身管理FitnessManagement

健身管理28ORGANIZATIONALDEVELOPMENT

组织发展

ConceptDevelopment 观念发展OrganizationalPatterns 组织的模式OrganizationalStructure 组织结构ORGANIZATIONALDEVELOPMENT

组织发29MarketingandSales

市场与销售Marketing,Advertising,andSalesResponsibilities 市场，广告与销售职责MarketingandSalesProcess 市场与销售方法Marketing 市场Advertising 广告Sales 销售MarketingandSales

市场与销售Marke30

MemberManagement

会员管理

ImportanceofMemberManagement会员管理的重要性EstablishingaCompleteDatabase建立完善会员数据库DatabaseAccess数据分析Reporting报表MemberManagement

会员管理Import31ServiceDeskManagement

服务台管理ServiceDeskStrategies服务台的策略TrainingBasics基础培训ServiceDeskResponsibilities服务台的工作职责AdministrativeConcerns行政关系ServiceDeskManagement

服务台管理S32SpecializedPrograms

专业计划FitnessProgramming健身计划AquaticProgramming水上运动计划RacquetSportsProgramming球类运动计划AgeGroupProgramming年龄组计划TrendsinProgramming目的性计划SpecializedPrograms

专业计划Fitne33ProfitCenterPrograms

健身中心的其他利润DevelopingandOrganizingProfitCenters发展并组织利润中心ProShopOperations商品部的运作FoodandBeverageOutlets餐饮部SpaServices水疗的服务ChildCare儿童乐园ProfitCenterPrograms

健身中心的其他34

StaffSelectionandDevelopment

员工的选择与发展

Recruiting，Interviewing，HiringCandidates职位，面试，雇用的候选人OrientingNewEmployees新雇员Training培训StaffDevelopment员工的发展OrganizationalDevelopment组织开发SampleJobModelandEvaluation工作模式及员工样本SampleJobDescriptions工作简介样本StaffSelectionandDevelopme35HealthFitnessEquipmentConsiderations

健身器械的考虑SelectingHealthFitnessEquipment选择健身器械PurchasingHealthFitnessEquipment购买健身器械MaintainingHealthFitnessEquipment维修健身器械OtherSpecializedEquipment其它专业的器械HealthFitnessEquipmentCons36HealthandSafetyGuidelines

健身与安全的指导方针

CreatingSafeEnvironments创造一个安全的环境Pre-exerciseScreening训练前的身体检查EmergencyManagement紧急情况的管理Risk-ManagementDocumentation风险管理SafetySupplies安全保障HealthandSafetyGuidelines

健37FacilityMaintenanceManagement

设备维修管理AreasofMaintenanceManagement维修管理的范围NeedsAssessment需要评估FacilityMaintenancePlanning设备维修的计划ImplementingaMaintenanceProgram维修计划的执行PreventiveMaintenance预防性检修FacilityMaintenanceManagemen38FinancialManagement

财政管理AccountingProcess计账的程序FinancialStatements财政的简述BudgetPlanning预算计划IncomeManagement收入管