全方位商务英语口语Unit-14-How-Are-We-Influenced精课件

Unit14HowAreWeInfluenced?

Unit14HowAreWeInfluenced?

1

SituationalPractice

Buildupadialoguewithyourpartnerbasedonthefollowingsituation.Youareasalesmanagerofanimport&exportcorporation.Forthespecialoccasionofaninternationalsportsevent,therearenoappropriatehigh-gradecarsforuseinQingdao.Sounderaspecialpermissionandlicense,you’regoingtopurchaseandimport30BMWsfortheuseofthisspecialoccasion.TotalcostisUS$30millionFOBQingdao.Nowyounegotiatewiththecardealeraboutthisdeal.Youbeginfrompricetopayment,delivery,packing,andsigningofthecontract.

SituationalPractice

Buildup2

Task1MakingConversations

PartOneWorkingroupsof4.Collectfouradvertisementsfromnewspapers,magazines,oranyothersocialmedia—twothatyouconsidergoodandtwothatnotgood.Describetheadvertisementstotheclassandcommentonwhyyoufeelasyoudoabouteachad.Selectadsfromatleasttwodifferentmedia.

Task1MakingConversations

P3Whatclaimsaremadebytheadvertisements?Doyoubelievethem?Whyorwhynot?Whatassociationsaremadewiththeproduct?Whatdoyoulikeordislikeabouttheadsandwhatarethespecialfeaturesofeachone?Listencarefullytoyourpartner’sdescription.Selecttheadyouconsiderthebestandexplainwhy.Whatclaimsaremadebythead4PartTwoYouareresponsibleforplanningthemarketingactivityforanewteenagemagazine.Itisaimedat14-16yearolds,andwillcontainarticlesonmusic,fashion,filmsandcomputergames.Decidewhatmarketingactivityyouwilldo.Pleasegivedetails(e.g.ifyouwanttosponsoranevent,whateventshallitbe?)Workinpairs.Exchangeideaswithyourpartner.Explainyourchoicetoanotherpairandthenexplainwhyyouwon’tuseotherwaysofmarketing.PartTwo5全方位商务英语口语Unit-14-How-Are-We-Influenced[精]课件6全方位商务英语口语Unit-14-How-Are-We-Influenced[精]课件7Task3AdvertisingAppeals

Workinpairs.Selectvariousformsofadvertisementsfromnewspapers,magazines,orothermedia.Thinkabouthowthemethodsareusedandidentifythetechniquesthatareadopted.Makeanadpresentationtotheclassandtelltheclasshowyoufindthemappealing.Task3AdvertisingAppeals

Wor8Profit——Informsconsumerswhethertheproductwillsavethemmoney,makethemmoney,orkeepthemfromlosingmoney.Health——Appealstothosewhoarebody-consciousorwhowanttobehealthy.Loveorromance——Usedofteninsellingcosmeticsandperfumes.Fear——Centersaroundsocialembarrassment,growingold,orlosingone’shealth;exercisescareinexecution.Admiration——Celebrityspokespeopleareusedsooften.Convenience——Usedforfast-foodrestaurantsandmicrowavefoods.Funandpleasure——Keytoadvertisingvacations,beer,amusementparks,andmore.Vanityandegotism——Usedmostoftenforexpensiveorconspicuousitemssuchascarsandclothing.Environmentalconsciousness——Centersaroundprotectingtheenvironmentandbeingconsiderateofothersinthecommunity.Profit——Informsconsumerswhet9Workinpairs.Selectvariousformsofadvertisementsfromnewspapers,magazines,orothermedia.Thinkabouthowthemethodsareusedandidentifythetechniquesthatareadopted.Makeanadpresentationtotheclassandtelltheclasshowyoufindthemappealing.Workinpairs.Selectvarious10

Task4ASurvey

Background:TwoadvertisementsappearedduringtwosuccessfulOlympicGames.ThefirstisanAdidasadvertisementduringthe2008OlympicGamesinBeijing;thesecondisaBritishAirwaysadvertisementduringthe2012OlympicGamesinLondon.InwhatwaysdoyouthinktheseadvertisementsappealtoChineseandBritishculturalvalues?

Task4ASurvey

Background:T11Workingroupsof4-5.SearchtheInternetusingthekeywords:“Adidas2008OylmpicsAdvert”;“BritishAirways2012OlympicsAdvert”.Conductasurveyandputthefindingsintoareport.Youwillsharetheideasasaclass.Workingroupsof4-5.Searcht12Task5DesigninganAdvertisement

Workingroupsof5−6.Dreamupagreatnewproductthatyou’dliketoadvertiseandchooseaneffectiveadvertisingmedium.Considerthefollowingaspects:Whatproductdoyouwanttosell,whichisn’tyetgenerallyavailable?Whatistheadvertisingmediumtobeused?Whydoyouchoosethisadvertisingmedium?Whatkindofcustomersistheaddirectedat?Whatisthecatchyimageorsloganfortheproduct?Whataretheadvertisingtechniquesused?Whatarethefeaturesthatcanmakeitunlikeanyofthecompetingproducts?Task5DesigninganAdvertisem13Designtheproductanddecideonitsfeatures,suchashowdoesitworkandwhatcanitdo?Howmuchisitgoingtocosttheusers?etc.Createandperforma15-minutecommercialinfrontoftheclass.Ifnecessary,youmayalsousesomevisualaidssuchaspictures,photos,etc.inyourpresentation.Onaseparatesheet,specifythebenefitsstressedorappealsmadeintheadvertisements.Listentoeachgroup’spresentationandtakenotesontheirfeatures.Andthenchooseamongthemthemostcreativead.Designtheproductanddecide14Task6AMiniProject

Formafive-personteamandassigndifferentjobsamongteammembers.Conductapreliminaryresearchonsomelocalrestaurants.Choosecertainrestaurantsandobtaincopiesoftheirmenus.Drawupaninterviewoutlineandaskthemanagersquestions,forexample,whatheorshebelievesaretheprimaryreasonspeoplechoosetodinewiththem.Poolyourinformationanddevelopareportcomparingtherestaurant’squalityintermsofconvenienceoflocation,atmosphere,serviceandfoodandsoon.Ranktherestaurantsinorderofthepopularity.Shareyourideaswithyourgroupmembersandfindoutinwhatwaytheadvertisementsormenusstresstheappealandpromotethepopularityoftherestaurants.Task6AMiniProject

Formaf15Task7DebateinaSmallGroup

Proposition:Advertisementsaremisleadingandunreliable.Thewholeclassworksingroupsof4;Eachgroupisfurtherdividedintotheaffirmativeandthenegativeside;Withineachgroup,onestudentactsasthefirstspeaker,andtheotheractsasthesecondspeaker;Thefirstaffirmativespeakerdeliversa2−3minutefirstconstructivespeech;Afterthespeakerfinisheshisspeechthefirstnegativespeakerdeliversafirstnegativespeech;Studentstaketurnstospeakarguingfor/againsttheproposition.Thetimelimitforeachstudentisnomorethan3minutes;Task7DebateinaSmallGroup16Thentheaffirmativesideinitiatesfreedebating.Studentstaketurnstospeak.Thetimelimitforeachspeakingoccasionisnomorethan2minutes;Attheendofthedebate,eachteamsummarizestheirmainarguments,andthespeakingorderis:1)thesecondnegativespeaker,2)thesecondaffirmativespeaker.Thentheaffirmativesideinit17Unit14HowAreWeInfluenced?

Unit14HowAreWeInfluenced?

18

SituationalPractice

Buildupadialoguewithyourpartnerbasedonthefollowingsituation.Youareasalesmanagerofanimport&exportcorporation.Forthespecialoccasionofaninternationalsportsevent,therearenoappropriatehigh-gradecarsforuseinQingdao.Sounderaspecialpermissionandlicense,you’regoingtopurchaseandimport30BMWsfortheuseofthisspecialoccasion.TotalcostisUS$30millionFOBQingdao.Nowyounegotiatewiththecardealeraboutthisdeal.Youbeginfrompricetopayment,delivery,packing,andsigningofthecontract.

SituationalPractice

Buildup19

Task1MakingConversations

PartOneWorkingroupsof4.Collectfouradvertisementsfromnewspapers,magazines,oranyothersocialmedia—twothatyouconsidergoodandtwothatnotgood.Describetheadvertisementstotheclassandcommentonwhyyoufeelasyoudoabouteachad.Selectadsfromatleasttwodifferentmedia.

Task1MakingConversations

P20Whatclaimsaremadebytheadvertisements?Doyoubelievethem?Whyorwhynot?Whatassociationsaremadewiththeproduct?Whatdoyoulikeordislikeabouttheadsandwhatarethespecialfeaturesofeachone?Listencarefullytoyourpartner’sdescription.Selecttheadyouconsiderthebestandexplainwhy.Whatclaimsaremadebythead21PartTwoYouareresponsibleforplanningthemarketingactivityforanewteenagemagazine.Itisaimedat14-16yearolds,andwillcontainarticlesonmusic,fashion,filmsandcomputergames.Decidewhatmarketingactivityyouwilldo.Pleasegivedetails(e.g.ifyouwanttosponsoranevent,whateventshallitbe?)Workinpairs.Exchangeideaswithyourpartner.Explainyourchoicetoanotherpairandthenexplainwhyyouwon’tuseotherwaysofmarketing.PartTwo22全方位商务英语口语Unit-14-How-Are-We-Influenced[精]课件23全方位商务英语口语Unit-14-How-Are-We-Influenced[精]课件24Task3AdvertisingAppeals

Workinpairs.Selectvariousformsofadvertisementsfromnewspapers,magazines,orothermedia.Thinkabouthowthemethodsareusedandidentifythetechniquesthatareadopted.Makeanadpresentationtotheclassandtelltheclasshowyoufindthemappealing.Task3AdvertisingAppeals

Wor25Profit——Informsconsumerswhethertheproductwillsavethemmoney,makethemmoney,orkeepthemfromlosingmoney.Health——Appealstothosewhoarebody-consciousorwhowanttobehealthy.Loveorromance——Usedofteninsellingcosmeticsandperfumes.Fear——Centersaroundsocialembarrassment,growingold,orlosingone’shealth;exercisescareinexecution.Admiration——Celebrityspokespeopleareusedsooften.Convenience——Usedforfast-foodrestaurantsandmicrowavefoods.Funandpleasure——Keytoadvertisingvacations,beer,amusementparks,andmore.Vanityandegotism——Usedmostoftenforexpensiveorconspicuousitemssuchascarsandclothing.Environmentalconsciousness——Centersaroundprotectingtheenvironmentandbeingconsiderateofothersinthecommunity.Profit——Informsconsumerswhet26Workinpairs.Selectvariousformsofadvertisementsfromnewspapers,magazines,orothermedia.Thinkabouthowthemethodsareusedandidentifythetechniquesthatareadopted.Makeanadpresentationtotheclassandtelltheclasshowyoufindthemappealing.Workinpairs.Selectvarious27

Task4ASurvey

Background:TwoadvertisementsappearedduringtwosuccessfulOlympicGames.ThefirstisanAdidasadvertisementduringthe2008OlympicGamesinBeijing;thesecondisaBritishAirwaysadvertisementduringthe2012OlympicGamesinLondon.InwhatwaysdoyouthinktheseadvertisementsappealtoChineseandBritishculturalvalues?

Task4ASurvey

Background:T28Workingroupsof4-5.SearchtheInternetusingthekeywords:“Adidas2008OylmpicsAdvert”;“BritishAirways2012OlympicsAdvert”.Conductasurveyandputthefindingsintoareport.Youwillsharetheideasasaclass.Workingroupsof4-5.Searcht29Task5DesigninganAdvertisement

Workingroupsof5−6.Dreamupagreatnewproductthatyou’dliketoadvertiseandchooseaneffectiveadvertisingmedium.Considerthefollowingaspects:Whatproductdoyouwanttosell,whichisn’tyetgenerallyavailable?Whatistheadvertisingmediumtobeused?Whydoyouchoosethisadvertisingmedium?Whatkindofcustomersistheaddirectedat?Whatisthecatchyimageorsloganfortheproduct?Whataretheadvertisingtechniquesused?Whatarethefeaturesthatcanmakeitunlikeanyofthecompetingproducts?Task5DesigninganAdvertisem30Designtheproductanddecideonitsfeatures,suchashowdoesitworkandwhatcanitdo?Howmuchisitgoingtocosttheusers?etc.Createandperforma15-minutecommercialinfrontoftheclass.Ifnecessary,youmayalsousesomevisualaidssuchaspictures,photos,etc.inyourpresentation.Onaseparatesheet,specifythebenefitsstressedorappealsmadeintheadvertisements.Listentoeachgroup’spresentationandtakenotesontheirfeatures.Andthenchooseamongthemthemostcreativead.Designtheproductanddecide31Task6AMiniProject

Formafive-personteamandassigndifferentjobsamongteammembers.Conductapreliminaryresearchonsomelocalrestaurants.Choosecertainrestaurantsandobtaincopiesoftheirmenus.Drawupaninterviewoutlineandaskthemanagersquestions,forexample,whatheorshebelievesaretheprimaryreasonspeoplechoosetodinewitht