电子商务英语期末测试卷一及答案

一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。1.Accordingtoarecentreport,（A.thenumberofsugarB.anumberofsugar）thatAmericansconsumedoesnotvarygreatlyfromyeartoyear.C.theamountofsugarD.anamountofsugar2（）werenaturallyamusicalfamily.A.AShawB.TheShawsC.TheShawD.Shaws3.Thatkindofshoes（）expensiveforme.A.moreB.farmoreC.fartooD.Much4.（）fortwodaysandthefieldwereallunderwater.A.rainedB.hadbeenrainingC.wasrainingD.wouldhaverained5.Thosewhodon’tworkhardatEnglishoughtto第1页A.criticizeB.becriticizedC.havebeencriticizedD.becriticizing6.Writteningreat（）.A.JimmadealotofmistakesinthereportB.thereareplentyoferrorsinthereportC.wefoundseveralmistakesinhisreportD.thebookisfulloferrors7.“MustIcomeatfouro’clock?”“Ohno,you（）comeatfour.”A.can’tB.maynotC.needn’tD.mustn’t8.Ifyou()thatlatemovielastnight,youwouldn’tbesleepynow.A.hadn’twatchedB.didn’twatchC.haven’twatchedD.wouldn’thavewatched9.Nooneisinterestedinthat(A.ishe)?B.isn’theC.aren’ttheyD.arethey第2页10.Ihavevertakenanything()didn’tbelongtome.A.whatB.whoC.thatD.Which11.The()medicalteamwillsoonbehere.A.mobileB.changeableC.stableD.Steady12.Apoormemory(A.encouragedB.accomplishedC.frustrated)hereffortstobecomeanactress.D.Devoted13.Weallowedthewarmwaterto()us.A.joinB.claspC.embraceD.Contain14.Onewarning(A.suffered)tostopherdoingit.B.sufficedC.suggestedD.Provided第3页15.WecanvisityourcompanyonMondayorTuesday;ourplansarefairly()A.flexibleB.elasticC.suppleD.Compliant16.He()hisfirstbooktohismother.A.committedB.dedicatedC.assignedD.Appointed17.Theplaneis(A.enlisted)totakeoffat4.B.enrolledC.promptedD.Scheduled18.Theyare(A.firing)amassproductionmovement.B.launchingC.introducingD.presenting19.They’ve(A.deducedB.decreasedC.reduced)thepricesintheshop,soit’sagoodtimetobuy.第4页D.Lessened20.Thechildren()againsteachothertowinyearlyscholarship.A.contestB.fightC.rivalD.compete二、完形填空本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。Humanbeingsactinadifferentwayfromofanimalsjustbecausetheycanspeakwhileanimalscannot.22thecleverestanimalscannotdothingswhichtousseemvery23andwhichsmallchildren,24theylearntotalk,wouldbeabletodo.AGermanscientist,who25experimentsformanyyearswithbigapes,foundthathisapescould26hissticksastoolstopulldownbananaswhichtheycouldnot27.Buttheyonlyusedthesticktogetabananawhenboththebananaandthestickwere28viewatthesametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,theycouldnotusethestick.Theycouldnot29thebanana30enoughinmindtolookaroundandthenpickupthestickanduseit.21.A.thatB.thisC.wayD.eat22.A.Evenif23.A.honest24.A.assoonas25.A.carried26.A.takeB.EvenB.foolishB.aslongasB.dealtC.ThoughC.simpleC.asfarasC.developedC.useD.WhenD.evidentD.solongasD.performedD.regardD.takeB.hold27.A.getB.reachB.beyondB.keepC.eat28.A.inC.forD.with29.A.maintain30.A.clearC.remainC.longD.insertB.aliveD.complete第5页三、阅读理解（本大题共10小题，每小题2分，共20分）阅读下面的短文，从CD四个选项中选出一个最佳答案填空或答题，错选、多选或未选均无分。Passage1Shopping-bagladiesdon’tbegpublicly,buttheydonotrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itisashardtopassherbywithoutgivinghersomemoneyasitistopaynoattentiontothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshechoosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardtoturnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobebetweentheagesof40and65.Theywearlayersofclotheseveninsummertime,withnewspapersfilledbetweenthelayersassomethingagainstbadweather.Nooneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoingup.Somepersonsandresearchersspendagreatdealoftimetakingcareoforobservingshopping-bagladiesanddoingwhattheycantobetterthelifeladyhermits（隐士）who’redown.31．Shopping-bagladiesare(A.ladybeggars)B.ladieswhosellshopping-bagsC.ladieswhomakeshopping-bagsD.Thosewhogohungry32．Theyfillnewspapersbetweenthelayersoftheirclothesbecause()A.theyaresopoorB.theyhavenoplacetoputthemC.theywanttohidethemD.theyhavetousethemtokeepthecoldout33．WhichofthefollowingstatementsisNOTtrue?()A.Therearemoreandmoreshopping-bagladiesintheUnitedStates.B.Shopping-bagladiesappearonlyinNewYork.C.Somepeoplearehelpingshopping-bagladies.D.Somepeopleareengagedintheirresearchontheseshopping-bagladies.Passage2第6页Relaxationtherapy(=treatment).Ifyoureadthesentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoevenhigher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowlesschangeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,yourbloodpressurechangeswithwhatyou’refeelinganddoing.These“upsanddowns”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighbloodpressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingbloodpressurebylearningskillstocontroleverydaystress.Manypatientscontroltheirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:aquietenvironment,acomfortableposition(sittingorlyingdown),therepeatingofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofotherthoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearchinBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressurepillsouldhave.What’smore,thebloodpressurestayslower,justasitwouldwithapill,afteryouhavestoppedtherelaxationandhavereturnedtothestressofdailylife.34.Thefirstparagraphtellsusthereasonwhyyourbloodpressuregoesupisthat(A.youreadaloudasentence)B.themanyoutalktoisyourbossC.you’renotmarriedD.you’renervous35.WhichofthefollowingstatementsisNOTtrue?(A.One’sbloodpressurechangesmanytimeseveryday.B.Yourbloodpressurechangeswithyourfeelings.)C.Whenyou’redoingdifferentthings,yourbloodpressure,perhaps,isdifferent.D.Thechangesofbloodpressureonlyhappentopeoplewithhighbloodpressure.36.Thesecondparagraphshowsusthebasisofrelaxationtherapyis()A.toreducethegoingupofthepressureB.tocontroleverydaystressC.todolessandsayless第7页D.tothinklessandsleepmorePassage3Thedigitalrevolution,asexemplifiedbytheInternetandelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecentpaper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudiesinManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeofBusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpactofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheirownprices(),orbuyersandsellerscanhaggleindependentlyinauctions(e-B).Thepaperprovidesanoverviewofsomeoftheemergingrealitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenewdisciplineofmarketingmaylooklikeintheearlypartofthenewcentury.Tobeginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingtodrivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itiscustomersthemselves,”saysWind.“Theseemergingcyberconsumersarelikeanalienracethathavelandedinthemidstofourmarkets.Theyhavedifferentexpectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchaseproductsandservices.”Foronething,cyberconsumersexpecttobeabletocustomizeeverything—fromtheproductsandservicestheybuyandtheinformationtheyseek,tothepricetheyarewillingtopay.Andwithdigitaltechnologyopeningnewchannelsforgaininginformation,theyaremoreknowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalsosortproductsbasedonanydesiredattribute,price,nutritionalvalue,orfunctionality,andtheycaneasilyobtainthird-partyendorsementsandevaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeettheirdemandsandexpectationswillbeataloss,”saysWind.37.Thepassagewasmostlikelytobequotedfrom()A.anoverviewofapaperB.anintroductiontoabookC.abookondigitalrevolutionD.apaperdiscussingdigitalrevolution38.Thepapermentionedinthispaperwaswrittenby()第8页A.JerryWindB.VijayMahajanC.JerryWindandVijayMahajanD.ananonymous39.Fromthethirdparagraph,wecaninferthat()A.thecustomersarealsoreprogrammedbycomputersB.e-businesscompaniesneedbemoreknowledgeableaboutcyberconsumersC.cyberconsumersareagroupofstrangepeopleD.cyberconsumerscamefromouterspace40.Comparedwithtraditionalcustomers,theemergingcyberconsumers(A.aremoredifficulttosatisfy)B.havelessknowledgeaboutbusinessC.havemoreproblemswithpricesD.arelesswillingtobuyproductsandservices四、单词汉译英（本大题共15小题，每小题1分，共15分）根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。41.贸易，商业n.cdi42.紧缩v.43.命令的，权威adj.&n.44.同等的adj.edcpei45.本国的，国内的adj.46.声称，认领n.&v.47.偏好，更喜欢n.48.极端的，偏激的adj.49.预置，初始化n.50.基本的，基础的，主要的adj.51.分配，分布，分发v.52.清楚的，明确的，肯定的adj.fdd第9页53.总部，司令部n.54.流行，货币n.55.做广告v.hca五、单词英译汉（本大题共15小题，每小题1分，共15分）56.cashregister57.potentialsales58.soundclip59.cross-sell60.textdocuments61.overhead62.IPaddress63.availabilitycheck64.Bforma67.EDI68.cash-flow69.FederalExpress70.webpage六、英译汉（本大题共5小题，每小题2分，共10分）阅读下面的短文，然后把划线的句子翻译成汉语。HowwellisyourWebsitemeetingdemand?Thequestionmaybemoredifficulttoanswerthanyouthink.Afterall,sophisticatedWebmonitoringsoftwarecanmeasureasuddenspikeintraffic,butitwon’tcorrelatethatspikewithyourcompany’sseasonalmarketingefforts.(71)Businessintelligencesoftwareunifiesdatafromawidearrayoffunctionalareasanddepartmentstoprovideaholisticunderstandingofthebusiness.Theresult:Managerscanpredictfuturespikesintrafficbasedontherelativesizeofmarketingcampaigns.第页ThefirstthingtodoiscaptureinformationaboutyourWebsiteoperationsandvisitors.StartwiththedatainyourWeblogfile.HereyouwillfindvaluableinformationaboutWebtrafficpatterns,suchaspeaktraffictimesandthemostaccessedpagesonyourWebsite.(72)You’llalsobeabletolearnwhatpeoplesearchforoncetheygettoyoursite,aswellasthetimeittakestofindit.Don’toverlookthevalueofinformationsuchasthetypeofbrowserandoperatingsystemusedbyyoursitevisitors—thesecanaffecthowyouchoosetopresentyoursite.(73)Onceyouhavethisdatagathered,businessintelligenceapplicationsletyouanalyzetheinformationtohelpyouoptimizeyourWebsite.Theapplicationunifiesdatafromvarioussourcestohelpyoueffectivelymineinformationandunderstandyourcustomers’Webbehavior.Mostimportant,youareabletocompareinformationinyourWeblogsagainstinformationfrominternalandexternalsources.(74)TrackWebhitsortransactionsagainstfluctuationsinyourofflinesaleschannels,forexample,orseewhathappenstoordervolumesatthebeginningofafiscalquarterwhenmanydepartmentshavenewbudgetstoworkwith.Businessintelligencesoftwarecanbeapowerfulallyasyouseektokeephard-woncustomersinthefold.KnowingyourcustomersandunderstandinghowtheyinteractwithyourWebsiteisapowerfultoolforoptimization.(75)Youcangleantrendsduringpeaktrafficperiodsthatresultinserveroverloads,oridentifysearchcriteriathatconsistentlyfailtodeliveranticipatedcontent.七、汉译英（本大题共5小题，每小题2分，共10分）用括号内给出的词，把下列汉语句子翻译成英语。76.too...to...）77.不管你怎么读法，这个句子总是不知所云。（make）78.ontheother）79.asopposed）80.getaccessto）期末测试卷一参考答案一、词汇和语法（本大题共20小题，每小题1分，共20分）1-5CBCBB6-10DCADC第页11-15ACCBA16-20BDBCD二、完形填空本大题共10小题，每小题1分，