北师大版选择性必修二UNIT-6-THE-MEDIA-Section-Ⅳ-Lesson-3课件

1．Discussion—Talkaboutsomeadvertisementsyouhaveseenandwherecanyouseeorhearthem.SectionⅣ

Lesson3onTV,inthenewspaper,ontheInternet,ontheradio,inthestreet,atbus/train/subwaystation,onthebus,inthemagazine,ontheboard,etc.________________________________________________________________________________________________________________________________________________1．Discussion—Talkaboutsomea2．Prediction—LookatthetitleandthethreepicturesonPage58～59,andthenpredictwhatthetextismainlyabout.Itismainlyabouthowtosellproductswithadvertisements.__________________________________________________________2．Prediction—Lookatthetitle1．Firstreading—Readthetextandanswerthefollowingquestions.(1)What’sthefundamentalpurposeoftheadvertisingindustry?________________________________________________________________________(2)Whyisitnownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexperts?________________________________________________________________________Thefundamentalpurposeispromotingandsellinggoodstopeople.Becausetheywanttoshowpeoplehowgoodtheproductis.1．Firstreading—Readthetext2．Secondreading—Readthetextcarefullyandchoosethebestanswer.(1)Accordingtothewriter,advertisementslike“ShanghaiSewingMachine”or“TsingTaoBeerCorporation”are________．A．attractive

B．suitable

C．competitive

D．classic答案D2．Secondreading—Readthetext(2)Nowadays,advertisementswith________aremoreattractivetopeople.A．highstandardsofdesignB．ideaslinkedtotheproductsC．highstandardsofdesignandideaslinkedtotheproductsD．conceptsoffreedom,happiness,wealthandsuccess答案C(2)Nowadays,advertisementswi(3)Thetopadvertisersusehumouraswellasnewandunusualideas________．A．tocreatesomethingnewB．topersuadepeopletobuytheirproductsC．tomakepeoplenoticetheirproductsD．alloftheabove答案D(3)Thetopadvertisersusehum(4)Publicadvertisementsaremadetoencouragepeopleto________．A．makecontributionstosociety

B．protecttheenvironmentC．improvetheirneighborhoodD．helpotherpeople答案A(4)Publicadvertisementsarem3．Thirdreading—Readthetextcarefullyagainandfillintheformbelow.ThemainideaofeachpartPurposesContentsPara.1TheadvertisingindustrygiveinformationTheadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeople.Para.2Theclassicadsaboutfindingcertain①____________a.thenameofacompanyb．whatthecompanies②____________c．wheretheyarelocatedandthe③____________namesproductssellbrand3．Thirdreading—ReadthetextPara.3Theadsinthemarketattractandholdthe④____________ofthepublica.⑤____________picturesorthewordsb．advertisementsthatpeopleenjoylookingatPara.4Modernadshighstandardsof⑥____________⑦____________thehigheststandardsofdesignwithcreativewaysattentionconsistofdesigncombinePara.3attractandholdthea.⑤Para.5Repeatingoldideasisnotasuccessfulapproach.⑧__________somethingthathasneverbeenseenbefore⑨____________，

newandhavingunusualideasPara.6Notalladvertisingisaboutsellingproductsandservicesforaprofit.makecontributionstosocietyencouragecitizenstoparticipateinimprovingtheirneighbourhood，protectingthe⑩____________，andhelpingotherpeoplecreatehumourenvironmentPara.5⑧__________somethingthaGroupwork：Whatisyourfavouriteadvertisement？Howcanyoumakeitbetter？Why?_______________________Theanswerisopen.Groupwork：Whatisyourfavour广告传媒①ad＝advertisementn.广告②pressn.出版社③updatevt.更新；校正④exposevt.揭露⑤advertisevt.做广告⑥advertisingsigns广告牌⑦advertiseforsth登广告征求/寻找……⑧arousewidepublicconcern/drawwidepublicattention引起广泛的公众关注广告传媒①ad＝advertisementn.广告语言现象感知Ⅰ.单词理解体会句中加黑单词的词性和含义1．Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.____________________________2．Suchadvertisementshavegonethroughaprocessofchangeovertheyearsalongwithsocial,economicandtechnologicaldevelopments.________________________________3．Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.________________adj.根本的；基本的；基础的n.广告

adj.技术的；科技的；工艺的vi.发源；起源语言现象感知体会句中加黑单词的词性和含义adj.根本的；基本4．Becauseoftheboostinadvertising,peopleareusedtoseeingahighstandardofvisualdesign.________________5．Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.________________n.增长adv.真正地4．BecauseoftheboostinadveⅡ.词块积累写出下列词块的含义1．thefundamentalpurposeofpromotingandsellinggoodstopeople_________________2．indirectcompetitionwitheachother________________3．inmoderntimes________________4．forthisreason________________5．ahighstandardofvisualdesign___________________6．makeacontributiontosocietyandwelfare__________________________推销商品的根本目的直接互相竞争在现代因为这个原因高标准的视觉设计为社会和福利事业作出贡献Ⅱ.词块积累写出下列词块的含义推销商品的根本目的直接互相竞争Ⅲ.句式欣赏1.and连接三个并列的宾语；what和where引导宾语从句Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct.2.it作形式主语；that引导定语从句；how引导宾语从句Forthisreason,it'snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductis.Ⅲ.句式欣赏1.and连接三个并列的宾语；what和wher3.that引导两个并列的定语从句修饰something，并在从句中作宾语Theiraimistocreatesomethingthathasneverbeenseenbeforeandthatpeoplefindinteresting.4.并列的动名词短语作介词on的宾语；toeducatethepublic…作目的状语Overthelastdecade,thegovernmenthassponsoredadvertisementstoeducatethepublic

on

fightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.3.that引导两个并列的定语从句修饰something，并Ⅰ.单词语境记忆——根据英汉提示写出单词的适当形式1．IstheEastPearlTower____________(位于)inthecenterofShanghai?2．Ialsowantyoutorememberthatyoushouldallactively____________(参与)inthediscussion.3．Thefirststepinmakingacakeisto____________(使结合)themilkandbutter.4．Theyplacedan____________(advertise)inthelocalpaperforasecretary.5．Firstly,becausemyspokenEnglishisfluent,IthinkIamvery____________(suit)forthisjob.6．Shangri-La,fullofattractions，issoattractivethatit____________(attract)visitorsfromallovertheworld.locatedparticipatecombineadvertisementsuitableattractsⅠ.单词语境记忆——根据英汉提示写出单词的适当形式1．IsⅡ.短语语境填空——根据汉语提示写出适当的短语1．Theteam______________________(由……组成)fourEuropeansandtwoAmericans.2．Europeancountriesareunitedsothattheycan________________(经历)thiseconomiccrisis.3．Tristanhadbeen________________(与……分开)hiswifefortwoyears.4．Ifhecan____________hisability____________(与……结合)hardwork,heshouldbeverysuccessful.5．Astheurbanresidents,it’sourdutyto____________________(为……做贡献)ourcity’sconstruction.6．Hisheightmakeshim________________(突出)inthecrowd.consistsof/ismadeupofgothroughseparatedfromcombinewith/andmakeacontributiontostandoutⅡ.短语语境填空——根据汉语提示写出适当的短语1．ThetⅢ.句式语境仿写1．Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.

它很可能是一家公司的名称，其中一部分可能包括产品的原产地名称。

[仿写]

他可能会赢得这场比赛。___________________thegame.2．However，notalladvertisingisaboutsellingproductsandservicesforaprofit.

然而，并非所有的广告都是为了赢利而推销商品和服务。[仿写]并非这两个学生都喜欢这个故事。___________________________likethestory.HeislikelytowinBothofthestudentsdon’tⅢ.句式语境仿写1．ItwaslikelytobeⅠ.联想记词表“联系”的动词小结①connect

②associate

③link

④relate

⑤combine

⑥contact记单词Ⅰ.联想记词表“联系”的动词小结记单词Ⅱ.一言串记1．Theyencouragedtheparticipantstoparticipateinthesingingperformanceafterthecontestandtheirparticipationgavethestudentsmuchdelight.

他们鼓励参赛者在比赛结束后参加歌唱表演，他们的参与使学生们感到非常高兴。2．WhatattractsmemostinBeijingisthattherearemanyattractions，liketheGreatWall,theSummerPalaceetc.Theyaresoattractiveastoattracteyesfromeverycorneroftheworld.在北京最吸引我的是有很多景点，像长城，颐和园。它们如此吸引人，吸引了世界各地的目光。Ⅱ.一言串记1．Theyencouragedthepa句型公式1．belikelytodosth意为“可能做某事”2．部分否定句型公式1．belikelytodosth意为“可能1.suitableadj.合适的，适宜的

suitvt.适合；使适宜

n．一套外衣；套装Butthentheyrealisedthatitmightnotbesuitableforamarketplacewhereproductsandservicesareindirectcompetitionwitheachother.(教材P58)但后来他们意识到，在产品和服务相互直接竞争的市场上，这可能并不合适。1.suitableadj.合适的，适宜的suitv[合作探究]

体会suitable及其相关词的用法和意义Thisbook,writteninsimpleEnglish，issuitablefor/tobeginners.这本书是用简单的英语写的，适合于初学者。Thispieceisnotsuitabletobeplayedintheopenair.这个曲子不适合在露天演奏。Hesuitedhisspeechtotheaudience.他使自己的演说适合听众的口味。[合作探究]体会suitable及其相关词的用法和意义[自主发现]①besuitable____________适合于②besuitabletodosth适合做某事③suit...____________...使……适合于……for/toto[自主发现]①besuitable___________[巩固内化]单句语法填空/完成句子①Thisplaceis____________(suit)torelaxyourself.②Hewasn’t____________thejob.他不适合干这种工作。③Besidestheprice,thecolorofthecoatdoesn’t____________．除了价格，这外套的颜色也不适合我。④Agoodteacher___________________theageofhispupils.好教师授课力求适合学生的年龄。suitablesuitablefor/tosuitmesuitshislessonsto[巩固内化]单句语法填空/完成句子suitablesuita2.attractvi.吸引

attractionn．吸引力；吸引人的东西；名胜

attractiveadj.有吸引力的，有魅力的Particularlynow,inmoderntimes,advertisementsneedtoattractandholdtheattentionofthepublic.(教材P59)尤其是现在，在现代，广告需要吸引和保持公众的注意力。[合作探究]

体会attract及其相关词的用法和意义WhatIsaiddidn’tattracthisattention.我所说的话没有引起他的注意。Whatfirstattractedtheyoungchildrentohimwashissenseofhumour.他首先吸引孩子们的是他的幽默感。2.attractvi.吸引attractionn．[自主发现]①attractone’s____________吸引某人的注意力②attractsb____________sth吸引某人关注某事[名师点津]

attraction作“名胜；吸引人之物”讲时，是可数名词；而作“魅力；吸引力”讲时，是不可数名词。attentionto[自主发现]①attractone’s_________[巩固内化]单句语法填空/完成句子①Thechurchisthetown’smaintourist____________(attract)．②Hewashandsomeandintelligentandobviouslyveryattractive____________thegirls.③Iwas____________bythe____________sceneryoftheWestLake.(attract)④Disneyland__________________________(吸引数百万游客)everyyear.attractiontoattractedattractiveattractsmillionsoftourists[巩固内化]单句语法填空/完成句子attractiontoa3.participatevi.参加，参与

participationn．参加；参与

participantn．参与者Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.(教材P59)例如公益广告，它鼓励公民参与改善社区、保护环境和帮助他人的活动。[合作探究]

体会participate及其相关词的用法和意义Everyyearbetween30，000and40，000Miaosparticipateinthefestivals.每年节日里聚会的苗族同胞有三四万人。Heparticipateswithusinoursufferings.他与我们共患难。3.participatevi.参加，参与partic[自主发现]①participate____________参加②participate____________sbinsth与某人分担……inwith[自主发现]①participate____________[辨析比较]participate指参加团体活动并积极从事工作，是正式用语join指参加某团体或组织并成为其中一员或与in搭配，指参加某项活动，如游戏等attend主要指“到场”或“出席”会议、宴会、典礼、仪式等takepartin指参加一项工作或活动，突出参加者在其中发挥一定的作用joinin指参与某种已在进行着的活动，也可用于joinsbin...[辨析比较]participate指参加团体活动并积极从事工[巩固内化]选词填空：join,joinin,takepartin,attend,participatein①I________________theLeaguewhenIwasinjuniorhighschool.②Thestudentswere________________aninternationalenergy-savingcompetition.③Allchildrenbetweentheagesof5and16must________________school.④John________________manyschoolactivities.⑤MayI________________thegame？joinedparticipatinginattendtakespartinjoinin[巩固内化]选词填空：join,joinin,takeForthisreason,it’snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductis.(教材P59)基于这个原因，现在人们通常看到由专家的图片或文字组成的广告，向人们展示产品的好处。[短语记牢]

记牢下列短语consistof＝bemadeupof由……组成consistin＝liein在于，存在于consistwith与……一致1.consistof由……构成Forthisreason,it’snownorm①Waterismadeupof/consistsofoxygenandhydrogen.水是由氧和氢构成的。②Happinessconsistsinstruggle.幸福存在于奋斗中。③Theoryshouldconsistwithpractice.理论应与实践相一致。[名师点津]

consistof和bemadeupof都表示“由……组成”，前者用主动语态，后者用被动语态。①Waterismadeupof/consists[巩固内化]完成句子/同义句转换①Aweek____________sevendays.一星期由七天组成。②Thebeautyofthecity____________________theuniquestyleofitsbuildings.这座城市的美在于它建筑物的独特风格。③Thebookismadeupofnineteenchapters.→Thebook________________nineteenchapters.consistsofconsistsinconsistsof[巩固内化]完成句子/同义句转换bine...with...把……和……联合/结合起来Tostandoutinaworldofcompetitiveadvertising,theymustcombinethehigheststandardofdesignwithcreativewaystomakepeoplebelievethatthey“musthavetheproduct”．(教材P59)为了在竞争激烈的广告世界凸显出来，他们必须将最高标准的设计与创造性的方法结合起来，让人们相信他们“必须购买这种产品”。[短语记牢]

记牢下列短语combine...with/and...把……与……结合起来combinetodosth联合起来做某事incombination(with)(与……)联合/结合2.combine...with...把……和……联合/结①Buthecouldn’talwayscombineworkwith/andpleasure.但他不能总是把快乐与工作结合起来。②Severalfactorscombinedtoharmourfriendship.几种因素凑在一起伤害了我们的友谊。③Thefirmisworkingonanewproductincombinationwithseveraloverseaspartners.公司正在联合几家海外合伙人制造新产品。[名师点津]我们学过的表示“把……与……相连接”的短语还有：connect...with/to...,associate...with...,link...with/to...,relate...to...等。①Buthecouldn’talwayscombin[巩固内化]完成句子①Itisanessentialprinciplethatweshould____________________________________(把理论和实践相结合)．②Hecarriedonthebusiness___________________(与……联合)binetheorywith/andpracticeincombinationwith[巩固内化]完成句子①Itisanessential1.Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.(教材P58)

它很可能是一家公司的名称，其中一部分可能包括产品的原产地名称。[句式解读]

belikelytodosth意为“可能做某事”。1.Itwaslikelytobethenam[用法总结]

ItwaslikelythatJohnwouldwinthe200-meterrace,buthefelltothegroundandmissedthechance.＝Johnwaslikelytowinthe200-meterrace,buthefelltothegroundandmissedthechance.约翰很可能赢得200米比赛，但他摔在地上并因此错过了机会。[用法总结]ItwaslikelythatJohn[巩固内化]完成句子①He____________________ontheopeningceremonyofthePeachFestival.他可能在桃花节开幕式上表演。②Judgingfromhisexcitedexpression，________________Mikehaspassedtheentranceexamination.从迈克兴奋的表情判断，他很可能已经通过了入学考试。islikelytoperformitislikelythat[巩固内化]完成句子①He_______________2.However，notalladvertisingisaboutsellingproductsandservicesforaprofit.(教材P59)

然而，并非所有的广告都是为了赢利而推销商品和服务。[句式解读]句中加黑部分为部分否定。[用法总结]

(1)英语中的all,both,each,every,everybody,everything,completely,always,whole,entirely等具有总括意义的代词、形容词和副词与否定词not连用，无论not位置如何，均构成部分否定，表示“并非都”的意思。(2)英语中的no,none,never,nobody,nothing,neither,noone,nowhere,nomore,nolonger,noway等表否定意义的词(组)与肯定式谓语一起使用构成“全部否定”。2.However，notalladvertising①It’simpossibleforalltheapplicantstogetthejobs,becausenotallofthemarefitforthem.＝It’simpossibleforalltheapplicantstogetthejobs,becauseallofthemaren’tfitforthem.不可能所有的求职者都能找到工作，因为并非所有人都胜任这些工作。②Iagreewithmostofwhatyousaid,butIdon’tagreewitheverything.我同意你所说的大部分内容，但是我并不是同意全部内容。③NothinginmylifeimpressedmesodeeplyasmyfirstvisittotheGreatWall.我的一生中，印象最深的就是第一次参观长城。①It’simpossibleforallthea[巩固内化]将下列句子改为全部否定句/完成句子①Bothofusknowhowtofacetheproblem.→_________________________________________②Everythingheredoesn’tgowell.→__________________________

③______________________________forwinter.不是所有的鸟都飞到南方去过冬。④___________________honest.并不是每个人都诚实。Neitherofusknowshowtofacetheproblem.Nothingheregoeswell.NotallbirdsflytothesouthNoteveryoneis[巩固内化]将下列句子改为全部否定句/完成句子Neitherusedto和wouldusedto和would一、相同点[合作探究]

一、相同点[自主发现1](1)would与usedto都可用来表示过去____________或____________的动作，常常可以换用。(2)would与usedto都不能用来表示动作发生的________________________________。经常性习惯性具体频度或具体的一段时间[自主发现1](1)would与usedto都可用来表二、不同点[合作探究]

Hewouldgototheparkassoonashewasfree.过去，他总是一有空就去公园。(现在有可能还去)Hewassobusythathewouldworkintothenight.他过去很忙，以至于总是工作到深夜。(具有反复性)Iusedtoliveinaflat.我过去住在一套公寓房里。(没有反复性)Sheusedtobeaquietgirl.她以前是个文静的女孩。不可以说：Shewouldbeaquietgirl.二、不同点HewouldgototheparkaOftenonholidays,hewouldgotosomeplacesofinterest.过去，通常在假期期间，他会去参观一些名胜。Hewouldsometimessitalone,deepinthought.过去，有时候他独自坐着陷入沉思。Oftenonholidays,hewouldgo[自主发现2](1)usedto表示“____________”，暗含“现在不再……了”的意思，强调今昔对比。would只表示____________情况，与现在无关，只表示说话人对过去事实的回顾和陈述。不含有“过去如此，现在不再这样”的意味。(2)would表示____________发生的动作。如果某一动作没有反复就不能用would，只能用usedto。(3)usedto还可与be动词连用，表示过去的____________，而would则不可以。(4)usedto本身就指过去的_________________________，所以通常不与often,frequently,sometimes等连用；而would则往往带有这些状语。过去常常过去反复状态习惯性动作或状态[自主发现2](1)usedto表示“__________[巩固内化](1)选词填空：would,usedto①Whenworkinginthesameoffice,we________________helpeachother.②Heismuchricherthanwhathe________________be.③HegotpromotedastheCEOofthefirm,andtherefore,heisn’twhathe________________be.④Whenhewasthere,he________________gotothatcoffeeshopatthecornerafterworkeveryday.⑤Whenwewerechildrenwe________________goskatingeverywinter.⑥InChina,women________________wearjewelleryontheirheads.would/usedtousedtousedtowouldwould/usedtousedto/would[巩固内化](1)选词填空：would,usedtow(2)对比翻译⑦他过去常吸很多烟。(现在不吸了)_______________________⑧他年轻时，总是吸很多烟。(只陈述过去的这种习惯，与现在无关。现在可能吸也可能不吸)_______________________________________Heusedtosmokealot.Hewouldsmokealotwhenhewasyoung.(2)对比翻译Heusedtosmokealot.1．Discussion—Talkaboutsomeadvertisementsyouhaveseenandwherecanyouseeorhearthem.SectionⅣ

Lesson3onTV,inthenewspaper,ontheInternet,ontheradio,inthestreet,atbus/train/subwaystation,onthebus,inthemagazine,ontheboard,etc.________________________________________________________________________________________________________________________________________________1．Discussion—Talkaboutsomea2．Prediction—LookatthetitleandthethreepicturesonPage58～59,andthenpredictwhatthetextismainlyabout.Itismainlyabouthowtosellproductswithadvertisements.__________________________________________________________2．Prediction—Lookatthetitle1．Firstreading—Readthetextandanswerthefollowingquestions.(1)What’sthefundamentalpurposeoftheadvertisingindustry?________________________________________________________________________(2)Whyisitnownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexperts?________________________________________________________________________Thefundamentalpurposeispromotingandsellinggoodstopeople.Becausetheywanttoshowpeoplehowgoodtheproductis.1．Firstreading—Readthetext2．Secondreading—Readthetextcarefullyandchoosethebestanswer.(1)Accordingtothewriter,advertisementslike“ShanghaiSewingMachine”or“TsingTaoBeerCorporation”are________．A．attractive

B．suitable

C．competitive

D．classic答案D2．Secondreading—Readthetext(2)Nowadays,advertisementswith________aremoreattractivetopeople.A．highstandardsofdesignB．ideaslinkedtotheproductsC．highstandardsofdesignandideaslinkedtotheproductsD．conceptsoffreedom,happiness,wealthandsuccess答案C(2)Nowadays,advertisementswi(3)Thetopadvertisersusehumouraswellasnewandunusualideas________．A．tocreatesomethingnewB．topersuadepeopletobuytheirproductsC．tomakepeoplenoticetheirproductsD．alloftheabove答案D(3)Thetopadvertisersusehum(4)Publicadvertisementsaremadetoencouragepeopleto________．A．makecontributionstosociety

B．protecttheenvironmentC．improvetheirneighborhoodD．helpotherpeople答案A(4)Publicadvertisementsarem3．Thirdreading—Readthetextcarefullyagainandfillintheformbelow.ThemainideaofeachpartPurposesContentsPara.1TheadvertisingindustrygiveinformationTheadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeople.Para.2Theclassicadsaboutfindingcertain①____________a.thenameofacompanyb．whatthecompanies②____________c．wheretheyarelocatedandthe③____________namesproductssellbrand3．Thirdreading—ReadthetextPara.3Theadsinthemarketattractandholdthe④____________ofthepublica.⑤____________picturesorthewordsb．advertisementsthatpeopleenjoylookingatPara.4Modernadshighstandardsof⑥____________⑦____________thehigheststandardsofdesignwithcreativewaysattentionconsistofdesigncombinePara.3attractandholdthea.⑤Para.5Repeatingoldideasisnotasuccessfulapproach.⑧__________somethingthathasneverbeenseenbefore⑨____________，

newandhavingunusualideasPara.6Notalladvertisingisaboutsellingproductsandservicesforaprofit.makecontributionstosocietyencouragecitizenstoparticipateinimprovingtheirneighbourhood，protectingthe⑩____________，andhelpingotherpeoplecreatehumourenvironmentPara.5⑧__________somethingthaGroupwork：Whatisyourfavouriteadvertisement？Howcanyoumakeitbetter？Why?_______________________Theanswerisopen.Groupwork：Whatisyourfavour广告传媒①ad＝advertisementn.广告②pressn.出版社③updatevt.更新；校正④exposevt.揭露⑤advertisevt.做广告⑥advertisingsigns广告牌⑦advertiseforsth登广告征求/寻找……⑧arousewidepublicconcern/drawwidepublicattention引起广泛的公众关注广告传媒①ad＝advertisementn.广告语言现象感知Ⅰ.单词理解体会句中加黑单词的词性和含义1．Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.____________________________2．Suchadvertisementshavegonethroughaprocessofchangeovertheyearsalongwithsocial,economicandtechnologicaldevelopments.________________________________3．Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.________________adj.根本的；基本的；基础的n.广告

adj.技术的；科技的；工艺的vi.发源；起源语言现象感知体会句中加黑单词的词性和含义adj.根本的；基本4．Becauseoftheboostinadvertising,peopleareusedtoseeingahighstandardofvisualdesign.________________5．Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.________________n.增长adv.真正地4．BecauseoftheboostinadveⅡ.词块积累写出下列词块的含义1．thefundamentalpurposeofpromotingandsellinggoodstopeople_________________2．indirectcompetitionwitheachother________________3．inmoderntimes________________4．forthisreason________________5．ahighstandardofvisualdesign___________________6．makeacontributiontosocietyandwelfare__________________________推销商品的根本目的直接互相竞争在现代因为这个原因高标准的视觉设计为社会和福利事业作出贡献Ⅱ.词块积累写出下列词块的含义推销商品的根本目的直接互相竞争Ⅲ.句式欣赏1.and连接三个并列的宾语；what和where引导宾语从句Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct.2.it作形式主语；that引导定语从句；how引导宾语从句Forthisreason,it'snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductis.Ⅲ.句式欣赏1.and连接三个并列的宾语；what和wher3.that引导两个并列的定语从句修饰something，并在从句中作宾语Theiraimistocreatesomethingthathasneverbeenseenbeforeandthatpeoplefindinteresting.4.并列的动名词短语作介词on的宾语；toeducatethepublic…作目的状语Overthelastdecade,thegovernmenthassponsoredadvertisementstoeducatethepublic

on

fightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.3.that引导两个并列的定语从句修饰something，并Ⅰ.单词语境记忆——根据英汉提示写出单词的适当形式1．IstheEastPearlTower____________(位于)inthecenterofShanghai?2．Ialsowantyoutorememberthatyoushouldallactively____________(参与)inthediscussion.3．Thefirststepinmakingacakeisto____________(使结合)themilkandbutter.4．Theyplacedan____________(advertise)inthelocalpaperforasecretary.5．Firstly,becausemyspokenEnglishisfluent,IthinkIamvery____________(suit)forthisjob.6．Shangri-La,fullofattractions，issoattractivethatit____________(attract)visitorsfromallovertheworld.locatedparticipatecombineadvertisementsuitableattractsⅠ.单词语境记忆——根据英汉提示写出单词的适当形式1．IsⅡ.短语语境填空——根据汉语提示写出适当的短语1．Theteam______________________(由……组成)fourEuropeansandtwoAmericans.2．Europeancountriesareunitedsothattheycan________________(经历)thiseconomiccrisis.3．Tristanhadbeen________________(与……分开)hiswifefortwoyears.4．Ifhecan____________hisability____________(与……结合)hardwork,heshouldbeverysuccessful.5．Astheurbanresidents,it’sourdutyto____________________(为……做贡献)ourcity’sconstruction.6．Hisheightmakeshim________________(突出)inthecrowd.consistsof/ismadeupofgothroughseparatedfromcombinewith/andmakeacontributiontostandoutⅡ.短语语境填空——根据汉语提示写出适当的短语1．ThetⅢ.句式语境仿写1．Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.

它很可能是一家公司的名称，其中一部分可能包括产品的原产地名称。

[仿写]

他可能会赢得这场比赛。___________________thegame.2．However，notalladvertisingisaboutsellingproductsandservicesforaprofit.

然而，并非所有的广告都是为了赢利而推销商品和服务。[仿写]并非这两个学生都喜欢这个故事。___________________________likethestory.HeislikelytowinBothofthestudentsdon’tⅢ.句式语境仿写1．ItwaslikelytobeⅠ.联想记词表“联系”的动词小结①connect

②associate

③link

④relate

⑤combine

⑥contact记单词Ⅰ.联想记词表“联系”的动词小结记单词Ⅱ.一言串记1．Theyencouragedtheparticipantstoparticipateinthesingingperformanceafterthecontestandtheirparticipationgavethestudentsmuchdelight.

他们鼓励参赛者在比赛结束后参加歌唱表演，他们的参与使学生们感到非常高兴。2．WhatattractsmemostinBeijingisthattherearemanyattractions，