商务英语阅读(王艳主编)课后习题Phrase Translation重点答案

商务英语阅读(王艳主编)课后习题PhraseTranslation重点答案商务英语阅读(王艳主编)课后习题PhraseTranslation重点答案商务英语阅读(王艳主编)课后习题PhraseTranslation重点答案资料仅供参考文件编号：2022年4月商务英语阅读(王艳主编)课后习题PhraseTranslation重点答案版本号：A修改号：1页次：1.0审核：批准:发布日期：Unit1Tradeoff权衡各方面的利益Pulloff（成功或艰苦地）完成Intellectualproperty知识产权Merchandisetrade商品贸易Strategicsector战略部门Anti-dumpingduties反倾销税Exportsubsidies出口补贴Bilateralrelationship双边关系Eurozone欧元区Sovereignwealthfund主权财富基金Exchangerate汇率Monetarypolicy货币政策国际收支经常项目顺差current-accountsurpluses知识产权intellectualproperty外资收购foreigntakeoverUnit2Discountretailers折扣零售商Brandequity品牌资产价值Profitmargin盈利溢价pricepremiums基线销售baselinesales营销组合marketingmixUnit3Meteout予以严惩PersuasionPrinciple劝说原则FamiliarityPrinciple熟悉原则Asalespoint(产品的）卖点Potentialconsumer潜在顾客广告案例advertisingcase以产品为中心的广告product-orientatedadvertisingUnit4Foreigndirectinvestment（FDI）对外直接投资Cross-holdings相互持股Marketcapitalization公司市值Outsource外包Corecompetency核心竞争力Deregulation放宽管制Complementaryeconomies经济互补体Gopublic上市企业并购mergersandacquisition海外扩张overseasexpansion全球化战略globalizationstrategy保护主义措施protectionistmeasures市场准入accesstomarket知识产权intellectualpropertyright贸易伙伴tradingpartners资本投入capitalinvestmentUnit6Tightenyourbelt勒紧腰带，省吃俭用Translateinto转化为Volatileprice波动价格Reinin严格控制Deflateabubble消除泡沫Collateralvalue抵押（担保）价值Mortgage(住房)按揭贷款，抵押贷款Externalfinancepremium外部融资溢价Subprimemortgage次级按揭（抵押）贷款Monetarypolicymaking制定货币政策Creditcrunch信贷资金骤减Variablemortgagerates浮动按揭/抵押贷款利率Surgingandplungingassetprices大起大落的资产价格楼市暴跌 housingcrush/collapse维持价格稳定maintainpricestability核心通货膨胀（率）coreinflation（rate）消费者物价指数consumerpriceindex(CPI)资产负债表balancesheet市场预期marketexpectationsUnit7Nichebank专注细分市场的银行Withholdingtaxes代扣所得税，预扣税款Capitalmarket资本市场Portfolioinvestment笼统有价证券投资Extendedproducerliability生产者延伸责任Investmentclimate投资环境Emergingmarkets新兴市场Corporatetaxes公司税Customsclearance清关，海关放行外国直接投资foreigndirectinvestment（FDI）经纪公司brokeragefirm边际税率marginaltaxrate保税仓库bondedwarehouse信贷机构creditinstitution财产权propertyrights名义工资nominalwageUnit8Divestiture公司部门或子公司的出售，清算或资产分派Portfolio一组投资Niche产品或服务所需的特殊领域Acquisition收购Liquidate清算Untappedniches尚未被竞争者发现的市场机会Conveniencestores便利店Marketsegments市场细分Premiumbrand高端品牌竞争优势competitiveadvantage实证研究empiricalstudies核心品牌corebrand控股公司aholdingcompanyUnit9Todrumup竭力争取（支持），招揽（生意等）Glut过多供应Exodus大批的离去Turnover员工流失Internationalassignment海外任务Globalrecruitment全球招聘Rewardscheme奖励机制Talentmanagement英才管理涨薪payrises职业阶梯careerladder董事会主席boarddirectorUnit10Cost-effective有成本效益的，划算的Differerntiation差异化Loyaltymarketing忠诚营销Customerization产品定制Non-stopflight直飞航班Costandrevenueprojections成本和利润计算Customerfeedback客户反馈Substantialsalarycuts大幅度减薪/实质减薪Jobrotation岗位轮换行业危机industrycrises商务舱businessclass产品开发productdevelopment地勤部门groundservicesdepartmentUnit11Serveup提供Infringeon侵犯Byallaccounts如大家所说Stealamarchon出其不意抢在别人之前Greasethepalmsofsomeone向某人行贿Marketcap市值Doleout少量的发放Intheheyday在鼎盛时期从无到有，白手起家startfromscratch利基市场，细分市场nichemarket迫切需要cryoutfor蓄意侵犯willfullyinfringeon严格控制reinin最大的一份lion'sshareUnit12Aheadofthecurve领衔一筹的Plowinto投入Churnout粗制滥造Bottomline净盈利Balancesheet资产负债表Institutionalinvestor机构投资者Mutualfunds共同基金Pensionfund退休基金Intangibleassets无形资产Listedcompany