Starbucks星巴克英文介绍课件

2022/12/1712022/12/121？2022/12/172？2022/12/1222022/12/1732022/12/1232022/12/174Starbucks

Yuki

Elaine2022/12/124StarbucksYuki2022/12/17History52022/12/12History52022/12/17Seattle1971HowardSchultz

80’SBecamepubliccompany90’S63countriesNow62022/12/12Seattle1971HowardScStarbuckswasfoundedbytwoteachersandonewriter.ThefirstshopaswellasitsheadquarterlocatedinSeattle,Washington.Atfirst,itonlysoldbeans.2022/12/1719717Starbuckswasfoundedbytwot2022/12/1780’sHowardSchultz

joinedinStarbucks.82022/12/1280’sHowardSchultzj2022/12/1790’sStarbucks

expandeditsbusinessallovertheworld.In1992,StarbucksCoffeelisteditselfonthestockmarket,NASDAQ.92022/12/1290’sStarbucksexpand如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星巴克成本降低星巴克利润增加股价上扬2022/12/1710如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星2022/12/17NowStarbuckshas23,132subbranches(分店)inover63countries.112022/12/12NowStarbuckshas23,2022/12/17Anuniqueadvertisingstrategy

（独一无二的广告策略）12——Word-of-mouthmarketing.（口碑营销）2022/12/12Anuniqueadvertisin2022/12/17132022/12/12132022/12/1714“StarbuckscoffeeshopinChinaisdevelopingfast.IfI’mnotinoffice,I’mwillingtogotoStarbuckscoffeeshop.”2022/12/1214“Starbuckscoffee2022/12/17Logo152022/12/12Logo152022/12/171971198719922011162022/12/121971198719922011162022/12/1717Siren女海妖

2022/12/1217Siren女海妖2022/12/1718MenuBeverageEspresso手工调制浓缩咖啡TeaFrappuccinoBlendedBeverage（星冰乐）CoffeesFood2022/12/1218MenuBeverageEspres2022/12/17Espresso

浓缩咖啡Thisistheveryessenceofcoffee,initsmostconcentratedform.这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。192022/12/12Espresso

浓2022/12/17Despitethename,thisisactuallyaEuropeanwaytoenjoycoffee:espressowithhotwater.尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。Caffe

Americano美式咖啡

202022/12/12Despitethename,th2022/12/17Honoringatraditionthatgoesbackgenerations.星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。Cappuccino卡布奇诺212022/12/12Honoringatradition2022/12/17Thetraditionalclassic-steamedmilkandespresso,lightlytoppedwithfoam.这是一种传统的经典饮料——浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。CaffeLatte

拿铁222022/12/12Thetraditionalclas2022/12/17Vanillaorhazelnut（榛子）

flavoredlatte,asplendidblendoffreshtasteandmellowcoffee.开启拿铁的香草浪漫之旅。VanillaFlavoredLatte

香草风味拿铁232022/12/12Vanillaorhazelnut（2022/12/17DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。HazelnutFlavoredLatte

榛果风味拿铁242022/12/12DeliciousStarbucks2022/12/17DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。

Caffé

Mocha摩卡252022/12/12DeliciousStarbucks2022/12/17CaffeMochawithextrarich,full-bodiedespresso.让摩卡多一份浓缩咖啡，更添浓厚馥郁。

ExtraShotMocha浓郁咖啡摩卡262022/12/12CaffeMochawithext2022/12/17ExpertlysteamedmilkpouredoverristrettoshotsofexpressoandfinishedwithaStarbuckssignaturedot.星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。StarbucksFlatWhite星巴克馥芮白272022/12/12Expertlysteamedmil2022/12/17BlendofJapanesematcha,steamedmilkanddelicatefoam.Refreshinglyaromaticandslightlysweetened.这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料，清香、微甜。GreenTeaLatte

抹茶拿铁282022/12/12BlendofJapanesema2022/12/17Fullleafblackteablendedwithsteamedmilkanddelicatefoam,featuringarichcomplexityandvelvetywithafullembodimentofperfectmilktea.将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰富，绵密顺滑，充分展现茶拿铁的美味。BlackTeaLatte

红茶拿铁292022/12/12Fullleafblacktea2022/12/17Acoolingrefreshmentwiththetangoffruits.混合多种新鲜果汁，清甜酸爽，果香浓郁。

IcedShakenBlackcurrantRaspberryJuicedTea冰摇红莓黑加仑茶302022/12/12Acoolingrefreshmen2022/12/17Enthusiasmandwarmth,aromaandadorability,allinonecup.以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香浓美味，热力四射。SignatureChocolateBeverage

经典巧克力饮品312022/12/12Enthusiasmandwarmt2022/12/17Frappuccino®BlendedBeverage星冰乐®322022/12/12Frappuccino®Blended2022/12/1733FrappuccinoBlendedCoffeeBlendedCreamBlendedJuice2022/12/1233FrappuccinoBlended2022/12/1734Espresso

浓缩咖啡星冰乐MochaJavaChip

摩卡可可碎片星冰乐2022/12/1234EspressoMochaJav2022/12/1735Mocha摩卡星冰乐VanillaFlavoredCream

香草星冰乐2022/12/1235MochaVanillaFlav2022/12/1736GreenTea抹茶星冰乐CaramelEspresso

焦糖浓缩咖啡星冰乐2022/12/1236GreenTeaCaramelE2022/12/1737CupSize2022/12/1237CupSize2022/12/1738Short236mlTall355mlGrande473mlVenti591ml2022/12/1238ShortTallGrandeVen2022/12/1739Video

time!2022/12/1239Video

time!2022/12/17401.WhichcityhasthemostnumberofStarbucksintheworld?

2.

WhichcityhasthemostnumberofStarbucksinChina?

2022/12/12401.Whichcityhast2022/12/17412022/12/12412022/12/1742Thanksforwatching!2022/12/1242Thanksforwatchin2022/12/17432022/12/121？2022/12/1744？2022/12/1222022/12/17452022/12/1232022/12/1746Starbucks

Yuki

Elaine2022/12/124StarbucksYuki2022/12/17History472022/12/12History52022/12/17Seattle1971HowardSchultz

80’SBecamepubliccompany90’S63countriesNow482022/12/12Seattle1971HowardScStarbuckswasfoundedbytwoteachersandonewriter.ThefirstshopaswellasitsheadquarterlocatedinSeattle,Washington.Atfirst,itonlysoldbeans.2022/12/17197149Starbuckswasfoundedbytwot2022/12/1780’sHowardSchultz

joinedinStarbucks.502022/12/1280’sHowardSchultzj2022/12/1790’sStarbucks

expandeditsbusinessallovertheworld.In1992,StarbucksCoffeelisteditselfonthestockmarket,NASDAQ.512022/12/1290’sStarbucksexpand如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星巴克成本降低星巴克利润增加股价上扬2022/12/1752如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星2022/12/17NowStarbuckshas23,132subbranches(分店)inover63countries.532022/12/12NowStarbuckshas23,2022/12/17Anuniqueadvertisingstrategy

（独一无二的广告策略）54——Word-of-mouthmarketing.（口碑营销）2022/12/12Anuniqueadvertisin2022/12/17552022/12/12132022/12/1756“StarbuckscoffeeshopinChinaisdevelopingfast.IfI’mnotinoffice,I’mwillingtogotoStarbuckscoffeeshop.”2022/12/1214“Starbuckscoffee2022/12/17Logo572022/12/12Logo152022/12/171971198719922011582022/12/121971198719922011162022/12/1759Siren女海妖

2022/12/1217Siren女海妖2022/12/1760MenuBeverageEspresso手工调制浓缩咖啡TeaFrappuccinoBlendedBeverage（星冰乐）CoffeesFood2022/12/1218MenuBeverageEspres2022/12/17Espresso

浓缩咖啡Thisistheveryessenceofcoffee,initsmostconcentratedform.这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。612022/12/12Espresso

浓2022/12/17Despitethename,thisisactuallyaEuropeanwaytoenjoycoffee:espressowithhotwater.尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。Caffe

Americano美式咖啡

622022/12/12Despitethename,th2022/12/17Honoringatraditionthatgoesbackgenerations.星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。Cappuccino卡布奇诺632022/12/12Honoringatradition2022/12/17Thetraditionalclassic-steamedmilkandespresso,lightlytoppedwithfoam.这是一种传统的经典饮料——浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。CaffeLatte

拿铁642022/12/12Thetraditionalclas2022/12/17Vanillaorhazelnut（榛子）

flavoredlatte,asplendidblendoffreshtasteandmellowcoffee.开启拿铁的香草浪漫之旅。VanillaFlavoredLatte

香草风味拿铁652022/12/12Vanillaorhazelnut（2022/12/17DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。HazelnutFlavoredLatte

榛果风味拿铁662022/12/12DeliciousStarbucks2022/12/17DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。

Caffé

Mocha摩卡672022/12/12DeliciousStarbucks2022/12/17CaffeMochawithextrarich,full-bodiedespresso.让摩卡多一份浓缩咖啡，更添浓厚馥郁。

ExtraShotMocha浓郁咖啡摩卡682022/12/12CaffeMochawithext2022/12/17ExpertlysteamedmilkpouredoverristrettoshotsofexpressoandfinishedwithaStarbuckssignaturedot.星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。StarbucksFlatWhite星巴克馥芮白692022/12/12Expertlysteamedmil2022/12/17BlendofJapanesematcha,steamedmilkanddelicatefoam.Refreshinglyaromaticandslightlysweetened.这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料，清香、微甜。GreenTeaLatte

抹茶拿铁702022/12/12BlendofJapanesema2022/12/17Fullleafblackteablendedwithsteamedmilkanddelicatefoam,featuringarichcomplexityandvelvetywithafullembodimentofperfectmilktea.将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰富，绵密顺滑，充分展现茶拿铁的美味。BlackTeaLatte

红茶拿铁712022/12/12Fullleafblacktea2022/12/17Acoolingrefreshmentwiththetangoffruits.混合多种新鲜果汁，清甜酸爽，果香浓郁。

IcedShakenBlackcurrantRaspberryJuicedTea冰摇红莓黑加仑茶722022/12/12Acoolingrefreshmen2022/12/17Enthusiasmandwarmth,aromaandadorability,allinonecup.以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香