《跨境电商实用英语》课件Unit 4-Chapter 2

Payment跨境电商实用英语Chapter2Unit4On-saleServicesofCross-borderE-commerce跨境电商系列教材AcquirebasicknowledgeaboutdifferentmethodsofpaymentonCross-borderE-commerceplatforms1Learntherelativewordsandexpressions2Understandthesecurityinsuranceofonlinepayment3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Markhasneverboughtanythingfromanonlineshopbecauseheisworriedaboutthesafetyofmakingthepaymentonline.PART1Warming-upB.OneofthereasonswhypeopletendtochoosePayPalisduetoitscharacteristicsofcapitalsecurity,speed,convenienceandwidercoverage.PARTTWOPassageReadingPART2PassageReadingOrderpaymentservesastheindispensablekeypartthroughoutCross-borderE-commerce,coveringbothonlineandofflineapproach.Offlinebankapproachisessentiallythesameastheoriginalpaymentininternationaltrade,excerptthattheplatformofbusinessshiftsfromofflineexhibitionstoB2B(A,MadeinChina,Globalsourcesetc)andB2Cwebsites(AliExpress,eBay,Amazonetc).OfflinepaymentmethodsincludeCash,LetterofCredit(L/C),PaymentonDelivery,WesternUnionTransferandDocumentaryCollectionaswellasDocumentsagainstPayment(D/P),Installment,PaymentonCreditandDeferredPayment,amongwhichthefirstfouraregenerallythemainoptions.

Comparatively,onlineapproachmainlyreferstothepaymentmodelofE-accounttoE-account,touchinguponsuchmethodsasAlipay,Paypal,MoneyBookersandGooglecheckout,etc.Payment

SomebuyersthatarenewtoonlineshoppingmayturnouttobenotfamiliarwiththepaymentproceduresofCross-borderE-commerceplatforms,andthusfailtocompletetheorderafterinitiatingone.Inthiscase,sellersshouldgivein-timecommunicationandpatientexplanationtorelatedquestions.Meanwhile,suppliersshouldcontactpurchaserstofirstofallthanktheirsupport,alsotoenquireofanypossibleproblemsoccurredintheprocessofpaymentandinformthemoftheproceduresandofferhelpaccordingly,whensomeunpaidordersespeciallythoserepeatedonesfromonebuyerarespotted.PART2PassageReadingThoughmostofthebuyersareabletoseethroughthisprocess,somestillmayhavepaymentfailureaftermultipleattempts.Therefore,whenaskedforassistance,sellersshallletbuyersknowpotentialreasonsforthefailureandhelpthemthroughthepaymenttofinallywintheorderback.Additionally,somemayhavenocluetousetheshoppingcarttocombinethepurchasingandpaymentforvarioustypesofproductsinonestore,whichleadstotheinconvenienceonbothsidescausedbyredundantordersfromonebuyer.Inthissense,sellersshallguidethemtoreasonablyusethecartandtoincorporatetheorderpayments.

Somebuyersmayhesitatetomakeordersduetothedoubtsoverthesecurityofcross-borderonlinepayment.Forthose,sellersshalldispeltheirconcernandboosttheirtrustbytellingthemthesecurityinsuranceofonlinepayment.PART2PassageReadingSomebuyersmayhesitatetomakeordersduetothedoubtsoverthesecurityofcross-borderonlinepayment.Forthose,sellersshalldispeltheirconcernandboosttheirtrustbytellingthemthesecurityinsuranceofonlinepayment.

Forexample,SecurePaymentofAaimstoprovideasafepaymentserviceforallpartiesengagedininternationaltrade.Bypartneringwithanindependentonlinepaymentplatform(Alipay),SecurePaymentprovidessecuritytoonlinepaymentandtoonlinetransactionforbothbuyersandsuppliers,andalsoitensuresmoneydisputeresolution.Efficienttransactionisrealizedherebysupportingdraftingfreightorder,onlinewholesalingandtradingaswellasonlineorderingofpurchasers,withreal-timeorderprocessavailableoverplatformof.Securepaymentalsoofferdiversepaymentmethodsascreditcards,WesternUnionandbanktransferstoguaranteetheconvenientpaymentforbuyers.PART2PassageReadingAnothertypicalexampleisPaypal.EstablishedinDecember1998byPeterThielandMaxLevchin,Paypalisaninternetserviceproviderdedicatedtoenablebothindividualsandbusinessestorealizeprotected,simpleandconvenientonlinepaymentaswellascollectionviaemailaddress.TheonlineelectronicaccountlaunchedbyPaypalhasdramaticallyreducedtherateofinternetfraud,rankingitselfoneofthesafestcounterparts.Currently,Paypalhasboastedtherecognitionandtheelectronicpaymentchoiceofmorethan90%sellersandover85%buyersinvolvedintransnationaltrade.PART2PassageReadingNewWordsindispensable

[ˌɪndɪˈspensəbl]adj.1NewWordtooimportanttobewithout不可或缺的；必不可少的e.g.Ⅰ)Theinternethasbecomeanindispensablepartinpeople'slife.网络成了人们生活中不可或缺的一部分。Ⅱ)Anintelligentcomputerwillbeanindispensablediagnostictoolfordoctors.智能计算机将成为医生不可或缺的诊断工具。返回original

[əˈrɪdʒənl]adj.01NewWord2existingatthebeginningofaparticularperiod,processoractivity原来的；起初的；最早的e.g.Ⅰ)We'vealteredtheoriginalplantosomeextent.我们部分地改变了原计划。Ⅱ)Iboughtthecoatasitwasconsiderablyreducedfromitsoriginalprice.这件上衣大减价，因此我就把它买下了。返回option

[ˈɒpʃn]n.NewWord3somethingthatyoucanchoosetohaveordo;thefreedomtochoosewhatyoudo可选择的事物；选择；选择权；选择的自由e.g.Ⅰ)Cooperationwasmorethanjustanattractiveoption,itwasanobligation.合作不仅仅是诱人的选择，它也是一种责任。Ⅱ)Hewasleftwithnooptionbuttoresign.他除了辞职外别无选择。返回comparatively

[kəmˈpærətɪvli]adv.NewWord4ascomparedtosth/sbelse比较上；相对地e.g.Ⅰ)Theunitiscomparativelyeasytoinstallandcheaptooperate.这种设备比较容易安装而且用起来便宜。Ⅱ)Weprefertoworkwithacomparativelysmallnumberofcolleagues.我们宁愿与比较少的同事一起工作。返回procedure

[prəˈsi:dʒə(r)]n.5NewWordawayofdoingsth,especiallytheusualorcorrectway（正常）程序，手续，步骤e.g.Ⅰ)Heisfamiliarwithexportprocedure.他熟悉出口手续。Ⅱ)Heminutedtheprocedureofthemeeting.他对会议议程做了记录。返回accordingly

[əˈkɔ:dɪŋli]adj.01NewWord6inawaythatisappropriatetowhathasbeendoneorsaidinaparticularsituation照着；相应地e.g.Ⅰ)Itisadifficultjobandtheyshouldbepaidaccordingly.这是份棘手的工作，他们应得到相应的报酬。Ⅱ)Astheeconomydevelops,thelivingconditionsofthepeoplehavebeenimprovedaccordingly.经济发展了，人民的生活水平也随着提高了。返回redundant[rɪˈdʌndənt]adj.NewWord7notneededoruseful多余的；不需要的e.g.Ⅰ)Thetypeofcomputermaybeverymarketable.这种型号的电脑可能很有销路。Ⅱ)Youneedbothagoodplanandamarketableproduct.你需要一个良好的计划和适销对路的产品。返回incorporate

[ɪnˈkɔ:pəreɪt]v.NewWord8toincludesthsothatitformsapartofsth将…包含在内；包含；吸收；使并入e.g.Ⅰ)Manyofyoursuggestionshavebeenincorporatedintheplan.你的很多建议已纳入计划中。Ⅱ)Thenewcardesignincorporatesallthelatestsafetyfeatures.新的汽车设计包括了所有最新的安全配备。返回hesitate

[ˈhezɪteɪt]v.9NewWordtobeslowtospeakoractbecauseyoufeeluncertainornervous（对某事）犹豫，迟疑不决e.g.Ⅰ)Don'thesitatetomakecommentsorsuggestionsifyouhaveany.有意见尽管提好了。Ⅱ)Donothesitatetolaughatanythingyoufindamusing.只要觉得好笑就尽管笑。返回available

[əˈveɪləbl]adj.01NewWord10(ofthings)thatyoucanget,buyorfind可获得的；可购得的；可找到的e.g.Ⅰ)Newtypesofmulti-taskingsoftwarearenowavailable.现在已经有了新型的多重任务处理软件。Ⅱ)Awiderangeofcolorsandpatternsareavailable.各种颜色和样式都有。返回fraud

[frɔ:d]n.NewWord11thecrimeofcheatingsbinordertogetmoneyorgoodsillegally欺诈罪，欺骗罪e.g.Ⅰ)Therewasevidenceofmassivefraud.有证据表明是巨额欺诈。Ⅱ)Shewaschargedwithcreditcardfraud.她被控告信用卡欺骗罪。返回ProperNames1.LetterofCredit(L/C)信用证2.PaymentonDelivery交货付款3.WesternUnionTransfer西联汇款4.DocumentaryCollection跟单托收5.DocumentsagainstPayment(D/P)付款交单6.Installment分期付款7.PaymentonCredit记账付款8.DeferredPayment延期付款ProperNamesPhrases&Expressionsserveas充当；担任01P&Ee.g.Ⅰ)Hevolunteeredtoserveasthemanagerofourdepartmentstore.他自荐当我们商场的经理。Ⅱ)Theyserveasadirectbridgebetweenmanufacturesandconsumers.他们在生产厂商和消费者之间架起了一个桥梁。Phrases&Expressions01P&E02intheprocessof

在…过程中e.g.Ⅰ)Thedamageishardtoavoidintheprocessoflongdistancetransport.在长途运输过程中，搬运时难免有破损的事情。Ⅱ)Theyareintheprocessofresolvingalltheunsettledissues.他们正在着手解决所有悬而未决的问题。Phrases&ExpressionsP&E03engagein经营；参加；从事；忙于e.g.Ⅰ)Theyengageinthestudyofeconomics.他们从事经济学研究。Ⅱ)Graduateshaveachancetoengageinstartingtheirownbusinesses.毕业生有机会参与创业。Phrases&Expressionsdedicatedto献给04P&Ee.g.Ⅰ)Hiswholeenergiesarededicatedtoimprovethedesign.他的全部精力都放在改进这项设计上了。Ⅱ)Chinawillcontinuetobededicatedtointernationalcooperationinthisarea.中国将继续致力于加强在该领域的国际合作。Phrases&Expressions01P&E05involvein

参与；涉及；卷入e.g.Ⅰ)Myjobinvolveinthedevelopmentofsoftware.我的工作涉及软件的开发。Ⅱ)Everyoneshouldinvolveintheprotectionofenvironment.每个人都应参与到保护环境中去。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1Canyoulistsometheofflinepaymentmethods?2Whatshouldsellersdoiftheyfindthatbuyercan’tusetheshoppingcarttocombinethepurchasingandpayment?3What’sthefunctionof“SecurePayment”onA?Task21.Studentshavethe________ofstudyingabroadintheirsecondyear.2.Allemployees__________sales,operations,andfinance.3.Thefamilyisthe____________partintheprocessofthedevelopmentandconstructionofhumansociety.4.Ibelievehewasanhonourableman,____________thepeopleandhiscareer.5.Whenyouhavefilledinthequestionnaire,copyitandsendthe________onetoyouremployer.6.Cheapgoodsare__________,butnotinsufficientquantitiestosatisfydemand.7.Managementofcustomerserviceisaninterestingand______________newareaofstudy.8.PoliceinsistthatMichaeldidnotfollowthecorrect___________inapplyingforavisa.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

option

engage

in

indispensable

dedicated

to

original

available

comparatively

procedureTask31.我们在设计中纳入了所有最新的安装设置。(incorporate)_______________________________________________________________2.智能手机成了人们生活中不可或缺的一部分。(indispensable)_______________________________________________________________3.我们别无选择，只有放弃这次会面。(option)_______________________________________________________________4.如果遇到困难，请尽管和我们的客户服务部联系。(hesitate)_______________________________________________________________5.我们致力于提供每个客户“可信的产品和有价值的服务”。(dedicatedto)_______________________________________________________________6.我们希望制造商能注意到这些结果，并对它们的产品做出相应的改进。(accordingly)_______________________________________________________________TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.Wehaveincorporatedallthelatestsafetyfeaturesintothedesign.

Thesmartmobilephonehasbecomeanindispensablepartinpeople’slife.

We

had

no

option

but

to

abandon

the

meeting.In

the

event

of

difficulties,

please

do

not

hesitate

to

contact

our

CustomerService

Department.

We

are

dedicated

to

provide

all

of

our

customers

with

reliable

productsandvaluable

Services.We

hope

that

manufacturers

will

take

note

of

the

findings

and

improve

theirproducts

accordingly.

PARTTHERERealCaseAnalysis询问Sample1对支付流程的询问和回复Hi,

IaminterestedinyourhandmadevaseandIwishtobuyone.Couldyoupleaseassistmeinhowtopayformypurchase?

Thankyou!

xxx

在日常的跨境电商交易中，卖家经常会遇到一些买家因不熟悉支付方式、不了解支付流程、甚至支付失败而进行咨询。卖家应给予其专业的回复，做到语言清晰准确，及时帮助买家完成订单支付。当然，还有一些买家下单后又觉得产品价格过高、物流时间太长等原因犹豫到底要不要支付，针对这种犹豫不决的买家，卖家可以稍稍催一下，简单概括产品的特点和优点，增强买家对产品的信心，甚至可以用库存紧张或产品即将失效为由，给买家留言。回复Sample1对支付流程的询问和回复Hixxx,

Thankyouforyourinterestinourvases.Youcanselecttheorderandclickthe“PayNow”button.Chooseyourpreferredpaymentmethodonthecheckoutpage.TheplatformsupportsVisa,Mastercard,MaestroDebitCard,WesternUnion,andwritetransferviabanks.PleaseletmeknowifIcanbeoffurtherassistance.

Thanksagain.Lookingforwardtohearingfromyousoon.

Bestwishes

xxx

在以下回复函中，卖家对如何支付订单进行了详细说明。买家可以在订单列表中选中要支付的订单，点击“支付”按键，在跳出的页面中选择中意的付款方式。平台支持Visa卡，万事达卡，借记卡，西联汇款和银行汇款。询问Sample2对合并支付的询问和回复Hi,

Iamimpressedbythechildren’stoyssuppliedinyourstore.IwanttobuyaBarbiedoll,acontrolcarandawatergun.ButIdon’tknowhowtoplaceoneorderfortheseitems.Wouldyoupleasetellmehowtodo?回复Sample2对合并支付的询问和回复Dearfriend,

Thankyouforyourinterestinourchildren’stoys.Ourtoysareexcellentinqualityandlowinprice.

Ifyouwouldliketoplaceoneorderformanyitems,pleasefirstclick“AddtoCart”button,then“BuyNow”button,andcheckyouraddressandorderdetailscarefullybeforeclicking“submit”button.Afterthat,pleaseinformme,andIwillcutdownthepricetoUSDXXX.Thenyoucanrefreshthepagetocontinueyourpayment.Thankyouverymuch.

BestRegards,

xxx

以上买家欲在店铺中购买多样儿童玩具，但不知道如何完成订单的合并支付。在这种情况下，卖家应引导买家进行正确的操作，先把感兴趣的产品放入购物车，点击“购买”，提醒买家先不要立即付款，等待卖家更改价格，刷新页面后继续完成支付。询问Sample3对支付失败的询问和回复Hello,

Iwanttoorder50bagsofmilkteafromyourstore.IamreadytopayandIhavetriedforseveraltimes,butitfailed.Iamreallyconfusedandneedyourhelp.回复Sample3对支付失败的询问和回复Dearfriend,

Thankyouforyourinterestinourproducts.Ifyourpaymentfortheorderhasfailed,pleasecheckitisnotduetothefollowingsituations:cardsecuritycodefailed;insufficientfund;exceedlimit;the3-Dsecuritycodefailed;verificationfailed.Pleasefeelfreetocontactmeifyouhaveanyfurtherquestions.

BestRegards,

xxx

卖家收到买家订单支付失败的求助消息后，可以列举一些可能导致支付失败的原因来帮助买家顺利完成支付，争取订单。卖家用心的服务是打动买家并树立良好口碑的关键。询问Sample4给下单未支付客户的留言模板Dearfriend,

Wehavegotyourorder.Butitseemsthattheorderisstillunpaid.Theitemyouchoseisofhighqualitywithcompetitiveprice.IfthereisanythingIcanhelpwiththeprice,size,shipmentetc.,pleasefeelfreetocontactus.Afterthepaymentisconfirmed,Iwillprocesstheorderandshipitoutassoonaspossible.Thankyou!

BestRegards,

xxx

针对部分已下单却未付款的客户，卖家应及时跟进并了解客户未付款的原因。用专业的素养和诚恳的态度打消客户的种种犹豫。回复Sample4给下单未支付客户的留言模板Dearxxx,

Thankyouforyourorder.Pleasenotethatthereareonly3dayslefttoget10%offbymakingpayment.Theearlieryoupay,thesoonerwewillshiptheproducttoyou.Besides,Iwillsendyouagifttoshowmyappreciation.

Ifyouhaveanyfurtherquestion,pleasefeelfreetocontactwithus.

BestRegards,

xxx

如果客户是觉得价格偏高而犹豫支付时，卖家可以适当调整价格。注意在调整价格时，卖家务必给出合适的理由，比如调价只有3天等。回复Sample4给下单未支付客户的留言模板Dearxxx,

Thankyouforyourorder.Wenoticedthatyouhaven’tfinishedthepaymentfortheorderyet.Youhaveselectedthebest-sellingproductinourstore.Wewouldliketoinformyouthatthisproductmanybesoldoutsoonsinceitisverypopularforitsfashionabledesignandcompetitiveprice.

Wewilldeliveryourorderwithin24hoursonceyourpaymentisconfirmed.Ifyouhaveanyquestions,pleasefeelfreetoletusknow.

BestRegards,

xxx

针对部分犹豫的买家，卖家可以以产品库存不多为由，提醒买家尽快付款，否则有可能会断货，买不到其想买的产品。回复Sample5给资金未通过风控审核的客户的留言模板Dearfriend,

IamsorrytotellyouthatyourorderhasbeencancelledbecauseyourcreditcardhasnotbeenapprovedbyAliexpress.Ifyoustillwanttheitem,youcanmakeaneworderandyoucanpaythroughWesternUnion,T/Torotherwaystoo.

BestRegards,

xxx

买家下单后，速卖通风控部门会在24小时内对买家的资金进行审核。如果资金来源有问题，未通过风控部门的审核，平台会关闭交易，这时卖家需及时与买家沟通。HighlightedSentences1.Paymentmustbemadewithin14days._______________________________________________________________2.Chooseyour