联合利华创新管理课件

InnovationProcessManagement(IPM)LouiseTravers1本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898InnovationProcessManagementSothemainobjectivesofthis

trainingare...BriefhistoryandbackgroundofIPMLotusNotesExplainhowtouseIPMITTools(Inoplan)startingaprojectmanagingaprojectinInoplanviewingprojectsinInoplanPostLaunchEvaluationprocedureIPMsupport(network;Info&Feedback)ProjectManagement(JaneTurner)RiskManagement(MikeTrevethan,YalinXu)2本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898SothemainobjectivesofthisTheUnileverIPM-TheGoal“Big,bold,consumer-relevantinnovations-rolledoutfast”3本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TheUnileverIPM-TheGoal“BiInnovationinUnileverHistoricallypoorlymanagedprocessnopriorityorfocusfragmentedunambitiousUnileverP&G4本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898InnovationinUnileverHistoricUECcommittocommonUnileverIPMOnJuly31st1997theUEC'unanimouslyandenthusiastically'committedtoadoptingasinglecommonIPMacrossthewholeofUnilever.Thiswillbecomeanormalwayofworkingforallofus.It'sessentialcomponentsareallUnileverCompanieswillestablishandgatekeepafunnelfunnelscontaininnovationprojectsofallkindsthefunnelscontainthesumofallUnileverinnovativeandbrandlaunch/relaunchactivitythefunnelsandthe8QActivityPlansareelectronicallylinkedasaresultauthorisedviewerscanaccessexcellentinformationoninnovationprojectsofrelevancetothemtransparent,globalprojectinformationwillflow.5本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898UECcommittocommonOnJuly3Inoplan:CurrentStatistics176CompaniesusingInoplan7558projectsintheInoplansystemincluding

2213alreadybroughttomarketplusaround2390ideasinInnopad1450Brands-currently6本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Inoplan:CurrentStatistics6本人Abitofhistory-

Whathashappened/willhappen

Business IT1997 Definitionof DevelopmentofDevelopment theIPMprocess theITtool1998 Training& EnablingITImplementation Projectscoding infrastructure1999 Digestionof Wider&moreInstitutionalisation discipline/embedding sophisticatedIT culture toolsMaximisationofBenefits(nowonwards)7本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Abitofhistory-

Whathasha1. Thereareregular-preferablymonthly-GateMeetingsatwhichall strategicdecisionsoncompanyprojectsaremade.2. TheGateMeetingischairedbytheChairman/MD(orbyexceptionother BoardDirector)andallrelevantBoardDirectors/functionalheadsarein attendance.3. Thereisaformalprocessformonitoringrisk.4. Originalinnovationprojectswhichinvolvesubstantivecapitaland/or marketplaceinvestmentsmustbringSimulatedTestMarketevidenceto LaunchGate.5. INOPLANtobeinstalledinallUnileverCompanies.6. AllprojectstobeenteredintoINOPLANandmanagedviaINOPLAN.7.Newfor2000:InnovationRate-usingtheUnileverIPMdefinitionsisbeing applied&reportedquarterly(seetheUnileverIPM-InnovationRateManual)8. Newfor2000:ThekeylearningsfromALLprojects(whethersuccessfulor not)arebeingdocumentedandPLE(within12monthsoflaunchdate)are beingcompletedforallprojectsthataretakentomarket.TheIPMMandatories-forallOperatingCompanies8本人有最新名师培训视频6千集，管理文档8千份。想要的请联系Q Thereareregular-preferTheUnileverIPMAccreditationDependingontheimplementationstatus,eachcompanyfallsintooneofthefollowingstatus: (i)Accredited (ii)Gold (iii)GreyForfullerdefinitionsofeachrefertoIPMDocumentationunderInfo&FeedbackdatabaseIPMChampionresponsibilitytoapply-nominationforminI&FTogettheUnileverIPMaccreditation,notonlythesystemhastobeimplementedanduserstrained,butalsoIPMhastobeattheheartofthecompanyandbecomeanongoingprocessformanaginginnovation.ChinaBG UnileverTaiwan AccreditedUnileverChina(Foods) GoldUnileverChina(HPC) GoldUnileverChina(IceCream) GoldUnileverHongKong Gold9本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TheUnileverIPMAccreditationKEYSTATISTICS10本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898KEYSTATISTICS10本人有最新名师培训视频6千集IPMGLOBALSUMMARY11本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPMGLOBALSUMMARY11本人有最新名师培训视Inoplan&IPMITToolsetInnopad(HPCandFoods)chanceforfameandglory,yourwildideasfornewproductsTeamworkwheretherawdatagoesin(that’syou)projectmanagementPortfoliocollectionsofprojects(CategoryorBusinessGroupaggregation)LearningsArchivesandGeneralArchivesToolbox(HPConly)storehouseofBrandsuccess(technical,marketing,packaging,claims)12本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Inoplan&IPMITToolsetInnopaStructureofInoplan13本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898StructureofInoplan13本人有最新名师培IPM:agameof2halvesManagingaProjectCreatingaProjectGatesDocumentsReportsManagingaportfolioofProjectsC/TmatrixFunnels8QAPResourcedemandNetworks14本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM:agameof2halvesManaginWhatisanInnovationProject?AnInnovationProjectisanyprojectinvolvingthelaunch,orothermaterialchangetoabrandinagivencountryand/ortheinnovativeendeavourleadinguptoit.ExamplesPond'sFoamingCleanserPersilTabletsDoveDeoCounterexamplesOn-goingcostsavingprogrammesPromotionalActivitiesAdministrativeProjects15本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898WhatisanInnovationProjectBeforestartingaproject..BeforeStartinglookinToolbox(successfulprojects)lookinInnopad(electronicsuggestionbox)lookinInoplan(currentprojectsinfunnels)lookinGeneral/LearningsArchive(postmid-2000)forsimilarprojects16本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Beforestartingaproject..BefDEMO-Innopad17本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898DEMO-17本人有最新名师培训视频6千集，管理文档8千份TostartinInoplanToStartaProjectauthorisedpersoncreatesandsuppliescertainproject‘codings’inideasphaseprojectleader/deputyprojectleaderteambuildsdraftcharterteamleader‘proposes’chartertogatekeeperrolloutorFastTrackprojectcanbecreatedfurtherdownfunnel18本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TostartinInoplanToStartaCodingaprojectintoaTeamwork..DefinitionsoffieldswithinProjectParameters19本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898CodingaprojectintoaTeamwoTheUnileverIPM-definitions1'Original'ProjectbrandinnovationbeingundertakenforthefirsttimeinUnilever'RollOut'ProjectaprojectinvolvingthelaunchofeitheranewbrandmixorproducthasbeenlaunchedorisalreadyintheprocessofbeingdevelopedbyanotherUnilevercompany20本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TheUnileverIPM-definitionsTheUnileverIPM-definitions2Aninnovationprojectisanyprojectinvolvingthelaunch,orothermaterialchangetoabrandinagivencountryand/ortheinnovationendeavourleadinguptoitincludingLaunch-anewbrandnamefortheconsumerinacountry

Relaunch-amaterialchangetoanexistingbrandmix

Newvariant-samebrand,sameproductformbutanewitemintherange.Lineextension-takesthebrandintoanewcategoryorsub-category

Newproductformat-samesub-categoryinanewandmateriallydifferentformat

Nochangeproject-nomaterialchangetothebrandmixisintendedBrandmigration-aprojecttomergepartorallofthemixofonebrandwiththatofoneormoreotherbrands21本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TheUnileverIPM-definitionsManagingaprojectinInoplan-1AProjectLeaderneedstobecorrectlydefinedinaXessorinordertogaineditaccessrightsinTeamworkie,beforetheycancreateaproject.AprojectiscreatedbyanauthorisedProjectLeader‘coding’ittotheProjectParametersareaoftheTeamworkdatabase...ProjectLeaderisresponsibleforaddingTeamMembers/GuestMembers...IncomestheneedforPicklists-ProjectParametersarefedbythePicklistswhicharemaintainedbyIPMOperationsCentre.22本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898ManagingaprojectinInoplanPickListManagerTherearePicklistsfor:Category/Sub-CategoryCompanyBrandBusinessGroup/CategoryCurrencyGatekeeperPicklistsfeedTeamwork,aXessor,Innopadsoitisimperativetheyarekeptuptodate.23本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898PickListManagerTherearePickManagingProjectsinInoplan-2ProjectLeaderResponsibilitiesOnceaprojecthasbeencodedintheProjectLeaderisresponsiblefor:leadingtheprojectandtheprojectteamproposingtheGatedocumentateachgateandmovingtheprojectthroughthefunnelamendingtheparameters(e.g.launchdate)asandwhennecessary.Gatedocumentsarecumulative.Forinstancean‘approved’Charterbecomesa‘draft’Contracttowhichfurtherinformationcanbesubsequentlyadded.IftheProjectchangesnaturesoradicallytorequireafundamentalrewrite,thenthissuggeststhattheprojectbeclosedandanewprojectbegun.

24本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898ManagingProjectsinInoplan-GatekeeperResponsibilitiesHaveaninputtothestrategyControlresourcesfortheprojectsHaveresponsibilitiesforcommunicatingprojectrequirementsHavetherightinformation/experiencetomakedecisionsThreefundamentaldecisions:KilltheprojectAskformoreinformation/clarificationApprovethemovetothenextphase

Onceapprovedtheprojectwillmoveintothenextstageofthefunnel(draftstatus).ManagingProjectsinInoplan-325本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898GatekeeperResponsibilitiesManFunnelStagesTheoriginatorprovidessomeconsumerevidenceofmeritandbusinessrelevanceTheconsumerinteresttechnicalandcommercialrobustnessarechecked.,Thebrandmixwillbedeveloped&sourcingarrangements

finalisedFinetuneallmixelements,pipelinefilling&supportplanEvaluatemarketperformanceconsumerreactions..ProjectgoesintoToolbox26本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898FunnelStagesTheoriginatorprFunnelPhasesandGates

FeasibilityCapability

IdeasContractgateChartergateLaunchgateLaunchpreparationRolloutgatePostLaunchevaluation

L

a

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c

hRolloutContenderCharter:DraftProposedApprovedContract:DraftProposedApprovedLaunch:DraftProposedApprovedRollout:DraftRollout:DraftProposedRollout:Approved27本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898FunnelPhasesandGatesFeasibDEMO-CreatingaprojectinTeamwork28本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898DEMO-28本人有最新名师培训视频6千集，管理文档8千份INOPLANisasetofFOURdatabaseswhichareprovidedtosupportthemanagementofbrandinnovationinUnileverItisdesignedtohelpYOUtodoyourjob-reflectingwhatyoudoandhowyouactuallydoit!SavestimeandmoneybyreducingtheneedforphysicalmeetingsEasycommunicationbetweenaGatekeeperandprojectleadersTransparentOnlydoitonceEmailfacilityGateDocumentsarecumulativeEnablecross-functionalteamsBenefitsofworkinginTeamwork29本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898INOPLANisasetofFOURdatabProjectLeaderseditingandupdatingteamdocuments,projectparametersandgatedocumentsforpresentationtogatekeepersTeamMemberskeepingdocumentationuptodateQualityin-Qualityout!Itisdowntoyou!Majorboardleveldecisionswillbemadeonthebasisofthisinformation!Inoplan:Whoneedstoinput?30本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898ProjectLeadersInoplan:WhoneChecklistforProjectLeaders...31本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898ChecklistforProjectLeaders.ProjectNamemustbeuniqueIndicatewhetherOriginalorRollout,ifrolloutthencreateprojectusingtheoriginalnameandaddcountryabbreviationtoindicaterolloutPositioningshouldbeasperglobalrecognizedlistingLaunchdatestatusmustbeupdatedastheprojectprogressesdownthefunnel.CompanypriorityisaninternalindicatorBusinessimpactisaglobalindicatorfortheprojectDefinitionofConsumeValuePerceptionandEnablingTechnologymustconformtotheUnileverdefinitionaspertheUnileverIPMTeamMemberManualICResourceAllocatedFrommustbeagreedwiththerelevantpartiesbeforeitisindicatedinheproject;andURLResourcesAllocatedmustbepartofCategoryResearchProgramme.TargetLaunchDatemustberelevantthroughthelifeoftheprojectFinancialfiguresmustbeinputtedinthedenominationsindicated.TeammembersandGuestmembersmustbeselectedfromtheUnileverNameandAddressbookandnottypedinasfreetext.RISKSCANNING(InitialandRiskQuickScanifneeded).PostLaunchEvaluationafter9-12monthsofthelaunch.ChecklistforProjectInput32本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898ProjectNamemustbeuniqueChe-TryingoutTeamworkyourselfIPM-Live33本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM-Live33本人有最新名师培训视频6千集，管理文PostLaunchEvaluation34本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898PostLaunchEvaluation34本人有最新名FunnelStages-Recap.TheoriginatorprovidessomeconsumerevidenceofmeritandbusinessrelevanceTheconsumerinteresttechnicalandcommercialrobustnessarechecked.,Thebrandmixwillbedeveloped&sourcingarrangements

finalisedFinetuneallmixelements,pipelinefilling&supportplanEvaluatemarketperformanceconsumerreactions..ProjectgoesintoToolbox35本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898FunnelStages-Recap.TheorigPostLaunchEvaluationDonotproposetheprojectbeforeatleastLEARNINGShavebeentypedin.36本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898PostLaunchEvaluationDonotp1. Thefollowingtwonewsectionstothegatedocumenthavebeenadded:

Section13:“TeamLearnings”tocaptureafewshortlearningsonallcompletedprojects:whethertheymakeitasfaraslaunchornot.Section14:“SummaryofPostLaunchEvaluation”fortheheadlinesontheperformanceofthelaunchedprojectinitslocalmarket.Thissectionistobecompletedwithin12monthsoflaunchandisapplicablebothforprojectsrecommendedasRolloutContenders,andforprojectsthathavebeenlesssuccessful(inordertocapturelearningsforthefuture).2. AseparatePostLaunchEvaluationForminTeamDocumentshasbeenaddedforamoreextensivedescriptionofthesame.3. Asecondarchivefacilitycalledthe“LearningsArchive”hasbeenadded.TherewillbeonearchiveforeachCategoryandonearchiveforeachBusinessGroup.ThesesummariesrequirenohumaninterventionandwillbeelectronicallyaggregatedfromtheProjectdocumentationtogivethekeyProjectdescriptionandlearnings.SharingtheKeyLearningsfromallprojects37本人有最新名师培训视频6千集，管理文档8千份。想要的请联系Q ThefollowingtwonewsectiProjectsuccessfullypassestheLaunchGate(9-12monthsfromthelaunch):a)OriginalProjectsthatareverysuccessfulareproposedtoROLLOUTCONTENDERS.tobedone:-fillingPostLaunchEvaluationForm-offerLearningsinGateDocuments-brieflysummarisethePostLaunchEvaluationinGateDocuments.B)OriginalProjectsthatarelesssuccessful,arenotproposedasrolloutcontenders.tobedone:-fillingPostLaunchEvaluationForm-offerLearningsinGateDocuments-ARCHIVINGC)RolloutProjects,regardlessoftheirsuccess:-fillingPostLaunchEvaluationForm-offerLearningsinGateDocuments-ARCHIVINGFordetailspleasereferto:TheUnileverIPMProjectCompletionDiscipline&SharingtheLearnings.PostLaunchEvaluation38本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Fordetailspleasereferto:PLearningsshouldbeaddedtoaprojectassoonastheprojectisterminated(whethersuccessfulornot),beforetheteamdisbands.Projectsthathavebeenarchivedwithlearnings:asummaryoftheprojectparameterswiththelearningsandthePostLaunchEvaluationform(iftheprojectlaunched)willgototheLearningsArchive.LearningsarchivesarearrangedbyBusinessGroupandbyCategory(liketheportfolio)eg.ChinaLearningsandDeodorantsLearnings.Projectswithoutlearnings(jectscreatedinerror)andafullcopyoftheprojectsthathavebeenarchivedwithlearningswillbesenttotheGeneralArchive(arrangedinthesamewayasTeamwork)egChina/Deo.Fordetailspleasereferto:TheUnileverIPMProjectCompletionDiscipline&SharingtheLearnings.Learnings&GeneralArchives39本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Fordetailspleasereferto:LInnovationProcessManagementIPMIdeaGenerationCreativityConsumerCreativity

Inopad Toolbox

ProjectPlanningProjectFacilitation

MicrosoftProjectDraftProjectCharter

InoplanTeamworkDefineBusinessStrategy(HAX)ProjectCompletion

StopProject Launch ProposeRoll-Out

Inoplan Toolbox LearningsArchiveManagePortfolioofProjects

InoplanPortfolioGraphics (CTM,8QActivityPlan, Funnel,Resource) Keygo/nogodecisions GatekeepingIdentifyGapsinCurrentPortfolio(CTM,8QActivityPlan,Funnel)ImplementandManageProject

InoplanTeamwork RiskManagementITTools40本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898InnovationProcessManagementIAccessManagement41本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898AccessManagement41本人有最新名师培训视频TeamworkAccess-AnyoneUnileveremployeecanaccessaTeamworkBUTonlyseetheprojectstheyareworkingon.ThereisonedatabaseforeachBusinessGroup/Categorycombination(e.g.CAME/Laundry).Thisiswhereprojectsarecreatedandmanagedbyprojectteams.Therearethreeseparateaccesslevelswithinthisdatabase

ProjectLeader-theusercancreateprojectsandpublishdocumentsintothePortfoliodatabase,

TeamMember-theusercanreadandcreatedocumentsforaproject

GuestMember-theusercanreaddocumentsforaprojectIPMAccess-StandardAccess42本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPMAccess-StandardAccess42IPMAccess-StandardAccess.PortfolioAccess-ByCategory(globalportfolio)-ByBusinessGroup:3levels: -entireBGPortfolio -categorywithinaBG -companywithintheBG43本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPMAccess-StandardAccess.IPMAccess-StandardAccessToolboxTherewillbeonedatabaseforeachofthe17categories(currentlyonlyavailableforHPCandIceCreamcategories)withtwoaccesslevels:

basicaccess-basicproductdescription

fullaccess-fullmixdetails44本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPMAccess-StandardAccessToIPMAccess-StandardAccessInnopadThereisonedatabaseeachforHPCandFoods.Therearetwoaccesslevelsforthisdatabase:

user-usercancreatenewideasandviewpublishedideas

publisher-usercanpublishideas,fromtheircompany,totheUnileverworld.45本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPMAccess-StandardAccessInTheAccessGuidePleaseseetheInoplanAccessandSecurityGuideformoredetails(availableinI&F,IPMDocuments)46本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TheAccessGuidePleaseseetheIPMAccess-

OutofStandardAccessOut-of-StandardREQUEST...

InadditiontotheirStandardAccessRights,usersmayalsorequestadditionalOutofStandardAccess(i.e.accessprivilegeswhichfalloutsidetheabovepolicy)tootherPortfoliodatabasesand/oraccesslevels.TheserequestsaremadebytheCompanyIPMChampiontotherelevantAccessOwner(s).WhenapprovedbytheAccessOwner,theseareknownasOutofStandardAccessRights.47本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPMAccess-Out-of-StandardRIPM:agameof2halvesManagingaProjectCreatingaProjectGatesDocumentsReportsManagingaportfolioofProjectsC/TmatrixFunnels8QAPResourcedemandNetworks48本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM:agameof2halvesManaginSeniorManagementtool-enablesinstantviewingofacategory/company/regionsinnovationportfolio-Unileverisforthefirsttimetransparent!-Strategicplanning-Go/nogodecisions-Resourceallocation-Trackingofprogresstowardsstrategicgoals-SharingrealtimeknowledgeInoplanPortfolio:Whoisitfor?49本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898SeniorManagementtoolInoplanDemo-Portfolio50本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Demo-50本人有最新名师培训视频6千集，管理文档8千-FOURMAINTOOLS:-theFunnel-ConsumerTechnologyMatrix(CTM)-eight-quarteractivityplan(8QAP)-resourceallocationInoplanPortfolioGraphics:51本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898InoplanPortfolioGraphics:5KeyUnileverInnovationProcessSupportToolsAnIntegratedSetofToolsResourceDemandChart1/954/957/9510/951/964/9601,0002,0003,0004,0005,000FTE(hourspermonth)DevelopmentMarketingResearchSupplyChainCapacityNewCoreProductNewBenefitImprovementVariantNoChangeRadicalNextGenerationIncrementalBaseConsumerValuePerceptionEnablingTechnologyLowMediumHighBubblesizeindicatesResourceUtilisationIndiicatesURLSupportIndicatesnoURLSupportLocalCompanyProjectBreakthroughPlatformDerivativeBrandSupportTheConsumer/TechnologyMatrixThe8QuarterActivityPlan(8QAP)DoingtherightthingsTheInnovationFunnelInitialmarketingandtechnicalconceptsIdeaGenerationCharterContractLaunchProposalGatekeeperGatekeeperGatekeeperFeasibilityConceptrefinementandprototypecreationProductoptimisationCommercialisationProduction&DistributionCapabilityLaunchPreparationOnepagedescriptionofproposedprojectincludingobjective,rationaleanddevelopmentroutes.EarlyCommercialAssessment.Cross-functionaldevelopmentplanincludingprojectplanascontractbetweenteam&GatekeeperLaunchPlanincludingFinalCEPapproval.KEY=GATE=DOCUMENTLAUNCHGatekeeperRolloutGatePostLaunchEvaluationReviewperformanceTracksuccessof&keylearningsfromfirstmarketlaunchRolloutMarketextensionDoingthingsrightCanwedoitall?Doingthingsattherighttime

Q1/Y1Q2/Y1Q3/Y1Q4/Y1Q1/Y2Q2/Y2Q3/Y2Q4/Y2

ria52本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898KeyUnileverInnovationProcesFunnel-doingthingsright.IdeasFeasibilityCapabilityLaunchPreparationRoll-outProject1Project2LAUNCHPost-LaunchEvaluationCharterGateContractGateLaunchGateRolloutGate53本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Funnel-doingthingsright.IdThesevendifferentwaysinwhichaProjectmaybecompletedandthenarchivedLaunchGateSuccessofanOriginalProjectSuccessofaRolloutProjectFailureWithin12monthsEvaluateRolloutContenderGateProposeApprovedApprovedApprovedIdeasPhaseFeasibilityPhaseCapabilityPhaseLaunchPrepPhasePostLaunchEvaluationPhaseRolloutPhaseE:MailalerttoToolboxOwnersApprovedLearningsArchiveLaunchContractGateCharterGateGeneralArchiveAfter2yearsautomaticallyarchivedRejectedRejectedRejectedRejectedDocument&Archive54本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898ThesevendifferentwaysinwhWhyFunnels?Formalisedprojectmanagementprocessallowsprojectstobedefined,trackedandrevieweddiscipline!!

Mutated/evolvedtoUnileverneeds

Involvesseniormanagementatanearlystage55本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898WhyFunnels?FormalisedprojecStartwithmore,endwithlessInnovationisadifficultroadIdeasFeasibilityCapabilityRoll-outLAUNCHLaunchPreparation20%40%70%95%Probabilityofsuccess56本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Startwithmore,endwithlessIdeasphaseandChartersDraftcharterRefineconceptfrominitialconsumerevidenceAssessstrategicfitAssessfitwithbrandarchitectureAssessbusinessopportunityCommunicateideaExplorepossibletechnologyroutesDrawupresourceplanforFeasibilityFinalisetheCharterIdeahasconsumermeritIdeaisrelevanttobusinessstrategyThereissomeindicationofhowitmightbedoneThereareresourcestoexploreit’sfeasibilityTasksCriteriatopassGate57本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IdeasphaseandChartersDraftFeasibilityphaseandContractsRefineandtestconceptsConfirmbranding(ifapplicable)DemonstratepracticabletechnologyCreateandrefineprototypesBeginproduct/processdevelopmentBeginpackagingdevelopmentanddesignBeginadvertisingdevelopmentInitialdevelopmentofproductmixforquantitativetestAssessmanufacturing,supplychainandcapitalissuesDrawupresourceplanfortheCapabilityPreparetheContractGatekeeperisconfidentthattheproposedinnovationisworthwhileItcanberealisedtoadegreeofconfidencethatjustifiestheallocationofmaterialcompanyresourcesand/orcapitalinordertobringittomarketTasksCriteriatopassGate58本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898FeasibilityphaseandContractCapabilityphaseandLaunchProposalCompleteproduct,processandpackagingdevelopmentincludingProventechnologyroutePatentprotectionClaimsubstantiationRefineallkeymixelementsandtestfinalmixRefinecommercialassessmentInstallproductioncapabilityEvaluatefinalmixtestresultsandbuilddemandforecastPlanlaunchsupportmaterialPrepareLaunchProposalThebrandmixiscompleteinallessentials,itisrobustandisreadyforlaunch.TasksCriteriatopassGate59本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898CapabilityphaseandLaunchPrLaunch/Post-LaunchEvaluationandRoll-outFinetunetheadvertisingmixFinetuneproductionanddocumentfinalspecificationsProducelaunchstockImplementlaunchsupportplan

Reviewbusinessperformanceinlaunchmarket(s)AssesskeylearningandfindingsoftheprojectteamPrepareRollOutproposalProjectteamdisbandsThereissufficientlyrobustevidenceofsuccessinthemarketplacetodeclaretheprojectacontenderforRollOutTasksCriteriatopassGatePre-launchLAUNCH!!Post-launch60本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Launch/Post-LaunchEvaluationC/TMatrixTheCTMisusedto:DescribethestrategicsignificanceofindividucalprojectsProvidesaperspectiveviewonentireinnovationportfolioThecharacteristicdimensionsforprojectpositioningare:EnablingTechnologoyConsumerValuePerception61本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898C/TMatrixTheCTMisusedto:6ConsumerTechnologymatrix-doingtherightthingsConsumerValuePerceptionEnablingTechnologyBas