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国际商务环境(英文)Introductiontothecourse国际商务环境(英文)Introductiontothe1Talk1IntroductiontoIBECourseTalk1Introductionto2HaveageneraloverviewofthecourseBeawareoftheimportanceinlearninginternationalbusinessenvironmentunderstandhowwelearnthecourse
LearningObjectivesHaveageneraloverviewofthe3CoursedescriptionCourseObjectives
TextbooksCourseMethodology
Instructor’sexpectationforclass
PerformanceEvaluation
SyllabusCoursedescriptionSyl4CoursedescriptionComingintothe21stcentury,theworldeconomyisdiversifiedandcomplex.
Inordertobetterunderstandtoday’sworldeconomy,fundamentalknowledgeofglobalbusinessenvironmentisnecessary.Thiscourseaimstoprovidesomebasicconceptsofbusinessenvironment.Topicswillincludepolitical,economic,culturalandsocial,legalandethical,andtechnologicalenvironmentfacingandaffectinginternationalbusiness.
Prerequisite:Fundamentalbusinesscoursesarerequired.CoursedescriptionCominginto5LearningobjectivesTohighlightthediversecharacteroftheinternationalenvironmentandtoindicatehowthatenvironmentaldiversityaffectsinternationalbusiness.Topointoutthatinternationalbusinessfirmsfacedifferenttypesofproblemsandopportunitiesineachofthoseeconomicgroupsandtoshowhowsuchfirmshavereachedtothoseproblemsandopportunities.Toexplainthenatureandbasisofpolitical
risksrelatedtointernationalbusinessoperationsandtodescribetheprincipalstrategiesthatinternationalcompanieshaveutilizedtoavoidorreducepoliticalrisks.LearningobjectivesTohighligh6Learningobjectives(Cont.)Tolistthemaintypesoflegalsystemsandexplainhowtheydiffer,describethemajorlegalissuesfacinginternationalcompanies,andexplainhowhomeandhostcountrylawscanaffecttheinternationalmarketplace.Togainanoverviewoftheethicalenvironmentininternationalbusinessandknowhowoperationrespondtothepressureofsocialresponsibilitybyestablishingcodesofconduct.Toconsiderandillustratethemanycomplexwaysinwhichcultureandsocietycanaffectafirmthatisdoingbusinessinseveralcountriesandtoemphasizetheneedforculturalsensitivityandadaptabilityonthepartofsuchfirms.Toshowthedifferenttechnicalenvironmentsaroundtheworld,andappreciatetheroleoftechnologicalchangeineconomicprogress.Learningobjectives(Cont.)To7TextbooksInternationalBusinessEnvironment
《国际商务环境
》,窦卫霖,对外经济贸易大学出版社,2009。GlobalBusinessToday,3eCharlesW.L.Hill,UniversityofWashington,McGraw-Hill,2003.TextbooksInternationalBusines8TentativeTopicsofLectures
BackgroundofIBE:anoverviewExternalandInternalenvironmentofbusiness
Politicalenvironmentfacingbusiness
Economicenvironmentfacingbusiness
socio-culturalenvironmentfacingbusiness
legalandethicalenvironmentfacingbusiness
technicalenvironmentfacingbusiness
GlobalchangeandchallengesofIBETentativeTopicsofLectures
B9ThreepartofthecourseTeacher’stopic-classifiedlecturestodealwiththeknowledge;Students’task-basedexperiencetolearnbydoing(reading,groupdiscussion,casestudy,etc.);Team-performedoutcometosharestudents’findingsanddemonstratetheircapabilities(grouppresentation)ThreepartofthecourseTeache10Instructor’sexpectationforclassToreadtheassignedtextbooksandreferencematerialsToattendallclassesToparticipateinallactivitiesToturninassignmentsandpaperswhendueInstructor’sexpectationforc11PerformanceEvaluationattendance(10%)classparticipation&grouppresentation(20%)finalpaper
(70%)Total:100%PerformanceEvaluationattendan12Referencewebsites
TheEdge:theE-JournalofInterculturalRelationswebsite:ChineseCommunicationAssociationForumwebsite:InternationalcommunicationAssociationwebsite:AFSwebsite:/usaInternationalAcademyforInterculturalresearchwebsite:/users/academyInterculturalPresswebsite:ReferencewebsitesTheEdge:t13PreviewChapter1Formgroupsof4students;selectagroupleader.Insertthephrase“internationalbusinessenvironment”intoasearchengineontheinternetandreporttoyourgroupwhatyoucanfindoutaboutthestudiesofIBE.AssignmentsPreviewChapter1Assignments14ThankYou!ThankYou!15国际商务环境(英文)Introductiontothecourse国际商务环境(英文)Introductiontothe16Talk1IntroductiontoIBECourseTalk1Introductionto17HaveageneraloverviewofthecourseBeawareoftheimportanceinlearninginternationalbusinessenvironmentunderstandhowwelearnthecourse
LearningObjectivesHaveageneraloverviewofthe18CoursedescriptionCourseObjectives
TextbooksCourseMethodology
Instructor’sexpectationforclass
PerformanceEvaluation
SyllabusCoursedescriptionSyl19CoursedescriptionComingintothe21stcentury,theworldeconomyisdiversifiedandcomplex.
Inordertobetterunderstandtoday’sworldeconomy,fundamentalknowledgeofglobalbusinessenvironmentisnecessary.Thiscourseaimstoprovidesomebasicconceptsofbusinessenvironment.Topicswillincludepolitical,economic,culturalandsocial,legalandethical,andtechnologicalenvironmentfacingandaffectinginternationalbusiness.
Prerequisite:Fundamentalbusinesscoursesarerequired.CoursedescriptionCominginto20LearningobjectivesTohighlightthediversecharacteroftheinternationalenvironmentandtoindicatehowthatenvironmentaldiversityaffectsinternationalbusiness.Topointoutthatinternationalbusinessfirmsfacedifferenttypesofproblemsandopportunitiesineachofthoseeconomicgroupsandtoshowhowsuchfirmshavereachedtothoseproblemsandopportunities.Toexplainthenatureandbasisofpolitical
risksrelatedtointernationalbusinessoperationsandtodescribetheprincipalstrategiesthatinternationalcompanieshaveutilizedtoavoidorreducepoliticalrisks.LearningobjectivesTohighligh21Learningobjectives(Cont.)Tolistthemaintypesoflegalsystemsandexplainhowtheydiffer,describethemajorlegalissuesfacinginternationalcompanies,andexplainhowhomeandhostcountrylawscanaffecttheinternationalmarketplace.Togainanoverviewoftheethicalenvironmentininternationalbusinessandknowhowoperationrespondtothepressureofsocialresponsibilitybyestablishingcodesofconduct.Toconsiderandillustratethemanycomplexwaysinwhichcultureandsocietycanaffectafirmthatisdoingbusinessinseveralcountriesandtoemphasizetheneedforculturalsensitivityandadaptabilityonthepartofsuchfirms.Toshowthedifferenttechnicalenvironmentsaroundtheworld,andappreciatetheroleoftechnologicalchangeineconomicprogress.Learningobjectives(Cont.)To22TextbooksInternationalBusinessEnvironment
《国际商务环境
》,窦卫霖,对外经济贸易大学出版社,2009。GlobalBusinessToday,3eCharlesW.L.Hill,UniversityofWashington,McGraw-Hill,2003.TextbooksInternationalBusines23TentativeTopicsofLectures
BackgroundofIBE:anoverviewExternalandInternalenvironmentofbusiness
Politicalenvironmentfacingbusiness
Economicenvironmentfacingbusiness
socio-culturalenvironmentfacingbusiness
legalandethicalenvironmentfacingbusiness
technicalenvironmentfacingbusiness
GlobalchangeandchallengesofIBETentativeTopicsofLectures
B24ThreepartofthecourseTeacher’stopic-classifiedlecturestodealwiththeknowledge;Students’task-basedexperiencetolearnbydoing(reading,groupdiscussion,casestudy,etc.);Team-performedoutcometosharestudents’findingsanddemonstratetheircapabilities(grouppresentation)ThreepartofthecourseTeache25Instructor’sexpectationforclassToreadtheassignedtextbooksandreferencematerialsToattendallclassesToparti
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