（广开）搜索引擎营销（SEM）-题库

（广开）搜索引擎营销（SEM）-题库【题目】推广时段的影响因素有【参考】受众的搜索习惯************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于百度信息流广告所具有的优势的是（）。【参考】移动场景覆盖，多维度营销场景***精准的定向模式******内容优质，多元化内容生态***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于健康账户结构的说法正确的是（）。【参考】每个账户内推广计划不少于2个***每个推广单元内关键词不超过30个***每个推广单元内至少有2条与关键词相关的创意******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】对于高访问量，低咨询量问题而言，推广人员在优化账户时应重点优化着陆页广告内容。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】转化率低与网站的访问量低直接相关，因此在优化账户时以提高网站访问量为主。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】网站页面内容经常更新，蜘蛛就会很频繁的访问页面。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】有购买力的欲望叫做【参考】需求************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】凤巢报告的点击质量和网站统计点击量不同步可能是【参考】***URL错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】点击率是用来衡量广告创意受网民欢迎的程度，其公式为_____。【参考】*********点击率=点击量÷展现量***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】根据推广效果转化漏斗，在网站环节最重要的是提高着陆页广告内容和咨询量。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索词包含关键词的匹配方式叫做【参考】短语匹配************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】STP属于企业中营销的（）决策【参考】战略************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】除了常见的按照产品、服务、推广预算及推广地域划分账户外，还可以按照企业推广目标划分账户。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度移动DSP广告后台其实就是百度推广账户下的百度百意。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于网盟广告优势的说法正确的是（）。【参考】海量优质媒体资源***便于控制推广成本***精准的受众定向技术***创意形式丰富多样***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通常来说，一条创意中一般会添加5个通配符。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】刚提交的新的关键词时，一般都会有临时质量度。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见百度网盟广告账户搭建策略的是（）。【参考】按照产品搭建账户***按照网站搭建账户***按照推广物料搭建账户***按照推广地域搭建账户***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于百度网盟推广组所特有的定向方式为（）。【参考】地域定向***兴趣定向***到访定向***网站定向***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】信息流广告就是指出现在移动社交应用中的广告。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在同样的设置条件下，优先以账户低层级的设置为准。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在是做图文混排的广告创意时，建议图片位于文字的左侧。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于账户常见问题的是（）。【参考】展现量低，点击量高***展现量高，点击量低***点击量高，访问量低***访问量高，咨询量低***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】对于企业来说SEM方案内容不包括【参考】*********点击***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】国内搜索引擎市场份额最大的搜索引擎是Google。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】适合大型账户（千万级别）的工具是【参考】*********百度API***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】核心关键词不包括【参考】******地域词******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】能够随网页滚动的方式让广告永远处在第一屏位置的广告是固定形式的网盟广告。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】营销沟通形式【参考】******公关******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于百度网盟联盟官方网址的是（）。【参考】************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】不属于口碑营销特征的是【参考】*********好品牌***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎营销收费服务的优点就是结果明确、见效速度快。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在设置网盟广告的URL时，访问URL一定要设置为着陆页广告链接，而显示URL可以设置为网站首页链接。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见的网盟系统优化工具的是（）。【参考】网站选择******受众组合工具******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】要想提高网盟广告的转化率，推广人员应当尽量提高广告的点击率。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】比重分析法是指对账户数据的前N项进行统计汇总，与其余各项进行对比，从而找到最主要数据所占的比例和效果。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于移动广告所具有的特点的是（）。【参考】即时性***扩散性******精准性***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业竞价推广在获取咨询阶段，最主要的工作就是提高网站客服服务水平。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】出价是指企业愿意为所购买的关键词给出的最高点击价格，也是系统实际收取的点击价格。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通过竞争对手分析，企业可以知道谁是自己的竞争对手。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】为了达到某种交易产生的搜索称为【参考】交易型搜索************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】4C理论是（）提出的【参考】*********罗伯特***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】关于营销与销售下面说法正确的是：【参考】******营销包含了市场调查、产品策略制定、定价、渠道等******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】属于马斯洛需要层次理论的是【参考】***安全需要*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】按字检索是指对文章中的词，即语义单位建立索引，检索时按词检索，并且可以处理同义项等。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎是指为用户提供检索服务，将用户检索相关的信息展示给用户的系统【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】关键词与搜索词语义相近的匹配方式叫做【参考】******广泛匹配******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于腾讯社交广告展示平台的是（）。【参考】QQ空间***腾讯网***微信***QQ浏览器***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广人员在添加关键词时，不用关键词规划师也可以直接添加关键词。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于搭建账户所拥有的作用的是（）。【参考】便于管理关键词出价***便于设定预算***便于查看数据报告***便于撰写关键词创意***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】物料审核没有被通过，系统显示（）【参考】***不宜推广*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业开通腾讯社交广告的方式两种，一种是在官网通过QQ号申请开户，另一种是通过电话热线开通。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】数据再利用的意义在于【参考】挖掘数据的潜在价值***实现数据重组的创新价值***利用数据可扩展性拓宽业务领域******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列关于脏数据的说法中，正确的是【参考】格式不规范***编码不统一***意义不明确***与实际业务关系不大***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】状态显示“搜索无效”意味着【参考】价格太低************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在创意中添加的通配符会影响创意字符计算长度。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】SEM方案实施过程不包括【参考】*********后期阶段***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】到访定向模式就是将企业投放的广告主要展现给那些曾经访问过企业网站的网民，吸引这些更有购买意愿的客户下单购买。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广人员进行账户分析的最主要目的是为了更加了解用户个体特征和上网行为。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在同一出价情况下，关键词质量度越低，网站广告信息排名越靠前。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】物料审核通过，在系统中显示（）【参考】******有效******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于搜索竞价联盟的是（）。【参考】谷歌网盟***百度网盟******搜狗网盟***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】网民通过搜索引擎搜索的词语叫做【参考】***搜索词*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】咨询组件是线索通提供的沟通工具，网民点击咨询按钮后会跳转至企业在线聊天页面，直接与客服进行沟通【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】信息流广告和移动DSP广告是百度近几年推出的移动广告。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】马斯洛需要层次论中最底层的是【参考】生理需要************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】腾讯社交广告账号注册后还需要进行审核，一般24小时内就会审核通过。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】一个百度推广账户最多可以创建1000个推广计划。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通常来说，企业推广的营销目标可以分为____和_____。【参考】*********品牌导向型效果导向型***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】目前，只有搜狗搜索提供右侧的推广位置。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】拓展关键词还可以根据核心词的别称、俗称、简称以及缩写等来拓展关键词【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广计划主要用于设置广告的投放地域、每日预算、否定关键词以及投放时段等。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】短语匹配是介于精确匹配和广泛匹配之间较为折中的匹配方式。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搭建账户结构的重要作用之一就是便于推广人员变故设置不同的推广计划预算，更有侧重点开展竞价推广。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎营销属于经营中的那个环节【参考】*********营销沟通***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】用户记不住域名产生的搜索叫做【参考】导航型搜索************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列关于数据生命周期管理的核心认识中，正确的是【参考】数据从产生到被删除销毁的过程中，具有多个不同的数据存在阶段***在不同的数据存在阶段，数据的价值是不同的***根据数据价值的不同应该对数据采取不同的管理策略******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】关键词广告是指显示在搜索引擎结果页面的网站链接广告，它属于CPC收费制。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】直接面向消费者进行销售叫做（）【参考】***营销*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于腾讯社交广告常用的投放辅助工具的是（）。【参考】***自定义人群管理***定向包管理***创意制作工具***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于竞价推广营销基本思维的说法正确的是（）。【参考】***进行咨询***形成转化***吸引关注***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于离线宝目前支持的功能有（）。【参考】400增值***媒体追踪***网页回呼******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通常来说，一般账户中占比较大的是品牌词，在60%以上。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】用户访问的URL和广告创意展现的URL是一样的。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】不属于戴明环的是【参考】*********完成***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】深度优先搜索是指蜘蛛在一个页面上发现多个链接时，不是顺着一个链接一直向前，而是把页面上所有的第一层搜爬一遍，然后再沿着第二层页面上发现的链接爬向第三层链接。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度商桥除了在线聊天之外，还提供留言服务，客服下班后，访客通过留言板给客服留言。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】咨询转化率指网民咨询企业的次数与网民访问网站的次数之间的比率，其公式为_____。【参考】******咨询转化率=咨询量÷访问量******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于账户搭建阶段工作的内容的是（）。【参考】***创建推广计划***创建推广单元******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广点击价格计算公式为____。【参考】******推广点击价格=（下一名出价×下一名质量度）÷关键词质量度+0.01******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于网盟广告创意展现形式的有（）。【参考】悬浮形式***固定形式***贴片形式******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在撰写创意时，可以将该推广单元内最长的关键词带入，以确保展现出的创意顺利飘红【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎营销英文缩写是？【参考】***SEM*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】从消费者出发（）能直接影响消费者的行为【参考】感知************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】截止到2017年6月，中国的移动互联网用户数量已经突破了7亿。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广人员通过搜索词报告得到的关键词价值较大，必须全部添加到推广单元内。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在设置显示URL时，一定要保证显示URL和访问的URL一致。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】网盟账户中的推广计划和推广竞价账户里的推广计划功能相同。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业推广网站没有备案也可以开通腾讯社交广告。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】一般而言，网站着陆页统计代码放在（）【参考】底部************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】出价是影响关键词排名的重要因素，在其他因素不变的情况下，价格越高，越有机会获得较高的排名。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在整个点击价格系统中，企业可以通过控制出价和关键词质量度调整广告排名。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】电子商务广告联盟主要以CPS（按销售额付费）计价为主。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】凤巢报告的点击质量（）网站统计点击量【参考】*********大于等于***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】大数据人才整体上需要具备（）等核心知识。【参考】计算机相关知识******数学与统计知识***在特定业务领域的知识***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于网盟广告创意撰写技巧的说法正确的是（）。【参考】结构要合理******主题要明确***文字要精炼***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在实际推广过程中，网盟账户的结构采用的多是多种方式相互结合来搭建账户。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】不属于营销中经营环节的是【参考】*********售卖***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】腾讯社交广告账户的广告层级可以设置投放周期、投放时间、出价、推广地域等推广条件信息。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】SEM网页端工具是否支持离线操作？【参考】***不支持*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于百度网盟推广组所拥有的定向功能是（）。【参考】推广地域***受众描述***媒体展示环境下******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广人员在选择关键词时，不能盲目主观地选择关键词，应当先确定关键词的目标方向，围绕营销目标选择关键词。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】中文分词有两种方法，一种是基于词典匹配分词法，另一种是基于统计分词法。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】根据推广效果转化漏斗，在转化环节最重要的是提高网站的咨询量。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】360搜索属于元搜索引擎。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度凤巢系统前身叫做【参考】百度十分系统************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】对于企业常用的定向投放方式，推广人员可设置为定向包，方便下次设置广告投放方式的时候直接调用定向包即可。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】一个完整的搜索引擎的组成部分包括？（）【参考】检索请求提交机制***检索接口代理机制***检索结果显示机制******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度搜索引擎营销后台称为【参考】***百度凤巢系统*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】竞价推广适合企业长期推广策略，短期内适用SEO推广策略。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】策略展现屏蔽添加方法和手动添加方法并不相同。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】关键词选择中用户可以分为【参考】******潜在用户******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】CPE模式是以用户和企业之间的互动为计费方式。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】点击率与质量度的管控处于哪个阶段【参考】***测试期管理阶段*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于短语匹配模式的是（）。【参考】关键词“英语培训“触发的搜索词为”考研英语培训“***关键词“电商培训”触发的搜索词“淘宝电商培训”******关键词”英语培训“触发的搜索词”留学英语培训“***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】决定卖什么这一环节叫做产品的（）【参考】定位************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】网盟广告的转化率对于网盟账户的优化并没有太大的关系，所以转化率并不属于账户优化内容。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】访问转化率就是推广信息被访问的次数和广告咨询量之间的比率。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广信息展现量高，点击量低可能是因为关键词和推广创意之间的相关性较低导致。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】访问转化率是推广信息被访问的次数与广告点击量之间的比率。其公式为_______。【参考】******访问转化率=访问量÷点击量******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通过网盟后台的账户报告，可以账户各个推广计划、推广组及创意的推广效果。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】竞价广告展现的结果中带有广告字样，而SEO自然搜索展现结果中带有快照字样。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】订单转化率是指网民的订单数量与网民咨询次数之间的比率。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】____指的是搜索结果首页左侧无底色的推广位置。【参考】左侧推广位************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通过查看竞争对手分析报告，可得知企业竞争对手的展现量和广告排名，判断竞争对手的广告计划，有针对性的调整企业自己账户。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见关键词拓展方法的是（）。【参考】关键词规划师搜索***八爪鱼自由组合***搜索词报告拓展******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见展示类移动广告的是（）。【参考】图片广告***文字广告******开屏广告***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】账户数据分析只是对企业自己账户推广的数据进行的分析，无法了解和监测竞争对手的推广情况。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】否定关键词只能在推广单元里添加。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】手机APP开屏广告、插屏广告经常使用CPC模式计费。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】对于普通多业务的企业来说，可以按照企业的产品、服务、推广预算以及推广地域等维度创建推广计划。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】网盟广告的点击价格就等于企业主为广告设定的出价。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】核心关键词无法展现在左侧的原因是有可能【参考】***出价过低*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】营销应该以（）为导向【参考】顾客************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】一般情况下，如果账户关键词的出价低于最低展现价格，关键词状态将显示为_____而无法获得展现机会。【参考】***搜索无效*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】关键词的原则包括【参考】***干净*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度是国际搜索引擎中市场份额中最大的中文搜索引擎。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于百度商桥特有的功能的是（）。【参考】客户管理***访客沟通***客服管理***记录与统计***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】购物是一个（）的过程【参考】决策************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见的账户分析数据指标的是（）。A、展现量B、点击率C、访问量D、订单量【参考】展现量***点击率***访问量***订单量***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在企业广告投放初期，应当尽量使用全部尺寸，这样可以覆盖更多的联盟广告位【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】竞价推广和SEO一样，想要做出好的推广效果，都需要较强的技术应用能力。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】当前，大数据产业发展的特点是【参考】规模较大***增速很快***多产业交叉融合******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎优化前提是要找准关键词，优化时针对那些很少有人查找的关键词进行优化比较浪费时间。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】匹配方式包括【参考】***短语匹配*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】传统数据密集型行业积极探索和布局大数据应用的表现是【参考】打通多源跨域数据***提高分析挖掘能力******实现科学决策与运营***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于否定关键词的说法正确的是（）。【参考】***提高预见性，及时补漏差缺***遵循“先短语否定后精确否定”原则***学会合并同类项***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】移动广告主要以移动互联网为载体，通过图片、链接、文字等各种形式，将产品或服务信息向移动端受众开展营销活动【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】轮播图广告、条幅广告常常以CPC模式计费。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】（）决定价格【参考】定位************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】全文搜索引擎是目前应用最广泛的搜索引擎【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】SEM方案上线工具包括【参考】***SEM助手*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】质量度是由哪些因素决定的【参考】关键词点击率************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于检查账户的说法正确的是（）。【参考】***账户结构及设置的合理性***整体数据指标趋势表现******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎营销的基础是企业网络营销信息。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于影响账户关键词质量度的因素有（）。【参考】***点击率***着陆页体验***创意内容和关键词相关性***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】为了提高广告推广效果，广告创意内容描述的夸张点也无所谓。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】品牌华表不同于一般的竞价推广，它是按周购买的，每周一至周三出价，周三显示竞价结果。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】搜索引擎营销中，营销是？【参考】******目的******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关于通配符使用注意事项的说法正确的是（）。【参考】***请确保替换了“默认关键词”后，创意语句通顺***将最长的关键词带入试读***使用通配符不会影响创意字符长度计算***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】悬浮形式的网盟广高就是广告显示在网页中某个固定的位置，无论网民上下滚动还是左右拖拽广告所在位置固定不变。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】经过经销商等面对消费者的销售叫做【参考】直销************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】竞价广告创意在左侧推广位上的描述1和描述2会拼在一起后展示。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，哪些属于常见的拓展关键词的方法（）。【参考】根据考核方法，筛选关键词***根据营销目标和预算，筛选关键词*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】使用广泛匹配模式，可以提高广告的曝光量。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列关于基于大数据的营销模式和传统营销模式的说法中，错误的是【参考】传统营销模式比基于大数据的营销模式投入更小***传统营销模式比基于大数据的营销模式针对性更强*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】销售促进这种方式称为（）【参考】*********促销***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】账户数据分析的最主要作用就是降低企业的推广成本，或者说降低账户关键词点击价格，提高推广效果。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】戴明环的发明者戴明是哪国人【参考】***日本*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】通过网站选择工具，企业可以全面了解网盟系统丰富的媒体投放资源，并快速进行推广预览，真实感受推广效果。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】创意的正常状态显示为（）【参考】有效************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】文本检索时代，当用户输入查询的请求时，会因为时间和场合不同而得到不同的搜索结果。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业想要获得更多的流量，就需要及时地把握潜在受众搜索行为，用准确的关键词和新颖创意吸引更多的目标用户。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业如果已经开通了百度推广账户，就不用再开通网盟推广账户了。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】15.对于重复申请开通腾讯社交广告账户的企业来说，需要发送邮件说明重复开户的原因。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】选择关键词的目的是【参考】获取与用户对话机会************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度搜索和360搜索左侧推广位广告最多可以显示5条广告。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】目前，百度搜索和搜狗搜索最多可以展现4条推广链接广告。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】账户设置不包括【参考】******推广******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】物料审核与生效处于哪个阶段【参考】初期管理阶段************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】使用网盟123工具可以方便推广人员从海量的联盟网站中轻松挑选合适的网站。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】线索通作为百度推广的创意组件是对于传统搜索推广样式的补充。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】腾讯社交广告创建好后，还需要提前预览一下，避免出现遗漏或错误的地方【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见的选择否定关键词的方法的是（）。【参考】搜索词报告***百度关键词工具***百度统计******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】口碑评价是为了加强企业对百度推广的信任度，提高广告点击量而推出的口碑创意展现样式。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】订单转化率则是网民的订单数量与网民咨询次数之间的比率，其公式为____。【参考】订单转化率=订单量÷咨询量************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】有关营销沟通基本要素的知识是【参考】5W1H************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】目录搜索引擎指的是以人工或半自动的方式搜集信息，由编辑人员查看信息后，人工进行信息摘要，并将信息置于事先确定的分类框架中。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】投放地域可以精确到（）级别【参考】*********地级市***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】咨询转化率是指网民咨询企业的次数与推广信息点击量之间的比率。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见的移动广告类别的是（）。【参考】移动竞价广告******积分墙***信息流广告***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在优化账户之前，推广人员的首要工作是检查账户的基本结构是否设置合理。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】Query是搜索引擎中的【参考】***关键词*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于腾讯社交广告常用的账户辅助工具的是（）。【参考】权限管理*********财务管理***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】推广人员通过数据报告可以直接查看账户的数据概览、数据实时看、基础报告、纬度分析报告等。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】积分墙广告最大的特点是个性化投放，依托平台海量用户将广告展现给目标人群。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】病毒营销属于（）营销【参考】******口碑营销******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】每日预算是账户每日的消费限额，当该推广计划到达这限额时，并不会自动下线。只有当投放时间结束后才会下线。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】网盟广告最早出现在美国。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度DMP工具的主要功能是可以把企业分散的数据信息整合在一起，进行集中管理，并对人群画像进行分析，帮助企业主深入了解目标人群。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度搜索不仅是国内最大的搜索引擎，也是全球用户最多的搜索引擎。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】账户优化的基本思路可以分为___________。【参考】***优化前准备、检查账户、找出优化重点、执行解决方案*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，关键词不是精确匹配模式的是（）【参考】***关键词”英语培训“触发的”商务英语培训“***关键词”电子商务学习“触发的搜索词”电子商务学习费用“***关键词”英语培训“触发的搜索词”留学英语培训“***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于商盾所拥有的屏蔽无效点击访客的方法的是（）。【参考】手动展现屏蔽***策略展现屏蔽***无效点击过滤报告******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】目前，只有搜狗搜索可以提供8个右侧推广链接广告，而百度搜索和360搜索都取消了右侧的推广链接。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列关于大数据的说法中，错误的是【参考】大数据具有体量大、结构单一、时效性强的特征*********大数据的应用注重因果分析而不是相关分析***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】对于单一业务企业来说，可以按照推广关键词类型划分账户，围绕企业推广关键词划分推广计划。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】积分墙广告经常使用的就是CPS计费模式。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在默认情况下，腾讯社交广告按CPM模式计费。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在显示URL后面添加引导性后缀可以体现出较高的页面相关度【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业开展竞价推广的最终目的就是将广告信息推广出去。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于账户推广阶段需要做的工作的是（）。【参考】***数据报告解读和分析***推广效果评估***账户推广优化***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】营销是通过改变人类的（）来改变人们的行为【参考】******认知******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】恶意点击数据会记录在（）报告中【参考】无效点击报告************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业广告信息排名靠前，只是增加了广告展现的机会，想要吸引潜在受众点击广告，还需要及时把握受众搜索行为，这样才能提高广告点击率。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】不属于4P理论的是【参考】*********售后***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】采用分类目录搜索引擎收录的网站质量一般比较高，但是这种方式的可扩展性不强，绝大部分网站不能被收录。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】SEM实际上是一个（）的过程【参考】管理************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】广告有可能提升用户的（）价值【参考】******感知******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】百度推广排名位置主要由百度综合排名指数决定，其计算公式为______。【参考】百度综合排名指数=关键词质量度×出价（竞价价格）************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】在推广时段管理中不能实现以下哪项推广需求：【参考】每月最后一周不进行推广************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】企业申请完账户后，百度推广平台还会对企业的营业执照、公司主体、从业资质、ICP备案等信息进行审核【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于常见的账户数据分析方法的是（）。【参考】比重分析法***四象限分析法***趋势分析法******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】市场调查主要是为了调查竞争对手在做什么。【参考】***错误*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于当前主流的移动广告平台的有（）。【参考】腾讯社交广告******百度移动广告***淘宝联盟无线平台***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于百度信息流广告常见的展现形式的有（）。【参考】***大图形式***单图形式***视频形式***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】综合排名指数等于（）乘以（）【参考】出价；质量度************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】账户推广阶段最重要的工作就是解读和分析账户的数据报告。【参考】正确************+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，哪些属于百度线索通中常见组件（）。【参考】电话组件***网页回呼组件***咨询组件***自定义表单组件***+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】关键词再管理处于哪个阶段【参考】******稳定期管理阶段******+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】精细化投放包括什么功能【参考】***每日消费限额*********+++++++++++++++++++++++++++++++++++++++++++++++++++++【题目】下列选项中，属于腾讯社交广告开户方式的有（）。【参考】通过QQ号申请注册开户***通过官方开户热线***通过腾讯社交广告合作商开户******++++++++++++++++++++++++++++