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2016考研英语基阅读基础及长难句解主讲老师:注:为了方便同学学习,该讲义按照授课顺序给出对应年份,其年份会根据老师课程安排,在下一阶段给出。此讲义并非老师授的逐字稿,还请认真听课,并适当做笔记。任何疑问,请同学登陆知识堂进行提问。另,讲义为老师手打,并且经过仔细校对,拼 OfallthechangesthathavetakenplaceinEnglish-languagenewspapersduringthepastquarter-century,perhapsthemostfar-reachinghasbeentheinexorabledeclineinthescopeandseriousnessoftheirartscoverage.Itisdifficulttothepointofimpossibilityfortheaveragereaderunderoffortytoimagineatimewhenhigh-qualityartscriticismcouldbefoundinmostbig-citynewspapers.Yetaconsiderablenumberofthemostsignificantcollectionsofcriticismpublishedinthe20thcenturyconsistedinlargepartofnewspaperreviews.Toreadsuchbookstodayistomarvelatthefactthattheirlearnedcontentswereoncedeemedsuitableforpublicationingeneral-circulationdailies.WeareevenfartherremovedfromtheunfocusednewspaperreviewspublishedinEnglandbetweentheturnofthe20thcenturyandtheeveofWorldWarII,atatimewhennewsprintwasdirt-cheapandstylishartscriticismwasconsideredanornamenttothepublicationsinwhichitappeared.Inthosefar-offdays,itwastakenforgrantedthatthecriticsofmajorpaperswouldwriteindetailandatlengthabouttheeventstheycovered.Theirswasaseriousbusiness,andeventhosereviewerswhoworetheirlearninglightly,likeGeorgeBernardShawandErnest,couldbetrustedtoknowwhattheywereabout.Thesemenbelievedinjournalismasacalling,andwereproudtobepublishedinthedailypress.―Sofewauthorshavebrainsenoughorliterarygiftenoughtokeeptheirownendupinjournalism,‖wrote,―htatIamtemptedtodefine‗journalism‘as‗atermofcontemptappliedbywriterswhoarenotreadtowriterswhoare‘.‖Unfortunay,thesecriticsarevirtuallyforgotten.NevilleCardus,whowrotefortheManchesterGuardianfrom1917untilshortlybeforehisdeathin1975,isnowknownsolelyasawriterofessaysonthegameofcricket.Duringhislifetime,though,hewasalsooneofEngland‘sforemostclassical-musiccritics,astylistsowidelyadmiredthathisAutobiography(1947)becameabestseller.Hewasknightedin1967,thefirstmusiccritictobesohonored.Yetonlyoneofhisbooksisnowinprint,andhisvastbodyofwritingsonmusicisunknownsavetospecialists.IsthereanychancethatCardus‘scriticismwillenjoyarevival?Theprospectseemsremote.Journalistiteshadchangedlongbeforehisdeath,andpostmodernreadershavelittleusefortherichlyupholsteredVicwardianproseinwhichhespecialized.Moreover,theamateurtraditioninmusiccriticismhasbeeninheadlongretreat.ItisindicatedinParagraphs1and2 [B]English-languagenewspapersusedtocarrymorearts[C]high-qualitynewspapersretainalargebodyof[D]youngreadersdoubtthesuitabilityofcriticismonNewspaperreviewsinEnglandbeforeWorldWarIIwerecharacterized [A]free[B]casual[D]radicalWhichofthefollowingwouldShaw mostprobablyagree[A]Itiswriters‘dutytofulfilljournalistic[B]Itiscontemptibleforwriterstobe[C]Writersarelikelytobetemptedinto[D]NotallwritersarecapableofjournalisticWhatcanbelearnedaboutCardusaccordingtothelasttwo[A]Hismusiccriticismmaynotappealtoreaders[B]Hisreputationasamusiccritichaslongbeenin[C]Hisstylecaterslargelytomodern[D]HiswritingsfailtofollowtheamateurWhatwouldbethebesttitleforthe[A]NewspapersoftheGoodOld[B]TheLostHorizonin[C]MournfulDeclineofThedecisionoftheNewYorkPhilharmonictohireAlanGilbertasitsnextmusicdirectorhasbeenthetalkoftheclassical-musicworldeversincethesuddenannouncementofhisappointmentin2009.Forthemostpart,theresponsehasbeenfavorable,tosaytheleast.―ooray!Atlast!‖wroteAnthonyTommasini,asober-sidedclassical-musiccritic.Oneofthereasonswhytheappointmentcameassuchasurprise,however,isthatGilbertiscomparativelylittleknown.EvenTommasini,whohadadvocatedGilbert‘sappointmentintheTimes,callshim―anunpretentiousmusicianwithnoairoftheformidableconductorabouthim‖.AsadescriptionofthenextmusicdirectorofanorchestrathathashithertobeenledbymusicianslikeGustavMahlerandPierreBoulez,thatseemslikelytohavestruckatleastsomeTimesreadersasfaintFormypart,IhavenoideawhetherGilbertisagreatconductororevenagoodone.Tobesure,heperformsanimpressivevarietyofinterestingcompositions,butitisnotnecessaryformetovisitAveryFisherHall,oranywhereelse,tohearinterestingorchestralmusic.AllIhavetostogotomyCDshelf,orbootupmycomputeranddownloadstillmorerecordedmusicfromiTunes.Devotedconcertgoerswhoreplythatrecordingsarenosubstituteforliveperformancearemissingthepoint.Forthetime,attention,andmoneyoftheart-lovingpublic,classicalinstrumentalistsmustcompetenotonlywithoperahouses,dancetroupes,theatercompanies,andmuseums,butalsowiththerecordedperformancesofthegreatclassicalmusiciansofthe20thcentury.Theserecordingsarecheap,availableeverywhere,andveryoftenmuchhigherinartisticqualitythantoday‘sliveperformances;moreover,theycanbe―cnosumed‖atatimeandplaceofthelistener‘schoosing.Thewidespreadavailabilityofsuchrecordingshasthusbroughtaboutacrisisintheinstitutionofthetraditionalclassicalconcert.Onepossibleresponseisforclassicalperformerstoprogramattractivenewmusicthatisnotyetavailableonrecord.Gilbert‘sowninterestinnewmusichasbeenwidelynoted:AlexRoss,aclassical-musiccritic,hasdescribedhimasamanwhoiscapableofturningthePhilharmonicinto―amarkedlydifferent,morevibrantorganization‖.Butwhatwillbethenatureofthatdifference?Merelyexpandingtheorchestra‘srepertoirewillnotbeenough.IfGilbertandthePhilharmonicaretosucceed,theymustfirstchangetherelationshipbetweenAmerica‘soldestorchestraandthenewaudienceithopestoattract.WelearnfromPara.1thatGilbert‘sappointment TommasiniregardsGilbertasanartistwho Theauthorbelievesthatthedevoted [A]ignoretheexpensesoflive[B]rejectmostkindsofrecorded[C]exaggeratethevarietyoflive[D]overestimatethevalueofliveAccordingtothetext,whichofthefollowingistureof[A]Theyareofteninferiortoliveconcertsin[B]Theyareeasilyaccessibletoteral[C]Theyhelpimprovethequalityof[D]TheyhaveonlycoveredRegardingGilbert‘sroleinrevitalizingthePhilharmonic,theauthor WhenLiamMcGeedepartedasofBankofAmericainAugust,hisexplanationwassurprisinglystraightup.Ratherthancloakinghisexitintheusualvagueexcuses,hecamerightoutandsaidhewasleaving―otpursuemygoalofrunningacompany.‖Broadcastinghisambitionwas―evrymuydecision,‖McGeesays.Withintwoweeks,hewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroup,whichnamedhimCEOandchairmanonSeptember29.McGeesaysleavingwithoutapositionlinedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisn‘talone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressure,executiveswhodon‘tgetthenodalsomaywishtomoveon.AturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirAsthefirstsignsofrecoverybegintotakehold,deputychiefsmaybemorewillingtomakethejumpwithoutanet.Inthethirdquarter,CEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhad,accordingtoLiberumResearch.Astheeconomypicksup,opportunitieswillaboundforaspiringleaders.Thedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:Ican‘tthinkofasinglesearchI‘vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst.‖Thosewhojumpedwithoutajobhaven‘talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeago,sayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater.Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.―Thetraditionalrulewasit‘ssafertostaywhereyouare,butthat‘sbeenfundamentallyinverted,‖saysoneheadhunter.―Thepeoplewho‘vebeenhurttheworstarethosewho‘vestayedtoolong.‖WhenMcGeeannouncedhisdeparture,hismannercanbestbedescribedas AccordingtoParagraph2,seniorexecutives‘quittingmaybespurred [A]theirexpectationofbetterfinancial[B]theirneedtoreflectontheirpriva[C]theirstrainedrelationswithth[D]theirpursuitofnewcareer [A]approved[C]hunted[D]guardedItcanbeinferredfromthelastparagraph [A]topperformersusedtoclingtotheir[B]loyaltyoftopperformersisgettingout-[C]topperformerscaremoreabout[D]it‘ssafertosticktothetraditionalWhichofthefollowingisthebesttitleforthe[A]CEOs:Whereto[D]TheOnlyWayOutforTopComeon-Everybody‘sngit.Thatwhisperedmessage,halfinvitationandhalfforcing,iswhatmostofusthinkofwhenwehearthewordspeerpressure.Itusuallyleadstonogood-drinking,drugsandcasualsex.ButinhernewbookJointheClub,TinaRosenbergcontendsthatpeerpressurecsobeapositiveforcethroughwhatshecallsthesocialcure,inwhichorganizationsandofficialsusethepowerofgroupdynamicstohelpindividualsimprovetheirlivesandpossiblytheworld.Rosenberg,therecipientofaPulitzerPrize,offersahostofexamplesofthesocialcureinaction:InSouthCarolina,astate-sponsoredantismokingprogramcalledRageAgainsttheHazesetsouttomakecigarettesuncool.InSouthAfrica,anHIV-preventioninitiativeknownasLoveLiferecruitsyoungpeopletopromotesafesexamongtheirpeers.Theideaseemspromising,andRosenbergisaperceptiveobserver.Hercritiqueofthelamenessofmanypublic-healthnsisspot-on:theyfailtomobilizepeerpressureforhealthyhabits,andtheydemonstrateaseriouslyflawedunderstandingofpsychology.―Daretobedifferent,pleasedon‘tsmoke!‖pleadsonebillboardnaimedatreducingsmokingamongteenagers-teenagerswhodesirenothingmorethanfittingin.Rosenbergarguesconvincinglythatpublic-healthadvocatesoughttotakeapagefromadvertisers,soskilledatapplyingpeerpressure.Butonteraleffectivenessofthesocialcure,Rosenbergislesspersuasive.JointheClubisfilledwithtoomuchirrelevantdetailandnotenoughexplorationofthesocialandbiologicalfactorsthatmakepeerpressuresopowerful.Themostglaringflawofthesocialcureasit‘spresentedhereisthatitdoesn‘tworkverywellforverylong.RageAgainsttheHazefailedoncestatefundingwascut.EvidencethattheLoveLifeprogramproduceslastingchangesislimitedandmixed.There‘snodoubtthatourpeergroupsexertenormousinfluenceonourbehavior.Anemergingbodyofresearchshowsthatpositivehealthhabits—aswellasnegativeones—spreadthroughnetworksoffriendsviasocialcommunication.Thisisasubtleformofpeerpressure:weunconsciouslyimitatethebehaviorweseeeveryday.Farlesscertain,however,ishowsuccessfullyexpertsandbureaucratscanselectourpeergroupsandsteertheiractivitiesinvirtuousdirections.It‘sliketheteacherwhobreaksupthetroublemakersinthebackrowbypairingthemwithbetter-behavedclassmates.Thetacticneverreallyworks.Andthat‘stheproblemwithasocialcureengineeredfromtheoutside:intherealworld,asinschool,weinsistonchoosingourownfriends.Accordingtothefirstparagraph,peerpressureoftenemerges [A]asupplementtothesocial[B]astimulustogroup[C]anobstacletoschool[D]acauseofundesirableRosenbergholdsthatpublicadvocates [C]stayawayfromcommercial[D]recognizethelimitationsofIntheauthor‘sview,Rosenberg‘sbookfails [A]adequayprobesocialandbiological[B]effectivelyevadetheflawsofthesocial[C]illustratethefunctionsofstate[C]producealong-lastingsocialParagraph5showsthatourimitationof [A]isharmfultoournetworksof[C]occurswithoutourrealizing[D]canproducenegativehealthTheauthorsuggestsinthelastparagraphthattheeffectofpeerpressure Intheidealizedversionofhowscienceisdone,factsabouttheworldarewaitingtobeobservedandcollectedbyobjectiveresearcherswhousethescientificmethodtocarryouttheirwork.Butintheeverydaypracticeofscience,discoveryfrequentlyfollowsanambiguousandcomplicatedroute.Weaimtobeobjective,butwecannotescapethecontextofouruniquelifeexperience.Priorknowledgeandinterestinfluencewhatweexperience,whatwethinkourexperiencesmean,andthesubsequentactionswetake.Opportunitiesformisinterpretation,error,andself-deceptionabound.Consequently,discoveryclaimsshouldbethoughtofasprotoscience.Similartonewlystakedminingclaims,theyarefullofpotential.Butittakescollectivescrutinyandacceptancetotransformadiscoveryclaimintoamaturediscovery.Thisisthecredibilityprocess,throughwhichtheindividualresearcher‘sme,here,now esthecommunity‘sanyone,anywhere,anytime.Objectiveknowledgeisthegoal,notthestartingpoint.Onceadiscoveryclaim espublic,thediscovererreceivesinlectualcredit.But,unlikewithminingclaims,thecommunitytakescontrolofwhathappensnext.Withinthecomplexsocialstructureofthescientificcommunity,researchersmakediscoveries;editorsandreviewersagatekeepersbycontrollingthepublicationprocess;otherscientistsusethenewfindingtosuittheirownpurposes;andfinally,thepublic(includingotherscientists)receivesthenewdiscoveryandpossibly technology.Asadiscoveryclaimworksitswaythroughthecommunity,theinteractionandbetweensharedandcompetingbeliefsaboutthescienceandthetechnologyinvolvedtransformsanindividual‘sdiscoveryclaimintothecommunity‘scrediblediscovery.Twoparadoxesexistthroughoutthiscredibilityprocess.First,scientificworktendstofocusonsomeaspectofprevailingknowledgethatisviewedas pleteorincorrect.Littlerewardpaniesduplicationandconfirmationofwhatisalreadyknownandbelieved.Thegoalisnew-search,notre-search.Notsurprisingly,newlypublisheddiscoveryclaimsandcrediblediscoveriesthatappeartobeimportantandconvincingwillalwaysbeopentochallengeandpotentialmodificationorrefutationbyfutureresearchers.Second,noveltyitselffrequentlyprovokesdisbelief.NobelLaureateandphysiologistAlbertSzent-Györgyioncedescribeddiscoveryas―eseingwhateverybodyhasseenandthinkingwhatnobodyhasthought.‖Butthinkingwhatnobodyelsehasthoughtandlingotherswhattheyhavemissedmaynotchangetheirviews.Sometimesyearsarerequiredfortrulynoveldiscoveryclaimstobeacceptedandappreciated.In,credibility―happen‖stoadiscoveryclaim—aprocessthatcorrespondstowhatphilosopherAnnetteBaierhasdescribedasthecommonsofthemind.―Wereasontogether,challenge,revise,andcompleteeachother‘sreasoningandeachother‘sconceptionsofreason.‖Accordingtothefirstparagraph,theprocessofdiscoveryischaracterizedby [ essandItcanbeinferredfromParagraph2thatcredibilityprocess Paragraph3showsthatadiscovery escredibleafter [A]hasattractedtheattentionofteral[B]hasbeenexaminedbythescientific[C]hasreceivedrecognitionfromeditorsand[D]hasbeenfrequentlyquotedbypeerAlbertSzent-Györgyiwouldmostlikelyagree [C]effortstomakediscoveriesare[D]scientificworkcallsforacriticalWhichofthefollowingwouldbethebesttitleofthe[A]NoveltyasanEngineofScientific[C]EvolutionofCredibilityinng[D]ChallengetoCredibilityattheGatetoIfthetradeunionistJimmyHoffawerealivetoday,hewouldprobablyrepresentcivilservant.WhenHoffa‘sTeamsterswereintheirprimein1960,onlyoneintenAmericanernmentworkersbelongedtoaunion;now36%do.In2009thenumberofunionistsinAmerica‘spublicsectorpassedthatoftheirfellowmembersintheprivatesector.InBritain,morethanhalfofpublic-sectorworkersbutonlyabout15%ofprivate-sectoronesareunionized.Therearethreereasonsforthepublic-sectorunions‘thriving.First,theycanshutthingsdownwithoutsufferingmuchinthewayofconsequences.Second,theyaremostlybrightandwell-educated.AquarterofAmerica‘spublic-sectorworkershaveauniversitydegree.Third,theynowdominateleft-of-centrepolitics.Someoftheirtiesgobackalongway.Britain‘sLaborParty,asitsnameimplies,haslongbeenassociatedwithtradeunionism.Itscurrentleader,EdMiliband,oweshispositiontovotesfrompublic-sectorunions.Atthestaeveltheirinfluencecanbeevenmorefearsome.MarkBaldassareofthePublicPolicyInstituteofCaliforniapointsoutthatmuchofthestate‘sbudgetispatrolledbyunions.Theteachers‘unionskeepaneyeonschools,theOAonprisonsandavarietyoflaborgroupsonhealthcare.Inmanyrichcountriesaveragewagesinthestatesectorarehigherthanintheprivateone.Buttherealgainscomeinbenefitsandworkpractices.Politicianshaverepeatedly―backoladed‖public-sectorpaydeals,keethepayincreasesmodestbutaddingtoholidaysandespeciallypensionsthatarealreadygenerous.Reformhasbeenvigorouslyopposed,perhapsmostegregiouslyineducation,wherecharterschools,academiesandmeritpayallfaceddrawn-outbattles.Eventhoughthereisplentyofevidencethatthequalityoftheteachersisthemostimportantvariable,teachers‘unionshavefoughtagainstgettingridofbadonesandpromotinggoodones.Asthecosttoeveryoneelsehas eclearer,politicianshavebeguntoclampdown.InWisconsintheunionshaveralliedthousandsofsupportersagainstScottWalker,thehardlineRepublicanernor.Butmanywithinthepublicsectorsufferunderthecurrentsystem,JohnDonahueatHarvard‘sKennedySchoolpointsoutthatthenormsofcultureinWesterncivilservicessuitthosewhowanttostayputbutisbadforhighachievers.TheonlyAmericanpublic-sectorworkerswhoearnwellabove$250,000ayearareuniversitysportscoachesandtheoftheUnitedStates.Bankers‘fatpaypacketshaveattractedmuchcriticism,butapublic-sectorsystemthatdoesnotrewardhighachieversmaybeamuchbiggerproblemforAmerica.Itcanbelearnedfromthefirstparagraph [A]Teamstersstillhavealargebodyof[B]JimmyHoffausedtoworkasacivil[D]theernmenthasimproveditsrelationshipwithWhichofthefollowingistrueofParagraph[A]Public-sectorunionsareprudentintaking[B]Educationisrequiredforpublic-sectorunion[C]LaborPartyhaslongbeenfightingagainstpublic-sector[D]Public-sectorunionsseldomgetintroublefortheirItcanbelearnedfromParagraph4that einthestatesector TheexampleoftheunionsinWisconsinshowsthat [A]oftenrunagainstthecurrentpolitical[C]maybeabarriertopublic-sector[D]aredominantintheJohnDonahue‘sattitudetowardsthepublic-sectorsystemisone Inthe2006filmversionofTheDevilWearsPrada,MirandaPriestly,playedbyMerylStreep,scoldsherunattractiveassistantforimaginingthathighfashiondoesn‘taffecther.Priestlyexplainshowthedeepbluecoloroftheassistant‘ssweaterdescendedovertheyearsfromfashionshowstodepartmentstoresandtothebargainbininwhichthepoorgirldoubtlessfoundhergarment.Thistop-downconceptionofthefashionbusinesscouldn‘tbemoreoutofdateoratoddsfeverishworlddescribedinOverdressed,ElizabethCline‘sthree-yearindictmentof―afstfashion‖.Inthelastdecadesorso,advancesintechnologyhaveallowedmass-marketlabelssuchasZara,H&M,andUniqlotoreacttotrendsmorequicklyandanticipatedemandmoreprecisely.Quickerturnaroundsmeanlesswastedinventory,morefrequentreleases,andmoreprofit.Theselabelsencouragestyle-consciousconsumerstoseeclothesasdisposable—meanttolastonlyawashortwo,althoughtheydon‘tadvertisethat—andtorenewtheirwardrobeeveryfewweeks.Byofferingon-trenditemsatdirt-cheapprices,Clineargues,thesebrandshavehijackedfashioncycles,shakinganindustrylongaccustomedtoaseasonalpace.Thevictimsofthisrevolution,ofcourse,arenotlimitedtodesigners.ForH&Mtooffera$5.95knitminiskirtinallits2,300-plusstoresaroundtheworld,itmustrelyonlow-wageoverseaslabor,orderinvolumesthatstrainnaturalresources,andusemassiveamountsofharmfulchemicals.Overdressedisthefashionworld‘sanswertoconsumer-activistbestsellerslikeMichaelPollan‘sTheOmnivore’sDilemma.Mass-producedclothing,likefastfood,fillsahungerandneed,yetisnon-durable,andwasteful,‖Clineargues.Americans,shefinds,buyroughly20billiongarmentsayear—about64itemsper —andnomatterhowmuchtheygiveaway,thisexcessleadstoTowardsofOverdressed,Clineintroducedherideal,aBrooklynwomannamedSarahKateBeaumont,whosince2008hasmadeallofherownclothes—andbeautifully.ButasClineisthefirsttonote,ittookBeaumontdecadestoperfecthercraft;herexamplecan‘tbeknockedoff.Thoughseveralfast-fashioncompanieshavemadeeffortstocurbtheirimpactonlaborandtheenvironment—includingH&M,withitsgreenConsciousCollectionline—Clinebelieveslastingchangecanonlybeeffectedbythecustomer.Sheexhibitstheidealismcommontomanyadvocatesofsustainability,beitinfoodorinenergy.Vanityisaconstant;peoplewillonlystartshopmoresustainablywhentheycan‘taffordnotto.Priestlycriticizesherassistantfor [C]obsessionwithhigh[D]lackofAccordingtoCline,mass-marketlabelsurgeconsumers [B]shutoutthefeverishfashion[C]resisttheinfluenceof[D]shopfortheirgarmentsmore Whichofthefollowingcanbeinferredfromthelast[A]Vanityhasmoreoftenbeenfoundin[B]Thefast-fashionindustryignores[C]PeoplearemoreinterestedinunaffordableWhatisthesubjectofthe[A]Satireonanextravagant[B]Challengetoahigh-fashion[C]Criticismofthefast-fashion[D]Exposureofamass-marketAnoldsayinghasitthathalfofalladvertisingbudgetsarewasted—thetroubleis,nooneknowswhichhalf.Intheinternetage,atleastintheory,thisfractioncanbemuchreduced.Bywatchingwhatpeoplesearchfor,clickonandsayonline,companiescanaim―behaivoural‖adsatthosemostlikelytobuy.Inthepastcoupleofweeksaquarrelhasillustratedthevaluetoadvertisersofsuchfine-grainedinformation:Shouldadvertisersassumethatpeoplearehappytobetrackedandsentbehaviouralads?Orshouldtheyhaveexplicitpermission?InDecember2010America‘sFederalTradeCommission(FTC)proposedaddinga―donottrack‖(DNT)optiontointernetbrowsers,sothatuserscouldladvertisersthattheydidnotwanttobefollowed.‘sInternetExplorerandApple‘sSafaribothofferDNT;‘sChromeisduetodosothisyear.InFebruarytheFTCandDigitalAdvertisingAlliance(DAA)agreedthattheindustrywouldgetcrackingonrespondingtoDNTrequests.OnMay31stsetofftherow.ItsaidthatInternetExplorer10,theversionduetoappearwithwindows8,wouldhaveDNTasadefault.Advertisersarehorrified.Humannaturebeingwhatitis,mostpeoplestickwithdefaultsettings.FewswitchDNTonnow,butiftrackingisoffitwillstayoff.BobLiodice,thechiefexecutiveoftheAssociationofNationalAdvertisers,saysconsumerswillbeworseoffiftheindustrycannotcollectinformationabouttheirpreferences.Peoplewillnotgetfewerads,hesays.―The‘yllgetlessmeaningful,lessedads.‖Itisnotyetclearhowadvertiserswillrespond.GettingaDNTsignaldoesnotobligeanyonetostoptracking,althoughsomecompanieshavepromisedtodoso.Unabletolwhethersomeonereallyobjectstobehaviouraladsorwhethertheyarestickingwith ‘sdefault,somemayignoreaDNTsignalandpressonanyway.Alsouncleariswhyhasgoneitalone.Afterall,ithasanadbusinesstoo,whichitsayswillcomplywithDNTrequests,thoughitisstillworkingouthow.Ifitistryingtoupset,whichreliesalmostwhollyonadvertising,ithaschosenanindirectmethod:thereisnoguaranteethatDNTbydefaultwill ethenorm.DNTdoesnotseemanobviouslyhugesellingpointforwindows8—thoughthefirmhascomparedsomeofitsotherproductsfavourablywith‘sonthatcountbefore.BrendonLynch, shouldhavemorecontrol.‖Coulditreallybethatsimple? [A]easecompetitionamong[D]providebetteronlinehe merceBobLiodiceholdsthatsettingDNTasa [A]maycutthenumberofjunk[B]failstoaffectthead[C]willnotbenefit[D]goesagainsthumanWhichofthefollowingistrueaccordingtoParagraph[A]DNTmaynotserveitsintended[C]DNTislosingitspopularityamong[D]AdvertisersareobligedtoofferbehaviouralTheauthor‘sattitudetowardswhatBrendonLynchsaidinhisblogisone Inordertochangelivesforthebetter‖andreducedependenc,‖GeorgeOsborne,ChancelloroftheExchequer,introducedthe―pufrontworksearch‖scheme.OnlyifthejoblessarriveatthejobcentrewithaCV,registerforonlinejobsearch,andstartlookingforworkwilltheybeeligibleforbenefitandthentheyshouldreportweeklyratherthanfortnightly.Whatcouldbemorereasonable?Moreapparentreasonablenessfollowed.Therewillnowbeaseven-daywaitforthejobseeker‘sallowance.―Thoesfirstfewdaysshouldbespentlookingforwork,notlookingtosignon,‖heclaimed.―e‘rengthesethingsbecauseweknowtheyhelppeoplestayoffbenefitsandhelpthoseonbenefitsgetintoworkfaster.‖Help?Really?Onfirsthearing,thiswasthesociallyconcernedchancellor,tryingtochangelivesforthebetter,completewith―erforms‖toanobviouslyindulgentsystemthatdemandstoolittleeffortfromthenewlyunemployedtofindwork,andsubsidiseslaziness.Whatmotivatedhim,weweretounderstand,washiszealfor―ufndamentalfairness‖–protectingthetaxpayer,controllingspendingandensuringthatonlythemostdeservingclaimantsreceivedtheirLosingajobishurting:youdon‘tskipdowntothejobcentrewithasonginyourheart,delightedattheprospectofdoublingyour efromthegenerousstate.Itisfinanciallyterrifying,psychologicallyembarrassingandyouknowthatsupportisminimalandextraordinarilyhardtoget.Youarenownotwanted;youarenowexcludedfromtheworkenvironmentthatofferspurposeandstructureinyourlife.Worse,thecrucial etofeedyourselfandyourfamilyandpaythebillshasdisappeared.Askanyonenewlyunemployedwhattheywantandtheanswerisalways:ajob.ButinOsborneland,yourfirstinstinctistofallintodependency–permanentdependencyifyoucangetit–supportedbyastateonlytooreadytoindulgeyourfalsehood.Itisasthough20yearsofever-tougherreformsofthejobsearchandbenefitadministrationsystemneverhappened.TheprincipleofBritishwelfareisnolongerthatyou

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