第一册-职通商务英语-综合教程-全书教案

PAGEPAGE31综合英语（1）课程教授课题目：Unit1 BusinessKaleidoscope教学时数： 8 授课类型： 理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：Tounderstandthemeaningofimportantgrammaticalconceptions(morpheme,partoffixedcollocation,clause)TomastervitalgrammaticalrulesTomasterthefundamentalsyntacticpatternsoftheEnglishlanguageTograspthemethodofidentifyingsentenceelements教学重点：GrammaticalrulesFundamentalsyntacticpatternsIdentifyingsentenceelements教学难点：教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能的基础上，突出学生阅读能力。教学方法设计：采用“自主精读”、“课堂快读”、“协作学习”等多种学习方式交互的学习方法。教学分组：在自愿的基础上，将学生分组进行课堂讨论。教学条件：Computerassistedlearning；Placeoftheclass：Languagelaboratory补充资料：BusinessLettersinEnglishBusinesslettersareformalpapercommunicationsbetween,toorfrombusinessesandusuallysentthroughthePostOfficeorsometimesbycourier.Businesslettersaresometimescalled(incontrasttoemailwhichisfaster).Thislessonconcentratesonbusinesslettersbutalsolooksatotherbusinesscorrespondence.Itincludes:lettermemofaxemailWhowritesBusinessLetters?Mostpeoplewhohaveanoccupationhavetowritebusinessletters.Somewritemanyletterseachdayandothersonlywriteafewlettersoverthecourseofacareer.Businesspeoplealsoreadlettersonadailybasis.Lettersarewrittenfromaperson/group,knownasthesendertoaperson/group,knowninbusinessastherecipient.Herearesomeexamplesofsendersandrecipients:business&businessbusiness&consumerjobapplicant&companycitizen&governmentofficialemployer&employeestaffmember&staffmemberWhywriteBusinessLetters?Therearemanyreasonswhyyoumayneedtowritebusinesslettersorothercorrespondence:topersuadetoinformtorequesttoexpressthankstoremindtorecommendtoapologizetocongratulatetorejectaproposaloroffertointroduceapersonorpolicytoinviteorwelcometofollowuptoformalizedecisions教学内容及过程：TeachingProcedures：1st-4thperiodLead-in:

综合英语（1）课程教案教学内容及过程 旁批p.1Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingwhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.Nowworksinpairs.Discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedin.Before-reading:p.3Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofbusiness?Whatroledoyouthinkbusinessplaysinourlives?While-reading:Difficultsentence:Infact,inmodernsocietyweareheavilydependentuponorganizedbusinessactivity.在现代社会，我们十分依赖有组织的商业活动。Weareengagedinbusinessactivitieseverytimeweexchangeourlaborforwageseverytimeweuseourwagestobuygoodsandservices.每当我们用劳动换取工资，并用工资来购买商品和服务时，我们就是在从事商业活动。…wemakedecisionsthathelpdeterminethekindsofgoodsandservicesbusinesswillprovide…我们所做的（购物）决定能促成企业决定提供何种产品和服务。Althoughthesubjectofbusinessmaysoundcomplicated,itisreallyaneverydaypartourlives.虽然商务这个主体可能听起来复杂，但是它确实是我们日常生活的一部分。Mostofushaveanideaofwhatabusinessis:inreality,however,theissueisbymeansclear.我们中的大多数都对商务有自己的见解，但是它确实是我们日常生活的一部分。Itisusedtodescribebothaneconomicprocessandanenterpriseengagedineconomicactivity.这个词既用来描述经济过程，也用来描述从事经济活动的企业。 Ineconomicterms,“business”appliestotheprocessofcreatingandexchangingeconomicvalues………aretailbusinessmightbuyproductsfromawholesalerwhichinturnacquiresformamanufacturer…零售商可以从批发商那里购买产品，而批发商又从生产商那里采购产品。After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoaboutLanguage5thperiodBusinessWriting:TelephoneMessageAskstudentstoreadthesampleletteranddiscussthecontentsofabusinessletter.Provideinformationonhowtowriteabusinessletter.TheTipsforAnEnglishLetterMaketheletterclearandsimple.Keepitshortandtothepoint.Focusontherecipient’sneeds.Usesimpleandappropriatelanguage.Re-readandreviseit.Checkspellingandgrammar.Havestudentswritealetterwiththeusefulinformationgivenbytheteacherstrengthentheirskills.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercise3.HavestudentstostudythesampledialoganddoExercise3aboutexpressingopinions.PlansfortheWeekend Reason(s)Goingforapicnic HavinganeveningpartyLaura For Against The same MichealMicheal For Against Many studentsthinktheyhavehadtoomanypartiesEmilyAgainstForItcostsalotofmoneyanditisnotsafe.EricAgainstUnknownThe same withEmily8thperiod*FreetalkingDiscussiontopics:Whatdoyouwanttoobtaininyourcampuslife?作业布置：.1.DoGrammaronp.8andTranslationonp.9partsasHW.Trytoretellthemainideaofthetext.Reviewtheexpressionsabouthowtoshowopinions.Remembertheessentialsofwritingabusinessletter.课后小结：授课题目：Unit2BusinessEnterprise教学时数： 8 授课类型： 理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1.GainabasicknowledgeaboutbusinessenterprisesBeabletowriteacompanyprofileUsethepastsimpletenseBeabletogiveanoralpresentationofacompany教学重点：Reading:WhatKindofBusinessEnterpriseisBestforLanguageFocus:CompanyStructureBusinessWriting:ACompanyProfileListeningandSpeaking:IntroducingtoaCompany教学难点：DifficultsentencesinreadingFormsofbusinessenterprisesManagementstructureofbusinessenterprisesPresentingacompany教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。“自主精读”“课堂快读”“协作学习”教学条件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教学分组：在自愿的基础上，将学生分组进行课堂讨论。补充资料：AccountsDept. n.departmentresponsibleforadministeringacompany'sfinancialaffairsA.G.M.UKboardofdirectorsexecutive

abbr.AnnualGeneralMeetingofacompany'sshareholdersn.groupofpeoplechosentoestablishpolicyforandcontrolacompanyn.personmanagingtheaffairsofacorporation-chiefexecutiveofficern.managingdirectorUK n.seniordirectorafterthechairmanresponsibleforday-to-daydirectionMarketingDanisationchartPersonnelDept.presidentUSProductionDept.PurchasingDept.R&DDepartmentSalesDepartmentshareholder

n.departmentthatputsgoodsonmarket,inc.packaging,advertisingetcn.atableorplanshowingacompany'sstructuregraphicallyn.departmentresponsibleforrecruitmentandwelfareofstafforemployeesn.thehighestexecutiveofficerofacompany;headofacompanyn.departmentresponsibleforphysicalcreationofproductn.departmentresponsibleforfindingandbuyingeverythingforacompanyn.departmentresponsibleforResearchandDevelopmentof(new)productsn.departmentresponsibleforfindingcustomersandmakingsalesn.personwhoholdsorownssharesinorapartofacompanyorcorporation教学内容及过程：Teaching1s-thperiodLead-in:

综合英语（1）课程教案教学内容及过程 旁批P.70WorkinpairsTalkaboutthebusinescelebritowninthepicturegivenonpage.16.Thenaskthemtomatchthetypeofbusinessorganizationstoeachparagraph.Before-reading:p.73Beforeyouread,workinpairsanddiscussthefollowingquestions.Wouldyouliketogointobusinessaloneorwithapartner?WhatarethejobsofaECOinabusinessenterprise?While-reading:Difficultsentence:Yourbetteunderstandinofhoweachstructuorksopensthedoorforthedecision.更好地了解各部分是如何运作的有助于做出正确的决定。Nowadayslotsofpeopleareweb-basedcompaniesworkingfromhome.现在学多人在家里工作，通过网上开店开展自己的业务。Acorporatioisownedbymultiplshareholderandissupervisebyaboarddirectorswhichhiresthebusiness’smanagerialstaff.公司的所有权由多个鼓动持有。董事会受公司股东的委托管理经营公司。公司管理人员由董事会聘任。Inadditiotoprivately-ownecorporatmodels,therearemodels.除了私营企业模式，还有国有企业模式。Eachpartnermayreceivevaryingsharesoftheprofitsdependingontheirinvestmentcontribution…每个合伙人都可以得到不同的利润分成，这取决于他们的投资多少或做出的贡献大小。Non-executivdirectorovidregulaadvicetothecompanybutarenotinvolvedintheday-to-daysupervisionofthecompany.非执行董事定期为公司提供建议，但并不直接参与公司的日常监理。Middlemanagersmanager)areinchargeofdepartmentswithinacompany.中层管理人员负责公司内部各部分或各部门的经营。Theyareaccountabletoseniormanagementfortheirparticularareaofresponsibilityillustratedintheorganizationchart.他们就某一特点的责任范围向高层管理人员负责。责任范围如组织结构图所示。Areasonablemanagementstructurewillpromotethedevelopmentofthe合理的管理机构将促进公司的发展。10.AaseniormanagerwhoisunderthethePresident.董事属于高级经理，由主席或者董事长授权。*After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoExsaboutLanguageFocu.5thperiod*BusinessWriting:TelephoneMessageAskstudentstoreadthecompanyprofile.Provideinformationonhowtowriteacompanyprofile.Tipsonwritingacompanyprofile:Eighttipsforintroducingacompany:Tip1:Identifythenameofyourcompanyororganization.Tip2:Tellaboutthecompanyororganization.Mentionhowitwasstarted,howlongbeeninbusiness,yourmissionorbusinessobjectiveorgoals,andsoforth.Tip3:Ifappropriate,identifytheproduct(s)orservice(s)youprovide,andidentifythebenefitsofbuyingrusingtheseproductsorservices.Tellwhytheyarebetterthanthecompetition;howtheywillsavethereadertime/money,makehis/herqualityoflifebetter,orhelphim/hertoaccomplishacertaingoal;sandsoon.Inshort,tellthereaderwhyhe/shemusthavetheproductorserviceyouoffer.Tip4:Invitethepersontoanopenhouse,grandowning,sale,etc.Ifapplicable.Tip5:Ifyourepresentanorganization,describethebenefitsoftheorganization,suchthegoodtheydointhecommunity,whattheyhavebeenabletoaccomplishinthepast,thebenefitsofmembership(ifapplicable),andsoforth.Tip6:Invitethereadertobeyourcustomerortojoinyourorganization,orincludeinformationonhowhe/shecanpurchaseyour4productorservice,whetherataphysicalstore,online,overthephone,tec.Tip7:Includeinformationthatwillallow2thereaderto findoutmoreifdesiredyourcompanyororganizationortheproductsorservicesyouprovide.Tip8:Closebyexpressingyourhopethatthepersonwillwanttojoinyourorganizationbecomeacustomer.6th-7thperiod*ListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1.AskstudentstostudythesampledialoganddoEX.3aboutintroducingacompany.Forms businessorganizationMultinationalCorporationCapitalUSS)(in396800milliondollarsYearEstablished1970MainProductsElectronicequipmentMajorDepartmentsR&Dcenter,QCcenter,HRDep.,supplysalesandmarketingDep.,NumberofEmployees

1200

financeDep.,productionDep.Annual Over 23 Operation MakingSales (in billionUS$ US$) equipment8thperiod*FreetalkingDiscussiontopics:AsamajorofBusinessEnglish,whatabilitiesdoyouneedtomaster?作业布置：Trytorecitethekeytermsrelatedwithintroducingacompany..DoGrammaronp.24andTranslationonp.25partsasHW.RetellthemainideaofReading.课后小结：课堂补充：

PrinciplesofOrganizationalStructure Organizationalstructureistheframeworkbywhichacompanycommunicates,developsgoalsandthenworksonachievingthosegoals.Withintheframeworkoforganizationalstructurearetheprinciplesbywhichthatstructureoperates.Theprinciplesoforganizationalstructurearethemethodsbywhichtheorganizationmaintainsthatstructure,andtheprocessesitusestokeepthestructureefficient.HierarchyofCommandOneoftheprinciplesthatholdsanorganizationalstructuretogetheristhehierarchycommand.Respectfortheauthorityofmanagementandtheexecutiveteamcreatesafunctionallineofcommunication.Instructionsanddecreesgivenbytheupperechelonarevalidatedbythebeliefinthehierarchystructureoftheorganization.Everyoneinthecompanycanfollowthetrailofresponsibilityforprojects,andemployeesunderstandwhotheyreporttoandhowthemanagementstructureaffectstheirjobs.RoleDefinitionAccordingtotheUniversityofYorkinYork,England,anefficientorganizationalstructurehelpstoproperlydefineeveryone'srolewithinthecompany.Acleardefinitionoftheresponsibilitiesandstandingofeachpersonwithinthecompanycreatesanunderstandingofwhatisexpectedfromeachindividual,andhowindividualperformancecanaffecttheefficiencyoftheentireorganization.EvaluatingOutcomesTheRANDCorporationpointsoutthatmonitoringtheoutcomeofindividualprojects,aswellastheongoingperformanceevaluationofindividualemployees,helpstodeterminethestrengthsandweaknessesintheorganizationalstructure.Theweaknessescanbedealtwitheitherthroughtraining,reallocationofcompanyassetssuchasequipment,oreliminatingineffectiveemployeesorthoseperformingduplicatetasks.Thestrengthsoftheorganizationcanbeamplifiedtohelpidentifyfuturemanagersofthecompany,determinesuccessfulprocessesthatcanbeusedinfutureprojects,andimprovetheprocessesusedtoreachfuturecompanygoals.授课题目：Unit3 BusinessPlan教学时数： 8 授课类型： 理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1.GainabasicknowledgeaboutbusinessplanBeabletowriteanagendaUsethefuturetenseBeabletotalkaboutorganizingameeting教学重点：Reading:BusinessPlanLanguageFocus:BusinessBusinessWriting:AgendaListeningandSpeaking:DiscussionsinaMeeting教学难点：DifficultsentencesinBusinessplanAgendaWriting教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。“自主精读”“课堂快读”“协作学习”教学条件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教学分组：在自愿的基础上，将学生分组进行课堂讨论。WhatisaBusinessPlan?Businessplansareusedinternallyformanagementandplanningandarealsousedtoconvinceoutsiderssuchasbanksorventurecapitaliststoinvestmoneyintoaventure.Businessplansarenotedforoftenquicklybecomingoutofdate.Onecommonbeliefwithinbusinesscirclesisthattheactualplanmayhavelittlevalue,butwhatismoreimportantistheprocessofplanning,throughwhichthemanagergainsagreaterunderstandingofthebusinessandoftheoptionsavailable.Businessplanispreparedforcustomersfortheyneedtoknowwhethertheproductservesthepurposeornotandtheutilityoftheproduct,forgovernmentbecauseitisnecessarytoknowforgovernmentwhetherthelegaleconomicalandsubsidyconcernsaremetorthelike.来源：\h/wiki/business%20plan教学内容及过程：TeachingProcedures：1st-4thperiodLead-in:

综合英语（1）课程教案教学内容及过程 旁批P.33LeoandVickyareplanningtostartanenterprisesellingmineral-waterbeverageretailshops;theyareadvisedtomakeabusinessplantoattractotherinvestors.Workinpairsanddiscusswhatkeyfactorsshouldbeconsideredinmakingabusinessplan.Matchthekeyfactorswiththecorrespondingpictures.Before-reading:p.36Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofabusinessplan?Whatroledoyouthinkabusinessplanplaysintheestablishmentofabusiness?While-reading:Difficultsentence:Abusinessplanisawrittendescriptionofthefutureofyourbusiness,adocumentthatwhatyouplantodoandhowandwhenyouplantodoit.一份商业计划书是对企业未来的一种文字描述，也是一份文件，告诉你计划做什么以及如何去做。Evenifyouwritedownaparagraphonthebackofanenvelopedescribingyourbusinessstrategy,youhavewrittenaplan.即使是你在一张信封的背面写下一段话来描述你的商业策略，你就已经写下了一份计划书。Therearesomegenerallyacceptedrulesaboutwhatafullbusinessplanshouldcover-allessentialmattersthatwillcontributetothesuccessofyourbusiness.一份完整的商业计划书所应该包含的内容，即有助于你的企业获得成功的所有关键要素，通常存在着一些受到广泛认同的规则。Hereisyourchancetodazzlethereaderswithgoodinformationaboutyourproductsorservicesandwhycustomerswillwanttopurchaseyourproductsandservicesandnotyourcompetitor.这是一次很好的机会来想读者闪亮展示你公司的产品和服务以及客户愿意购买你公司的而非竞争对手的产品或服务的缘由。Theyhelpbanksandothermonetaryinstitutionstodecidewhethertomakealoantobusiness.这可以帮助银行和其他货币机构决定是否贷款给企业。Salesandforecastsinabusinessplanprovideameasurewithwhichtheactualperformanceofthebusinesscanbecompared.商业计划书里的销售额和预测量可以提供一种衡量尺度来对比企业的实际业绩。Ifyouarelookingformillionsofdollarsinseekingcapitaltostartariskyventure,youhavetodoalotofexplainingandconvincing.如果你寻求大笔资金作为原始资本来开办一家存在风险的企业，你就不得不进行大量的解释和说服工作。Summaryandconclusion-summarystatementsofmarketprospects,recommendationsregardingthefuture,andactionstepstobefollowed.概括和结论部分——就市场前景、对未来的建议以及随后采取的措施进行概括性论述。Nowyouhavetolayoutwhatyourmarketingplanis.现在你必须展示你的营销计划。Asyouwriteyourbusinessplan,sticktofactsinsteadoffeelings,andrealisticofprofitinsteadofunrealisticdreamsofwealth.撰写商业计划书时，要坚持遵循事实而非感受，坚持对利润进行实际的语气而非对财富采取不切实际的幻想。After-reading:RememberthekeytermsandsentencesinreadingandpreparethemfordictationinnextDoExsaboutLanguageFocu.5thperiodBusinessWriting:TelephoneMessageAskstudentstoreadtheagenda.Provideinformationonhowtowriteanagenda.Tipsonwritingagendas:Whenwritingyouragenda,youshouldconsiderthefollowingpoints:Ensurethatanyitemsthatothermembershaverequestedfordiscussionareincluded.Donotplacetoomanyitemsonanagenda.Theagendashouldfollowanaturalshape.Themostdifficultitems-thoseneedingthemostdiscussionandthinkingwork-willbebestplacedinmiddlethird-ofthemeeting.Routineitems,informationitemsorurgentitemsthatcanbedealtwithquicklycanbeputfirst;andtheeasiestitems-thoseofgreatinterest,orpresentationsbyguestspeakers-towardstheAllocatetimeforeachitem,aswellasastartandfinishtimeforthemeeting.Inaddition,onceallthesuggestionsforagendaitemshavebeenreceivedandtheorderhasbeendecidedon,ashortdescriptionofthepurposeofeachitemshouldbewritte.ensuresthateveryoneattendingthemeetingisclearaboutnotonlywhatthingswillbediscussed,butwhy.Someitemsmayneedbackgroundpapers,toenablethoseattendeestohaveamoreinformeddiscussion.Wherethisisrequired,thepapersshouldbeproducedanddistributedatthesametimeastheagenda.Bytakingtimetowriteawellpreparedagenda,youwillgainthebenefitofhavinganeffectivemeetingthatgetsthingsdone.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1and2.AskstudentstostudythesampledialoganddoEX.4aboutdealingwithdifferentoccasionsinmeetingsAnswers:EX.1:1.T 2.T 3.FEX.2:1.Becausetheyhavefocusedonmarketingtoomuch.2.Theywillputmoreeffortintoproductquality.8thperiod*FreetalkingDiscussiontopics:Howtoimproveyourlisteningabilitygradually?Whatisyouropiniontheprevailingways?作业布置：Trytorecitethekeytermsrelatedtowritingabusinessplan.DoGrammaronp.41andTranslationonp.42partsasHW.RetellthemainideaofReadingandwriteyourownreflectionsonasuccessfulabusinessplan.课后小结：课堂补充：FormatofaBusinessPlanCoverPageExecutiveSummaryTableofContentsTheBusinessDescriptionoftheBusinessIndustryAnalysisVisionStatementVisionTriggerMissionStatementBusinessObjectivesBusinessOperationsMarketingCompetitiveAnalysisLegalStructureManagementExpertiseSupportPersonnelFinancialPlanningToolsA.VII

FinancialInformationVIII.SupportingDocumentation授课题目：Unit4 BusinessRelationship教学时数： 8 授课类型： 理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1.GainabasicknowledgeaboutcorporateentertainmentBeabletocomposeabusinesscardorgreetingcardUsepresentcontinuoustenseBeabletospecializewithgreeting,introductionandsmalltalks教学重点：Reading:WhatIsCorporateEntertainment?LanguageFocus:BusinessRelationshipBusinessWriting:BusinessCards&BusinessGreetingListeningandSpeaking:EstablishingBusinessRelations教学难点：DifficultsentencesinreadingBusinesscardorgreetingcardAgendaCorporateentertainment教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。“自主精读”“课堂快读”“协作学习”教学条件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教学分组：在自愿的基础上，将学生分组进行课堂讨论。Relatedconcepts:Corporateentertainmentrelatestoprivateeventsheldbycorporationsorbusinessesfortheirstaff,clientsorstakeholders.Theseeventscanbeforlargeaudiencessuchasconventionsconferences,orsmallereventssuchasretreats,Christmaspartiesorevenprivateconcerts.Itisalsocommonlyusedtomeancorporatehospitality,theprocessofentertainingguestscorporateevents.ThecompaniesthatprovidecorporateentertainmentarecalledCorporateEventPlannersCorporateBookingAgencies.Corporateentertainingandhospitalitycanbeaneffectivewayofcreatingnetworkingandcementingbusinessrelationships.Itishasbecomeincreasinglyimportantinrecentyearsasthecostofcustomeracquisitionhasrisentofourorfivetimesthecostofkeepinganexistingclient.Hospitalityplaysakeyroleindevelopingandmaintainingcustomerrelationshipswithinbusiness.来源：\h/wiki/Corporate_hospitality教学内容及过程：TeachingProcedures：1st-4thperiodLead-in:

综合英语（1）课程教案教学内容及过程 旁批P.541.Workinpairs.Talkaboutthefollowingcorporateentertainmentactivities.2.TheCorporateEntertainmentCompanyhasestablisheditselfasamajorsupplierawiderangeofsportinghospitalityhadparticipationevents.Whetheryouarelookingtoentertainclientsorrewardyourstafftherearemanydifferentoptionstochoosefrom.Readitsadsandmakeyourchoice.Before-reading:p.56Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofcorporateentertainment?Whatroledoyouthinkcorporateentertainmentplaysinbusiness?While-reading:Difficultsentence:Corporateentertainmentisservedasaprecisionmarketingtool,probablytheprecisepresentlyavailable.公司休闲接待是一种精确的营销工具，可能是目前可里利用的最精准的一种。Thedegreeofsuccessachievedmostlydependsontheskills,strategiesandhardofthepeoplewhoengagedinit.成功的程度主要取决于从事该项工作的人的技能、策略和勤奋。Thosepeoplecouldbecustomersoremployees,potentialcustomersormembersofpressmembersofthelocalcommunityorgovernmentallaw-makers.这些人可能是客户或者雇员，潜在的客户或者新闻界认识，当地社区居民或者政府法规制定者。Corporateentertainmentinvolvesawidevarietyofactivities,themajorityofwhichcanhaveanimportantanddirectimpactonthesuccessofamarketingcampaign,andthereforeonthefinancialhealthofacompany.公司休闲接待设计各种各样的活动，大多数对公司的营销战略成败有着重要和直接的影响，因此会影响公司财务的正常运转。Tobeasuccess,however,theseactivitiesmustbeanindispensablepartofmarketingcampaigns,scheduledandbudgetedfor,fromthebeginning,toensurethattheyhittargetsprecisely,withstrikingeffectandwithnowaste.然而，为获得成，这些活动必须成为营销宣传不可或缺的一部分，从一开始就得计划好和制定好预算，以确保能取得显著成效而又无资金浪费。Corporateentertainmentincludesanyeventthatisgroupedbyacompanytootherpeople…公司休闲接待包括任何由公司组织的让他人得到休闲娱乐的所有活动。Thisinvolvesusingentertainmenttopersuadeyourexistingclientstospendtimeyou,sothatyoucanworktoraisetheirloyaltyandinthemeantimefindoutmoreaboutthemaspeople,andabouttheirneedsandproblems.这就涉及到用休闲宽带来说服你现有的客户跟你在一起欢度·一段时光，这样你就鞥做工作调高他们对公司的信赖，同时你还能更多地了解他们的为人以及他们的需求和问题。Theycanallbereachedandinfluencethroughtheproficientuseofcorporateamusement.可以通过熟练地运用公司的休闲款待来解除和影响他们。Itcouldalsobeafestivedinner,eitherattheendoforduringamotivationscheme,atwhichguestscanbeinformedofwhatishappening,andinspiredtorivalinawaythatbebeneficialtothecompany.休闲接待也可能是一次盛宴，可以安排在激励计划结束或完成期间。在招待宴会上相应邀的客人通报目前发生的情况，并鼓励他们用对公司有利的方式参与竞争。11.Itcouldalsobeatriproundasupplier’soracustomer’spremisestoimproveunderstandingofthebuyingorsellingcycle.这也可能是去拜访供应商或者客户的工作场所的一次旅行，以加深对买卖周期过程的理解。After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoaboutLanguage5thperiodBusinessWriting:BusinessCards&BusinessGreetingCardsAskstudentstoreadbusinesscards&businessgreetingcards.Provideinformationonhowtowritebusinessgreetingcards.Tipsonwritingbusinessgreetingcards:Whenwritingyourbusinessgreetingcards,youshouldconsiderthefollowingpoints:Takethetimetobuyacardwithsomethingalreadywritteninsidethatyouprefersodonotfeeltheneedtowritesomethingelaborateyourself.Shortwrittenmessagestackedonattheendofwhateverisprintedareagreatadditiontoanycard.Whenbuyinggreetingcards,andtakeafewminutestoreadthemessagesinaothers,andifyoulikewhatyouread,jotitdownonaseparatepieceofpaperandwriteitinyourcardatalatertime.SearchtheInternet,especiallye-cards,andseewhatisbeingwritten.TipsonwritingyourbusinessgreetingcardsproperlyBepersonalyetformaluseapoliteandrespectfultoneTrytobesubtlewithpromotionsRemembertobesincerewhenwritingyourmessage.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1.AskstudentstostudythesampledialoganddoEX.3aboutgreetingsandintroductions.Answers:OlympicmascotFuWa.Mr.ZhangYihuiisthesalesmanager.Theaddressis12598thstreet,Manhattan，NewYork.8thperiodFreetalkingDiscussiontopics:Howtocommunicatewithothersinaeffectiveway?作业布置：Trytorecitethekeytermsrelated.DoGrammaronp.62andTranslationonp.62partsasHW.RetellthemainideaofReadingandwriteyourownreflectionsonaqualifiedcorporateentertainment.课后小结：课堂补充：

BasicExpressionsaboutEstablishingBusinessRelationsWe’vecometoknowyournameandaddressfromtheCommercialCounselor’sOfficeoftheChineseEmbassyinLondon.我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。BythecourtesyofMr.Black,wearegiventounderstandthenameandaddressoffirm.承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。Wearewillingtoenterintobusinessrelationswithyourfirm.我们愿意与贵公司建立业务关系。Yourfirmhasbeenintroduced(recommended,passedon)tousbyMapleCompany.枫叶公司向我方介绍了贵公司。Ourmutualunderstandingandcooperationwillcertainlyresultinimportantbusiness.我们之间的相互了解与合作必将促成今后重要的生意。Weexpressourdesiretoestablishbusinessrelationswithyourfirm.我们愿和贵公司建立业务关系。Weshallbegladtoenterintobusinessrelationswithyou.我们很乐意同贵公司建立业务关系。Wenowavailourselvesofthisopportunitytowritetoyouwithaviewtoenteringbusinessrelationswithyou.现在我们借此机会致函贵公司，希望和贵公司建立业务关系。Wearenowwritingyouforthepurposeofestablishingbusinessrelationswithyou.我们特此致函是想与贵方建立业务关系。Yourdesiretoestablishbusinessrelationscoincideswithours.你方想同我方建立业务关系的愿望与我方是一致的。WespecializeintheexportofJapaneseLightIndustrialProductsandwouldliketradewithyouinthisline.鉴于我方专营日本轻工业产品出口业务，我方愿与贵方在这方面开展贸易。Ourlinesaremainlyartsandcrafts.我们经营的商品主要是工艺品。Wehavebeeninthislineofbusinessformorethantwentyyears.我们经营这类商品已有二十多年的历史了。Yourletterexpressingthehopeofestablishingbusinessconnectionswithushaswithapproval.来函收悉，得知贵方愿与我方建立业务关系，我们表示同意。Inordertoacquaintyouwiththetextileswehandle,wetakepleasureinsendingbyairourlatestcatalogueforyourperusal.为了使贵方对我方经营的纺织品有所了解，特航寄我方最新目录,供细阅。Gladtoseeyouinyourcompany.很高兴在贵公司见到您。It’sonlyhalfanhour’scarride.只有半小时的车程。Supposewemakeit,saythreeo’clocktomorrowafternoon.如果我们能去的话，那么就明天下午三点钟吧。Itwouldbeveryhelpfulifyoucouldsendusstatisticsonyoursales.如果你们能将你们的销售统计资料寄给我们，那可就太有帮助了。Wewouldliketoaskyoutokindlysendustherelatedinformation.我们希望你们能将相关资料寄给我们。综合英语（1）课程教案授课题目：Unit5Marketing教学时数： 8 授课类型： 理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1.Gainabasicknowledgeofmarketingmixtheory(alsocalledthefourP’s)BeabletotakeeffectivetelephonemessagesUsemodalverbsBeabletoconductbusinesscommunicationbytelephone教学重点：Reading:TheMarketingMixLanguageFocus:TheFourP’sBusinessWriting:TelephoneMessageListeningandSpeaking:BusinessTelephoning教学难点：DifficultsentencesinWhatismarketing?TheMarketingChannelsofdistributionToolsofPromotion教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。“自主精读”“课堂快读”“协作学习”教学条件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教学分组：在自愿的基础上，将学生分组进行课堂讨论。补充资料：AQuestionofCulture:GreetingPeopleinDifferentCountriesOurplanetisdividedintomanydifferentcountrieswhichhavemanydifferentracesofpeople,differentcustoms,anddifferentmanners.Eachcountryhasitsownwayofgreetingpeople.IntheUSAitisnormalformentoshakehandswhentheymeetbutitisunusualformentowhentheygreeteachother.TheBritishoftendono morethansay“hello”whentheysee friends.Evenadultsusuallyhandsonlywhentheymeetforthefirsttime.Frenchpeople,includingschool-children,shakehandswiththeirfriends,orkissthemoncheeks,eachtimetheymeetandtheyleave.That’swhyFrenchpeoplethinktheBritishareunfriendlyandimpolite.InJapanitispoliteandnormalformenandwomentobowwhentheygreetsomeone.InPolynesia玻利尼西亚youtakeyourfriend’shandsandusethemtostrokeyourTheInuit因纽特人-北美的爱斯基摩人wholiveinCanada,rubnoses.InTibetitisverypolitetostickyourtongueoutatsomeone.Itshowsyouhavenoevilthoughts.教学主要内容与教学时间分配：

综合英语（1）课程教案教学内容及过程 旁批MainContentsandTimeDistribution:Reading:TheMarketingMix&LanguageFocus(4periods)TheMarketingMix(2periods)LanguageFocus(2periods)BusinessWriting(1period)ListeningandSp