经贸英语中的一些专业词汇整理课件

KeytermsForUnitOne进入方式间接出口直接出口许可经营合资企业直接投资中介人,中间商国内出口代理商佣金贸易公司初级产品销售队伍技术诀窍ModeofentryIndirectexportDirectexportLicensingJointventureDirectinvestmentIntermediaryDomestic-basedexportagentCommissionTradingcompanyPrimaryproductSalesforceKnow-howKeytermsForUnitOneModeofentryIndirectexportDirectexportLicensingJointventureDirectinvestmentIntermediaryDomestic-basedexportagentCommissionTradingcompanyPrimaryproductSalesforceKnow-how1KeytermsForUnitOne进入方式ModeKeytermsForUnitOne潜在收益出口部仓储利润/展示/客服中心销售分公司销售代表国外分销商/代理商专有权;专营权力商业展览软件博览会potentialreturnexportdivisionwarehousingprofit/display/customer-servicecentersalesbranch/subsidiarysalesrepresentativeforeign-baseddistributor/agentexclusiverighttradeshowsoftwareexpo2KeytermsForUnitOne潜在收益poteKeytermsForUnitOne许可协议无形资产(知识产权)许可方(知识产权)被许可方特许权使用费专利版权商标净销售收入licensingagreementintangiblepropertylicenserlicenseeroyaltyfeepatentcopyrighttrademarknetsalesrevenue3KeytermsForUnitOne许可协议liceKeytermsForUnitOne所有权股份过半数股权主要竞争对手白色货物(冰箱,洗衣机,被单等)大企业国有企业跨国公司出口管理公司ownershipstakemajoritysharearch-rivalwhitegoodscorporategiantstate-ownedcompanymultinationalcompanyExportmanagementcompany4KeytermsForUnitOne所有权股份ownKeytermsForUnitOne独资子公司老字号企业成本节约原材料投资激励措施东道国供应商分销商贬值的货币征用遣散费,解雇费,离职费whollyownedsubsidiaryestablishedfirmcosteconomyrawmaterialinvestmentincentivehostcountrysupplierdistributordevaluedcurrencyexpropriationseverancepay5KeytermsForUnitOne独资子公司whoKeyTermsforUnitTwoMercantilism(mercantilist)Tradesurplus/deficitSubsidizev.Zero-sumgame/Positive-sumgameTheWealthofNationsAbsoluteadvantageComparativeadvantage重商主义(重商主义者)贸易赢余(顺差)/赤字(逆差)补贴零和博弈/正和博弈《国富论》(亚当.斯密)绝对优势比较优势6KeyTermsforUnitTwoMercantiKeyTermsforUnitTwoLabor-intensivegoodscapital-intensivegoodsFactorofproductionLeontiefParadoxConsumerpreferenceHumancapitalPhysicalcapitalCapitalexpenditureLessdevelopedcountryResourcesendowmentManufacturedgoodsMarketeconomies劳动密集型商品资本密集型商品生产要素列昂剔夫悖论消费者偏好人力资本实物资本资本性支出欠发达国家资源禀赋工业制成品市场经济体7KeyTermsforUnitTwoLabor-inCountry-similaritytheoryHomemarketFactorendowmentsPatternoftradePrimarycommodityPercapitaincomeLower-incomecountryDemandorreactionlagImitationlagPatentlawEconomiesofscaleLearning-by-doingOpportunitycostHigh/low-wageeconomiesProductlifecycle国家相似理论母国市场、本国市场要素禀赋贸易模式/格局初级商品人均收入低收入国家需求或反应滞后模仿滞后专利法规模经济干中学机会成本高/低工资经济体产品生命周期8Country-similaritytheory国家相似理KeyTermsForUnit3CivilaviationDisembodiedserviceElectronicdiscsEntrepottradeFactorsofproductionFreetradeForeigncurrencyearningsForeigndirectinvestmentManufacturingindustriesMerchandisetradeMigrantworkerSplinteredserviceStockexchange民用航空脱离式服务电子软盘转口贸易，中转贸易生产要素自由贸易外汇收入外商直接投资制造业商品贸易迁徙性（流动性）工人分离式服务证券交易所9KeyTermsForUnit3CivilaviaKeyTermsForUnit3Tradeinservices/servicestradeTradeingoods/goodstradeAdvertisingexecutiveCommercialLawfirmSecuritiesRetailbankingSubsidiary服务贸易货物贸易广告业务主管商业广告律师事务所/律师行证券零售银行业务子公司10KeyTermsForUnit3TradeinsTechnologytransferIndustrialcompetitionQualityoflifeLivingstandardEmploymentopportunityPublicserviceOn-the-jobexperiencePatentrightsandlicenses技术转让产业竞争力生活质量生活水平就业机会公共服务在职培训专利权和授权KeyTerms111Technologytransfer技术转让KeyTerGovernmentaidandfinancingprogramBanklendingTransnational/multinationalcorporationMarketshareForeigndirectinvestmentProductioncostsIntellectualpropertyDistributionnetworkPrivatesectorNon-governmentalorganizations政府援助与融资项目银行借贷跨国公司市场份额国外直接投资生产成本知识产权分销网络私营部门非政府机构Keyterms212GovernmentaidandfinancingpKeyTerms3OfficialDevelopmentAssistanceInterest-freeloansSubsidizedloanEconomiesintransitionOrganizationforEconomicCooperationandDevelopment（OECD)CommercialbankInterestratePortfolioEquityInvestment官方发展援助无息贷款补贴贷款转型经济体经济合作与发展组织商业银行利率证券股权投资,国外有价证券投资13KeyTerms3OfficialDevelopmen

KeyTermsForUnit5

贸易伙伴贸易壁垒进口关税非关税壁垒从量关税从价关税关税收入双重/三重关税关税税率表

TradingpartnerTradebarrierImporttariffNon-tariffbarrierSpecifictariffAdvaloremtariffTariffrevenueTwo-part/three-parttariffTariffschedule14KeyTermsForUnit5贸易伙伴KeyTermsForUnit5

进口许可证自动许可非自动许可进口配额绝对配额关税配额自愿出口限制政府采购政策ImportlicensingAutomaticlicensingNon-automaticlicensingImportquotaAbsolutequotaTariff-ratequotaVoluntaryexportrestraint(VER)Governmentprocurementpolicy15KeyTermsForUnit5进口许可证ImpoTerms3ForUnit5

16Terms3ForUnit516

KeyTermsForUnit6

制成品进出口管制关税减让欧洲联盟一体化新兴工业化经济体贸易构成

manufacturedproductsImportandexportcontrolTariffreductionEuropeanUnionintegrationNewlyindustrializingeconomiesCompositionoftrade17KeyTermsForUnit6制成品ma

KeyTermsForUnit6出口基地轻工制造业初级产品工业制成品粗加工、低附加值产品深加工、高附加值产品ExportbaseLightmanufacturingPrimaryproductFinishedindustrialproductRoughlyprocessed,lowvalue-addedproductsDeepprocessed,highvalue-addedproducts18KeyTermsForUnit6ExportKeyTermsForUnit6劳动密集型产品贸易量家用电器大宗商品贸易模式垂直专业化补偿贸易寄售包销Labor-intensiveproductsTradevolumeElectricalhouseholdapplianceStaplecommodityPatternoftradeVerticalspecializationCompensationtradeConsignmenttradeExclusivesales19KeyTermsForUnit6Labor-inteKeyTermsForUnit6租赁贸易公开投标期货交易对销贸易边境贸易加工贸易技术含量对外贸易交易额附加值LeasingtradePublicbiddingFuturestradingCountertradeBordertradeProcessingtradeTechnicalcontentForeigntradeturnoverAddedvalue20KeyTermsForUnit6租赁贸易LeasinKeytermsForUnit7OrganizationalobjectiveMarketingmixFinancingGradingStandardizationNewproductdevelopmentPackagingLabelingscreeningCustomersatisfactionCommercializationTargetmarketNo-brandstrategyBlanketbrandGenericgoods企业目标市场营销组合融资划分等级标准化新产品开发包装贴标签/标识/商标筛选客户满意度商业化目标市场无品牌策略统一品牌非专利/普通产品21KeytermsForUnit7OrganizatiKeytermsForUnit7ProfitmaximizationReturnoninvestmentUniversalproductcodeTargetreturnStatusquocost-drivenpricingdemand-drivenpricingcompetition-drivenpricingSkimmingpricestrategyPenetrationpricestrategyOdd/evenpricingMultiple-unitpricingPrestigepricingPricelining利润最大化投资收益条形码目标收益现状成本导向定价需求导向定价竞争导向定价撇脂定价策略渗透定价策略奇零定价策略多重定价声望定价价格排列定价法22KeytermsForUnit7ProfitmaxKeytermsForUnit7ChannelofdistributionfullservicewholesalerLimited-servicewholesalerExtendcredithigh-volumeproductPushpromotionstrategyPullpromotionstrategyMomandpopstoreRetailoutletSoleproprietorshipPartnershipSpecialtystoreCatalogueshowroomSalespromotion销售渠道提供充分服务的批发商有限服务的批发商延长信贷限期/提供信用贷款大量生产制品推动促销策略拉引促销策略夫妻店,家庭经营的小摊零售店/摊位独资企业合伙企业专卖店目录商店/邮购商品展示厅推销23KeytermsForUnit7ChannelofKeyTermsForUnit8SupplierMarketingintermediaryNon-controllableMacroenvironmentPurchasingpowerSkyrocketAgemixEmptynesterDiscountstoreFactoryoutletmall供应商营销中间商不可控因素宏观环境购买力急升,猛升年龄组合空巢者折扣商店工厂分销商店区24KeyTermsForUnit8Supplier供应KeyTermsForUnit825KeyTermsForUnit825KeyTermsForUnit9Publicserviceannouncements(PSAs)MassmediaMasscommunicationPersonalsellingBrandadvertisingBrandidentityBrandimageRetailadvertisingPoliticaladvertising公益广告宣传大众媒体大众沟通人员推销品牌广告品牌识别品牌形象零售广告政治广告26KeyTermsForUnit9PublicserKeyTermsForUnit927KeyTermsForUnit927KeyTerms1

unit10InternationalPaymentsandSettlementsCurrencyfluctuationPaymentinadvance(advancepayment)PartialpaymentinadvanceProgressivepaymentCredit/financialstandingBalancesheetLiquidityWorkingcapitalImport/exportfinancingExchangecontrol国际支付与结算币值波动预付货款分期预付按（施工）进度（分批）付款信用/财务状况资产负债表流动性流动资本，周转资金进口/出口融资外汇管制28KeyTerms1unit10InternatiKeyterms2

unit10OpenaccountNegotiableinstrumentRemittanceRemittingbankCorrespondentbankBeneficiaryBillofexchange/draftShippingdocumentAtsightWithatenorof…days赊账/记帐交易流通票据汇款汇出行议付行/代理行受益人汇票装运单据即期，见票在…天的期限内29Keyterms2unit10OpenaccoKeyterms3

unit1030Keyterms3unit1030Keyterms4

unit10BankcreditLetterofcredit(L/C)TermsandconditionsDocumentarycreditBankguaranteeDefaultPrincipalNon-performanceofacontract银行信用信用证条款跟单信用证银行担保函拖欠委托人不履行合同31Keyterms4unit10BankcrediKeyterms1ForUnit11ForeignexchangemarketQuoteCurrencyconversionLegaltenderExchangerateLicensingagreementMoneymarketCurrencyspeculationCurrencyconvertibilityConvertibleFreelyconvertiblecurrencyDomesticcurrency外汇市场报价货币兑换法定货币汇率许可协议货币市场货币投机货币可兑换性可兑换的自由兑换货币本国货币32Keyterms1ForUnit11ForeignKeyterms2ForUnit11Resident/nonresidentCountertradeForeignexchangereservesServicedebtcommitmentArunon…CapitalflightDepreciatev.Appreciatev.HyperinflationEconomicprospect居民/非居民对销贸易外汇储备偿还债息抢购资本逃逸贬值升值恶性通货膨胀经济前景33Keyterms2ForUnit11ResidenKeyterms3ForUnit11ForeignexchangeriskSpotexchangerateForwardexchangerateGrossprofitSpot/forwardmarketAtadiscountAtapremiumHedgefund外汇风险即期汇率远期汇率毛利现货/远期市场贴水升水/溢价避险基金,套利基金34Keyterms3ForUnit11ForeignKeyTerms1unit12投资风险一级市场二级市场出资人实物资产个人资本金融市场InvestmentriskPrimarymarketSecondarymarketCapitalsupplierRealassetsPersonalcapitalFinancialmarket35KeyTerms1unit12投资风险InvesKeyTerms2unit12私人财产人力资本债权金融证券私募发行公募发行按揭贷款抵押债务发行原始证券PersonalassetsHumancapitalFinancialclaimFinancialsecuritiesPrivateplacementPublicplacementMortgageloanMortgage-backeddebtOriginalsecurityissue36KeyTerms2unit12私人财产PersKeyTerms3unit12现金太多所有者权益共同基金所有权要求美国电报电话公司ExcesscashOwnershipinterestsMutualfundsOwnershipclaimAT&T(AmericanTelephone&TelegraphCompany)37KeyTerms3unit12现金太多ExcesKeyTerms13LaissezFaireTaxhikeTaxcutsTheNewDealGovernmentspendingThe(Great)DepressionFederalReserveSystemReserverequirements自由放任税收大幅上升税收降低新政政府支出大萧条联邦储备体系存款准备金率38KeyTerms13LaissezFaire自由放任3TermsForUnit1339TermsForUnit1339KeytermsForUnitOne进入方式间接出口直接出口许可经营合资企业直接投资中介人,中间商国内出口代理商佣金贸易公司初级产品销售队伍技术诀窍ModeofentryIndirectexportDirectexportLicensingJointventureDirectinvestmentIntermediaryDomestic-basedexportagentCommissionTradingcompanyPrimaryproductSalesforceKnow-howKeytermsForUnitOneModeofentryIndirectexportDirectexportLicensingJointventureDirectinvestmentIntermediaryDomestic-basedexportagentCommissionTradingcompanyPrimaryproductSalesforceKnow-how40KeytermsForUnitOne进入方式ModeKeytermsForUnitOne潜在收益出口部仓储利润/展示/客服中心销售分公司销售代表国外分销商/代理商专有权;专营权力商业展览软件博览会potentialreturnexportdivisionwarehousingprofit/display/customer-servicecentersalesbranch/subsidiarysalesrepresentativeforeign-baseddistributor/agentexclusiverighttradeshowsoftwareexpo41KeytermsForUnitOne潜在收益poteKeytermsForUnitOne许可协议无形资产(知识产权)许可方(知识产权)被许可方特许权使用费专利版权商标净销售收入licensingagreementintangiblepropertylicenserlicenseeroyaltyfeepatentcopyrighttrademarknetsalesrevenue42KeytermsForUnitOne许可协议liceKeytermsForUnitOne所有权股份过半数股权主要竞争对手白色货物(冰箱,洗衣机,被单等)大企业国有企业跨国公司出口管理公司ownershipstakemajoritysharearch-rivalwhitegoodscorporategiantstate-ownedcompanymultinationalcompanyExportmanagementcompany43KeytermsForUnitOne所有权股份ownKeytermsForUnitOne独资子公司老字号企业成本节约原材料投资激励措施东道国供应商分销商贬值的货币征用遣散费,解雇费,离职费whollyownedsubsidiaryestablishedfirmcosteconomyrawmaterialinvestmentincentivehostcountrysupplierdistributordevaluedcurrencyexpropriationseverancepay44KeytermsForUnitOne独资子公司whoKeyTermsforUnitTwoMercantilism(mercantilist)Tradesurplus/deficitSubsidizev.Zero-sumgame/Positive-sumgameTheWealthofNationsAbsoluteadvantageComparativeadvantage重商主义(重商主义者)贸易赢余(顺差)/赤字(逆差)补贴零和博弈/正和博弈《国富论》(亚当.斯密)绝对优势比较优势45KeyTermsforUnitTwoMercantiKeyTermsforUnitTwoLabor-intensivegoodscapital-intensivegoodsFactorofproductionLeontiefParadoxConsumerpreferenceHumancapitalPhysicalcapitalCapitalexpenditureLessdevelopedcountryResourcesendowmentManufacturedgoodsMarketeconomies劳动密集型商品资本密集型商品生产要素列昂剔夫悖论消费者偏好人力资本实物资本资本性支出欠发达国家资源禀赋工业制成品市场经济体46KeyTermsforUnitTwoLabor-inCountry-similaritytheoryHomemarketFactorendowmentsPatternoftradePrimarycommodityPercapitaincomeLower-incomecountryDemandorreactionlagImitationlagPatentlawEconomiesofscaleLearning-by-doingOpportunitycostHigh/low-wageeconomiesProductlifecycle国家相似理论母国市场、本国市场要素禀赋贸易模式/格局初级商品人均收入低收入国家需求或反应滞后模仿滞后专利法规模经济干中学机会成本高/低工资经济体产品生命周期47Country-similaritytheory国家相似理KeyTermsForUnit3CivilaviationDisembodiedserviceElectronicdiscsEntrepottradeFactorsofproductionFreetradeForeigncurrencyearningsForeigndirectinvestmentManufacturingindustriesMerchandisetradeMigrantworkerSplinteredserviceStockexchange民用航空脱离式服务电子软盘转口贸易，中转贸易生产要素自由贸易外汇收入外商直接投资制造业商品贸易迁徙性（流动性）工人分离式服务证券交易所48KeyTermsForUnit3CivilaviaKeyTermsForUnit3Tradeinservices/servicestradeTradeingoods/goodstradeAdvertisingexecutiveCommercialLawfirmSecuritiesRetailbankingSubsidiary服务贸易货物贸易广告业务主管商业广告律师事务所/律师行证券零售银行业务子公司49KeyTermsForUnit3TradeinsTechnologytransferIndustrialcompetitionQualityoflifeLivingstandardEmploymentopportunityPublicserviceOn-the-jobexperiencePatentrightsandlicenses技术转让产业竞争力生活质量生活水平就业机会公共服务在职培训专利权和授权KeyTerms150Technologytransfer技术转让KeyTerGovernmentaidandfinancingprogramBanklendingTransnational/multinationalcorporationMarketshareForeigndirectinvestmentProductioncostsIntellectualpropertyDistributionnetworkPrivatesectorNon-governmentalorganizations政府援助与融资项目银行借贷跨国公司市场份额国外直接投资生产成本知识产权分销网络私营部门非政府机构Keyterms251GovernmentaidandfinancingpKeyTerms3OfficialDevelopmentAssistanceInterest-freeloansSubsidizedloanEconomiesintransitionOrganizationforEconomicCooperationandDevelopment（OECD)CommercialbankInterestratePortfolioEquityInvestment官方发展援助无息贷款补贴贷款转型经济体经济合作与发展组织商业银行利率证券股权投资,国外有价证券投资52KeyTerms3OfficialDevelopmen

KeyTermsForUnit5

贸易伙伴贸易壁垒进口关税非关税壁垒从量关税从价关税关税收入双重/三重关税关税税率表

TradingpartnerTradebarrierImporttariffNon-tariffbarrierSpecifictariffAdvaloremtariffTariffrevenueTwo-part/three-parttariffTariffschedule53KeyTermsForUnit5贸易伙伴KeyTermsForUnit5

进口许可证自动许可非自动许可进口配额绝对配额关税配额自愿出口限制政府采购政策ImportlicensingAutomaticlicensingNon-automaticlicensingImportquotaAbsolutequotaTariff-ratequotaVoluntaryexportrestraint(VER)Governmentprocurementpolicy54KeyTermsForUnit5进口许可证ImpoTerms3ForUnit5

55Terms3ForUnit516

KeyTermsForUnit6

制成品进出口管制关税减让欧洲联盟一体化新兴工业化经济体贸易构成

manufacturedproductsImportandexportcontrolTariffreductionEuropeanUnionintegrationNewlyindustrializingeconomiesCompositionoftrade56KeyTermsForUnit6制成品ma

KeyTermsForUnit6出口基地轻工制造业初级产品工业制成品粗加工、低附加值产品深加工、高附加值产品ExportbaseLightmanufacturingPrimaryproductFinishedindustrialproductRoughlyprocessed,lowvalue-addedproductsDeepprocessed,highvalue-addedproducts57KeyTermsForUnit6ExportKeyTermsForUnit6劳动密集型产品贸易量家用电器大宗商品贸易模式垂直专业化补偿贸易寄售包销Labor-intensiveproductsTradevolumeElectricalhouseholdapplianceStaplecommodityPatternoftradeVerticalspecializationCompensationtradeConsignmenttradeExclusivesales58KeyTermsForUnit6Labor-inteKeyTermsForUnit6租赁贸易公开投标期货交易对销贸易边境贸易加工贸易技术含量对外贸易交易额附加值LeasingtradePublicbiddingFuturestradingCountertradeBordertradeProcessingtradeTechnicalcontentForeigntradeturnoverAddedvalue59KeyTermsForUnit6租赁贸易LeasinKeytermsForUnit7OrganizationalobjectiveMarketingmixFinancingGradingStandardizationNewproductdevelopmentPackagingLabelingscreeningCustomersatisfactionCommercializationTargetmarketNo-brandstrategyBlanketbrandGenericgoods企业目标市场营销组合融资划分等级标准化新产品开发包装贴标签/标识/商标筛选客户满意度商业化目标市场无品牌策略统一品牌非专利/普通产品60KeytermsForUnit7OrganizatiKeytermsForUnit7ProfitmaximizationReturnoninvestmentUniversalproductcodeTargetreturnStatusquocost-drivenpricingdemand-drivenpricingcompetition-drivenpricingSkimmingpricestrategyPenetrationpricestrategyOdd/evenpricingMultiple-unitpricingPrestigepricingPricelining利润最大化投资收益条形码目标收益现状成本导向定价需求导向定价竞争导向定价撇脂定价策略渗透定价策略奇零定价策略多重定价声望定价价格排列定价法61KeytermsForUnit7ProfitmaxKeytermsForUnit7ChannelofdistributionfullservicewholesalerLimited-servicewholesalerExtendcredithigh-volumeproductPushpromotionstrategyPullpromotionstrategyMomandpopstoreRetailoutletSoleproprietorshipPartnershipSpecialtystoreCatalogueshowroomSalespromotion销售渠道提供充分服务的批发商有限服务的批发商延长信贷限期/提供信用贷款大量生产制品推动促销策略拉引促销策略夫妻店,家庭经营的小摊零售店/摊位独资企业合伙企业专卖店目录商店/邮购商品展示厅推销62KeytermsForUnit7ChannelofKeyTermsForUnit8SupplierMarketingintermediaryNon-controllableMacroenvironmentPurchasingpowerSkyrocketAgemixEmptynesterDiscountstoreFactoryoutletmall供应商营销中间商不可控因素宏观环境购买力急升,猛升年龄组合空巢者折扣商店工厂分销商店区63KeyTermsForUnit8Supplier供应KeyTermsForUnit864KeyTermsForUnit825KeyTermsForUnit9Publicserviceannouncements(PSAs)MassmediaMasscommunicationPersonalsellingBrandadvertisingBrandidentityBrandimageRetailadvertisingPoliticaladvertising公益广告宣传大众媒体大众沟通人员推销品牌广告品牌识别品牌形象零售广告政治广告65KeyTermsForUnit9PublicserKeyTermsForUnit966KeyTermsForUnit927KeyTerms1

unit10InternationalPaymentsandSettlementsCurrencyfluctuationPaymentinadvance(advancepayment)PartialpaymentinadvanceProgressivepaymentCredit/financialstandingBalancesheetLiquidityWorkingcapitalImport/exportfinancingExchangecontrol国际支付与结算币值波动预付货款分期预付按（施工）进度（分批）付款信用/财务状况资产负债表流动性流动资本，周转资金进口/出口融资外汇管制67KeyTerms1unit10InternatiKeyterms2

unit10OpenaccountNegotiableinstrumentRemittanceRemittingbankCorrespondentbankBeneficiaryBillofexchange/draftShippingdocumentAtsightWithatenorof…days赊账/记帐交易流通票据汇款汇出行议付行/代理行受益人汇票装运单据即期，见票在…天的期限内68Keyterms2u