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Chapter16Launchinga
SuccessfulOnlineBusinessandECProjectsLearningObjectivesUnderstandthefundamentalrequirementsforinitiatinganonlinebusiness.Describetheprocessofinitiatingandfundingastartupe-businessorlargee-project.UnderstandtheprocessofaddingECinitiativestoanexistingbusiness.Describetheissuesandmethodsoftransforminganorganizationintoane-business.Describetheprocessofacquiringwebsitesandevaluatebuildingversushostingoptions.LearningObjectivesUnderstandtheimportanceofprovidingandmanagingcontentanddescribehowtoaccomplishthis.Evaluatewebsitesondesigncriteriasuchasappearance,navigation,consistency,andperformance.Understandhowsearchengineoptimizationmayhelpawebsiteobtainhighplacementinsearchengines.Understandhowtoprovidesomee-commercesupportservices.Understandtheprocessofbuildingawebstore.Knowhowtobuildawebstorewithtemplates.GettingIntoE-commerceandStartingaNewOnlineBusinessGettingintoE-CommerceStartingaNewOnlineBusinessAnE-StartupIsaStartup*BusinessmodelGettingIntoE-commerceandStartingaNewOnlineBusinessCreatingaNewCompanyorAddinganOnlineProjectIdentifyaconsumerorbusinessneedinthemarketplaceInvestigatetheopportunityDeterminethebusinessowner’sabilitytomeettheneedSomeTipsforSuccessCloningGettingIntoE-commerceandStartingaNewOnlineBusinessPlanningOnlineBusinesses*BusinessPlanThe*BusinessCaseFundingaNewOnlineBusinessFirstRoundofInitialFunding:*AngelInvestorsand*Incubators*CrowdfundingSecondRoundFinancing:*VentureCapitalAdditionalFunding:ALargePartnerTheInitialPublicOffer(IPO)TheCost-BenefitElementsofaBusinessCaseAddingE-CommerceInitiativesOrTransformingtoanE-BusinessAddingECInitiativestoanExistingBusinessWhatIsOrganizationalTransformation?HowanOrganizationCanBeTransformedintoanE-BusinessSoftwareToolsforFacilitatingtheTransformationtoE-BusinessChangeManagementBuildingor
AcquiringaWebsiteClassificationofWebsites*Informationalwebsite*Interactivewebsite*Attractors*Transactionalwebsite*Collaborativewebsite*Social-orientedwebsiteBuildingor
AcquiringaWebsiteBuildingaWebsiteStepsinBuildingaWebsiteSelectaWebhostRegisteradomainnameCreateandmanagecontentDesignthewebsiteConstructthewebsiteandtestMarketandpromotethewebsiteTheProcessof
BuildingaWebsiteWebsiteHostingandObtainingaDomainNameWebHostingOptions*StorebuilderService
ADedicatedHostingService*Webhostingservice*Self-Hosting
FreeWebHostingServicesSelectingandRegisteringaDomainName*DomainnameTheEssentialsofDomainNamesWebContentCreationandManagement*Web
contentCategoriesandTypesofContent*DynamicWebcontentPrimaryandSecondaryContent*Cross-selling*Up-sellingPromotionsCommentsWebContentCreationandManagementContentManagementandMaintenance*ContentmanagementContentManagementSoftware
(System)CatalogContentandItsManagementWebsiteDesignInformationArchitectureforaWebsite*Informationarchitecture*SiteNavigationSiteMapandNavigationPerformance(Speed)ColorsandGraphicsASimpleHierarchicalWebsiteStructureATypicalNavigationBarWebPageLayoutGridWebsiteDesignWebsiteUsability*UsabilityUsabilityIsaCombinationofFactorsIntuitivedesignEaseoflearningEfficiencyofuseMemorabilityErrorfrequencyandseveritySubjectivesatisfactionSoftwareforHelpingWebDesignersWhatAnnoysECCustomers?ProvidingE-CommerceSupportServicesWhoBuildstheWebsite?Payments:AcceptingCreditCardsWebsitePromotionInternalWebsitePromotionSearchEngineOptimization(SEO)AnExample:HowDoesBaiduSucceed?OpeningaWebstoreOptionsforAcquiringWebstoresBuildthemfromscratchBuildthemfromcomponentsBuildwithtemplates(storebuildersanddedicatedWebhosting)IdentifyingRequirementsandSelectingaDevelopmentOptionCustomersMerchandisingSalesservicePromotionsTransactionprocessingMarketingdataandanalysisBrandingOpeningaWebstoreYahoo!SmallBusinessTakeaTourandSeetheVideosUsingtheTemplatesManagerialIssuesWhatdoesittaketocreateasuccessfulonlinebusiness?Iscreatingawebsiteatechnicaltaskoramanagementtask?Howdoweattractvisitorstothewebsite?Howdoweturnvisitorsintobuyers?Arebestpracticesuseful?Whatshouldmynewbusinessgivetothefunders?Whatareimportantfactorsforsuccessfulwebsitemanagement?SummaryFundamentalrequirementsforinitiatinganonlinebusiness.Fundingoptionsforastartuponlinebusiness.Addinge-initiatives.Transformationtoe-business.Websitehostingoptionsforanonlinebusiness.Summar
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