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ChapterOne:CompanyStructure/r/nExplanationofthemanagementstructure/r/nSometerms:title/r/n头衔,/r/nrelationship,interaction,responsibility,spanofcontrol/r/n控制/r/n幅度,/r/nhierarchy/r/n等级、层级/r/n一/r/n3/r/n授权/r/ndelegate/r/n2/r/n・/r/nmtroduction/r/nof/r/norg^atio/r/n询/r/nsEcture/r/n赋权/r/nempowerment/r/nFunctionalorganizationalstructure/r/n职能制/r/nDivisional/r/n事业部制(可以按/r/nproduct/r/n产品分,也可以按/r/ngeography/r/n区域分)/r/nMatrix/r/n矩阵制/r/nProduct/r/nPresent/r/nNew/r/nPresent/r/nMarketpenetration/r/n市场渗透/r/nProductdevelopment/r/n市场开发/r/nNew/r/nMarketdevelopment/r/n市场开发/r/nDiversification/r/n产品多样化/r/nChapterTwo:Recruitment/r/n1/r/n・/r/nProcessofrecruitment/r/nJobDescription/r/n职务描述/r/nPersonSpecification/r/n个人特质/r/nSubmissionofCVandapplicationletter/r/n投简历和求职信/r/nSelection:/r/nShortlisting/r/n海选/r/n——/r/nInterview/r/n面试——/r/nPresentation/r/n演讲——/r/nIn-TrayExercises/r/n实际业务演练/r/nPsychometricTesting/r/n心理测试/r/n——/r/nAptitudeTesting/r/n态度测试(包括/r/nenclosedquestion/r/n封闭式问题和/r/nopenquestion/r/n开放式问题)/r/nCRM=CustomerRelationshipManagement/r/n客户关系管理/r/nCustomerLiaison/r/n客户联络/r/nRecruitmentoutsourcing/r/n招聘外包/r/nPanel/r/n评审团/r/nResume/CurriculumVitae/r/nSkills;Qualifications/r/nWorkexpe/r/nFieri/r/n匸巳/r/nHeading-andcontactinformationEducation/r/nBa&icresume/r/n学生简■历/r/n(fargraduate)Chranologicalresume/r/n经历简历/r/n(theorderoftirre)Functionalresume/r/n功能/r/nfW/r/n历/r/n(forcertainpurpo&e)/r/nTherearethreetypesofresumes:/r/nMainpartsofaresume/r/nPleasefindenclas-edanexampleofresume/r/nChapterThree:Introductiontoretailing/r/nTypesofreta/r/n订/r/ningoutl/r/n零售渠道/r/n1/r/n・/r/nStore-basedRetail/r/ning/r/nTraditionalGroceryS/r/n传统杂货店/r/n易初莲花是泰国的阿迪达斯是德国的耐克是美国的,现在是世界上第一的服装品牌/r/nConvenienceStor/r/n便利店(包括/r/nSevenElevei/r/n和/r/nWetsons/r/n屈臣氏)注:/r/n7-Elever/r/n品牌原属美国南方公司,/r/n2005/r/n年成为日本公司。/r/n易初莲花是泰国的阿迪达斯是德国的耐克是美国的,现在是世界上第一的服装品牌/r/nDiscountStor/r/n廉价商店/r/nSupermarket/r/nHypermarket/r/n大型超市(包括乐购和易初莲花)/r/nWarehouseClub/r/n仓储会员店/r/nDepartmentStor/r/n百货商店(包括大洋百货,/r/nSogo/r/n和/r/nHarrods)/r/nSpecialtySto/r/n专营店(如:苏宁电器)/r/nHarrods:/r/n伦敦奢侈品商店/r/nExclusiveshop/r/n专卖店/r/nIkea:/r/n“宜家”瑞士,家居中心/r/nHomeCenter/r/n??/r/n(如:金马凯旋家居精品广场,建材广场,/r/nIkea/r/n宜家家居/r/nShoppingCente/r/n购物中心/r/n/ShoppingMall/r/n大型购物中心/r/n(含有娱乐设施,地下商场,娱乐加百货中心)/r/nFactoryOutletsCen/r/n厂家直销(如:安利/r/nAmway/r/n,雅芳/r/nAvon/r/n,完美日化)/r/n2/r/n・/r/nNon-storeSelli/r/n无店铺销售/r/nTelevisionShopping/r/n视购物/r/nMailOrder/catalogueorde/r/n购/r/n(mailcatalogueord/r/n邮购目录)/r/nShoponNetwork/e-tail/r/n网购/r/n/VendingMachine/r/n售货机、/r/n//r/n电子零售/r/nTele-Shopping/r/n电话购物/r/nChapterFour:IntroductiontoFranchising/r/nFranchiser/r/n特许人/r/nAgency/r/n代理/r/nFranchisee/r/n授许人/r/nExclusiveagreement/agent/r/n独家代/r/n理/r/nBrandname/trademark/r/n品牌/r/nDistribution/r/n经销/r/nTypesoffranchising/r/n:/r/nManufacturerandwholesaler/r/n制造商与批发商/r/nCoca-cola/r/n“/r/nbottlefactory/r/n”/r/nconcentrationsolution/r/n集中策略/r/nManufacturerandretailer/r/n制造商与零售商/r/nForddistribution(Weihan)/r/n4S:sales,service,support,surveyorsparepart./r/n•/r/nWholesalerandretailer/r/n批发商与零售商/r/n4S:sales,service,support,surveyorsparepart./r/n•/r/nRetailerandretailer/r/n各加盟商之间(如:麦当劳)/r/nUnitfranchise/r/n单提特许经营/r/nAreafranchise/r/n区域特许经营/r/nAdvantagesanddisadvantages/r/n(针对授许人)/r/nAdvantages/r/n:/r/n⑴/r/naprovenidea/r/n⑵/r/nfacility/r/n:recogniseTM/brandname;Marketing(advertising,outlets,customerloyalty),Production,Support(training,delivery,technics)andfinancing(getmoneyeasierfrombanking)./r/n⑶/r/nriskreduced/r/n⑷/r/nnetwork/r/n:supplier,competitor/r/nDisadvantages/r/n:/r/n⑴/r/ncosts/r/n:initialcosts/r/n加盟费,/r/ncontinuingroyalties/r/n品牌使用费/r/n(overhead/r/n日常费用/r/n)/r/n,/r/npremise/r/n经营场地费/r/n,/r/nfurnishing/r/n装修费,/r/nequipment,initialstock/r/n先期库存/r/n费/r/n⑵/r/nrestriction/r/n:howtorunthebusiness,productvarieties,regions,transfer/r/n⑶/r/nrisk/r/n:reputation,crisis/r/nDeposittaking/r/nDeposittaking/r/ne.g.savingsdeposits/r/nChapterFive:IntroductiontoBanking/r/nBanking/r/nLending/r/n►/r/ne.g.mortgageloans/r/ne.g.moneytransfer,remittance,collection,L/C/r/nFunctionsofbanks/r/n⑴/r/nTomakeandreceivepaymentsforcustomers(Services)/r/n⑵/r/nToacceptdepositsandtokeepthemsafeforcustomers(Bankstrytofinddepositors)/r/n⑶/r/nTolendmoneytocustomers(Bankstrytofindcustomerswhoareinneedofmoney)/r/n⑷/r/nHowever,bankstakeontherisksofdefault/r/nNote:/r/nThesefunctionsarecarriedoutthroughholdingaccountsforcustomers./r/nAccount:/r/n⑴/r/nCurrentaccount/Settleaccount/r/n结算账户/r/n:/r/nusedfortransferfunctions/r/nDepositaccount/Savingsaccount/r/n储蓄帐户/r/n:/r/nusedfordeposits/r/n(据说不考)⑵/r/nCurrentdepositaccount/r/n活期/r/nTimedepositaccount/r/n定期/r/nNote:/r/nWhenaloanisagreedaseparateloanaccountiscreatedforthecustomerBankstakeonriskandefault./r/nDepositaccountandsavingaccountsareusedfordeposits/r/nCreditors(/r/n据说不考/r/n)/r/nLoansfromotherbanks/r/nIssueoftheir/r/nHowbanksraisecapitalforlending/r/nCreditors(/r/n据说不考/r/n)/r/nLoansfromotherbanks/r/nIssueoftheir/r/nDepositsownbonds/r/nSightdeposits/r/nInterbankfinancing/r/nTimedeposits&Savingsdeposits/r/n4/r/n.Moneysupply/r/n货币供给/r/n:/r/nM0/r/n:/r/ncashincirculation/r/n流动中的现金/r/nM1/r/n:/r/nM0+currentdeposit/r/n活期存款/r/nM2/r/n:/r/nM1+timedeposit/r/n定期存款/r/nM3/r/n:/r/nM2+shortterm/r/n短期项目/r/nCDS:certificateoflargedeposits/r/n大额定期存单/r/nCommercialdocument/r/n商业票据/r/nChapterSix:IntroductiontoFinancialBank/r/nCentralbank/r/nCentralbankofChina/r/n中国中央银行/r/nTheECBbuildinginFrankfurt/r/nUnitedStatesFederalReserve/r/n美联储/r/nTheBankofEngland,centralbankoftheUnitedKingdom/r/n英格兰银行/r/nHongKongMonetaryAuthority,housedintheInternationalFinanceCentre,HongKong'sdefactocentralbank./r/nCommercialBanks:/r/n⑴/r/nState-ownedCommercialbank/r/n国有商业银行/r/nIndustrialandCommercialBankofChina(ICBC)AgriculturalbankofChina(ABC)/r/nBankofChina(BC)/r/nConstructionBankofChina(CBC)/r/n⑵/r/nJoint-stockcommercialbank/r/nChinaminshengbank/r/n民生银行/r/nChinaMerchantsBankCorporation/r/n商业银行/r/nChinaIndustrialBankCo.,Ltd/r/n兴业银行/r/nBEIJINGCITYCOMMERCIALBANKChinaEverbrightBank/r/n光大银行/r/nHuaxiaBank/r/nShenzhenDevelopmentBank/r/nBankofCommunications/r/n交通银行/r/nShanghaiPudongDevelopmentBank/r/n浦发银行/r/nGuangdongDevelopmentBank/r/n广发银行/r/nCITICIndustrialBank/r/n中兴实业/r/n⑶/r/nCardissuer/r/ncreditcard,debitcard/r/nChinaUnionPay/r/n中国银联/r/n,/r/nVisa/r/n维萨信用卡/r/n,/r/nAmericanExpress/r/n美国邮政/r/n,/r/nMastercard/r/n万事达信用卡/r/n⑷/r/nPolicyBank/r/nChinaDevelopmentBank(CDB)/r/n中国发展银行/r/nExport-importbankofchina/r/nAgriculturalDevelopmentofchina/r/n⑸/r/nFamousForeigncommercialbanks/r/nCitibank/r/n花旗银行/r/nSumitomoBank/r/n住友银行/r/nMitsubishiBank/r/n三菱银行/r/nSocieteGenerale/r/n(法)兴业银行/r/nDeutscheBank/r/n德意志银行/r/nBarclaysBank/r/n巴克兰银行/r/nHongkongandShanghaiBankingCorporation(HSBC)/r/n汇丰银行/r/nSwissBankCorp/r/n瑞士银行/r/nHalifaxandBankofScotland(HBOS)/r/n苏格兰哈里法克斯银行/r/n⑹/r/nNonBankingFinancialInstitutions/r/nStockBrokerageFirms/r/n华夏,国泰君安/r/nAssetManagementFirms/r/n东方、信达、华融、长城/r/nCreditUnions/r/n信用合作社/r/nruralcreditunion/r/n农村信用合作社/r/nInsuranceCompanies/r/nPICC/r/n中国人寿保险,/r/nAIG/r/n美国国际集团/r/nInvestmentbank/r/nGoldSachs/r/n高盛/r/n,/r/nMorganStanley/r/n摩根斯坦利/r/n,/r/nLehman/r/nBrothers/r/n雷曼兄弟/r/n,/r/nMerrillLynch/r/n美林/r/n,/r/nTheBearStearnsCompanies,Inc/r/n贝尔斯登/r/n,/r/nChinaInvestmentCorporation/r/n中投/r/n⑺/r/nFundCompanies/r/nopen-endmutualfund/r/n公募基金/r/npubliclyofferedfund/r/nclosed-endmutualfund/r/n私募基金/r/nprivatelyofferedfund/r/nBerkshireHathaway/r/n伯克希尔哈撒韦公司/r/n(WarrenBuffet)/r/nQuantumFund/r/n量子基金/r/n(GeorgeSoros)/r/n⑻/r/nTrustCompanies/r/n信托公司/r/nCITIC/r/nAccountingfirm/r/n(四大会计事务所)/r/nPricewaterhouseCoopers/r/n普华永道,/r/nDeloitteToucheTohmatsu/r/n德勤,/r/nKPMG(KlynveldPeatMarwickGoerdeler/r/n)/r/n毕马威,/r/nErnst/r/n&/r/nYoung/r/n安永/r/n

/r/n3.Somebankingterms:/r/nHardcurrency/r/n硬通/r/nUSdollarBrettonWoodsSystemTriffinDilemma/r/nInterestrate/r/n(相当于机会成本)/r/n:/r/nTypes:benchmarkinterestrate/r/n基准利率/r/ndepositinterestrateloaninterestratetreasurybondinterestrate/r/n国库券利率/r/nMonetarybase/r/n:/r/nMO/r/n+/r/nreserverequirement/r/n+/r/nvaultcash/r/n基础货币/r/n存款准备金率/r/n库存现金/r/nThemoneymultiplier/r/n„/r/nm/r/n“货币乘数/r/nistheinverseofthereserverequirement/r/n„/r/nr/r/n“/r/n4.Monetarypolicy/r/nfiscalpolicy/r/n财政政策/r/n⑴/r/nexpansionarypolicy/r/n扩张性/r/ncontractionarypolicy/r/n紧缩性/r/n⑵中央银行调整货币政策/r/nproactivefiscal/r/npolicy/r/nandamoderatelyeasy/r/nmonetarypolicy/r/nrequiredreserveratio/r/n提高存款准备金率/r/nrediscountrate/r/n再贴现率/r/nopenmarketoperation/r/n公开市场业务/r/n(/r/n发行国库券/r/n)/r/nEnron/r/n安然/r/nWorldcom/r/n世通/r/nSubprimemortgagemarket/r/n次贷市场/r/nCDS/r/n:/r/ncreditdefaultswap/r/n信用违约掉期/r/nChapterSeven:TheStockMarket/r/nAssets=Liability+shareholder^sequity/r/n资产负债/r/n所有人权利/r/nDifferenttypesofstock/r/nBluechip/r/n蓝筹股/r/nJunkstock/r/nBluechip/r/n蓝筹股/r/nJunkstock/r/n垃圾股/r/nPreferredstock/r/n优先股/r/nST/r/n:/r/nspecialtreatment/r/n这是一种短期策略,需要小心。/r/nAshare:/r/n中国大陆发行,供大陆人购买(人民币发行)/r/nBshare:/r/n中国大陆发行,供外国投资机构购买(人民币发行)/r/nNshare:/r/n在纽约交易所上市的中国公司股票/r/nSshare:/r/n在新加坡上市的中国公司股票/r/nHshare:/r/n在香港上市的中国公司股票/r/n2.Importanceforcorporations/r/nFinancing/r/n:/r/nDebt/r/n负债/r/nEquity/Stock/r/n股票/r/n公司通常把公司/r/n60%/r/n的/r/nassets/r/n放到股票市场上。/r/n3.StockExchange/r/n⑴/r/nprimarymarket/r/n初级市场(发行)/r/nandsecondarymarket/r/n二级市场(交易)⑵/r/nbullmarket/r/n牛市(看高市场)/r/nandbearmarket/r/n熊市(看低市场)/r/nPigmarket/r/n高价买进,低价卖出/r/n4.Indicatorsofstockprices/r/n(/r/n指平均股指/r/n)/r/nNASDAQ/r/n:高科技行业/r/nNewYorkStockExchange:/r/n30/r/n个大型工商企业/r/nRussel/r/n500:500/r/n个传统基础行业/r/n5.Influencingfactorsofstockprices/r/nInterest,businessperformance,policy,microeconomics,news,analyst/r/nTicker(system):/r/n股票代码/r/nYield/r/n收益/r/nclose/r/n当天收盘价/r/nP/E=price/r/n//r/nearning/r/n溢价比,本溢比长线投资不应买本溢比比较高的股票/r/nVolume/r/n成交量/r/nnetchange/r/n净差额/r/nChapterEight:CompanyPerformance/r/n1.Indicatorsofcompanyperformance/r/nProfit/r/n利润/r/n,/r/nturnover/r/n营业额/r/n,/r/nstockprice/r/n股价/r/n,/r/nsalesvolume/r/n销售量/r/n,/r/ndividend/r/n红利/r/n,/r/nfinancialratios/r/n金融比率/r/n,/r/netc./r/n⑴/r/nAnnualreport/r/n年度报告/r/n⑵/r/nFinancialstatement/r/n财务报表⑶/r/nBalancesheet/r/n资产负债表/r/nAnnualreport/r/n①/r/nChairman'sreport/r/nCEO'sreport/r/nAuditor'sreportoncorporategovernance/r/n审计员对公司监管的报告/r/nMissionstatement/r/nCorporategovernancestatementofcompliance/r/n公司业务履行的监管申明/r/nStatementofdirector'sresponsibilities/r/nInvitationtothecompany'sAGM/r/nAGM=AnnualGeneralMeeting/r/n年度股东大会/r/n⑧/r/nFinancialstatement/r/nAccounting/r/nFinancialaccounting/r/n财务帐户/r/n公司内部各项支出/r/nManagementaccounting/r/n管理帐户/r/n与公司架构、人力资源有关/r/nInternalaudit/r/nemployees/r/nExternalaudit/r/nindependentauditor/r/nAccountingscandal/r/n会计丑闻:/r/nEnron,ArthurAndersen/r/n(2001)/r/nFinancialStatement/r/n①/r/nAuditor'sreportonfinancialstatements/r/nBalancesheet/r/nStatementofretainedearnings/r/n留存盈余报表/r/nIncomestatement/r/n收入报表,损益表/r/nCashflowstatement/r/n现金流报表/r/nNotestofinancialstatements/r/n财务报表注解/r/nThreemajorfinancialstatement/r/nEquationsofbalancesheet/r/n资产负债表包含的因素/r/nBalancesheet/r/n,/r/nincomestatement/r/n,/r/ncashflowstatement/r/nFinancialstatementanaly

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