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ExecutiveThisreportisabusinessplanabouthowtoexpandaho.Itincludes7partsandintroducedthesituationofhoindetialthroughmanyways,suchasmarket,strategy,HRandsoon.ThereisnotafootballthemehointheUK,therefore,hereisaopportunitytoinvestit.Weinvest20,000poundsandturntheoldhointoafootballthemeho.Inthisbusinessplan,GoalHoaimstoprovidethecomfortableandfulloffootballelementsroomsforcustomerswhoareinterstedinfootball.Sothepeopleisfootballfollowers.Thetagetmarketisfootballinvolvement.ThisbusinessplanoutlinescurrentpositionandthefutureofGoalHo.TherearesomeysesincludingFiveforces,PES,andSWOTtoshowrfectfutureofGoalHo.Otherwise,thehoexistedbeforeinvestment,allmanagersareexpertatmanagingtheho,whichisbeneficialtoexpandingandoperatingthehowell.Themarketingplanshowstheopreatingofho,includingBCG,E-marketing,.Also,themarketingplanisappropriatefoalHothroughthe7Psyses,whichconsiderationsareinvolvedindifferentfields.Inotherhands,HRpalnoutlinesinternalconditionsofGoalHoindetail,includingleaderingship,managementteam,emplotees,anizationalstructure,andrewardsandincentives.Thereare20,000poundsinvested,ascanbeseeninthefinancialplan,theretainedprofitis38,284poundstotallyinyear,thereturnrateisabout28.15%.Thehowillcontinuetomakeaprofitinsecondandthirdyear,thereturnrateisabout30.56%and63.01%respectively.Andtherearefurther20,000poundsinvestedforimprovingthefacilitiesofho.CurrentCompanyOurcompanyisaho,namedGoal.Theconceptofourcompanyisthefootball,alotoffootballelementsneedtoincludeinourho.SoGoalcanrepresenttheimageoffootballappropriay.Thishoexistedpreviouslyandnowweinvest￡20,000toexpandit,￡5000eachone,4 stotally.OurcompanyisLimitedLiabilityCompany.ThelocationofourcompanyisinManchesterwhichhasUnitedManchesterteamandManchesterCityteamandthereareclubsandcoffeebarsnearourho.Itisconvenientforwatchinggames.Allofthisiscloselyrelatedtoourthemeho.ProductsandservicesThereare30roomsincludingspaciousroom,standardsroomandfanilysuite,thepriceis150pounds,150poundsand200poundsrespectively.Thetypeofouranizationisaserviceanizationwhichismainlyaboutthehoforfootballconcept.Therearemanyfootballelementsinourrooms,suchasfootballtheclothesandphotosoffootballstars.Ourhoopens24hoursfromMondaytoSunday.Wealsoofferfinebreakfastandwake-upserviceWecanaddbedsifcustomersneed.Financialpositionfromprevious股权融资，收购一些fixedasset，期初投资，第二年200万，share情况IndustryandcompetitorsPorter’sFiveForcesPowerfulbuyer(-):Thebargainingpowerofbuyeris--Pricesensitivity:ouranisationisanuniquetypeho,soourcustomersarenotsensitivetoprice.--Buyervolume:thebuyervolumeislargebecauseofbecauseoflocationandpossiblebuyervolumePowerfulr(+):Thebargainingpowerofris--Differentiationofinputs:weneedthedifferentiation--rconcentration:thereexitslittlersintheindustry,sowehavelimitedThreatofsubstitutes(-):Thethreatofsubstitutesis--Relativepriceperformanceofsubstitutes:thesubstitutesofconvenienthocanbesomecamtentforthebackpackers.However,hosaremorecomfortablethanthetents.Threatofnewentrants(-):Thethreatofnewentranceis--Brandidentity:thecustomersoffootballfollowerusuallycareabouttypicalexperience.Soit’snoteasyfornewentrantstogaincustomersduetothebuiltofcustomerloyalty.--Capitalrequirements:investorswillneedtospendsomuoneyonopeningauniqueho.CompetitiveRivalry(-):Thecompetitiverivalryintheindustryis--Manycompetitors:therearelittlevolumeoftypicalorluxury sinthe--Lowexistbarriers:itishighcosttoopenatypicalho ,sothepotentialcompetitorsarelimited.Competitorysis-Brandcompetitors--Reactiontoour--Theirstrategydevelopment--Thecharacteristicofresources --Short-termandlong-termgoals--Management--Pricestrategy--Aboutitself--Featuresof--TaxationPolicy--ernmentstability--Currency--Interest----Unemployment----Fashionand--Consumerism--Newdiscovery(Data-base--Safety(Monitoringsystem)----EnvironmentProtection--Energyconsumption--Competition--Employment--HealthandSafetyHighqualityserviceandExperiencedmanagementSpecialroomSmallSimplecustomerLowHighbarg