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(英文版)商业计划书标准模板USINESSPLANTEMPLATEBUSINESSPLAN[MyCompany]123MainStreet
Anytown,USA10000
123-4567[YourName]
[DATE]<Service>[Ifgeneralservicetobeofferedisnotobvious,suchascarpetcleaning,salesrep,lawncare,consulting,etc.explainwhatserviceis.Thengiveadetaileddescriptionofyourparticularserviceanditsuniqueness.]ShortExamples:Ourcarpetcleaningmachineryisstate-of-the-art.Ourconsultingpracticew川addressthesespecializedareas:[list]Wewillonlyrepthesespecificproductlines,[list]Eventhoughatthistimeourexpertiseisuniqueinthemarketplace,weexpectadvancestobemadeandcompetitorstoariseandoffersimilarservices.Wewillmeetthischallengeby:Hiringstaffspecializedinthesenewareas.Increaseourcontinuingeducationandtrainingexpense.Addingcomplementarylines.Makeregularinvestmentsinnewequipment.ObjectivesLongTerm[MyCompany]believesverystronglyintechnical,financial,businessandmoralexcellence.Tosecureastablefutureforallthoseconnectedwith[MyCompany]wehavesetthefollowinglongtermgoals:Presentmarketisestimatedat$XXX.OurgoalformarketshareisXX%.Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedby:TradeindustryawardsHighendofscaleinfinancialratiosMajormarketshareTechnicalexcellence(awards,honors,etc.)Communityinvolvement(Rotary,UnitedWay,etc.)ShortTermMarketsharegoals-FirstYearXX%SecondYearXX%ThirdYearXX%FourthYearXX%[Decrease,Maintain]coststhroughacquisitionofnewplantandequipment.Increaseproductivitybyinvestinginemployeetrainingandeducation.Budgetforcompletecomputertrainingforappropriateapplications.Setup,Maintain]employeebenefitprogramforcontinuingcollegeeducation.Budgetfornecessaryseminarsand/orcontinuingjob-specificeducation.Maintainstate-of-the-artaccountingsystemforcarefultracking.Monthlyreportsonfinancialstatusvis-a-vistheindustry.Aggressiverecruitmentofthebesttechnicalstaffintheindustry.Supportcompanyinvolvementinvariouslocalandnationalcharityevents.Compet让orsNameAddressCity,StateStrengths:Location-nextdoortosupplierfactory,onmajorartery,closetoterminal,etc.Pricing-Lowcostproducer,knownforaggressivepricingpolicy.Delivery-shipsovernighttoanywhereintheworld.Management-EveryonehasanMBAfromHarvard.WeaknessesService-takesmorethan3monthstoreceivespareparts.Dedication-Ifitssunny,theyYeonthegolfcourseorskislope.Machinery-Slowlyapproachingobsolescenceunlessreplacedwithinsixmonths.Overhead-Spendlavishlyoncorporatediningroom,limousinesandchampagne.CompetitiveAdvantages<Product>Thedistinctivecompetitiveadvantageswhich[MyCompany]bringstothismarketare:Experienceinthismarket,[l/we]haveXXXyearsofhands-onexperienceinthisindustry.Sophisticationinfinanceanddistribution.Thisresultsinmybeingthelowcostsupplierinthesepricesensitivemarkets.Thephilosophyof[MyCompany]istopricenotjustaccordingtoourcosts,butalsoaccordingtowhatthemarketwillpay.OurtargetedminimumgrossprofitmarginforacategorymustbeXX%.Bypricingtothemarket,[l/we]willachievehighersalesandthereforeincreasemybuyingpower.Astheamountsofmypurchasesincrease,myperunitcostsofshippingdecreaseand[l/we]willachievehigherdiscountlevelsfrommysuppliers.Throughtheseeconomiesofscale,manyitemscurrentlyonthemarketcanbesoldwithlowerprices,yetahighernetprofit.Productpricingwillincludearangeofquantitydiscountsaswellasanearlypaymentdiscount.Ratherthanbeingstrictlyregional,[l/we]w川expandintothenationalmarket.Tocontrolforeignexchangerisks,[l/we]willmonitorthemarketsandhedgeaccordingly,[l/we]willalsouseoverseasbankaccounts.Withthosecompanieswithwhich[l/we]haveestablishedarelationshiporareknowntobefinanciallysecure,[l/we]w川workonapre-paybasis.Thisallowsmegreaterdiscounts.AlevelandpolicyofCapitalizationthatwillallowmetofullyaddresstherespectivemarketswithcomprehensivemarketingandcustomerserviceplans.Bykeepingmyoverheadlow,[l/we]willbeabletofunnelmyprofitsbackintooperationsthusavoidinghighdebtratiosorlostsalesopportunities.Aquarterlydirectmailcampaigndirectedatbothcurrentcustomersandprospectivenewcustomersconsistingofaninformativenewsletter.Atoll-freenational800numberw川beusedforcustomerordersandinquiries.[l/we]willprintcompletefour-colorcatalogsonayearlybasis.Pricelistsw川beupdatedasneeded,[l/we]intendtobeaggressiveintrademagazineadvertising.Considerationwillalsobegiventoattendingtradeshowsaroundthecountry.Withthislevelofcapitalization,shouldanunexpecteddownturnoccur,[l/we]willbeabletocontinueoperationsonapositivescale.Innovation,[l/we]haveahistoryofinnovativeideas.[Listyourmostmeaningfulideasandanynewideasyouhaveforthefuture.]<Service>Thedistinctivecompetitiveadvantageswhich[MyCompany]bringstothismarketare:Experienceinthismarket,[l/we]haveXXyearsofhandsonexperienceinthisindustry.Sophisticationinmanagementandfinance.Weareabletorunanefficientandleanstructure,yetstillprovidequalityservicetoourclientsandcustomers.Becauseofthenatureofthisindustry,wew川beabletorentofficespaceinmoremoderatelypricedbuildings.Asauniqueservicecompany,wewillbeabletokeepourmarginshigh,allowingustoprovideinternalfinancingforgrowthpossibilities.AlevelandpolicyofCapitalizationthatwillallow[me/us]tofullyaddresstherespectivemarketswithcomprehensivemarketingandcustomerserviceplans.Bykeepingmyoverheadlow,[l/we]willbeabletofunnelmyprofitsbackintooperationsthusavoidinghighdebtratiosorlostsalesopportunities.Ourinitialmarketingcampaignwillallowustobookasufficientamountofbusinesssothatwecanimplementourtelephonecustomerservicesupportprogram.Innovation[l/we]haveahistoryofinnovativeideas.[Listyourmostmeaningfulideasandanynewideasyouhaveforthefuture.]Sum/naryThrough[my,our]leadership,[I,we]willbeabletoreduceoverheadasapercentageofsalestherebyincreasingtheamountofprofittoberetainedinthebusiness.Becauseofourpricingpolicy,morepeoplewillpurchaseourmerchandisethusincreasingthesizeofthemarketandwewillbeincreasingourmarketshare.What[MyCompany]proposestousearejustgoodsolidbusinesssense,economiesofscale,andtheuseofefficientfinancialtechniques.Thiswillallowusthefollowingoptions:increaseserviceincreaseadvertisingreducepricesincreaseprofitsincreaseselection<Service>Through[my,our]leadership,[I,we]willbeabletoreduceoverheadasapercentageofsalestherebyncreasingtheamountofprofittoberetainedinthebusiness.What[MyCompany]proposestousearejustgoodsolidbusinesssense,economiesofscale,andtheuseofefficientfinancialtechniques.Thiswillallowusthefollowingoptions:increasecustomerserviceincreaseadvertisingexpendituresincreaseprofitsincreaseselectionofservicesofferedThisplanwillgiveustremendousflexibilitytouseanyoftheseoptionsoramixofthemtoeffectivelyattackourtargetmarketsandmeetourlongtermgoals.Thiscombinationofexperience,sophistication,capitalizationandinnovationwillassist[MyCompany]asitstrivestoreachitssales,profitandreturnobjectives.Pricing<Product>Before[l/we]setthepriceformycomplexwidgets,[l/we]determinedonaunitbasiswhatmycostsweregoingtobe.[l/we]thendeterminedwhatthemarketpricewasforthenormalwidget.Atthispriceitwasdeterminedthatforallbutthelowestsalesprojections,thisproductwouldturnaprofitatthisprice.However,sinceourcomplexwidgetsofferadditionalfeatures,wefeltthatwecouldpriceitapproximately50%abovesimplewidgets.Totestthisprice,wecalledadatabaseof50largeusersofsimplewidgets.Wefirstquestionedthemaboutthedesirabilityofourextrafeaturesandthenaskedthemdirectlyifthispricewouldbeacceptableifsuchaproductwereavailable.Wefoundthat75%ofthosepolledwouldbeinterestedinthisproduct.Ofthis75%,wereceived10firmordersrepresentingapproximately30%ofthisgroup.OR:Wehavedeterminedthatthemarketpriceis$XXperunit.Thisw川equalamarginofXX%.OR:Ourunitcosthasbeenfiguredat$XX.WeneedamarginofXX%topayouroverheadandearnasufficientprofit.Therefore,oursellingpricewillbe$XX.<Service>Before[l/we]setthepriceforour[service],[l/we]forecastwhatourfixedmonthlycostsweregoingtobe.[l/we]thendeterminedwhatthemarketrateforcomparableserviceswere.Atthisrateitwasdeterminedthatforallbutthelowestbillingprojections,this[Service]wouldturnaprofitatthisrate.[Optional,ifapplicable]However,sinceourserviceisuniqueanddemandsahigherlevelofexpertise,wefeltthatweshouldRIIaboveothercomparablerates.SpecificMarketsMarket#1GeneralHistory<Product>Thefirstwidgetwasintroducedintothemarketin1036.Widgetsremainedmuchastheoriginalproductionuntilwellintothe20thcenturywhencomputermodelingshowedthattherecouldbesomeenhancementsmadetothebasicwidget.Themarketforwidgetshasbeengenerallysteadywithmarketgrowthcloselyfollowingthetypicalpopulationgrowth.Atthistimethereareapproximately1,500companiesworldwidemakingcomparablesimplewidgets.<Service>Lawncarecompanieshaveenjoyedaperiodofsteadygrowthoverthepasttwentyyears.Thisdemandisduetomanyfactors,nottheleastofwhichistheadvanceoflawncaretechnology.Inourproposedmarketingarea,thereare25lawncareservices.EntryStrategy<Product>Ourwidgethasbeendesignedbythelatestincomputeraideddesign.Weareabletomanufactureourcomplexwidgetsoncomputerdrivenassemblylinesusingthelatestinroboticsmanufacturing.Thisgivesusatremendouspriceadvantage.Weintendtomarketourcomplexwidgetthroughallthenormalchannelsavailabletosimplewidgets.Theseincluderetail,wholesale,andOEM.Topenetratethismarketefficientlyandswiftly,weintendtoinitiallyusecommissionsalesrepresentativesstrategicallylocatedthroughouttheUSA.WealsowillstartanationaladvertisingcampaigntargetingtheenduserinvariousnationalpublicationsandonnationalTVcommercials.Oursalesrepresentativeswillbechosenbasedontheirownexperienceinthemarketplace.Itisourintentiontohirethebestandthebrightestamongthosecurrentlyavailable.Ourmarketingtestsincludedmanyoftherepsweinitiallywouldliketohire.<Service>Overthepastfewyears,wehavenoticedanincreaseindemandforfulllawncareservices-notjustgrasscuttingandsnowremoval.Ourcomputerizedofficeallowsustotrackourclientsneedsandschedulehousecallsononehoursnotice.Weintendtoattackthismarketveryaggressivelythroughtheuseof:Apoolof10telemarketers.House-to-housevisitstoneighborsofpresentclients.Advertisementsinupscalemagazines.Radioadvertisementsonweekends.Salescallsonrealestatemanagementcompanies.Asweareofferingauniqueservice,informingthepublicofourcapabilitiesisofutmostimportance.GrowthStrategy<Product>AfterhavingsuccessfullyintroducedthecomplexwidgetintotheAmericanmarket,ourexpansionwillbeintwoseparateareas:increasingsalesintheUSAandenteringvariousforeignmarkets.Afterwehavereachedourfirstyearsalesgoals,weintendtoofferoursalesrepstheopportunitytosellourproductsexclusivelybyjoiningourcompany.Weexpectthatasmallpercentagewilldesiretoremainindependentandthesewillhavetobereplacedwithourownsalesforce.Weintendtodevelopfurthersalesrepsfromwithinbyhiringandtrainingtheminourownsalesmethods.Wewillincreasenationaladvertisingandbegintargetingsmalleraccountsandspecialtyoutlets.Additionally,wewillconductinhouseseminarsforvariousOEM'sdemonstratinghowtheinclusionofcomplexwidgetryintotheirownproductswillincreasethevalueoftheirproducts.<Service>Afterhavingsuccessfullycompletedthisentryphaseintothismarketinthegeographicalarewehavechosen,wewillthenexpandourmarketbydoingthefollowing:Expandtelemarketingpoolto20.Increasenumberofdirectsalesreps.Expandintoneighboringcities.MarketSizeandShareTheAmericanmarketfor[product/service]isestimatedat$8BillionannualsalesbasedondatafurnishedbyXYZSurvey.WeestimatethatwecanachieveXX%marketsharewithinXXyears.Marketingdataforothermarketsisintheprocessofcollection.OtherMarketsUsethesameformatforadditionalmarkets.TABLEOFCONTENTSTOC\o"1-5"\h\z\o"CurrentDocument"ExecutiveSummary1\o"CurrentDocument"Management2\o"CurrentDocument"[Company]History5\o"CurrentDocument"[Product/Service]Description7\o"CurrentDocument"Objectives9\o"CurrentDocument"Competitors10\o"CurrentDocument"CompetitiveAdvantages11\o"CurrentDocument"Innovation13\o"CurrentDocument"Pricing14\o"CurrentDocument"SpecificMarkets15\o"CurrentDocument"GrowthStrategy16\o"CurrentDocument"MarketSizeandShare17\o"CurrentDocument"TargetingNewMarkets18\o"CurrentDocument"Location19\o"CurrentDocument"ManufacturingPlan20\o"CurrentDocument"Research&Development21\o"CurrentDocument"HistoricalFinancialData22\o"CurrentDocument"ProformaFinancialData23ProformaBalanceSheet26\o"CurrentDocument"CostControl27\o"CurrentDocument"EffectsofLoanorInvestment28Attachments29TargetingNewMarketsTocontinueourgrowth,wewillbeusingthefollowingmethodstoexpandourmarketsandtoincreaseournewareasofdoingbusiness:Customercontact-findouttheirneedsLookforcomplementaryproductsTradeshowsWorldTradeCenter“Network”U.S.GovernmenttradeleadsStateGovernmenttradeleadsOn-linecomputerprospectingandqualification(DIALOG,D&B,etc.)MarketsurveysResearch&developmentLocationRETAILEXAMPLE:Thisbusinesswillbeoperatedat123AnyStreet.Thislocationisdesirablebecause:Thetrafficflowhasbeenratedathigh.TherentisbelowmarketThebuildinghasthenecessaryfacilitiestooperatethisbusiness.Thelocationisconvenientforourcustomers.WearerentingthisbuildingonaXXyearlease.Wewillhaverenovationscosting$XXXbaseduponthreeestimates.ThebuildingiszonedR-3,commercialuse.OTHERSAMPLE:Thisbusinesswillbeoperatedat123AnyStreet.Thislocationisdesirablebecause:Thebuildingisstructurallycompatibleforouruse.TherentisbelowmarketThebuildinghasthenecessaryfacilitiestooperatethisbusiness.Thelocationisconvenientforourfreightcompanies,suppliers,clientsandemployees.Possibilityofexpansioninthearea.WearerentingthisbuildingonaXXyearlease.Wewillhaverenovationscosting$XXXbaseduponthreeestimates.ThebuildingiszonedR-3,commercialuse.ManufacturingPlanSAMPLE:Wewillbeusingaconventionalassemblylinemethodofconstructionofourcomplexwidgets.Ourmainsupplierofcomponentpartsw川beDEFManufacturingofFortLee,NJ.IntheeventthattheyarenotabletoshipaccordingtoourspecificationsoursecondarysupplierwillbeMNOAmalgamatedlocatedinCharlotte,NC.Thesepartswillbeshippedtousbymotorfreight.TheactualmachineryusedintheproductionlinewillbemanufacturedbyA&MMachineToolsofArlington,Texas.Theyalsowillbedoingmaintenanceunderaservicecontract.Thisdesignofmachineandassemblywillallowsustoproduce24hoursadayastheentireassemblyprocessisfullyautomatedwithstate-of-the-artroboticsofAmericanmanufacture.Withroboticsourlaborcostsandthereforeourproductioncostswillbethelowestintheindustry.Tomaintainouradvantagewehaveestablishedlinesofcommunicationwithallofourpotentialmachinerysuppliers.Mostimportantlywehaveanongoingrelationshipwithseveraluniversitiesandareactivelyparticipatinginvariousstudiesandexperimentsrelatingtoproductionmethods.Thesemachinesalsoincorporatequalitycheckingbylasers.AllproductsmustcomewithinXX%ofspecifications.Also,atregularintervalswewillbeusinghumaninspectionofproductsandmachines.Wedonotanticipategeneratinganytoxicmaterialsatthistimefortheseproducts.However,wewillbecloselymonitoringallproductiontodetermineifanyhazardousmaterialsarebeinggenerated.Wehavecontractedwithanenvironmentalengineeringcompanytoadviseusonanypossibleproblemsaswellassolutionsincludinglegaldisposalofallhazardouswastes.Weanticipatethefollowingoutlaysforthiscapitalequipment:A&MMachines$XXXServiceContract$XXXResearch&DevelopmentSAMPLE:Wehavealreadyspentaconsiderableamountoftimeinresearchinganddevelopingourcomplexwidgets.Wehaveaverysimplelaboratoryequippedwiththebasicresearchequipmentweneed.Wehavethusfarbeenabletodiscoverlightermaterialsandseveralcostcuttingmanufacturingmethods.Thelargestachievementtodateisthediscoveryofawaterbasedlubricantthatdoesnotdisintegrateinrainstorms.WehavecalledthislubricantuH2Ocus-Pocus,\PresentlyourresearchisbeingsupervisedbyourTechnicalDirector,JohnQ.Public.Hewillcontinueinthiscapacity.Havingbeentheresearcherinvolvedwithallouractivitiestothispoint,heiswellqualifiedtocontinueourresearchefforts.Ournextresearchprojectw川centeraroundusingthisnewlubricantinourmanufacturingprocessesandtestingofanewmaterialthathascometoourattention.Tothispoint,ourresearchhaspaidforitselfaswehavebeenkeyingonbringingthisnewproducttomarket.However,nowthatwearebecomingmoreexperimentalinourresearcheffortssuchacontinuedsuccessratiocannotbemaintained.Wehavebeeninvestigatingseveralpotentialgovernment(bothstateandfederal)fundingsources.Ourpresentprogramofjointresearchwiththelocaluniversityhasb=provenverybeneficial.HistoricalFinancialDataSee“Attachments”[Thisdiscussionshouldincludeallfactspertainingtoyourfinancialstatements.]SAMPLE:IncomeStatement[Discussbothpositiveandnegativeaspectsofyourincomestatements.Thisisnotimefortryingtohidethefacts.]BalanceSheet[Discussbothpositiveandnegativeaspectsofyourbalancesheets.Thisisnotimefortryingtohidethefacts.]AssetWorksheet[Discussbothpositiveandnegativeaspectsofyourassets.Thisisnotimefortryingtohidethefacts.]RatioAnalysisFinancialratiosareincludedforyourconvenience.FinancialStandardsWehavealsoincludedfinancialstandardsascompiledbyDun&BradstreetandRobertMorrisAssociates.ProformaFinancialDataSee“Attachments”ProformaCashFlowAnalysisSAMPLE:Assumptions:CashReceipts:Rent:Utilities:Telephone:Salaries:Percentagesasindicated.Buildingrentalat$12/squarefoot.Water,gas,sewer,trash,electricLocal,longdistanceandcellularExecutives.Payroll:Withholding:Payroll:Withholding:Inventory:Freight-In:OfficeSupplies:Postage:Advertising:Trade,magazine,directmail,etc.Advertising:Professionals:Commissions:Figuredat10%.Commissions:Figuredat10%.Insurance:Travel&Entertainment:Research:[Explanation]Miscellaneous:Research:StateTaxes:XX%FederalTaxesXX%Termstocustomers:2/10,n/30(onlytoqualifiedaccounts).Termsfromsuppliers:Suppliersoffers3%cashdiscount.
SalesForecastSAMPLE:Saleshavebeenforecastatthefollowinggrowthrates:Year2Year3Product1:XX%XX%Product2:XX%XX%CashFlowVariables:SAMPLE:Weprojectthatwewillbeabletogeneratesufficientcapitalfromoperationstomeetourinitialneedsaftertheinfusionof$200,000.However,ourprojectionsareinindustriesthathaveneverbeenfullyaddressedandarebaseduponpresentrealbuyingconditionsandourownexperience.Shouldsalesnotbeuptoprojections,adjustmentswillbemadeinorderingandlongtermcommitmentsdecreasedorpostponed.IncomeStatementAssumptions:Returns,discounts:Weareofferingarangeofquantitydiscounts,plusanearlypaymentdiscounttothoseextendedcredit.Averageisestimatedtobe5%.Costofgoodssold:Expenses:TotaledfromCashFlowAnalysisspreadsheets.Freight:Freight:Freight:Paidbycustomers.Freight:Paidbycustomers.Risks&Variables:SAMPLE:Wehaveconsideredseasonaltrendsandhaveforecastedaccordingly.[I/We]believetheforecastsareconservative.ProformaBalanceSheetCostControlSAMPLE:Ourbookswillinitiallybemaintainedmanually.[MyCompany]seeksatafuturepointtouseacomputerizedaccountingpackagetomonitorourfinancialperformance.Thisinformationwillbecompiledattheendofeachmonthforpreparationoffinancialstatements.Eachmonththesestatementsw川bereviewedagainstourproformasandappropriateactiontakentoadjustcostsorourbudget.Ifwefindthatwearecontinuallyoverbudget,ourfirststepwillbetoreevaluateourmarkuponproductsandthentorecheckourcoststomakecertainthatweareobtainingthebestpossibleprices.RatioAnalysisFinancialratiosareincludedforyourconvenience.FinancialStandardsWehavealsoincludedfinancialstandardsascompiledbyDun&BradstreetandRobertMorrisAssociates.BreakevenPointTakenfromBPMBREAK.WK1spreadsheet.SAMPLE:Thefollowingchartshowsourbreakevenpoint:ProfitRevenueFixedCostsVariableCosts$0$20,000.00$3,900.00$16,100.00Itisintendedthat[MyCompany]willbeprofitableintheXXXQuarter,199X.ExecutiveSummary[MyCompany]wasformedasa[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[JohnDoe]inresponsetothefollowingmarketconditions:[Startup,growth]opportunitiesexistin[Product/Service].Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.[I/We]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.Severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.[I/We]previouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.Thebasiccomponentsofthisplanare:<Product>CompetitivepricingExpandthemarketsIncreasedadvertisingLowerourunitcosts,Therebyachievinghigherprofits.<Service>SigncontractsIncreasedadvertisingIncreaseofficestaffTothisend,[l/we]needinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanyw川beincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasa[proprietorship,partnership,corporation].FinancialGoalsYear1Year2Year3Sales$1,000,000$1,400,000$1,600,000NetIncome$25,000$250,000$375,004.12.01Earningspershare.14.12.01EffectsofLoanorInvestmentSAMPLE:Themoneyinvestedin[MyCompany]willbeusedforthefollowingpurposes:PurchaseofDEFMachine,Model#333058includinginstallation-($150,000)Workingcapital-($50,000)Leaseholdimprovements-(est.$15,000)Laboratoryequipment-Beakers,testtubes,petriedishes-($1,500)Startupcosts-legalfees,filingfeesInventory-rawmaterials-($25,000)Deliverytrucks(GMCModel80,$10,995)Computerequipment-15Austin486/33Winstations-($40,425)Theseoutlayswillenableustooperateatalevelthatwillallowustomeetourconservativesalesgoalsforthefirstyear.Thiswillalsoallowustooutrightpurchasetheseitemsratherthanfinanceorleasethem.AttachmentsManagement[Name][Title][Experience]Salesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarketshare-30%.Formulatedadvertisingbudgets&campaigns.Pioneerednewdistributionchannels.Establishednationalsalesforce.Establishednationalrepair&servicecenters.Broughtnewandinnovativeproductstothemarket.Designedpoint-of-purchasematerials.[Education}UniversityofBostonBoston,MAB.A.-ComputerSciencesShortBiographiesPresidentJohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh(Wisconsin),from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.
DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor'sdegreeinphilosophy.Mr.DoeisemployedbytheCompanyonafull-timebasis.ChiefFinancialOfficerRichardRoe,CPA,ChiefFinancialOfficer,TreasurerandDirector.Mr.RoejoinedRandomExcess,Inc.inDecember1988asacorporatecontrollerandwasnamedChiefFinancialOfficerinJuly1989.Mr.RoewasappointedTreasurerandaDirectorinJuly1990.HeservedascorporatecontrollerofXYZLumberCompanyfromAugust1981toDecember1988.Mr.RoegraduatedfromMetropolitanStateCollegeinDenver,Coloradoin1976withabachelor'sdegreeinaccounting.Since1979hehasbeenlicensedasaCertifiedPublicAccountantintheStateofColoradoandisamemberoftheAmericanInstituteofCertifiedPublicAccountants.Mr.RoeisemployedbytheCompanyonafull-timebasis.VicePresidentJoeDokes,Secretary,ExecutiveVicePresidentandDirector.Mr.Dokessupervisesthecompany'ssalesandimplementationstoitslargestcorporatecustomers,includingUSWest,GreatWestLifeInsurance,etc.Mr.DokeshasservedasSecretaryandaDirectorsinceFebruary1988,VicePresidentofOperationsfromFebruary1988toDecember1988,PresidentoftheCompanyfromDecember1988toJanuary1990andVicePresidentofContractSalessinceJanuary1990.Hehasbeeninvolve
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