会展英语Unit-4-Booth-Design-and-Installation课件

English

forExhibition

andConference会展英语高职高专实训课教材Unit4

BoothDesignandInstallationUnitObjectivesAfterstudyingthisunit,youwilllearn:Asanorganizer:howtosetboothdesignrulesandregulations;howtodesignanexhibitororderform.Asanexhibitor:howtodesignandconstruct/installaneffectivebooth;howtoworkwithanexhibitdesigner.PartIOrganizer’sDiaryDuringthisperiod,Iwill:

designanexhibitororderform;calltheofficialboothcontractorandtalkaboutstandardrowboothinstallation;sendboothdesignrulesandregulationstotheofficialboothcontractorandexhibitors.powerstripfoldingchair会展英语shelfTask1

Vocabulary:Lookatthepictures.Writeoutthenameofeachboothfacilitybelow.I.Lead-inPracticeI.Lead-inPracticeTask2Brainstorming:Discusswithyourclassmatesaboutotherboothfacilitiesusedduringanexhibition.

☆powersocket☆spotlight

Otherboothfacilitiesmayincludepowersocket,spotlight,informationcounter,TVrack,DVDplayer,roundtable,foldingdoor,lockabledrawer,wallpanel,computer,speaker,projector,faxmachine,telephone,etc.II.ReadingPassageBoothDesignRulesandRegulations

drapery:n.clotharrangedinfolds

打褶的织物、布料；布帘specification:n.

adetaileddescriptionofdesigncriteriaforapieceofwork规格interferewith:

topreventsomethingformworkingeffectivelyorfromdevelopingsuccessfully妨碍；干涉rendering:

n.perspectivedrawingofanarchitect’sdesign（建筑物的）透视图ShowManagement:

展会管理部门；主办单位canopy:

n.acovering(usuallyofcloth)thatservesasaroof罩篷，遮篷II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ItemsHeightLimitDraperyBackgrounds8′(2.44m)SideRails

In-lineBoothBackofBooth

FrontofBooth

Displays

IslandBooth

II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ItemsHeightLimitDraperyBackgrounds8′(2.44m)SideRails

approximately3′(0.91m)In-lineBoothBackofBooth

8′(2.44m)FrontofBooth

4′(1.22m)Displays

4′(1.22m)IslandBooth

16′(4.88m)II.ReadingTask2ReadthetextagainandmarkthefollowingstatementswithT(true)orF(false).____1.Allboothswillbeprovidedwithdrapery.____2.Machinery,equipmentorproductscannotbeshownonaraisedplatformorcounter.____3.BoothswithcanopiesshouldbeapprovedbytheFireMarshall.____4.Allexposedpartsofconstructeddisplaysmustlookattractivetoadjoiningexhibitors.____5.Nologosshouldbedisplayedonexposedsidewallsforboothsotherthanislandbooths.TTTFFIII.SampleStudy

Whatisanorderform?Anexhibitororderformisaformtobefilledinbyanexhibitortoorderadditionalfacilitiesandservices.Whatisanexhibitormanual?Apackageofinformationcontainingallrules,regulations,andformsrelatingtoanexhibition,providedtoexhibitorsbyshowmanagement.AlsocalledtheESMandExhibitorKit.III.SampleStudyTypesoforderformsOrderFormsofdifferenttypesOrderFormsforStandard/BoutiqueBoothsExhibitorsOrderFormsforAdditionalFacilitiesandServicesOrderFormsforRawSpaceExhibitorsOrderFormsforAdvertising&PromotionOpportunitiesOrderFormsforOthersLookatthesampleorderform:/fair/hktoyfair-en/s/964-For_Exhibitor/HKTDC-Hong-Kong-Toys-and-Games-Fair/Order-Form.htmlIII.SampleStudyIII.SampleStudyIII.SampleStudyTaskStudythesampleandmarkthefollowingstatementswithT(true)orF(false).____1.OrdersafterFeb.6,2013willberejected.____2.AlloverseasexhibitorsmustpaytherentalrateinUSdollar.____3.IfanexhibitorordersafaxtransmissionlineforlocalandIDDfax,he/shemustpayadepositofHKD4,000.____4.Asurchargewillbepaidifthereisanychangeinthelocationoftheadditionalcommunicationsfacilitieson-site.____5.HongKongexhibitorscanonlypaybycreditcard.FTFTFIV.SituationalDialogs

Talkingaboutstandardrowboothinstallation

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

JasonWang:

themarketingManagerofHanMaExhibitionServicesCo.,Ltd.,aboothcontractorDialogIV.SituationalDialogs

TalkingaboutstandardrowboothinstallationDialogWe’dlikeyoutobeourofficialboothcontractoragainthistime.2.Thistimewehaveapproximately110standardrowboothstobebuilt,70ofwhichare9sqmboothsand40are12sqmbooths.3.What’sthetimeforconstruction?4.We’llgetitdoneasrequested.5.Formoreinformation,pleasereferto…IV.SituationalDialogsTask3

Workingroups.ActasChrisDavis,LilyWangandCharlesZhangandrole-playthedialog.

TalkingaboutstandardrowboothinstallationDialogTask4

Simulation:Makeupadialogwithyourpartner,takingtherolesofMr.SmithandMr.Chen.Mr.JamesSmithistheSalesManagerofanexhibitioncompany,theorganizerofaconsumerelectronicsexhibitiontobeheldinLondonfromJuly15to18.HeiscallingMr.JustinChen,theMarketingManagerofaboothcontractor–TXQZ-EXPOLtd.,toaskthecompanytobetheofficialboothcontractorfortheexhibitionandtalkabouttheboothconstructionofstandardrowbooth.I.Lead-inPracticeTaskWorkwithyourpartnerandcollectyourthoughtsonthefollowingquestions.Whatisaneffectiveandattractiveboothdesign?

Aneffectiveandattractiveboothdesignshouldbeabletoattractvisitorstoenterthebooth.Todothat,thedesignshouldbetailoredtotheproductsandshouldincorporateaudiovisualfeaturestoattractvisitorsWhatshouldanexhibitboothdesignerknowbeforedesigning?

He/Sheshouldknowsomethingaboutthecompanyanditsproducts,theobjectiveofthetradeshow,thebudget,etc.II.ReadingPassage1SecretstoDesigningEffectiveExhibitBooths

precursor:n.

somethingthathappenedorexistedbeforesomethingelseandinfluenceditsdevelopment（事物的）前身，先驱

lead:n.anindividualororganizationthatexpressesaninterestinyourgoodsorservices潜在客户

uncluttered:

adj.havingnothingextraneous整洁的，整齐的

incorporate:

v.toincludesomethingaspartofagroup,system,plan,etc.把（某事物）并入；包括II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.SecretsSuggestionstoBoothDesignGrabAttentionIncorporatemotionandcreativelighting.LimittheMessage

Focusupon____________________UseaTactileApproach

Include________________________EngageMultipleSenses

Reach________________________ExtendYourBrand

Represent_____________________II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.SecretsSuggestionstoBoothDesignGrabAttentionIncorporatemotionandcreativelighting.LimittheMessage

Focusuponthreeorfourkeybenefitswhich

speakdirectlytoyouraudience’sneeds

UseaTactileApproach

Include

demonstrationsthatallowyour

visitorstointeractwithyourproductsEngageMultipleSenses

Reach

youraudiencethroughsight,smell

andsoundExtendYourBrand

Represent

avisualextensionofyourcompany’sbrandII.ReadingTask2Readthetextagainandanswerthefollowingquestions.1.Whatistherequirementfordesigningeachelementofadisplaybooth?

Eachelementofadisplayboothmustbedesignedtocommunicate

yourcompany’smessages,showcaseyourproducts,andentice

youraudiencetoinvestigatefurther.2.Whyshouldtradeshowmarketingmessagesbelimited?

Becauseattendeesarefacedwithmanystimuliwhenwalking

throughtheexhibitionCenter,andit’llbehardforthemto

remembereverythingtheyseeateverybooth.II.ReadingPassage2WorkingwithanExhibitDesigner

highlight:v.

tomakeaproblemorsubjecteasytonoticesothatpeoplepayattentiontoit突出，使注意力集中于

bid:

n.anoffertodoworkorprovideservicesforaspecificprice投标II.ReadingTask1Readthetextandfillintheblankswiththegivenwordsaccordingtothecontext.1.literature 2.resultin 3.budget2.shoparound5.costeffective 6.compareII.ReadingTask2Readthetextagainandanswerthefollowingquestions.1.Whyisitadvisedthatanexhibitoruseanindependentdesigner?

Becauseanindependentdesignercanbemuchmore

costeffective,easiertoworkwith,moreflexible,and

provideonlytheservicestheexhibitorwantstopayfor.2.Whatkindofexhibitdesignershouldanexhibitorget?

Onewhounderstandsthecompanyanditsproducts,the

tradeshowgoals,andiswillingtoprovidegoodvalue

forthebudget.II.ReadingTask2Readthetextagainandanswerthefollowingquestions.3.Whatcananexhibitordiscusswithanexhibitdesignerduringtheirinitialmeeting?

Theexhibitor’sgoals,theideasforabooththeme,the

productsplannedtohighlight,graphics,market

research,andcompetitors.III.DoItYourselfSearchtheInternetordiscusswithyourclassmatesorconsultadesignerabouthowtodesignaneye-catchingboothforclothingandaccessoriesdisplayatatradeshow.Youmayrefertothefollowingpoints:

※

backdrop※audiostimuli※visualstimuli※brochure※models※staffer※facilitiesIV.SituationalDialogs

Enquiringaboutrawspaceinstallation

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

StellaLi:

theMarketingManagerofDeshengToysCo.,Ltd.DialogOneIV.SituationalDialogsEnquiringaboutrawspaceinstallationDialogOneIhaveafewthingstoconfirmwithyouaboutrawspaceinstallation.2.You’verecommendedyourofficialboothcontractortoexhibitors…3.…youshouldinformyourboothcontractortosubmittheirworkers’namelistaswellasIDcopiesoneweekpriortotheboothconstruction…4.…issueAccessCardsfortheworkers.5.Ifweneedanyadditionalfurnitureorotherfacilities,isthereanyon-siteservicethatwecanresortto?6....on-siteorderwillbesubjecttoasurchargeof30%.

priorto:

在...之前

AccessCard:出入卡；门禁卡

on-siteservice:现场服务

resortto:

求助；依靠besubjectto:遭受；服从surcharge:附加费；额外费IV.SituationalDialogsEnquiringaboutrawspaceinstallationDialogOneIV.SituationalDialogsEnquiringaboutrawspaceinstallationDialogOneTask3Workingroups.ActasChrisDavisandStellaLiandrole-playthedialog.IV.SituationalDialogs

Discussingboothdesignandconstruction

StevenLiu:aboothdesignerformGOTLtd,.Aboothdesigningcompany

StellaLi:

theMarketingManagerofDeshengToysCo.,Ltd.DialogTwoIV.SituationalDialogs

Discussingboothdesignandconstruction

DialogTwo1.Haveyougotsomeideasabout…?Ineedtoconfirmwithyouaboutsomedetailsbefore