为公司建立良好的形象课件

1、为公司建立良好的形象2022/10/14为公司建立良好的形象为公司建立良好的形象2022/10/10为公司建立良好的形象Teaching ContentsLead-in2. New words and expressions of Reading A3. Warming-up (Topics discussion)4. Brief Introduction of KFC and McDonalds5. Build up vocabulary6. Analyze Reading A7. Reading B: Product Questionnaire8. Career Development Q

2、uestionnaire9. Simulated writing 为公司建立良好的形象Teaching ContentsLead-in为公司建立良Lead-inLeadership and Team Building领导力与团队的建设“ Its impossible to lead people who dont trust you.”“不可能领导对你不信任的人.”“No matter what a leader does, if followers dont respond, then the leader fails.”“不管领导如何做,只要跟随者不予回应,那么,这个领导就是失败的.- S

3、tephen Robbins为公司建立良好的形象Lead-inLeadership and Team BuLeadership is the art of 领导力是一种艺术,即:Getting more from people than they think they are capable of.获取更多超越人们认识自己能力之外的东西.Influencing people to strive willingly to achieve a common goal.影响人们自愿地努力达成共同的目标.Inspiring loyalty, trust, commitment and respect.

4、鼓励忠诚,信任,承诺与尊重.Getting things done with expected results.达到预期的结果.为公司建立良好的形象4Leadership is the art of 为公司建立Leadership Qualities领导的素质Vision 远景Competence能力Persistence 毅力Communicating and active listening沟通与积极地倾听Self-confidence自信Charisma个人魅力Integrity诚实Strive for excellence追求卓越Maintain team spirit; concer

5、n for others维持团队精神;关心他人Continuous learning and developing oneself持续学习与提升自我为公司建立良好的形象5Leadership Qualities领导的素质VisiTypes of leadership by Nadler and Tushman领导力的类型 摘自Nadler and TushmanCharismatic Leader魅力型领袖Project a powerful, confident and dynamic presence.表现得强有力,自信,充满活力.Possess a special quality tha

6、t enable him to mobilize activities.拥有很强的煽动力.Articulate with a compelling vision.对事物具有深刻的洞察力.Demonstrate personal excitement体现自身激情Express personal support and empathy during a change process.当事物出现变化时,表现出支持与同情.为公司建立良好的形象6Types of leadership by Nadler Instrumental Leader实施型领导Focus on building competen

7、t teams致力于建立有竞争力的团队Clarify required behaviors采取必要的行动Put in performance measurement纳入行为的度量标准Administer rewards and punishments to motivate desired behavior.通过奖励与惩罚激励好的行为.Are you a charismatic or instrumental leader?你是魅力型的领导还是实施型的领导呢?Types of leadership by Nadler and Tushman领导力的类型 摘自Nadler and Tushman

8、为公司建立良好的形象7Instrumental LeaderTypes of leNew Words and Expressionsheritagen.遗产, 继承物 heritage tourism文化遗迹游 World Heritage Site世界遗产地heritage conservation文物保护World Natural and Cultural Heritage Site世界文化与自然遣产为公司建立良好的形象New Words and Expressionsheritlegacyn.遗赠物, 先人或过去遗留下来的东西 historical legacylegacy of his

9、tory历史遗产 legacy issue历史问题 enhanceHe made many efforts to enhance his reputation. 为公司建立良好的形象legacyn.遗赠物, 先人或过去遗留下来的东西 hiscommitv.犯罪, 承诺, 委托(托付) commit suicidecommit errorcommit crimecommit oneself to/devote oneself to/contribute oneself toThe girl was committed to the care of an aunt commitmentHis po

10、litical commitment is only skin-deep. 他政治上的承诺只是表面文章。为公司建立良好的形象commit为公司建立良好的形象complement n/vThis wine complements the food perfectly. 用这种酒配这种菜肴最妙不过了。A wine is a complement to a good meal. 美食加美酒才算完备。Compliment n/vPay sb a complimentCompliment sb on sthYour presence is a great compliment. 承蒙光临，不胜荣幸。co

11、mplimentary为公司建立良好的形象complement n/vThis wine complenforceenforce payment强制性支付 enforce discipline实施纪律enforcement machinery/mechanism/body执行机构enforcement measures强制措施enforcement power执行权(力) 为公司建立良好的形象enforceenforce payment为公司建立良好的integralThe kitchen is an integral part of a house. integral number/poin

12、tIntegral structureValidate vvalidated date失效期In order to validate the agreement, both parties sign it.Valid adjvalid time/periodis valid for Validity nValidity period/date为公司建立良好的形象integralThe kitchen is an intediversediverse suggestions/views/problems/methods/aspects/fields/developmentHer interest

13、s are very diverse. 她的兴趣非常广泛。accountability有责任, 有义务 official accountability勤政爱民accountability system责任追究制度, 问责制 为公司建立良好的形象diversediverse suggestions/vieflexibilityn. 灵活性, 柔韧性, 适应性flexibility of law/thinking法律灵活性/思维的灵活性flexibility exercise柔软操flexibility principle/provision弹性原则/弹性条款 为公司建立良好的形象flexibil

14、ityn. 灵活性, 柔韧性, 适应性为公司head and shoulder above胜过，超过As an actor, Charles Chaplin stood head and shoulder above the rest of all the actors of his time.为公司建立良好的形象head and shoulder above胜过，超过Warming-up Do you like to eat in KFC and McDonalds, why? Answer from your experience.How much do you know the KFC

15、and McDonalds?为公司建立良好的形象Warming-up Do you like to eat ReasonsEverything there is so delicious. The waiters and waitress are very passionate and friendly, making you feel very comfortable.The environment there is clean and bright. It is very relaxing to eat there. 为公司建立良好的形象ReasonsEverything there is

16、 so KFC KFC = ?KFC = Kentucky(肯塔基州) Fried Chicken为公司建立良好的形象KFC KFC = ?为公司建立良好的形象The history of KFC It initiator is Harland Sanders (哈兰山德士) Harland Sanders established the worlds first KFC in Louisville路易(斯)维尔(美国肯塔基州北部城市), Kentucky 1939, frying fresh chicken to customers. 为公司建立良好的形象The history of KFC

17、 It initiatKFC Corporation KFC Corporation, based in Louisville, Kentucky, is the worlds most popular chicken restaurant chain, Every day, nearly eight million customers are served around the world. KFCs menu includes Original Recipe chicken - made with the same great taste Harland Sanders created m

18、ore than a half-century ago. Customers around the globe also enjoy more than 300 other products.KFC has more than 11,000 restaurants in more than 80 countries and territories around the world. . 为公司建立良好的形象KFC Corporation KFC CorporatiYumKFC is part of Yum! Brands, Inc., which is the worlds largest r

19、estaurant system with over 32,500 KFC, A&W All-American Food, Taco Bell塔可钟, East Dawning东方即白 and Pizza Hut restaurants in more than 100 countries and territories. 为公司建立良好的形象YumKFC is part of Yum! Brands,A&W : Allen and Wright (fast food restaurant and root beer)艾伦和赖特(速食店和根啤酒)为公司建立良好的形象A&W : Allen an

20、d Wright (fast fKFC in ChinaThe first KFC set up in Beijing China in 1987.There were over 2500 in February 4, 2009 in China We Do Chicken Right. 为公司建立良好的形象KFC in ChinaThe first KFC set Why does KFC succeed greatly? KFC has advanced ideas and methods in the human resources management especially in hu

21、man resources plan, recruit, training, human resources management has been the important part of KFCs core competence. 为公司建立良好的形象Why does KFC succeed greatly? 为公司建立良好的形象为公司建立良好的形象About McDonaldsThe business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino,

22、California.The present corporation dated back to 1955.McDonalds headquarters is in Oak Brook, Illinois. initiator: Rock KrocMcDonalds corporation has more than 31000 restaurants in 121 countries.为公司建立良好的形象About McDonaldsThe business bMcDonalds business philosophy McDonalds shows us a style of life a

23、nd Western culture, consumers like him because McDonalds business philosophy is quality, service, cleanliness, value,为公司建立良好的形象McDonalds business philosophyBig MacBig MacMcNuggets 为公司建立良好的形象Big MacBig MacMcNuggets 为公司建立良criticism为公司建立良好的形象criticism为公司建立良好的形象Build up VocabularyCompany brief公司简介 Enter

24、prise honor / Culture企业荣誉/ 文化Cooperation partner合作伙伴 Quality certificate质量认证为公司建立良好的形象Build up VocabularyCompany briOperation philosophy/ Management ideas经营理念 Service philosophy服务理念 Marketing philosophy营销理念Talent policy人才思略Quality policy质量方针 Quality for survival, and quantity for growth.以质求生存，以量求发展为

25、公司建立良好的形象Operation philosophy/ ManagemeAnalyze Reading A 1）Heritage of McDonalds a. Giving back to the communities in which they live and work.b. Leadership and doing the right thing has been the legacy of McDonalds 2）A series commitmentsCommitment to education. 为公司建立良好的形象Analyze Reading A 1）Heritag

26、e o Commitment to quality and safety.Commitment to social responsibilities.Commitment to creating an environment which values and respects employees, recognizing and rewarding their performance, providing them meaningful growth opportunities.为公司建立良好的形象 Commitment to quality and safCommitment to educ

27、ation 1）education of youtha. work in partnership with parents and educators.b. top priorities of education and schoolwork.2）education of managers and employeesa. job experience complements and supports employees educational goal.b. education always come first.c. reward good grades and school attenda

28、nce.d. provide tuition for employees to continue their education. 为公司建立良好的形象Commitment to education 1）educCommitment to quality and safety1) a leader in setting and strictly enforcing high-quality and safety standards.2) proper food storage, handling and cooking practices.3) Food safety check list i

29、s used daily in each restaurant.为公司建立良好的形象Commitment to quality and safeFive people principles1) Respect and recognition2) Values and leadership behavior3) Competitive pay and benefits4) Learning, development and personal Growth5) Resources to get the job done. 为公司建立良好的形象Five people principles1) Res

30、peReading B: Product QuestionnaireHow to design a questionnaire ?为公司建立良好的形象Reading B: Product QuestionnaiIntroduction to Questionnaire DesignObjectives in designing questionnairesDeciding what to ask Principles and Guidelines to Writing Questions4. Format of responses5. How to arrange question6. Len

31、gth of questionnaire为公司建立良好的形象Introduction to Questionnaire 1. Objectives in designing questionnairesA questionnaire is often used for research.To obtain accurate relevant information for our survey.为公司建立良好的形象1. Objectives in designing queThe information obtained by each question will be specific to

32、 the information you will need in your analysis. Therefore, before you compose any questions:Think through your research questions and objectivesThink about how you will conduct your analysis2. Deciding what to ask 为公司建立良好的形象The information obtained by eaThe information obtained by each question wil

33、l be specific to the information you will need in your analysis. Therefore, before you compose any questions:Think through your research questions and objectivesThink about how you will conduct your analysisDeciding what to ask 为公司建立良好的形象The information obtained by eaPrinciple 1-Use short and simple

34、 sentences3. Principles of Writing QuestionsAttention:Sentences should contain one or two clauses no more than three.为公司建立良好的形象Principle 1-Use short and siPrinciple 2-Ask for only one piece of information at a timePrinciples of Writing QuestionsFor example:Are you satisfied with our products appeara

35、nce and safety design?为公司建立良好的形象Principle 2-Ask for only onePrinciple 3-Avoid NegativesPrinciples of Writing QuestionsFor example:Small group teaching should not be cancelled.Small group teaching should continue.Attention:Double negatives should always be avoided.为公司建立良好的形象Principle 3-Avoid Negative

36、sPPrinciple 4-Ask precise questionPrinciples of Writing QuestionsFor example:How often did you borrow books from your library?How many books have you borrowed from the library within the past six months altogether?Attention:Failure to specify a frame of reference.为公司建立良好的形象Principle 4-Ask precise qu

37、esOpen format:4. Format of responsesClosed formatAre there any other comments you would like to make?Comments: I think/ suggest.为公司建立良好的形象Open format:4. Format of respoSome general rules:5. How to arrange questions为公司建立良好的形象Some general rules:5. How to a6. Length of questionnaireShort simple questio

38、nnaires usually attract higher response rates than long complex ones 为公司建立良好的形象6. Length of questionnaireShorPrinciples of Writing Questions A questionnaire gets people to express their feelings, perceptions, behaviors, and experiences, both past & present; therefore, avoid: Asking for secondhand in

39、formationAsking hypothetical hapetkl假设的；假定的questionsAsking about causation原因Asking for solutions to complex issues为公司建立良好的形象Principles of Writing QuestionPrinciples of Writing QuestionsQuestion wording should ensure that every respondent应答者will be answering the same thing, so avoid:Ambiguousmbjus模棱两

40、可的；含糊不清的wording or wording that means different things to different respondents为公司建立良好的形象Principles of Writing QuestionDo:Use simple wordingBe briefBe specific为公司建立良好的形象Do:Use simple wording为公司建立良好的形Do not:Be vagueBe condescending or talk down to respondentUse biased wordingUse abbreviations or scie

41、ntific jargonUse objectionable questionsBe redundant为公司建立良好的形象Do not:Be vague为公司建立良好的形象Career Development Questionnaire Career development is very important because of the competitive nature of the job market. It is important to learn the steps that one needs to take in order to develop their career

42、 to get ahead. Developing your career means promotion and making more money. 为公司建立良好的形象Career Development QuestionnaiPERSONAL DETAILSNames _Age _Employment statusEmployed _ Part time employed _ Unemployed _Self employed _ Student _EducationHigh school graduate _Graduate _Post graduate _Other _Would

43、you be willing to go back to school to develop your career?_What is your ideal working environment?i. Organized, calm and serene siri:nii. Work best in chaos keisiii. Interesting 为公司建立良好的形象PERSONAL DETAILS为公司建立良好的形象Teamwork Work together to design a questionnaire on Ideal Spouse to interview your cl

44、assmates?为公司建立良好的形象Teamwork Work together to desiSimulating WritingMemorandum (Memo)MEMORANDUMTo: Mr. Lockwood Course CoordinatorFrom: Howard ThomasDate: 19 November, 2015Subject: Lesson Plan for 28 November LectureI intend to teach memo writing in my next lecture. I plan to cover the following part

45、s:1. Inside AddressThis is omitted in a memo. As internal communication the reason is obvious.为公司建立良好的形象Simulating WritingMemorandum 2. GreetingIt is more polite to put Mr., Mrs. or Ms. before and after the name of the recipient. You may sometimes address the readers as a group.3. Subject This is a

46、phrase to tell the reader what the memo is about. Sometimes only the phrase is given without the word Subject before it.4. BodyThese should be short, less than 10 lines, and concentrate on only one paragraph one idea each. Sometimes for memos with three or more paragraphs, it is advisable to begin e

47、ach with a heading in capital letters to tell what the paragraph is about. Another practice is numbering the paragraphs for easy reference later on.为公司建立良好的形象2. Greeting为公司建立良好的形象5.Carbon copyThis is written as c.c. for short. As in a letter, it lists the persons who are also receiving the memo.6. S

48、ignatureOnly the initial is needed. The office and name in print of the writer are omitted. In more casual memos there is no signature at all.Any thoughts on my notes? Anything to add? Let me know at tea break.c. c. Mr. P. L, Oucke, Training Officer为公司建立良好的形象5.Carbon copy为公司建立良好的形象MemorandumComponen

49、ts1. Name of the unit/Memo2. From: x x x3. To: x x x4. Date5. Subject6. Body or Message为公司建立良好的形象MemorandumComponents为公司建立良好的形Sample 1MEMODate: Sept. 20, 2015To: Mr. Li MingDirector of Tech. Dept., the China Construction Bank, Qingdao BranchFrom: Credit and Loan DepartmentSubject: purchase a compute

50、r I would like to remind you that our office is in need of a new computer to cope with the ever increasing business. I sincerely hope that it will be possible to buy a LenovoComputer to meet our urgent need. Regards为公司建立良好的形象Sample 1MEMO为公司建立良好的形象sample 2Internal MemorandumTo:Anne BellFrom: Graham D

51、avisDate: 21 May 2015Subject: Office FurnitureWe need some comfortable chairs for visitors to go in the managers office.Can you arrange it?We need 10 chairs in either beige or dark brown. The maximum you can spend is $ 500.为公司建立良好的形象sample 2Internal Memorandum为公司HomeworkWrite a memoYou are the train

52、ing manager of a company, which has won a large export order. You have been asked to organize foreign language training for some of your staff.Write a memo to staff: explaining why the courses are necessary. saying which members of staff should attend. announcing when the courses will startWrite 40-

53、50 words on a separate sheet.为公司建立良好的形象HomeworkWrite a memoYou are tSome Types of practical writingsNoteReceiptIOULeaving of WordsNote for Leave( note for sick leave/ leave of absence)NoticeE-mail.为公司建立良好的形象Some Types of practical writinEssential Elements: 1. Date 2. Salutation3. Body4. Signature为公司

54、建立良好的形象Essential Elements: 1. Date 为Receipt March 20, 2010 Received from colleague, Li xiaolan the following things:One laptopOne typewriterOne copier Annie为公司建立良好的形象Receipt IOU To Mr. Anderson March 10, 2009 I. O. U. three thousand RMB(RMB￥3000), within one year from this date with annual interest

55、rate at three percent(3%). Annie为公司建立良好的形象IOU Leaving of Words MondayDear Li, As National Day is drawing near, Im very glad to invite you to travel Lijiang with several other friends of ours on this weekend. Im sure we will have a very happy time and enjoy this trip very much. Yours always, Annie为公司建立良好的形象Leaving of Words Note for Leavenote for sick leave/ leave of absenceTo:From:Date:Subject:Body:为公司建立良好的形象Note for Leavenote for sick lenote for