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1、 随需应变嗅觉灵敏者从他的话语中早就嗅出的味道,因为的目标之一就是有效的帮助企业进行策划,从而为客户提供合适的产品和服务,并要求企业深(客户关系管理)是一种新经济背景下的理念,其是以客户为实现以客户为中心的模式。系统通常包括市场、销售、服务三大业大企业无疑需要 来整合市场、销售、服务业务。对于中小企业而言,是 否也需要 ?回答是肯定的!由于管理要求的不同,企业信息化在大企业和中 使销售管理必要性大大提高。 可以促进销售业务的高效率,应用价时候,IT 化是必然的选择。专业认为,一个管理者没有工具和报表的直接现过程管理。而实际上,实施一套适合的 ,显然可以比这些常规销售是一门艺术,行为的千差万别,
2、使销售管理以及IT化的难度律,同时降低价格门槛,帮助广大中小企业解决他们的关键应用, 自然目前仍然活跃在市场上的专业厂商约有数十家。以 My 为代表的企业,2000年开始研究发展本土化的 ,并且以中小企业为主要目标,不断进行市场推广。My 自2000年至今,产品累计交付客户数已逾 700套,在国内 市场遥遥领先。 出,因为 理念而 系统的企业,最终应用效果往往不太理想。实际应 用效果非常好的,是那些以关键应用为切入点,循序渐进部署 系统的企业。在实施中,快速高效和专人负责尤其重要。需要 的企业往往是日常业务 历时,必须专人来负责;同时拟出制度巩固推进成果,才能最终让 软 异极大;系统蕴涵的业务
3、逻辑非常复杂,不是一两个天才程序员所能明公平的;优秀的 产品,需要依靠系统分析员、架构设计师、程序员、测试工程师等 的团队通力合作,才能打造出来。alongwithneedstheThe market economy essence is the competition, the enterprise wants in the fast changing market environment neutrality to the invincible position, must depend on modernized the management thought and the manage
4、ment method, effectively carries on the conformity to enterprises internal resources and exterior resources. In the fine marketing time, in the conformity enterprise exterior resources increasingly appears The fine marketing ancestor Leicesters great gate once has said: The fine marketing is the cha
5、nge former marketing channel and the method, take produces the merchant the customerand theseller as thecenter, throughtheelectronic medium, the ephone visit, mails, way and so on internet, establishes the customer, the seller information bank. Thenthroughthe scientific ysis, determined possibly pur
6、chases consumer, thus directs to seek the production merchant change sale strategy, formulates a set for it to be possible the operational strong sales promotion plan, simultaneously provides the customer, the seller tracing service for the production merchant. Namely the enterprise appropriay and a
7、ppropriay carries on to own market subdivides, and adopts the careful and intensive cultivation -like marketing operating mode, makes the market deeply does thoroughly, then obtains anticipatedSense of smell keenness already smells from his words the flavor, because one of goals is the effective hel
8、p enterprise carries on the marketing to plan, thus provides the appropriate product and the service for the customer, and the request enterprise thorough, comprehensively understood own customer, ponder the customer to think, solvesthecustomer tobe anxious, seizes the opportunity in order (customer
9、 relations management) is under one kind of new economical background marketing idea, its core is take the customer as the central coordination management thought and the marketing way. The customer relations management is refersrevolvesthe customer life cycletheoccurrence and thedevelopment, inview
10、 of the different value customer implementation take customer satisfaction as the goal marketing strategy,throughtheenterpriselevel coordination, effective thediscovery, maintains and detains the customer, thus achieved detains the customer, the enhancement sale, the realization enterprise profit iz
11、ation goal.At the same time,also is a marketing management information system, it takes the customer center ideaas the foundation, and supports the enterprise to realize takes the customer as the central marketing pattern. Thesoftware system usually includes the market, the sale, serves three big se
12、rvices modules, and provides the full system function, the basic function, the standard service function and thespecific service function support. Measures body ordering for mid- and small-scale The big enterprise needs to come the conformity market, the sale, the service without doubt. Says regardi
13、ng mid- and small-scale enterprise, whether also needs ? The reply is firmly! As a result of the management request difference, the enterprise information in the big enterprise and mid- and small-scale enterprise in, has a bigger difference. The driven machine and displays looked that, the big enter
14、prise does the information to need to solve problem and so on real-time data, information isolated island, flow control; Mid- and small-scale enterprise the resources are few, the information foundation is not well, does the question which the information needs to solve to have from the service data
15、 ordering start. Looked from the actual application, also has such difference.Enterprises marketing service arrived the certain scale, the customer ty and the marketing process information content can largely increase. Completes each single service, strengthens individual ability is without doubt mu
16、st. Moreover, along with the anization in each kind of in ligent departments one after another production, the management and the management difficulty also arose at the historic moment. The enterprise anizes the sales service inflation, makes the sales management necessity greatly to enhance. softw
17、are may promote the sales service high efficiency operation, the application value is very obvious.When the customer material, the process information, thenel work, the business expense and so on accumulates is unable to the conventional method to manage, IT is the inevitable choice. The professiona
18、l believed that, a superintendent does not have the tool and the report form direct management scope in 10 people. Actually, this rule similarly is suitable for the sale branch. Thereupon, very many enterprises all profited from and formulate the customer registration form, the customer visited the
19、record, the sales week report form and so on realize the process management. But in fact, implements set of suitable software, obviously may be better than these conventional methods.The sale is an art, customer purchase behavior infinite variety, causes the sales management as well as the IT diffic
20、ulty is extremely big. But, behind art is also orderly. If the software merchant can solve the demand well, summarizes the rule, simultaneously reduces the software price threshold, helps general mid- and small-scale enterprise to solve their key application, naturally can enter in more and more man
21、y mid- and small-scale enterprise. At present still enlivened in the market the specialized factory commercial treaty has dozens of. Take My as representatives software enterprise, in 2000 starts to study the development localization software, and primarily wants the goal by mid- and small-scale ent
22、erprise, unceasingly carries on the market introduction. My from 2000 until now, the product accumulation payment customer number exceed 700 sets, led in the change work custom, the realization management information, fast inducts, the simple implementation nearly is mid- and small-scale enterprise
23、the together request. Choosesat the same time, must effectively want to be quick.So long as can the practical help enterprise solve some crucial problem, displays the IT tool the high efficiency, the enterprise naturally can purchase and use the system. Therefore, the merchant discuses the idea or t
24、he concept to mid- and small-scale enterprise, in order to makes money, but carries out wholesale solution laughing uproariously, inevitably can walk into the erroneous zone, can for no reason lengthen the enterprise superintendents policy-making cycle. Moreover, also may see from the user applicati
25、on actual situation, purchases the system because of the idea the enterprise, the finally application effect not too is often ideal. Practical application effect extremely good, is these as cuts into the spot take the key application, proceeds in an orderly way deploys the system the enterprise.In t
26、he implementation, fast is highly effective and the specialist is responsible especially importantly. Needs the enterprise often is the daily service is busy, the superintendent is so. Because software can change the staff to work the custom, but all people all are time contact , therefore how many
27、can have the . When the implementation process, the enterprise high tubenelis unable the entire journey experiences, must be authorized the specialist to be responsible; simultaneously draws up the system consolidated advancement achievement, can finally let software and the service merges into one
28、anic whole. Moreover, regarding mid- and small-scale enterprise, two thorough month-long implementation cycles is quite reasonable. Hauls the implementation, enterprises enthusiasm can gradually consume, the effect is not inevitably ideal.Finally, chooses a set to suit the enterprise, outstanding software, and count for much. Moves the stable software procedure, can guarantee the application process cannot appear for no reason BUG. Manages software the design is constructs the startfromthedemandmodel, totheprocedurerealization, experiencesthe
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