凡客诚品-英文介绍-电子商务有关

1、 Vancl is not ordinary VANCL-overviewcompanyoverviewHistorywebsiteBrandfeaturesOperationfeaturesProfitmodelOperationmodelVANCL-MarketingMarketingchannelAdvertisingVANCL-MarketinginnovationVANCL-Opportunities andchallengesCompany overview:Name:Type:EC companyTime:10,2007Founder :ChennianMain productw

2、omens dressmenswearchildrenwearshoesMain producthomewearaccessoriescosmeticAccordingtothe (艾艾瑞咨询询),1,2011-11,2011vanclrankedthe fifth in theB2Cweb ,and .History：06,2007 prepared forthecompany07，2007 first financing10,2007 websites startedtorun12,2007 thesecondfinancing01,2008 SAIF(软银赛赛富)invested10mi

3、lliondollors ,1000ordersper day02,2008 putadsoninternet,increase to 2000orders perday07,2008 thethirdfinancing06,2009 createdthe marketofwomens dress andchildrenwear09,2009 crestedthe marketofcanvasshoes03，2010 wontheCreative Award of China apparelbrands annualawards(中国国服装品品牌年度度大奖创创新大奖奖)04,2010signe

4、dacontractwith HanhanandLore-Dan,04,2010thefourth financing18,05,2010 publishedV+12,2010thefifthfinancing2,2011published andMobileclient3,2011pubilshed vancl star4,2011signed Xiaoming as thespokespersonofvanclshoes06,2011 thesixthfinancing6.2011published vancl cosmrtic-Miook7,2011makeed adsinCCTV 1,

5、3,5,6JSTVand HNTV10,10,2011 signedYuchunWebsiteclearnavigationclearpicturegreywhitedull-redVANCLhashighqualityPromote simpleanddecent waysoflife。Brandfeatures：Operationfeatures:InternetMLM(B2C)Amode of small capitalfundTakingROI (returnoninvestment) as core-Hiddenin theInternetpromotionIncreaseinves

6、tment in onlineads,especiallyCPSProfitmodelmodernECmodeltraditionalretailtradeinnovative fusionexcellentsupplychainmanagementsfficientperfectdistribuyionsystemmodernnetworkplatformcallcenterhigh qualityclothesandserviceassuranceOperationModel:BasicModel:B2C project,Internet MLMProduct Marketing:Netw

7、orkmarketing,StandardizationStrategyPromote Model:Internet+ Print MediaPriceStrategy:Elasticdiscountpricing+Early experiencemodeIndustrystatus: In recentyearstherearemanyB2Cprojects. Theyare nearlythesame.Running withhugeads+network marketingMarketingchannel:1.Internet: putonsome banneradsonfamous w

8、edsites ,AdvertisinginBBSand community2.Print ads:Advertising in and3.Outdoor1、Network advertising2、SEO3、SearchAdvertising4、EDM5、Blog topic marketing6、CustomerExperience theAdvertorial7.Vanclstars7、Network media promotion8、Send messages to newandold customersInternet:1、Network advertising2、SEO3、Sear

9、chAdvertising4、E DMsend e-mailstoold customerstobrowseit5、Blog topicmarketing6、CustomerExperience theAdvertorial7.VANCL stars8、Network media promotion9、Send messages to newandold customers：Advertising:1、Lore-Dan 2、Hanhan 3、Lore-Dans print ads4、Hanhansprintads5、Spoofpicture of VanclizeVANCL-Marketing

10、Innovation1、Vanclisa brand ,also is anameofthewebsite.O ,sell itsownbrand2、InviteHanhanandLore-Dantobeitsspokesperson.Its notonly canimprove itspopularity,butalso increase itssenseoftrust3.Supportthe services of cashondelivery, tryonitatonce andreturnyourthingswithoutanyseason in 30 days.Thechalleng

11、e andchance:1、With thequickdevelopmentofEC,shoppingonlinehasbecome ahabitofmany people.a large numberofconsumersandhugesalesbecomeahuge cakeatthe market.2、Thepresentsituation:itwillbea hugechallenge thatstirringupthe sellingonlineandcompeting sapecially.3、Asfortheshoponline,theservicesafterselling agoodsisthe mostimporta