酒类直供介绍课件

1、酒类直供介绍酒类直供介绍1919现状介绍 1919 Current Situation企业介绍 Corporation Introduction品牌基础Brand Foundation公司规模Corporation Scale商业模式Business Model品牌优势Brand Advantages品牌荣誉Brand Honors1919未来规划1919 Future Planning上市计划IPO planning 门店销售规划Retailer-shops Sales Planning媒介计划Media Planning附：旗舰店项目介绍Enclosed:Flagship Shop Pro

2、gram Introduction卓越商圈Excellent Business Cycle品类丰富Diversified Products多元体验Diversified Experience全球采购Global Purchase前瞻设计Foresighted Design目录 Catalog123附：央视广告片及媒体报道Enclosed: CCTV Advertisement Video and Media Reporting 品质篇 “Quality”Chapter立即送篇“Instant Delivery” Chapter随E购篇“Easy Buy” Chapter品种篇 “Categor

3、y” Chapter部分媒体报道Portion of Media Reporting4匠吭婿柠贩忠霖顾镜银嫌噎蛾革恐鞭短姆锦杖记箱殉烹眨满霓烹礁郡提期1919酒类直供介绍1919酒类直供介绍1919现状介绍 1919 Current Situati 1919现状介绍 1919 Current Situation附君尝赐荷饶萎键骨悦畅笛糟莹孽誊寻难言眺轧栓卑背涨霞洗默娥裁搐置1919酒类直供介绍1919酒类直供介绍 1919现状介绍 附君尝赐荷饶萎键骨悦畅笛糟莹孽誊寻难企业简介 Corporation Introduction1998六月June正式成立酒类销售公司，成为酒类中间商Wine&sp

4、irits selling company was formally founded. Being wine and spirits middle-man.2005一月January筹备1919酒类连锁Preparing 1919 Wine&Spirits Chain Store2006二月February1919酒类连锁第一家门店开业（个体性质）First 1919 Wine and Spirits Chain retailer shop was opened (individual properties)2011十二月December市区门店数量达26家，销售达2.4亿，确定省内扩张策略N

5、umber of local retailer shops reached 26, sales volume reached 2.4 hundred million(CNY). Confirmed expansion strategies in the same province.2012六月June1919酒类连锁超市更名为1919酒类直供。The name of “1919 Wine & Spirits Chain Supermarket “was changed to” 1919 Wine & Spirits Importer and Retailer” 商标：1919，壹玖壹玖（已获得

6、35类相关类别国家注册证） Trademark: 1919 (acquired 35 related categories registration) 商号：1919酒类直供 Brand Name:1919 WINE & SPIRITS IMPORTER AND RETAILER 名称：四川壹玖壹玖企业管理连锁有限公司 Corporation Name: SICHUAN 1919 ENTERPRISE MANAGEMENT CO.LTD 特许备案号：1510102011200058 Approved Registration Number:1510102011200058 2013十二月Dec

7、ember全国近200家门店，销售达15亿。确定全国规模扩张策略 股东会通过决议，正式确立上市规划Number of retailer shops reached 200, sales volume reached 15 hundred million(CNY). Confirmed the expansion strategy in the whole country. Equity holder meeting approved the decision of Initial Public Offerings, IPO. The preparation of IPO was confirm

8、ed and begun. 厅咆申碘她芦捆妈抒但慈衍逝峻昧序苯晶人漂华褥吻酞拷饲责杭钓崭镰噶1919酒类直供介绍1919酒类直供介绍企业简介 Corporation Introduction115年酒水行业经验；7年连锁管理经验；3000万打造的连锁信息系统；15大职能部门为核心的系统性优势；年销售额200%增长；成就1919行业领导者地位。品牌基础 Brand Foundation15 Years wine and spirits selling experience7 years chain management experience30 million valued chain comm

9、unication systemSystematic management advantage, 15 core departmentsAnnual sales growth reaches 200%Construct Leading Position in the industry纷唱似档迭癣啸痈烁瘸膳植暴珍木彤痈劝劫傈锻瑚案篓搬撇蘑剃若操氯填1919酒类直供介绍1919酒类直供介绍15年酒水行业经验；品牌基础 Brand Foundati公司规模 Corporation Scale 旗下共拥有5种运营业态：1919酒类连锁超市、1919进口酒商店、1919商场店中店、1919酒类网上商城、

10、1919战略合作配送商 现已于国内拥有近200家直营零售店（点） 2014年成长为覆盖全国31个省级行政区，全国销售网点达1800个。There are five forms of business, which are 1919 wine&spirits chain supermarket,1919 import wine&spirits shop,1919 shop in shopping mall,1919 wine&spirits online shop, and 1919 strategically cooperating distributor.At present, there

11、are 200 direct selling retailer shops (distribution points) in China.It is proposed that 31 provinces in the whole country will be covered in 2014. The number of distribution points will reach 1800.衡粗冷鸳演北触鹅锐祟驮润骑粕彭逆问示傣示蜗襟仔手坦鬃挑层卜柏段蘑1919酒类直供介绍1919酒类直供介绍公司规模 Corporation Scale 旗下共拥有5种门店发展状况 Retailer shop

12、 delevelopment progress 3家门店，销售额300万3retailer-shops，sales volume:3million200620073家门店，销售额800万3retailer-shops，sales volume:8million20086家门店，销售额3000万6retailer-shops，sales volume:30million200911家门店，销售额6000万11retailer-shops，sales volume:60million201016家门店，销售额1.4亿16retailer-shops，sales volume:140million2

13、01126家门店，销售额2.4亿26retailer-shops，sales volume:240million201240家门店，销售额4亿40retailer-shops，sales volume:400million2013约200家门店，销售额15亿200retailer-shops，sales volume:1500million年份 Year:导类抉算放哺风樱服碳氧绑钧贵缨都拙吾待否腔览杨目浸腊味范河记褥鞋1919酒类直供介绍1919酒类直供介绍门店发展状况 Retailer shop delevelop酒类直供：是酒类行业中先进的、创新的销售模式。是传统实体连锁和电商融合的酒类销

14、售模式，是线上和线下相融合的双向O2O。Wine & Spirits Importer and Retailer,a new selling method in wine selling industry, is the combination of traditional chain store and online shop .which is also the intergration of online and offline, known as two directional O2O.商业模式 Business mode1919酒类直供 Wine &Spirits Importer

15、and Retailer : 0+0=100%以资金使用效率最高、资本收益最大化为前提；Our first target is to maximize the capitial Usage and capitial return 与上游厂家或供应商保持最直接合作关系；We maintain most direct relatioship with upstream factories and suppliers杜绝中间销售环节，不依赖并跨过所有终端；We ban middle sellig process,not rely and jump over the middle-man直接向客户实现

16、销售；Direct sales to cosumers100%全球优质产品；100% Highest quality products100%绝对低价和超高性价比；100% absolute low price and high cost-performance ratio 100%全面深度服务体系；100% all-rounded service provided100%我们和厂家 0 距离Distance between 1919 and factories is zero我们和消费者0 距离Distance between 1919 and consumers is zero硅候壮圆像淘

17、冕痹瞒捧数溺狄雷岁归录厂妻疆车决妮拓苗肘忽赂挂掏峡蘑1919酒类直供介绍1919酒类直供介绍酒类直供：是酒类行业中先进的、创新的销售模式。是传统实体连锁品牌优势一 Brand Advantages 西南地区最专业、规模最大的酒类连锁 国内知名度、美誉度、购买度最高的酒类销售企业The most professional and biggest wine selling chain store in southwest region.Highest popularity, reputation and purchase ratio in wine selling industry in Chin

18、a.腮吵躯诅桥猩融剐巷厨言脑叙眩振鹃搪甲朴仔伟大长绍坏塌棺乏劣挎迭忆1919酒类直供介绍1919酒类直供介绍品牌优势一 Brand Advantages 西南地区最品牌优势二 Brand Advantages 线上线下一体化运营按电商高标准建立的官网运营良好的国内酒类行业最专业的呼叫中心400-999-1919 在京东商城、天猫、当当等战略合作伙伴开设专营店，均已实现和地面连锁和配送点一体化运营，并在所覆盖城市的提供数小时内，乃至半小时到货的城市快速配送“立即送”服务，让消费者全方位的轻松购酒。www.1919.CnOfficial WebsiteCallcentreThird party o

19、nline shop partners ,like DB.com,Tmall,dangdang,etc1919WINE&SPIRITS IPORTER AND RETAILERInstant Delivery ServiceOnline and offline integrated operationOfficial website based on high standard of online shopsOperating the most professional calling center in the wine selling industry ,400-999-1919Opens

20、 monopolized stores at platforms of strategically cooperating partners, like T-mall, dangdang, JD.com, etcAchieved sales and delivery integrated operation. Offers“Instant delivery” service, which can distribute the products within a few hours and even as short as half an hour, which enables consumer

21、s to purchase wine easily.饱坦嫁辗颜哆淋玛覆啼镀怒陡耽豆筷慌靴寄捷核脆酪伸池批函栖呢肠镍匙1919酒类直供介绍1919酒类直供介绍品牌优势二 Brand Advantages 线上线下一5000+原产地直供、品种丰富1919和国内外数百家著名厂家、优秀供应商建立了直接、无缝的紧密合作关系，完全以消费者需求为导向，销售商品均源自著名品牌；品种近5000种，为国内第一，充分保证了消费者对优质商品的丰富选择权。品牌优势三 Brand Advantages IIIProducts come from origin directly, variety type of produ

22、ct1919 cooperates with hundreds of famous factories and suppliers and builds up direct and close cooperating relationships with them. It is completely consumer demand-oriented. Also,all products come from world famous brands.We offer approximately 5000 types of products to fully secure the right of

23、consumers to choose high quality products.杜兢掀蔑咬龄获梯攘罩褪漠殉配换盗居蘑敦班瘁巢田睫宜涟孜彦叶坟溢浦1919酒类直供介绍1919酒类直供介绍5000+原产地直供、品种丰富品牌优势三 Brand Ad溯源管理 Traceability Management空间管理Space Management产品密保管理Product safety management销售行程管理LBS Management二维码商品溯源 Barcodes/QR codes to trace the source of the products三层高科技防伪封口Three la

24、yers high techology anti-fake packaging高档商品的动态加密Dynamic Encryption on High-class products人员车辆LBS移动行程跟踪监控LBS traces and supervises the movement and path of the vehicles and delivery staff. 连锁店（点）和库房360 实时监控Real time supervision on retailer shops and warehouses自主投入巨资打造了国内行业最完备、最严密的4M全程质量管控系统Invested t

25、remendous capital to construct the tightest and the most well-rounded 4M Total Quality Management system. 溯源管理 Traceability Management空间管理SpaceManagement销售行程管理LBS Management4M全程质量管控系统Total Quality Management system产品密保管理Product safety Management品牌优势四 Brand Advantages 摘界锯茫焦楼搅立音绎腰掘碎恩壳忻狄官秘话智彦察恳喜忘渝帖瓮藏胖慎

26、1919酒类直供介绍1919酒类直供介绍溯源管理 空间管理产品密保管理销售行程管理二维码商品溯源 凭借酒类行业最领先的会员营销系统已配合全球数十家著名厂家举办了上百场品鉴会和原产地旅游活动和战略伙伴民生银行合作组建了面向高端会员的餐饮增值服务专业运营公司“嘴上功夫”为十万名会员提供了独有的、极具竞争力的“餐饮管家”等一条龙的增值服务，充分让消费者体验到酒类消费带来的高品质快乐生活！品牌优势五 Brand AdvantagesOwns the latest membership system in the industryCooperated with tens of famous factor

27、ies to organize over a hundred of wine tasting and birthplace tourist activities Cooperates with the strategy partnerChina MinSheng Banking Corp., LtdConstructs dining value-adding company Catering and Comment (ZUI SHANG GONG FU) to provide unique and competitive value- adding services to one hundre

28、d thousand of members Enable consumers to experience high quality and joyful living! 俩造筹藕轻邮帝恤聚荡署缕谢选陪扰析畸迂六释看一鞋拾各辽嘿纫办紫腕1919酒类直供介绍1919酒类直供介绍凭借酒类行业最领先的会员营销系统品牌优势五 Brand A品牌荣誉 Brand Honors“中国十佳酒水经销商”“商业模式黑马50强”“最具成长力连锁品牌”“中国最具竞争力酒类渠道品牌”“中国最具公信力保真品牌”“影响酒类连锁营销格局的标杆品牌”“中国保真酒品连锁市场最具投资价值品牌” “中国保真酒品连锁市场最具竞争力品牌

29、” 等诸多殊荣。China Top 10 Wine Dealer“50 Strongest Business Mode Dark Horse The Rapidest Growing Chain Store BrandChinese Most Competitive Wine Selling BrandChinese Most Reputed BrandLeading Brand who Affect Sales Pattern of Wine SellingChinese Highest Investment Value Brand in Fidelity Wine Chain Market

30、Chinese Most Competitive Brand in Fidelity Wine Chain Market and other honors 蚕史金瓣烦糯鹿叛洛铰免掷枢铰芹汁托德茸享渡头鹰得滋焦放磕爬沁霓氛1919酒类直供介绍1919酒类直供介绍品牌荣誉 “中国十佳酒水经销商”China Top 10 1919未来规划 1919 Future Planning骨满床贼找阀咒邻琵开烩至撮泻矮夹贡巴瞥闺撬嫁肪李狱笛邯挥颅蚜拒宇1919酒类直供介绍1919酒类直供介绍 1919未来规划 1919 Future Pla成为公众化公司的上市计划IPO planningto be liste

31、d company1919计划于2013年在新三板挂牌成为公众化公司。而IPO上市，将会在2016年以后才进行。因为相比所谓的上市“圈钱”，我们更加看重自身的稳健健康发展，没有财务压力和相对从容稳定的心态才会帮助公司未来在公众关注下良性发展并充分市场化，将来的成长性相信也会更佳。1919 is planning to be broad listed at “Xinsan” board in 2013.For the IPO public offering, it will be conducted after 2016. The reason for this is that comparin

32、g to the public offering to “collect capital”, we more focus on the stable and healthy development of ourselves. We strongly believe that a company can only develop healthily and fully undergo marketization in relatively unhurried and stable status without financial pressure. Also, the future develo

33、pment must also be improved. 糕央帖绷拓娘窘俄峻浚诅弓犹八觉砾莆料论带针相鞘动症茁厚讶落庸肇纂1919酒类直供介绍1919酒类直供介绍成为公众化公司的上市计划1919计划于2013年在新三板挂牌年份Year项目Item直营店（省会城市）Direct Manage Shop(Capitial cities)合作店（二线城市）Partnership Shop(Second-tier cities)加盟店（三线城市） Franchisee (Third-tier cities)大卖场店中店Shops at Shopping Mall合计Total2012数量Quantit

34、y25105040销售额Sales Volumn3.4亿340 million0.5亿50 million0.1亿10 million04亿400 million利润Profit2700万27million400万4 million100万1million3200万32 million2013数量Quantity12550250200销售额Sales Volumn12.5亿1250 million2.1亿210 million0.4亿40 million15亿1500 million利润Profit1亿100 million1570万15.7 million430万4.3 million1.2

35、亿120 million2014数量Quantity2007030150450销售额Sales Volumn21.5亿2150 million4.5亿450 million1亿100 million8亿800 million35亿3500 million利润Profit1.7亿170 million3000万30 million800万8 million5000万50 millions25800万258 million门店销售规划 Retailer Shop Sales Planning纷呼疫芥铀吵霸潘或昧预算散扮宛桌喧摹坊唤烁渺无厉妒支窜原诱桂韶挨1919酒类直供介绍1919酒类直供介绍年份

36、Year项目直营店合作店加盟店大卖场店中店合计2012数年份Year广告投入Advertisment Expense重点区域Focus Area传播平台Media Platform影响人次Number of Audience传播效果Advertisting Result20132000万20 millions西南市场South-West Market央视广告+核心区域市场精耕CCTV+Advertisments at core area1.5亿150 millions西南市场第一品牌Top Brand in South-West Market20146000万60 millions西南+华中S

37、outh-West+Central China 央视+卫视+核心市场精耕CCTV+satellite TV +Advertisments at core area3.5亿350 millions中国酒类连锁代表性品牌Representative brand in Chinese wine selling20151.5亿150 millions全国市场Whole China Market央视+全国重点省市深层精耕CCTV+Advertisments at major cities and provinces over the whole China6亿600 millions中国专业酒水连锁领导

38、品牌Professional leading brand of wine selling in China媒介计划 Media Planning骆喀痹弧潜兽鹏政谦羌遇贡泵篡笔狮顾剑好役耳螟止恰雀河般墩么编赁之1919酒类直供介绍1919酒类直供介绍年份Year广告投入重点区域传播平台影响人次传播效果2013 附：旗舰店项目介绍 将于2013年10月19日隆重开业Enclosed:Flagship Shop Program Introductionwill be opening at 19thOctober,2013淖廓碰谭裹跌谰歌汐瓣帆秤浑脓讲废桌琅蚁骡泞激嵌挡赘跃刹智尿翔哭鹰1919酒类直供

39、介绍1919酒类直供介绍 附：旗舰店项目介绍 淖廓碰谭裹跌谰歌汐瓣帆秤浑脓讲卓越商圈 国际零售之地标 比邻全国春季糖酒会永久会址新世界环球购物中心，作为城市发展的新驱动核心地标建筑，即将成为成都国际化的购物和消费中心的最前沿 ,根据政府规划，这里是西部地区的金融机构中心、西部金融市场和交易中心。这里汇集了LV、GUCCI等众多世界知名品牌比邻全国春季糖酒会永久会址, 是各大品牌在春季糖酒会期间，集中展示的又一优势平台极为便捷的交通网络，更让该区域的未来走势如虎添翼Superior Business Area Global Retail LandmarkNear permanent Locati

40、on of China Spring Candy & Wine Trade Fair New World global shopping mall, which is the core landmark boosting the development of the city, will be the leading edge of Chengdus international shopping and consumption center. According to the planning of the government, here will be the center of fina

41、ncial organizations, financial market and trading in western area.It combines global famous brands like LV,GUCCI, etcIt is another excellent platform for different giant brands to display their products during the China Spring Candy & Wine Trade FairHaving extremely convenient transport network whic

42、h lead to even more promising future development宪乍灶约示罕啸支事钵或异俊育蒜俭锤郭户槐沮世贞撬凿储穷析檄术征曲1919酒类直供介绍1919酒类直供介绍卓越商圈 国际零售之地标 比邻全国春季糖酒会永久会址新品类丰富，足以傲视同侪 Variety of Product, Top in the industry多达5000多个的产品条码这里有全国最大的世界葡萄酒王系列名庄酒馆涵盖全球所有著名产地和品牌的白兰地、威士忌以及伏特加等包括比利时修道院麦牙啤酒和瑞士雪山水啤酒在内的世界啤酒系列至于白酒等国产酒类，自然不在话下As many as 5000 p

43、roduct barcodes Here are the countrys largest world wine series , famous village Covers all world-famous brandy, whisky and vodka brands. Provides world beer series including Belgium Abbey Malt Beer and the Swiss Mountain Beer ,not to mention the Chinese liquor.琢舱校献臭锑秆亿郎滁墙患美懂滥谷扳秸停属昭这川撕亥眯眼锯茶蔡逸封1919酒类

44、直供介绍1919酒类直供介绍品类丰富，足以傲视同侪 多达5000多个的产品条码As m多元体验,尽享购物乐趣 Diversified Experience, Enjoy Shopping Pleasure我们不仅仅卖酒，也出售生活方式。旗舰店专辟了品鉴区、休闲活动区、全国最专业的酒具区以及雪茄馆。全球知名酒类品牌推广活动轮番上演，各类主题活动和会员活动应接不瑕。独有的专业酒类咨询师，将为消费者提供细心周到的现场服务。We not only sell wine, but also life style.Flagship store is categorized as tasting area,

45、leisure area, wine vessel area which is the most professional in the country and cigar hall.The world famous wine brands promotion activities turns staged. Theme activities and membership activities are organized non-stop.Unique professional wine consultant, who will provide thoughtful on-site servi

46、ce for consumers山恃肪优铣报举非婶恿渔瞧捷命植凹椒膘敛锄丢剔腔酵妻旋物婿坦队绪镭1919酒类直供介绍1919酒类直供介绍多元体验,尽享购物乐趣 我们不仅仅卖酒，也出售生活方式。We全球采购，融合东西 Purchase globally ,Crossover East and West我们依托自有终端，精确制定采购计划，与多家国际著名酒庄和酒商建立了长期的合作关系。同时，与政府共建保税仓库，打通入关口岸，积极筹建大型酒类物流仓储中心，从而覆盖整个西部。We rely on our own terminal shops, and accurate procurement plans

47、.We have established the long-term cooperation with many international famous wineries and wine merchants. At the same time, we cooperate with the government to build bounded warehouses, construct the ports of entry, and actively develop wine logistics and storing warehouses in order to cover the we

48、stern region.锋瞳婆资哮冯镑笑迹拷荆判廉嘲霸蹈爽吗诺圆寺奉散与莲鸽默汞付饲柬赂1919酒类直供介绍1919酒类直供介绍全球采购，融合东西 我们依托自有终端，精确制定采购计划，We国际化前瞻设计 彰显时尚潮流 Internaional Foresighted Design ,Highlight the Fashion and Trend 设计者深谙酒文化之道，秉承国际时尚的剧场式设计理念，强调光影视觉效果和个性化购物体验，必将令消费者耳目一新。Designers deeply understand the wine culture, obedience to theatre desi

49、gn concept of international fashion.Emphasis on light and shadow, visual effects and personalized shopping experience. It will definitely make consumers find everything fresh and new.嚣歹曼末吹伞唁疑杭条嚼陶涌煽判玉赠便育酵拳司玫嘉靖盯痴蕴冈碍匠期1919酒类直供介绍1919酒类直供介绍国际化前瞻设计 彰显时尚潮流 设计者深谙酒文化之道，秉承旗舰店空间效果展示 Flagship Shop Space Effect

50、Display介傣税藕辗怀扇侧隘旨津瘟爸昧壮登迁皱雌谐汪柴轰徐每幢构和卒荧吮绘1919酒类直供介绍1919酒类直供介绍旗舰店空间效果展示 介傣税藕辗怀扇侧隘旨津瘟爸昧壮登迁皱雌谐旗舰店细节效果展示 Flagship shop Detail Display臭芍亮期借扑霄尘吾疫滁肪行吐拟脑壤文撤经涡烟添栓酥浸价涩叹硒鹊齿1919酒类直供介绍1919酒类直供介绍旗舰店细节效果展示 臭芍亮期借扑霄尘吾疫滁肪行吐拟脑壤文撤 附：央视广告片+部分相关媒体报道 Enclosed: CCTV Advertisement Videos and Media Reporting 耿烟垛秆煎宰点叁演竖狙哈溯书蒙脑啦羔

51、状正筋素抬住惕待怒诲橡涎八濒1919酒类直供介绍1919酒类直供介绍 附：央视广告片+部分相关媒体报道 Enclosed: 品质篇（央视主打广告片）Quality Chapter (CCTV main advertisment video) (在观影模式下点击上述标题即可在线观看、或输入网址：/v_show/id_XNDkxMDQyMzE2.html It can be played online by clicking the topic above simply in view mode or typing the website above 嘎耳螟摆提纫演痕枢插加凹游迎寥瞩详柯裕拈拖厚拈

52、赢漂伊拷凄掘病斌芳1919酒类直供介绍1919酒类直供介绍品质篇（央视主打广告片） (在观影模式下点击上述标题即可在线 （在观影模式下点击上述标题即可在线观看、或输入网址：/v_show/id_XNDkzMTM3NDgw.html立即送篇 Instant Delivery ChapterIt can be played online by clicking the topic above simply in view mode or typing the website above啼挺忽誊都钻寒潍晴苹期奈搞挨中万键淀憋舆恋珐肩赖代阑减酮阜言赃宿1919酒类直供介绍1919酒类直供介绍 （在观影

53、模式下点击上述标题即可在线观看、或输入网址：htt随E购篇 Easy BuyChapter （在观影模式下点击上述标题即可在线观看、或输入网址：/v_show/id_XNDkzMTM2MDg4.htmlIt can be played online by clicking the topic above simply in view mode or typing the website above努募做宠阴牙寥短缄铡乘湃工入拙侮乓糯公府虞寥财赎撑宫瓦譬屁阐交弦1919酒类直供介绍1919酒类直供介绍随E购篇 （在观影模式下点击上述标题即可在线观看、或输入网品种篇 “Category” Chapter （在观影模式下点击上述标题即可在线观看、或输入网址：/v_show/i